Become famous another day.

"It's a good thing that Xu Tianming can see this market and take the initiative to propose to develop this market."

Chen Ziyan told Lu Yanhe on the phone, "I'm not surprised that he wants to do this. Currently, Linghe's film and television production and distribution business is basically managed by Chen Yin. As CEO, although he participates in the decision-making of major projects, he is not responsible for specific management. This has made him a little out of touch with Linghe's core business. It's normal for him to want to increase his weight in the company's business sector."

Lu Yanhe said: "But if he does this, won't many of Linghe's businesses have to transform?"

"Why do we need to transform?" Chen Ziyan said, "Xu Tianming can completely expand this business segment."

Lu Yanhe thought for a moment and said, "Maybe it's because I'm worried that this will affect Linghe's own production business."

Chen Ziyan said: "I understand your concerns, but I don't think it's necessary. Any company must become bigger and stronger. Linghe has not been positioned as a traditional film and television production company since the beginning. Moreover, if the film and television production business is completely regarded as the company's main business, it will be easily affected by the overall environment. Multiple business sectors can reduce the risk of the company's operations. If the peripheral derivatives of film and television dramas can be produced, this is a completely new field that is completely different from the production end, but because it is closely related to the film and television industry, it can still feed back to the production end."

Chen Ziyan's words made Lu Yanhe fall into deep thought.

Lu Yanhe's initial resistance was because he didn't want to change the nature of Linghe. But Chen Ziyan's words made Lu Yanhe feel that they made a lot of sense.

The more business segments a company has, the greater its ability to resist risks.

If there is any force majeure that causes a 2-3 year window in the film and television business, it will greatly affect the company's cash flow. Especially for new companies, once cash flow problems occur, the company's rent, water and electricity, employee salaries, and various payments need to be settled, and it is easy to be overwhelmed.

Lu Yanhe nodded.

Of course he understood these principles.

He just thought before that Linghe had now exceeded his expectations and had grown into a tree that was far beyond his imagination. Was there any need for it to continue growing?

He felt a little awkward in his heart. In fact, it was not Chen Ziyan who persuaded him, but he himself came to this conclusion.

When there is an opportunity to grow further, why not try?
He has been focusing on many other fields to help the film and television industry climb up. He is the one who should know these things the most, and he is not really unrelated to "Linghe's main business".
-
Not only Chen Ziyan but also Chen Siqi supported the idea proposed by Xu Tianming.

Lu Yanhe was not complaining about this to Chen Siqi. When he told Chen Siqi about it, he had almost figured it out. He just talked to Chen Siqi about it.

However, Chen Siqi said: "The film and television industry has always been special. It tends to be service industry, right? It is actually very similar to "Jump Up", both of which are content. Of course, we all say that the audience's demand for content will always exist. However, what I think is that the idea proposed by Xu Tianming has the hope of expanding Linghe's business to the first-line manufacturing industry. What you are doing now is brand co-branding, or the nature of MCN derived from the peripherals of film and television IP, but when you become more and more familiar with this area, maybe when you encounter the right opportunity, you can also acquire some factories and directly develop the whole chain. I have a deep feeling that you should know that I have always wanted to acquire several printing factories, but I haven't encountered a very suitable price. After all, there are not many printing factories now. Many have closed down in the past. Most of those that can still stand are not so easy to be acquired."

Lu Yanhe had never thought about the direction that Chen Siqi mentioned before.

Chen Siqi's words gave Lu Yanhe some ideas.

It is true that the physical manufacturing industry is different from their film and television industry.

Chen Siqi added: "If we can really expand different business sectors, it means that every time the industry upgrades in the future, we can play more cards and have more initiative, instead of being led by the changes in the industry every time. Do you know why I want to acquire a printing factory? It is because of the changes in the printing factory's environment that we have to change several cooperative printing factories for "Jump Up" basically every year. There are about twelve printing factories that have long-term cooperation with us. Every change means that our "Jump Up" may miss the best listing and sales period, affecting the changes in sales. Only when the printing factory is in our own hands can the impact of various factors be effectively controlled. The same is true for Linghe."

Lu Yanhe nodded.
-
If you are a stubborn person, you might say at this time what kind of impact a peripheral or derivative business can have on the production of film and television dramas.

Of course Lu Yanhe would not ask such a stupid question.

Apart from anything else, there is now one more channel to make a profit.
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At this time, Lucy Bates' team had finally finalized his new look.

Lu Yanhe went to try on makeup again.

This time, Lu Yanhe was very satisfied.

He does have some solid skills.

