Become famous another day.
Chapter 773 Interpretation
In this industry, too many people want to break Lu Yanhe's "myth".
It can be said that anyone who does not have a cooperative project with Lu Yanhe has such thoughts.
This does not require them to have any enmity with Lu Yanhe or any conflict.
This is bound to happen whenever there is a conflict of interest.
The existence of Lu Yanhe has inherently "downgraded" other creators in the entertainment industry.
This is a bit like the emergence of Whitney Houston in the music industry. Because she was so unique, no one else had the possibility to compete with her. As a result, whenever people talk about female singers, although their styles are different and they say that each of them had a period of dominance, in fact, in everyone's hearts (including the female singers themselves), Whitney Houston is recognized as the best.
Lu Yanhe is not just an actor, he is now like a "pioneer" of a project. Having him participate (no matter in what capacity) and not having him participate are completely different concepts.
With his participation, investment becomes as if the "industry winter" has not occurred.
In fact, because many of Lu Yanhe's projects are now contracted by those platforms and capital parties, it is difficult to get an investment quota. In various evaluation systems, Lu Yanhe's projects are high-return and low-risk, which is very different from the "conventional evaluation results" of the film and television industry. This makes capital that is interested in investing in the film and television industry prefer projects involving Lu Yanhe.
Even if they cannot invest in Lu Yanhe's project, they will use Lu Yanhe's project as a reference to evaluate other projects.
This naturally caused the entire film and television industry... to suffer from "Lu Yanhe's suffering" for a long time.
What does this feeling resemble? It is a bit like the "neighbor's kid". It is certainly not his fault that the neighbor's kid is excellent. The problem is that he appears in the mouths of his parents and becomes a reference for belittling and suppressing you. Then he becomes "guilty of possessing a treasure", and his existence is a sin.
Therefore, many people want to break Lu Yanhe's "myth", but their original intention is not to step on Lu Yanhe, they just want to make their lives easier.
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Everyone has their own position.
Linghe’s position is to protect Lu Yanhe’s “myth”.
"Raise the Red Lantern" released a "battle report" on the second day of its release.
Before Raise the Red Lantern was released in China, the overseas distribution rights were sold to 79 countries and regions, and the film had already achieved profitability from the overseas distribution revenue alone.
In other words, no matter how much the domestic box office of "Raise the Red Lantern" is, it will be profitable.
Immediately afterwards, Wang Zhong’s producer accepted an interview with a media outlet and emphasized the art film nature of Raise the Red Lantern.
"I know that in the eyes of many people, this is a blockbuster, but in fact, its essence is an art film, and its production is not made with the box office in mind. Of course, if we promote it as a commercial film, with such a cast, I believe it can definitely achieve higher pre-sale box office in the days before the release. However, we don't want to deceive the audience or fans. Movies are movies, and different movies have different attributes. Tricking audiences who don't like the style of the movie into the cinema will only result in criticism and bad reviews."
"To be honest, I will be very satisfied if the box office of this movie can finally exceed 100 million yuan," said the producer. "The most important thing is whether the audience who go to the cinema to watch this movie feel that the ticket is worth it. I have never believed that art films do not need to bear commercial responsibilities, but the commercial responsibility of art films is definitely not to have a higher box office, the better. Instead, it is, first, whether the investors can make a profit and not suffer losses. Although their purpose of investing in art films is definitely not to make money first, it is a moral obligation not to let people make a loss. Second, whether the audience who bought the ticket can feel that it is worth the money. Art itself is a kind of feeling, and it also has its audience. I think "Raise the Red Lantern" has fulfilled its commercial responsibilities from these two perspectives."
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These responses, told in a leisurely manner, do not feel oppressive, but instead make everyone feel that they make sense.
The so-called Lu Yanhe failed——
Was it a real failure, or were there many people who couldn't wait to see Lu Yanhe fail, so they made such comments after the first day of the release?
After Sunday, "Raise the Red Lantern" achieved a box office revenue of 7100 million in its first weekend of release.
