Become famous another day.

This summer, whether it is TV series, web series, or movies, they have all been huge hits one after another.

Sweep away the slump before summer.

Before this summer, it was difficult for top films to break 3 million at the box office. However, this summer, 7 films made more than 7 million at the box office.

The same goes for the TV series.

While "The Legend of Sword and Fairy" is leading in ratings and online broadcast data, other types of dramas have also received great attention.

One is the palace counterattack drama "The Maid in the Palace", which attracted a large number of female audiences. They stayed up late to watch it, watched it at work, and watched it on the subway. Although the playback data is not as good as "The Legend of Sword and Fairy", in terms of Internet popularity, it is not much inferior to "The Legend of Sword and Fairy".

Linghe actually suspected that the other party was buying data. After all, the actual playback data in the background was an order of magnitude lower - even if the other party's data was definitely popular, it was not on the same level compared to the number of "Legend of Sword and Fairy".

However, Linghe discovered that no one really bought the data.

The audience of "The Maid in the Palace" happens to be the group of people who like to speak out on the Internet the most. And a large part of the audience of "Chinese Paladin" is still controlled to "use mobile phones".

In addition to "The Palace Maid", there is another suspense crime drama that has received great word-of-mouth, with a score of over 9 on Yemai.com, sweeping all dramas this year. One advantage of having a great word-of-mouth is that although the number of broadcasts is suppressed by other dramas, the image of the drama is good, and major media are writing reviews and discussing the plot and characters, and the artistic value. Such a good drama image will naturally attract some brands that pursue brand image to conduct commercial advertising.

The actors in this drama are all talented, and the drama has become very popular. Although the drama is not as popular as other dramas, the actors are all on the stage. Their persistence in performing arts and past experiences during the dormant period have also become the most talked-about material for major marketing accounts.

In general, this summer season is a full bloom.

Audiences returned in large numbers.

Even Linghe was worried that the drama "Legend of Sword and Fairy" would be overshadowed by the other two dramas——

However, at this time, the episode in which Lin Yueru sacrificed herself was broadcast.

Then, "Legend of Sword and Fairy" became a sensation.
-
Lu Yanhe is not worried at all about the decline of "The Legend of Sword and Fairy" in the later period.

The reason why this drama had such an explosive long-tail effect in its original time and space was because it had an ending where almost everyone died.

In order to protect Li Xiaoyao and Ling'er, Lin Yueru was hit by a huge rock and imprisoned in the Demon Locking Tower.

In order to defeat Baiyue, Anu and Tang Yu Xiaobao paid the price of their lives and made a wish to the pendant to summon the power of the earth to defeat Baiyue.

In order to avenge his parents, Liu Jinyuan infiltrated the Moon Worship Sect, waiting for an opportunity to take revenge, but eventually died.

As the final killer, Zhao Linger fought against the water monster in order to protect the people of the world, and eventually died.

Except for Li Xiaoyao, almost everyone died.

This is also why, although this drama was clearly disguised as an idol drama, it was still regarded as an epic drama that shocked and left a deep impression on many young people at the time.

Lin Yueru's death reflects the delicate love behind her carelessness and the reckless sacrifice and fulfillment of her youth.

The deaths of Tang Yu Xiaobao and Anu are for justice to triumph over evil, and for two people to hold hands and face life and death together.

Liu Jinyuan's death was for revenge, the struggle and hatred after being bewitched by Baiyue, and also for the loyalty to friendship. He was able to endure humiliation and be an undercover agent who was not understood by anyone.

Zhao Linger's death was a mutual destruction. It was a choice in front of all people without hesitation or struggle. It was also the moment she held on to her last breath, lying on his back, and whispering "Brother Xiaoyao".
-
If the early stage of "Legend of Sword and Fairy" was just gags and youthful passion, interspersed with some tragic sacrifices and tear-jerking chapters, then starting with Lin Yueru's sacrifice, "Legend of Sword and Fairy" entered another chapter.

Young boys and girls go from being immature, youthful and passionate to being forced to shoulder the heavy responsibility of protecting the common people and defeating the enemy.