They took another set of makeup photos and sent them to the director.

Ignaz made a few more small suggestions.

Lucy Bates argued with Ignatz and told him the reasons why she designed it that way.

Generally speaking, a stylist will not contradict the director.

But Lucy Bates is no ordinary stylist.

What Lu Yanhe didn't expect the most was that Ignaz actually compromised in the end.

This was what surprised Lu Yanhe the most.

Based on what he knew about Ignaz before, he should be a director who insists on being himself.

Lu Yanhe called Darren Wilson and told him about this. In any case, if he encountered something he couldn't figure out or felt strange, Lu Yanhe would call Darren Wilson to ask or talk. He was not familiar with the environment here, so perhaps many times, a phone call might let him know something he should know but didn't.

Sure enough, this time after listening to his doubts, Darren Wilson told him something he didn't know before.

"Lucy Bates is the stylist that Ignatz has been working with. She is the stylist for almost every movie that Ignatz has made," Darren Wilson said. "So, Ignatz will listen carefully to Lucy Bates's opinions, and generally speaking, Lucy Bates's opinions on character styling are very accurate. She has different designs for what kind of look and what kind of clothes each actor should wear in the movie, based on different plots and settings. There are not many stylists like this in Hollywood, even in Hollywood. She is one of the top stylists."

Lu Yanhe understood as soon as he heard it.

Ignaz would listen, firstly because they were old friends and partners who had worked together for a long time and trusted each other, and secondly because Lucy Bates was so professional that people had to take her opinions seriously.

In fact, Lu Yanhe had a good impression of Lucy Bates during their collaboration this time.

Because the effect was not good when he actually put on the design according to the beginning, Lucy Bates pointed this out herself before he even opened his mouth.

The problems with the modeling are also understandable.

She didn't mean to neglect him, but the style she designed didn't match his image. The job of a stylist also requires experience.

Lucy Bates works in Hollywood, and generally does the styling of European and American characters. For an Asian character like Lu Yanhe, who has a heavy role and a key identity, Lucy Bates may not have much relevant experience. Therefore, the design drawing is one thing, and actually putting the design into practice is another.

When problems arose, she did not shirk responsibility. Instead, she led the team to make modifications directly, professionally and efficiently.

Lu Yanhe really likes to work with people like this.

After he worked with her this time, if they worked together again, he would attach great importance to her suggestions.

For example, this time, Ignaz suggested that Lu Yanhe's hairstyle could be made a little "greasy" and "dirty".

Lucy Bates said: "This character does not need a contrast between image and nature in the movie. In fact, he is a very charming character in the movie. Would an oriental wizard with greasy and dirty hair make people feel convinced? In the movie, there is no doubt about this. His biggest feature is mystery - because he comes from a mysterious place that no one is familiar with. At the same time, his clothes, words and deeds are different from everyone else, and his spells are also different from everyone else, but he is charming. This charm does not need to be established through a contrast in image. If it is modified in this way, I feel that this style is deliberately close to wandering, rather than the word mysterious."

Her reasons are very strong, based both on the character and tied into the positioning of the entire film.

A stylist who can truly understand the script, understand the characters and create character styling for them is a treasure in any crew - except those crews that don't know their value.
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On the day Lu Yanhe arrived at the set for the first time, he did some homework and learned in advance which actors would be in the movie "Godless".

It’s not that he didn’t do it in advance, but in Hollywood, especially for blockbusters like “Godless”, the cast is usually not finalized before filming starts.

Of course, it’s not that the film company doesn’t want to make a decision, but because based on the shooting time and the actors’ schedules, there are many things that need to be communicated and coordinated.

So, you will often see news about "XXX is in negotiation to star in a movie" after the filming of a movie has started. Then, about three or four days later, or a week later, the actor is confirmed to star in the movie.

Generally, such actors are already famous and play supporting roles with only a few scenes. For example, in Nolan's "Oppenheimer", Florence Pugh played a role with very few scenes. For such roles, the film company must have backup actors. Once the filming of the role is about to begin and the role has not been finalized, the backup actors will be used. But if a well-known actor can be persuaded to play the role, then basically the contract will be signed today and the actor will arrive on the set tomorrow.

In "Godless", there are actually many such roles, which are currently vacant and it is not certain which actor will play them.

Even just one week after the filming started, the original actors for two roles were replaced.

The protagonist of "Godless" is a seventeen-year-old boy, which is very similar to "Harry Potter", but the structure of the whole story is completely different.

"Godless" tells the story of a seventeen-year-old boy who accidentally steps into the "world of wizards", comes into contact with the truth of the world, and gradually approaches the truth about the fall of gods.