The film crew announced the "good news" with great fanfare.
So what if it didn’t make 7100 million? In the case of this movie, a first weekend box office of million is also a success, a success worth announcing.
No matter what those marketing accounts and haters say, the crew of "Raise the Red Lantern" is focused on promoting its box office success.
Coupled with the artistic quality of the film itself, a large number of film reviews have emerged.
This movie is not the kind of thing that will ignite some social topic, but there are many things worth praising about it.
Director Wang Zhong already has many loyal fans. When other directors’ new films are released, out of a hundred people who watch them, maybe one will write a review. But when a new film by Director Wang Zhong is released, maybe one out of five viewers will express their feelings on social media.
In fact, whether it is Wang Zhong, Lu Yanhe or Chen Bige, they all have a group of such fans.
They have been deeply involved in the film industry, and over the years, each of them has accumulated a group of fans who will definitely go to see every movie that is released.
This group of movie fans may not be like the fans of some popular stars, who will rush to boost the box office and secure screenings on the first or second day, but their fandom takes a long-term approach.
It has a strong lasting effect.
Because the box office exceeded 7000 million in the first three days of the weekend, the box office forecasting agency also raised the final box office forecast for the film to more than 2 million.
Lu Yanhe didn't know how much box office revenue "Raise the Red Lantern" would get in the end, but being able to achieve such a result already made him breathe a sigh of relief.
At this time, someone else published an article with a high dissemination rate. The title of the article was "In China, only they can sell a movie like this at such a high box office."
This article is saying that although the movie "Raise the Red Lantern" has a good box office performance, it does not mean that art films really have a film market in China. It is because the main creative team of this movie is very strong that it can attract so many audiences to go to the cinema to watch this movie.
At the same time, this person also said that this movie should not have appeared in the Chinese film market a long time ago.
The whole movie is full of old-fashioned feeling.
Indeed, many people have a unified reaction to the subject matter of this film - it is too rare. In the current film market, where else can you find such a serious film that criticizes feudalism?
It is too far away from current life, even out of touch.
Lu Yanhe actually had nothing to say about this.
Because this is indeed the theme of this movie.
But apart from this theme, this movie is actually a very sharp story. It is about a college student with ideals and beliefs who is eventually swallowed up by a corrupt giant. You can certainly say that this is a story that criticizes feudalism, but isn't it also a story about a person who is gradually eroded by desire, who thinks he has power but ends up becoming a victim of power?
Lu Yanhe posted a Weibo post, saying: Some people say that the subject matter of "Raise the Red Lantern" is outdated. I think that the dilemma of people wavering between sticking to their ideal selves and surrendering to their desires will never be outdated. It's just that we have become accustomed to obtaining truth, goodness, and beauty from film and television dramas. Just like when we are scrolling through short videos and news, when we accidentally come across some negative content, we subconsciously want to swipe away quickly, but even if it is swiped away, it still exists.
The reason for posting such a Weibo post during the release of the movie is to prevent the "criticality" of the movie from further fermenting.
The more heated the discussion on this point becomes, the more likely it is that the main point will be lost.
If "Raise the Red Lantern" had no intention of winning awards, that would be fine, but "Raise the Red Lantern" will not only be competing for awards domestically, but will also be competing overseas in this year's North American awards season, so the public opinion trend in the commentary circle is very important.
Lu Yanhe must stand up at this time and pull the "direction of the discussion".
In fact, this is also the reason why he thinks the movie "Raise the Red Lantern" is a classic.
Any movie that can transcend time already has its transcendence.
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Soon, "Raise the Red Lantern" will be released in Japan, South Korea and other places.
Lu Yanhe also followed the crew to Japan and South Korea to attend the local premieres.
This is the point about the works of world-class directors. Film producers from all over the world will pay attention to them, hold premieres, and invite local stars to participate in order to amplify the publicity of the film.
In fact, because "Raise the Red Lantern" is going to impact this year's North American awards season, box office revenue around the world has become very important.
As mentioned before, the Oscars are one of the film awards that place the most emphasis on box office.