Lin Yueru's sacrifice created the first point after the broadcast of "The Legend of Sword and Fairy" that detonated the entire network because of the fate of the characters and the content of the plot.

On the short video platform, even many parents who are engaged in self-media posted a video of their own children breaking down and crying at home after watching this episode of "The Legend of Sword and Fairy".

For the first time, Lu Yanhe's comment section was "massacred" by fans of the drama, who called him cold-blooded and cruel, and asked him to return Lin Yueru to them.

The Chinese Paladin, which started off well, saw its popularity soar again as the 28th episode was about to end.

In episode 31, Anu, who was controlled by Baiyue, slashed Tang Yu Xiaobao with a knife coated with poison, and Tang Yu Xiaobao had to cut off his own arms.

Lu Yanhe's comment section was once again "massacred", with tens of thousands of viewers scolding him for what a crappy plot he wrote.

In episode 32, Li Xiaoyao and Zhao Linger got married.

The entire online platform was dominated by this drama. At this moment, it seemed like everyone was following "The Chinese Paladin".

Everyone is discussing.

The lack of plot and character discussion in the early stages of "The Legend of Sword and Fairy", including some people's attacks on it as "too much of an idol drama", have been almost diluted by the plot twists in the past few days, with the strong "resentment" and "touching" of passers-by.

Then, the day came when the final episode aired.

Lu Yanhe turned off the phone immediately. He could already imagine what everyone’s reaction would be after watching this episode.

However, he still underestimated the reaction.

He lives in Ziyuan Bridge.

Tonight, Li Zhibai and Yan Liang are not here.

After Chen Siqi came back, she watched the finale with Lu Yanhe.

Seeing that Zhao Linger was dead, Chen Siqi covered her mouth in disbelief.

She didn't know the ending of everyone in the play.

She didn't ask Lu Yanhe, and Lu Yanhe didn't say anything.

Chen Siqi looked at Lu Yanhe in shock and couldn't utter a word for a long time.

Then, as the two of them stared at each other, a heart-wrenching scream suddenly came from outside the window: "Lu Yanhe, fuck you - fuck fuck fuck fuck fuck - give Zhao Linger back to me - ahhhhh -"

At that moment, Lu Yanhe recalled for the first time in a long time some videos he had seen on the Internet before he traveled through time.

That day, a top star suddenly announced that he was in a relationship, and the entire Weibo account was paralyzed. Then, some videos appeared on the Internet. In the videos, they recorded roars that seemed to tear the sky apart.

Lu Yanhe knew that Zhao Linger's death would probably anger some male viewers who followed the show, after all, she was his top white moonlight. However, he didn't expect that such a male viewer would appear right next to him, so close.

Chen Siqi said, "Do you think it would be better for us to go to Lingyang District to take shelter? They won't come looking for us, will they? There are still some people in Ziyuan Bridge who know that we live here."

Lu Yanhe nodded and said, "You are right, let's go."

Chen Siqi: "..."
-
The last episode of "The Legend of Sword and Fairy" had a viewership rating of over 3% on Yuehu TV.

Local stations, 3%.

This was a sleepless night for many people.

These days, just a 24-hour exclusive window period allows Yuehu TV to return to its peak ratings before the online broadcast era.

The facts once again prove what Lu Yanhe said -

There are a lot of Chinese people. In the past, there were few entertainment options, so many people watched TV dramas. Now, there are many entertainment options, but fewer people watch TV dramas.

But the economic level in the past was much lower than it is now.

The output value of a TV series with millions of viewers now is even higher than that of a TV series with tens of millions of viewers in the past.

Why? Because an advertisement used to cost hundreds of thousands, but now it costs millions, and sponsorship can even cost tens of millions.

Today’s traditional TV stations, except for those in the first tier, are basically in a state of “bankruptcy”.

But are those in the first echelon having a hard time now? Not necessarily. It all depends on how you live.

It still has the ace variety show in hand and a group of top production talents in the industry. Most importantly, it has the support of a big tree. Even if there is a serious loss of audience, the traditional significance of the TV station is there. It always has the capital and trump cards to negotiate with others.