This 17-year-old boy was a child star in the past. He has acted in two movies and a TV series, but he was not the lead actor in either. Generally speaking, for such roles, child stars with acting experience are chosen. Because they have been exposed to this industry since childhood, they are familiar with the set and are more controllable. His name is Ivan Patterson.

How should I put it, this boy is not very handsome, just average, even a little thin.

Of course, such an image fits the setting of the "Godless" script.

At its core, it is still a story about a boy growing into a man, a "coward" growing into a "hero".

This is basically the tone of Hollywood blockbusters.
-
Lu Yanhe prepared a small gift for everyone on the set, a panda pendant.

These will be delivered to everyone by Wang Biao, Xing Lecheng, Yu Xiaoyan and others.

But what Lu Yanhe didn't expect was that as soon as he walked into the set, Ignaz led everyone on the set to applaud and cheer to welcome his arrival.

This was the first time that Lu Yanhe received such treatment at the beginning of filming when he was filming abroad. Ignaz even prepared a gift for him, a scarf with the name of the movie "Godless" printed on it.

"There are only three of these scarves, and they are custom made," Ignaz explained. "I will make other scarves later, but there are only three of these."

One was in his hand, one was in Ivan Patterson's hand, and the last one was given to him.

What this means is self-evident.

And Ignaz gave it to him in front of the entire crew.

Lu Yanhe accepted the gift, hugged Ignaz, and shook hands and greeted several main creators present.

What made Lu Yanhe feel incredible was that everyone treated him with even more respect than when he was in "The Mist 2".

You know, the movie "The Mist 2" is a sequel developed entirely with him as the core.

His role in The Mist 2 is definitely more important than that in Godless.

Lu Yanhe didn't know why this was the case.

Afterwards, Lu Yanhe went to put on makeup.

In the dressing room, there were three people responsible for Lu Yanhe's makeup.

Because it is special effects makeup, it is not easy to apply.

Lu Yanhe chatted with them while putting on makeup.

One of them said: "You won an Oscar at such a young age, you are so enviable."

Lu Yanhe then realized that these people's attitude towards him might be because he had just won an Oscar.

The Oscars carry more weight in Hollywood than any other award in any other market.

Sometimes I think, isn’t this also a kind of mutual complementation between Hollywood and the Oscars?

Each blockbuster movie is determined to recruit all the new Oscar-winning actors and actresses into its own universe. Those commercial blockbusters always show a coveted attitude towards those top actors.

This is unthinkable in other markets.

In China, even if you have a blockbuster movie with the most popular actors, it may not be a box office hit, let alone those so-called best actor and best actress.

This is determined by the market stage.

However, Lu Yanhe still felt emotional.

He lamented that there is no award in China that would recognize China's own industry and market from top to bottom.

Even if we narrow the scope a little bit, and just look at the group of actors, no other award has such credibility.

This is really a pity.
-
"Lu Yanhe is now starring in "Godless". "Godless" and "Burning Fire" are movies of the same type. Is it possible that if "Godless" is released and sells well around the world, it can boost the box office of "Burning Fire 2"?"

At a high-level meeting of Longyan Company, Vice President Cheng, who is in charge of overseas sales and distribution of films, said.

"Personally, I think there is no need to sell the overseas distribution rights of Burning Fire 2 so quickly."

"Waiting until 'Godless' is finished and released will be a few years later?" Mrs. Huang said, "'Burning 2' will be released in China next summer. Do we have to wait until then to discuss overseas sales?"

"By next summer, 'Godless' will have been finished," said Vice President Cheng. "The most important thing is that by next summer, Lu Yanhe's first Hollywood movie 'The Mist 2' will be released. If 'The Mist 2' performs well at the box office, 'Burning Fire 2' will also follow suit."

Huang Zhongjing said, "But now Lugu has offered a high price."

"It's a high price, but it's not even as high as Dragon Inn," said Vice President Cheng. "The box office performance of the first part of Burning Fire outside of Asia was indeed mediocre, which made Lugu not very optimistic about the box office in Europe and the United States. But if Lu Yanhe has a movie that he can really carry the box office and sells well, they will be more confident in the distribution of Burning Fire 2, and of course the conditions they offer us will be higher."

Huang Zhongjing asked: "Do you think Lugu will offer a higher price than now?"

