Become famous another day.

"This time, three Chinese films were shortlisted for the main competition unit of the Bicaro Film Festival, which shows that Chinese films are becoming more and more diverse, from Wang Zhong, Lu Yanhe, Chen Bige to Wang Shuai, Liu Teli, Xu Yiren... Only when more and more Chinese filmmakers bring different works to the international stage, will the stereotypes about Chinese films be gradually changed."

"The Chinese film market is so big that there can't always be only one Lu Yanhe and one Wang Zhong. The most surprising person this time is Xu Yiren. Everyone thought she was just a pretty actress in commercial films, but she starred in Portrait for free and was shortlisted for the main competition unit of the Picasso Film Festival, one of the four top international film festivals, for the first time, leaving all the actresses of the same period behind."

"Box office and awards are the hard amulets of an actor. Without these two things, no matter how popular one is, it is empty and worthless. Xu Yiren has a very bad reputation in the industry, especially among actresses. Many media also say that she is a female star. However, her achievements in recent years are obvious to all. Even Jiang Yuqian cannot compare with Xu Yiren in terms of actual achievements. Xu Yiren is a rare actress who has carried the box office in recent years."

……

Lu Yanhe saw a media outlet publish such an article.

He was a little curious, was this the press release bought by Xu Yiren?

Or maybe the author of this article is a fan of Xu Yiren.

But, to be honest, Xu Yiren's career in recent years has indeed been booming.

Even though she is not as popular as Jiang Yuqian, and has not received any mainstream awards, she can still produce a box office hit movie every year to prove her influence, which is pretty impressive.

Apart from her, there is no other actress who can produce movie box office so consistently.

However, seeing that Xu Yiren is developing so smoothly, Sister Yuqian must be feeling a little uncomfortable.

Lu Yanhe remembered that Jiang Yuqian and Xu Yiren did not have a very good relationship.
-
In fact, Jiang Yuqian’s mood was not as bad as many people imagined.

"Doomsday" has been completed, "Red Eye Flight" is about to start shooting, and the script of another romantic comedy movie has been delivered to her -

Parameter's project, the heroine.

She has been working hard to develop overseas routes over the past few years and finally reaped the rewards.

For the first time, without the influence of Lu Yanhe, she got the leading role in a Hollywood non-B-level or low-budget movie.

The independent film she starred in with Li Zhibai was also shortlisted for the Picasso Film Festival. Although it was not in the main competition unit, it was still a formal official competition unit.

Now, if we talk about the most popular Chinese actresses overseas, one is Chen Bige and the other is Jiang Yuqian.

Even in terms of public recognition, Jiang Yuqian is even better. Her high frequency of exposure in recent years is not in vain.

Jiang Yuqian sent a message to Li Zhibai, asking: Have you coordinated the time? Are you going to let me attend the Bicaro Film Festival alone?
Li Zhibai: Of course not, we are already coordinating.

Li Zhibai: This time when you go to Bicaro, you will meet Xu Yiren. You won’t lose control of your temper then, right?
Jiang Yuqian: You don’t understand women at all.

Li Zhibai: ??? Why did you suddenly change the topic to "I don't understand women"?
Jiang Yuqian: Even if the relationship has really fallen out and they meet in public, the rule that "whoever publicly shows disdain first loses" is an unchanging rule.

Li Zhibai: ...It took me two seconds to figure out what you were talking about.

Jiang Yuqian: I received a script from Parameter, which is a romantic comedy, and I play the female lead.

Li Zhibai immediately said: Are there any intimate scenes?

Jiang Yuqian: Judging from the script, there are no explicit scenes, and they will not shoot any restricted scenes. They still hope that this movie can be released in various markets around the world.

Li Zhibai: That’s fine.

Li Zhibai: We are not allowed to shoot any intimate scenes that are too revealing.

Jiang Yuqian: I know. You have said it many times. Although he is young, he has a strong possessiveness.

Li Zhibai: Yes, that’s right.

Be confident.