Judging from the situation of Yuehu TV this year, the average ratings have increased significantly compared to two or three years ago.

In addition to the dramas "Wulin Wai Zhuan", "Friends" and "The Legend of Sword and Fairy" which raised the ratings ceiling for Yuehu TV, the overall business philosophy of Yuehu TV is to never admit defeat and never give up. It is still innovating, creating exclusives, and competing on content quality.

Yuehu TV has produced many 15-minute film and television review programs like Linyu every day.

What is breakfast information time? It mainly targets those people who get up between 6:30 and 7:30 to exercise indoors or make breakfast. It broadcasts some important information, which is actually news.

But Yuehu TV is not a porter. It has a team that collects and organizes materials in the early morning every day, and finally edits them into programs, which are broadcast to those who need the information early the next morning.

Over time, this program, which is broadcast between 0.25: and : in the morning, actually has a viewership rate of around %.

The most important thing is that advertisers have taken a fancy to the audience during this period - the audience during this period are commonly known as the "elite class", who have the habit and time to watch TV after getting up early either because they like it or because of work needs.

Even though the ratings are only around 0.25%, advertisers still take notice.

Yuehu TV is now focusing on the general market and specific markets. It designs different content for different groups of people at different time periods, focusing on one vertical category. Most importantly, it will not broadcast on the same TV station or the Internet, but will do it exclusively.

Although this caused them to lose a lot of profits in the short term, once they gained a foothold, they had a group of loyal viewers like the morning information program.

Everyone has limited energy, so they turn on the TV during their morning run or breakfast time and get all the information they need to know. The key is that the content is really well-made and meets their needs. They just turn on the TV - this group of people, in pursuit of the so-called sense of luxury, can buy a record player to listen to at home.

Lu Yanhe talked to Director Xu Senjin of Yuehu Station.

Director Xu said bluntly: "If it were pure market competition, the TV station would have been defeated long ago, but we are not a pure market economy model. The TV station cannot fall, and we cannot give all the media discourse power to Internet media. Compared with Internet media, TV stations have an advantage given by the times, that is, media image. TV stations are old media and represent the public, while Internet media are new media elites and in the public's impression, they are private. Our Yuehu TV station is a TV station that has been vying for audiences and refuses to lie flat. So, in line with this era, from a TV station facing a large audience, to a media that deeply cultivates high-quality content and retains a group of audiences, in fact, in this era, it is enough for us to continue to shine and gain a foothold."

Director Xu said this and did this.

Up to now, all TV dramas broadcasted by Yuehu TV have exclusive broadcasting times.

The window period can be as short as four hours or as long as twenty-four hours.

This means that their film purchase costs will be very high——

However, Yuehu TV now basically only broadcasts new dramas exclusively during prime time. The rest of the time, it either broadcasts reruns of old dramas or the TV station's own programs.

This effectively controls the cost of purchasing new dramas.

Excluding the Jump Up Theater on Sunday night, Yuehu TV basically only needs to purchase about 25 new plays a year.

The dramas they purchase are basically big dramas. They have their own popularity, strong production team, high quality of the dramas themselves, and can support the ratings.
The ratings and advertising revenues these new dramas brought to Yuehu TV were far higher than their costs. Over the years, this proved that their model was sustainable.

Besides this, how amazing is Yuehu Terrace?

In order to grab ratings, the program not only produced a program between 5 and 6 p.m. on weekdays where famous teachers analyzed interesting intelligence questions for primary school students, but also specially invited famous teachers to explain the questions.

This column is also broadcast irregularly during the daytime on weekends——

It is for every family with children, who keep the TV on all the time, waiting for this program to be broadcast and inviting their children to learn it.

Primary school students don’t want to learn?

It doesn’t matter, there is a kind of learning that your parents want (force) you to learn.

Of course, Yuehutai also tries to make these questions interesting, so that after children read them carefully, they can enjoy the joy of solving problems with the teacher.

In order to prevent other platforms from snatching away their talents, the teachers invited by Yuehu TV, including guests from other programs, all signed exclusive cooperation agreements, signing for one or two years at a time, and then used their own resources to carry out "star-style" operations.