"If Lu Yanhe's The Mist 2 is a box office success, the price will definitely be higher." Vice President Cheng said, "Now in the minds of Hollywood film companies, there are no more than ten actors who can really drive the box office with just their names, but Lu Yanhe is one of them. Since Lu Yanhe won an Oscar at the beginning of this year and starred in two movies, Home Alone and Buried, he has received a completely different evaluation in Hollywood. If it weren't for the poor performance of the first Burning Fire in Europe and the United States, Lugu would definitely offer higher conditions for Burning Fire 2."

Huang Zhongjing and Huang Tai looked at each other.

Mrs. Huang asked: "How much do you think "Burning Fire 2" can achieve at the box office in Europe and the United States?"

"If it can be released normally and shown in 2 to theaters, I think Burning has the hope of making over million in North America, and over million in Europe and the United States." Vice President Cheng said, "The reason I made this judgment is that the streaming data of the first part of Burning was actually very good, especially the audience's comments after watching it were very good, which gave us a good foundation for the second part. The premise is that we have a sufficient distribution scale so that those who watched the first part on the streaming media can conveniently watch the second part, instead of searching and finding that if they want to watch this movie, they have to drive at least kilometers or even kilometers away to watch it, which will definitely discourage many audiences. Then, we will once again face the so-called unpopular evaluation of Chinese-language films."

Huang Zhongjing and Huang Tai looked at each other again.

If Lu Yanhe were here, he would definitely applaud Vice President Cheng's speech.

Vice President Cheng's words really touched his heart.

Is it true that Chinese-language films cannot get good box office results?

Or does it mean that Chinese-language films simply have no chance of doing well at the box office?
During the years when Chinese-language films were selling well in North America, they could sell well if they had the word "Kung Fu" in their titles - even if they couldn't be shown in theaters, they could still do well in the DVD market.

After watching it too much, "Kung Fu" has become outdated and seems to have no meaning anymore.

Chinese-language films began to "ebb" from the mainstream film market in Europe and the United States.

But the reason for the "ebb" is also because the European and American markets do not give opportunities to other types of Chinese-language films.

Of course, one of the reasons is that Chinese-language films themselves have given up many of their characteristics and started to produce Hollywood-style "standard commercial films" on a large scale.

To put it bluntly, the selling points of many later movies were what Hollywood had already used.

"Kung Fu", the biggest selling point that Chinese-language films once created in the European and American markets, is no longer often made by Chinese filmmakers themselves.
-
At this time, Yuehutai, Aurora Video, Icefield Video and Linghe started promoting a new drama.

"2 Broke Girls".

This sitcom doesn't have a single famous actor.

However, this drama has a publicity matrix of the highest standard.

The promotion of this drama is very simple, which is the promotion method that Lu Yanhe dislikes the most in other film and television dramas——

Directly promote the "highlights" and "jokes" in the drama on various video platforms.

"2 Broke Girls" can do this because it is a sitcom itself. It has a large number of "highlights" and "jokes", so there is no need to worry that there will be nothing else to watch after watching a little bit.

How exaggerated is the publicity for the drama "2 Broke Girls"?

First, in the first episode of this season of "Young Days", the two of them became flying guests, and they were also NPCs of the theme of this episode. The first episode of "Young Days" directly used "2 Broke Girls" as its theme to promote the drama.

Second, Linghe directly bought a lot of land in the most prosperous area of ​​the first-tier cities in the country. Many film and television dramas have long abandoned this kind of publicity method because of the small coverage area and low conversion rate.

However, Linghe was not afraid.

Because of the theme of "2 Broke Girls", there is no need to worry about the low conversion rate. It is a comedy, which naturally attracts audiences. It is also a situation comedy. In addition to the "2 Broke Girls" on the poster, there is only one line of big words: "Created by the team of "Friends" and "Wulin Waijia", Lu Yanhe served as the script consultant."

Well, the point is in this sentence.

What is the biggest advantage of "2 Broke Girls"?
It is the success of "Friends" and "Wulin Waijia", the audience base accumulated by these two dramas, and everyone's love for the sitcom genre.

Third, the screenwriter of "2 Broke Girls" directly wrote four or five different sitcom jokes of about three minutes each. The two of them appeared in top variety shows on Yuehu TV, Ice Field Video and Northern Lights Video with different jokes, directly advertising the show.

No drama can make such a big publicity.

This is not a matter of whether or not the stars are famous. This is because various platforms are using their best resources to operate this drama and promoting it as a new hit.

In fact, everyone thinks so.

Lu Yanhe felt that it was normal for domestic publicity to reach this level, until someone asked him on the set of "Godless" if he wrote the script of "2 Broke Girls"?
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I wrote all night... (End of this chapter)