If the box office is not good, your hope of being nominated is basically gone.
The Best Foreign Language Film category may be an exception. Even if the box office is not good, there are still nominees. However, if the global box office is high enough, it will actually be of great help to the subsequent nominations and awards.
It now appears that "Raise the Red Lantern" has only made about 2 million RMB, or about 2700 million USD, at the box office in China. If it can achieve similar box office results overseas, it will be relatively stable.
In fact, as long as Raise the Red Lantern can successfully enter the North American awards season, its box office around the world will be boosted. This depends on the volume and performance in the early stage.
In Japan, the film distributor said that this film is still gaining a lot of attention in Japan. Wang Zhong's previous films received very enthusiastic feedback in Japan. Both "Three Mountains" and "Rouge" grossed over 3 million US dollars in Japan, especially the latter, which had a very impressive box office and was released for a long time, and finally achieved a score of over 8 million US dollars.
Wang Zhong has a group of loyal fans in Japan.
In fact, author-type directors will always have a group of loyal fans wherever they are.
But a great director like Wang Zhong is not really a so-called author-type director. He rarely writes his own scripts. He just manages to make other people's scripts into his own film style no matter who wrote them.
From this point of view, he is actually very similar to the early national masters.
Compared to Japan, expectations for "Raise the Red Lantern" in South Korea were not as high.
Korean film producers also responded that cinema managers felt that the subject matter of this film was not popular with young people, and unlike Rouge, which had a poignant love story, it was difficult to attract young audiences to the cinema. They made Raise the Red Lantern purely because of the names of Wang Zhong, Lu Yanhe and Chen Bige, plus the gimmick of winning the West Tuer Film Festival, which could sell some box office, especially the subsequent sales of DVDs, streaming media and other copyright income, so they could still make some money.
The subject matter will become a major constraint on the box office——
This was something Lu Yanhe had not thought of at first.
Because at that time he had never thought that one day the value of "Raise the Red Lantern" would be measured by box office revenue.
When the original film was released, the box office itself was not important. At that time, the evaluation of a movie was actually based on the awards it received.
In that era, "Raise the Red Lantern" won the most awards.
Times have changed and standards have changed.
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"Last year, 'Tropical Rain' helped Lu Yanhe win the Oscar for Best Supporting Actor. This year, 'Raise the Red Lantern' will continue to strive for an Oscar. Is the hope high?"
"It's hard to say right now. Raise the Red Lantern hasn't even started showing in North America yet, so the media coverage hasn't picked up yet. But considering it won an award at the West Turpan Film Festival last year, and Midoriya is personally doing the PR for the Oscars, there may be hope."
"Yes, whether it's Wang Zhong, Lu Yanhe or Chen Bige, they are all Chinese filmmakers who have received a lot of attention in North America in recent years. We have heard the news. Apart from other awards, our country will select Raise the Red Lantern for the Best Foreign Language Film category this year. It was suddenly scheduled to be released in October for this reason."
At a private gathering, everyone talked about the recently popular movie "Raise the Red Lantern".
Chen Pinhe was also present.
Someone asked, "Have you seen this movie? What do you think of it?"
“It’s a good movie.”
"It's a film that is impeccable in every aspect. Chen Bige has produced quite a few good films in recent years playing Lu Yanhe."
"Yes, at first I thought that Lu Yanhe was able to partner with her in "Seventeenth Floor". Lu Yanhe got a huge advantage, but who would have thought that Chen Bige took advantage of Lu Yanhe instead."
"It would be a shame if a good actor like Chen Bige really had no good movies to shoot."
"But, to be honest, there are so many good actors now but actually there are no good projects. Whether it's TV series or movies, the popular genres are relatively single and distorted." The person who spoke suddenly looked at Chen Pinhe, "Look, Pinhe has also started to film Maxine's drama. There really are no good projects in China."
Chen Pinhe was suddenly Cueed, a little surprised. He smiled and said, "It's hard to say. It's not that there are no good projects in China, but those projects are quite homogeneous and have no appeal to me. I still want to try some types that I haven't shot before."