Lu Yanhe was really impressed by Yuehutai’s “cool moves”.

But it is true that these practices have achieved remarkable results.

Yuehu TV's advertisements are far ahead of other traditional local TV stations in terms of their rich brand types and high advertising fees.

Lu Yanhe's drama is just one of Yuehutai's trump cards.
-
After Lu Yanhe had been hiding in Lingyang District for three days, news came from Yuehutai that they were going to hold a celebration banquet for "The Legend of Sword and Fairy".

They want to turn the celebration banquet into an evening party.

"..." Lu Yanhe sighed again, Yue Hutai's business acumen is really amazing.

A group drama like "The Legend of Sword and Fairy" can really support an evening party.

From the six main actors to so many remarkable supporting roles, each person's song can last for an hour and a half.

The most important thing is that the news of this evening party was known by some drama fans before it even reached Lu Yanhe and others.

Once the news leaked, it spread like wildfire.

When Yuehutai came to Lu Yanhe, they played the card of "Look, so many fans are looking forward to it."

How could Lu Yanhe not want to participate?

"The Legend of Sword and Fairy" is Linghe's first big production.

Moreover, this was the first time that he, Li Zhibai and Yan Liang co-starred in a play.

Maybe the three of them will have opportunities to work together in the future, but their high-spirited teenage years are recorded in this drama.

Yuehutai probably also had enough confidence from its sponsors, as they wrote checks to the main creators. They were so wealthy that their appearance fee for one night was seven figures.

For example, Lu Yanhe, Li Zhibai, Yan Liang and Yan Lingyu, their appearance fees all start from 150 million.

This is actually the price of the appearance fee for a commercial evening party.

Finally, the evening party was confirmed.

Scheduled for the first weekend in September.
-
At the same time, "The Legend of Sword and Fairy" has launched joint business cooperation with 13 brands including Sunny Coffee and Baixing Stationery.

Most of these business collaborations were planned in advance.

No one expected that once Sunny Coffee’s “character-themed cup sleeves” were launched, the number of orders for Sunny Coffee that day soared by 30% compared to usual.

The "Legend of Sword and Fairy" themed stationery packages launched by Baixing Stationery were sold out on the first day of being put on the shelves in stores across the country, with a total of 200,000 sets, and they were in short supply.

Those drama fans who were scolding Lu Yanhe were buying the drama while scolding him.

There are thirteen brands in total, and Linghe’s joint cooperation model with them is not just about collecting licensing fees through joint authorization, but also about sharing sales revenue with all of them.

In just one week, according to rough estimates, Linghe can earn 1.3 million yuan from the joint commercial cooperation with these thirteen brands.

Sold out.

Lu Yanhe was stunned.

Xu Tianming, who is in charge of copyright operations, was somewhat "overshadowed" by Chen Yin, who is in charge of film and television production.

Obviously Xu Tianming is the CEO of Linghe, but his presence has been greatly weakened by Chen Yin.

Up to this point, he had earned almost two quarters' worth of Linghe's earnings from film and television production in just one week.

Linghe's cash flow has become more abundant than ever before.

Chen Yin’s first reaction was that he could start a few more projects.
-
"The copyright management of "Legend of Sword and Fairy" is far better than that of "Those Years", even though both dramas have great influence." Lu Yanhe said to Chen Siqi, "It's strange."

"What's so strange about this? The themes of the two dramas determine the operation of the two copyrights." Chen Siqi said, "Also, almost everyone in the finale of "Chinese Paladin" died, which made many people feel very sad. Recently, the comments section of our "Jump Up" is full of criticisms against you."

Lu Yanhe: "...I didn't expect everyone to be so crazy."

"That's right," Chen Siqi said. "But the harder it is to let go, the deeper your feelings for this story and these characters become. The development of peripheral products is actually the fan economy. The higher the fan stickiness, the stronger their purchasing power. That's how it is."

Lu Yanhe: "Even Lego has come to cooperate with us, wanting to authorize and make a set of Lego toys with the theme of "Chinese Paladin"."