Jiang Yuqian: I know, I know.
-
"We are going to take 'There is a Strange Woman in the Building' to the Bicaro Film Festival to look for buyers." Chen Yin told Lu Yanhe during a video conference with Linghe's top management, "This movie is starring Jiang Yue. The movie 'Hesitant Outlook on Life' that she starred in with Yu Mengling has been shortlisted for the main competition unit. Jiang Yue will be there too."

Lu Yanhe said yes, and then said: "In the future, the movies we produce can be submitted to the four major international film festivals. Although it is a bit difficult for these new directors' movies to be directly shortlisted for the main competition unit, other units are also fine. If the movies can be screened at these film festivals, the topic and exposure will be greater than holding a premiere in China. The most important thing is, I don’t know if you have this feeling, in China, it seems that it is getting harder and harder for movie promotions to impress the audience. On the contrary, movies that are shortlisted for film festivals and have a good reputation at the film festivals can still attract audiences."

Chen Yin nodded and said, "We have also discovered that last year and this year, several low-budget art films that received good reviews at international film festivals were released in China and actually earned tens of millions of yuan at the box office, making a lot of money."

Lu Yanhe: "Yes, the domestic film promotion is a bit out of order now. Essentially, people no longer trust the 'good' presented in the promotion and think it's all fake. However, at international film festivals, people still have some trust in the good reviews from foreign media and film critics and think it's worth watching."

In fact, this is an industry failure.

The Chinese film industry has "lost interest" among audiences.

There are many reasons behind this, but Lu Yanhe thinks the scariest thing is that after some good movies are released, even if they are well received and of high quality, their "new movie acquisition rate" is very low. This is because the audience does not think that this "good" is due to quality, but to the "flower sedan chair carried by people" of the entire film industry.

How to attract audiences back to the cinema and make them believe that there are good movies is a long and arduous task.

Movies are never a necessity, but good content is.
-
Originally, Lu Yanhe had not planned to go to the Bicaro Film Festival.

Because none of his works were shortlisted for any category this year and he himself was quite busy.

Even if Linghe wanted to go there to sell the film, Lu Yanhe didn't think it was necessary for him to go there to show his support.

However, several of the brands he endorses hope that he can attend the Bicaro Film Festival.

For these brands, if Lu Yanhe attends, the exposure he brings to the brand will be far higher than that of other co-stars.

Every year, the film festival is attended by many stars who work with sponsoring brands.

Film festivals also need such “star-studded” people to “attract attention”.

"If you don't want to go, it's okay," Chen Ziyan said. "You've attended a lot of public events this year, especially the Oscars, the Cité Internationale des Arts et des Arts, and the Jose-La Mancha Film Festival. You've had a lot of public events, and your contractual obligations as a brand endorser have long been fulfilled."

Lu Yanhe nodded.

"Let's go." Lu Yanhe said, "Anyway, Squid Game will be finished filming at the end of the month. December is free for the first time, so we have plenty of time. We can go to the film festival and watch a movie."

As a result, not long after this decision was made, another piece of news came.

The animated version of "Squid Game" has been shortlisted for the "Screening Unit" and will have a special screening at the Picaro Film Festival.

Lu Yanhe was a little surprised, then he realized that it was Maxine who was behind it.

Maxine has already bought the exclusive overseas broadcast rights for the animated version of "Squid Game", and Maxine is going to warm up for this work through the Picasso Film Festival.

The animated version of "Squid Game" will be broadcast online three days after the end of the Bicaro Film Festival.

The domestic broadcasting platform is Lizi Video.

After the Bicaro Film Festival confirmed that Lu Yanhe would attend, it immediately contacted him and wanted to invite him to participate in several official events.

They even wanted to invite Lu Yanhe to be the award presenter if he was willing to stay until the closing ceremony.

Chen Ziyan said: "Take on all these jobs. You are already a big name in the international film industry. This event can consolidate your impression in the film industry, especially since no work of yours has been shortlisted this year. The Carlo Film Festival is able to give you such a high-level courtesy. This is an attitude." Lu Yanhe nodded.