"Pinhe, why don't you consider cooperating with Lu Yanhe? He has so many projects on hand. It would be great if you could cooperate with him and form a strong alliance."
Chen Pinhe smiled, but before he could say anything, someone stepped forward to smooth things over.
"Hey, why do you keep bringing up all sorts of issues? During the filming of Doomsday, Pinhe and Lu Yanhe were a little unhappy. Actually, it was all a misunderstanding, but Lu Yanhe didn't know what was going on. No matter how we explained, he just wouldn't listen. He felt that Pinhe was targeting him, and the relationship between the two of them had never eased."
Chen Pinhe raised his hand and said, "Forget it. We don't have to cooperate. I'm not at the stage where I won't be able to film if I don't cooperate with him, right?"
Chen Pinhe's half-joking remark made everyone laugh and say of course.
"Has your Maxine drama Death Stranding been completed? When will it be released?"
"I don't know yet." Chen Pinhe shook his head. "We just finished filming. It will take some time to do post-production."
"So are you going to film the spin-off series of "The Seventeenth Floor" later?"
"Yes." Chen Pinhe nodded.
"Do you have any plans for the future? If not, I have a play here, would you like to watch it?"
"Okay, do you have a script?"
"Yes, I'll send it to you later. However, the investment has not been completely found yet. This year's film market has average box office performance except for the Spring Festival and summer vacations, and investors are a little cautious." The man said, "But if you agree to play the leading role, there should be no problem."
Chen Pinhe nodded and asked, "Who is the director?"
When it comes to movies, the director is very important.
"Savage, the director of 'Chess Piece Yi Bo'."
"The Chess Piece Yi Bo" was a big hit in this summer's movie season, starring Jiang Mingzheng, with a total box office of 17 billion.
Hearing this, Chen Pinhe nodded.
Just don’t be a “three-no” director.
However, generally speaking, the projects that invite him would not have a "three-no" director.
Unless it's a serious new director.
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When Lu Yanhe came back from South Korea, someone from Bingyuan Video contacted him and asked if he was free to attend the media meeting for the TV series "Rouge".
The drama version of "Rouge" will be scheduled to be broadcast as Bingyuan Video's S+-level drama in November.
Of course Lu Yanhe is willing to participate if he is free.
It has been a long time since I last saw Yang Shiyi and Yu Mengling. The two of them stood together, both wearing new Chinese-style clothes, at the press conference venue decorated in the style of the Republic of China. The picture was so pleasing to the eye.
Lu Yanhe clicked his tongue and shook his head.
“I guess this drama will have a large number of viewers who love looks.”
This drama has been filmed for a long time.
Lu Yanhe asked Yang Shiyi in a low voice if he was filming any other dramas besides this one.
Yang Shiyi shook his head and said, "Not yet."
Lu Yanhe was a little surprised, "Didn't the company make any arrangements for you?"
"The company said that I should wait until Rouge is aired before taking any more roles."
Lu Yanhe suddenly realized.
Yang Shiyi signed in the ice field video.
Bingyuan must have plans and arrangements for him.
However, for someone like Yang Shiyi, who is too handsome, dazzling, and a bit elegant, it is indeed not easy to find a role.
Such characters are rare in mainstream themes.
He could only wait until Rouge was broadcast, so that others could see his style and then ask others to hand him a suitable script. The script handed in at this time was generally revised according to Yang Shiyi's personal needs.
Lu Yanhe felt that the temperaments of Yu Mengling and Yang Shiyi were rare in the domestic entertainment industry.
A kind of "bookish" and "ancient" atmosphere.
He is very suitable for costume films, but not suitable for films with a strong urban feel.
Lu Yanhe sat with everyone and watched the preview clip of the TV series "Rouge".
Yu Mengling is worthy of being the queen of movies and the goddess of art films. The Ruhua she interprets has a very different charm from Chen Bigue.
Cooler and more intense.
This is a performance that fully integrates her own temperament into the role. (End of this chapter)
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