"It's so popular." Chen Siqi said, "We've recently received a lot of fan fiction about The Legend of Sword and Fairy in our manuscript mailbox. There are quite a few that are so well written that even the editors cried."

Lu Yanhe: "Will you publish it?"

"I've selected one and will publish it in the next issue." Chen Siqi said, "I think 'Chinese Paladin' will become the most profitable IP for your company. I heard that you are also developing games recently, is that right?"

"Yes." Lu Yanhe nodded, "VR virtual reality game."

"The revenue of the game is even more exaggerated and terrifying." Chen Siqi said, "Didn't Squidward Games make a real-life game before? No one came to discuss the video game adaptation with you?"

"Not really."

"That's true. It doesn't have any world view, so it's not easy to adapt it into a video game." Chen Siqi said, "To be honest, when Sister Zi Yan asked Xu Tianming to be the CEO and Chen Yin to be the deputy, she probably saw that the benefits of copyright derivative development would be Linghe's main profit. Film and television production has high risks and low profits."

Pure film and television production itself is indeed an industry with low commercial value returns.

We still need to learn from Hollywood. Look at them, their way of thinking is to operate IP. The film companies are losing a lot of money on paper, but the group's financial report is making a lot of money.

When Lu Yanhe founded Linghe, it was purely to make it easier for him to develop scripts.

However, Chen Ziyan prepared for the future and appointed Xu Tianming as CEO, starting copyright management and commercial operations early on.

"It has to be Sister Zi Yan."
-
As August passes, this lively and noisy summer season has finally come to an end.

Two weeks after its release, "Hurricane 2" has grossed over 6 million yuan in China, and it is certain that the box office in China alone will exceed 1 million US dollars.

In addition to the Chinese market, "Hurricane 2" also grossed more than $1 million in other parts of Asia.

The box office of the first "Hurricane" in the entire Asian market did not exceed 70 million.

This also means that while "Hurricane 2" maintains box office results in North America similar to its predecessor, its estimated global box office has reached over 5 million.

Whether it can exceed 6 million will depend on the performance of other markets such as Europe.

In any case, Lu Yanhe has done an excellent job in his mission for this film.

On September 1st, the American newspaper The Washington Post first released the news that Lu Yanhe was in contact with the third part of "Cloud Sea".

The first "Sea of ​​​​Clouds" had a global box office of 8.2 million US dollars, and the second one had a global box office of 6.5 million US dollars. It is a top movie series with countless fans.

As soon as this news came out, major media around the world reposted and reported it.

Of course, Lu Yanhe did not respond.

He has to wait for news from the production company.

The domestic box office of "Those Years" has also come to an end, having exceeded 7 million yuan. It may be able to run for a while, but it will definitely not exceed much more.

For Linghe and Luyanhe, this summer is a summer of great harvest.

They welcomed the "fruitful autumn" ahead of time.

In September, Linghe still has another drama to be broadcast.

"Housemate 3".

However, this drama belongs to the steady and cautious series.

This drama is still being broadcast on Yuehu TV, but it is the first new drama this year that is not broadcast during prime time on Yuehu TV.

Yuehu TV put it on the late night slot, broadcasting between 10 and 11 o'clock.

Linghe did not do any big publicity for this drama, just did routine promotion.

So, when this romantic sitcom first aired, no one had high expectations.

It can be seen from the fact that it was not broadcast in prime time that Yuehu TV did not have high hopes for it. It bought it just to maintain its cooperative relationship with Lu Yanhe and Linghe and not give other TV stations an opportunity to take advantage of it.

After all, if there is one, there are two.

Yuehutai is ready to take over all the plays in Linghe.

The first episode was premiered, which was not a prime time slot, not during the summer vacation, and did not feature a big IP or big stars. However, to the surprise of many people, it actually received a 0.35% viewership rating.

This viewership rating would rank among the top three among local TV stations even during prime time.

The power of the series has finally begun to pay off after the accumulation of the first two seasons.
-
I recommend a new book about Xianxia, ​​"The Sword of the Demon Hunter", which has 18 words. (End of this chapter)