"Row."

He also felt that Chen Ziyan was right.

If the timing is right for these jobs, there is no reason not to take them.
-
Therefore, at the end of November, the Bicaro Film Festival announced that Lu Yanhe would attend the Bicaro Film Festival's "Masters Dialogue" forum. He is the youngest of the five guests and the second youngest "master" in the history of this event.

The news was officially released by the Bicaro Film Festival.

Joining Lu Yanhe in this event were two world-class directors, Sandra Veitch, who has won an Oscar, a Golden Globe and two Best Actress awards at the Biograph Film Festival, and a screenwriter who has twice won the Emmy Award for Best Screenplay and the Oscar for Best Original Screenplay.

Sometimes, a person's status depends on who he participates in activities with.

When Lu Yanhe saw his photo put together with these people and was officially announced by the film festival, he felt "honored". He hadn't felt this way for a long time. These people really accumulated reputation in this field with their long and outstanding careers.

In comparison, although Lu Yanhe's work resume is not inferior to theirs, when put together, even he himself feels that it is still lacking a little.

As for what is missing?
Lu Yanhe also said without hesitation that it was actually the reputation of being an "evergreen in the industry" that was given by time and qualifications.

Lu Yanhe also became the first content in the film channel's coverage of this year's Bicaro Film Festival to last more than 5 minutes.

Since the official event he attended was a "Master Dialogue", it was inevitable that his "Master Achievements" would be introduced.

Movie channel viewers said they had watched it too many times, but -

Why can't I help but want to watch it again?
Why do I still feel so cool and exciting after watching it again? -
"After the Picasso Film Festival, we can't return to China for the time being. We have to go directly to the United States." When confirming the itinerary, Wang Biao told Lu Yanhe, "The Mist 2 will have its premieres in three places. D19 has also arranged an interview with you on a talk show, and there are also two magazine covers to be shot."

It has always been like this with the various supporting promotional resources that come with a big project.

As the absolute leading actor and No.2 publicity person of "The Mist 1", the most critical publicity resources must be concentrated on Lu Yanhe.

Of course, it cannot be said that Lu Yanhe is a very prestigious actor in Hollywood now.

All I can say is that he is a very popular actor.

But the answer to the question of whether he is a very important filmmaker is different.

Just like Phoebe Waller-Bridge, who wrote the screenplay for "Fleabag", "Killing Eve" and "No Time to Die", as an actress, she is at most a well-known actress, but with the identity of a popular screenwriter, her status in Hollywood is different.

Her main position became that of a creator and a film artist.

Lu Yanhe’s current situation is the same.

Therefore, D19 did not pay too much for these publicity resources on Luyan River.

People are also very happy to cooperate with Lu Yanhe.

Even Lu Yanhe's magazine covers were paid for by brands, and Lu Yanhe could even receive high commissions.

Many people don’t know that many celebrities who appear on magazine covers or even endorse high-end brands only charge a service fee at most, and it is impossible for them to receive high commissions.

But Lu Yanhe can.

Because Lu Yanhe is valuable.

Sales of print media are declining, and so are advertising fees. Despite this, it has not died out, and covers are still a rare resource for top magazines in various fields.

Not everyone can go there if they want to.

Because of this, Lu Yanhe generally would not reject the work plans set by these partners, unless they were particularly disappointing or inappropriate.

Lu Yanhe knew that these work arrangements involved coordination, planning, and communication among many people, which consumed a lot of manpower and resources.

Lu Yanhe didn't want to pick and choose casually and let some people's efforts go to waste.

Especially since this is also a promotion for the movie in which he starred.

"The Mist 2" is Lu Yanhe's first Hollywood A-level production film.

Although it is a sequel movie, its box office performance is still important.

After all, Lu Yanhe took on this film series in order to prove his commercial value.

It would be best if the box office was higher than the first one.

Unfortunately, "The Mist 2" still cannot be released in mainland China, otherwise, Lu Yanhe is quite confident that the box office of this sequel will exceed that of the first one.
-
It was an afternoon when Lu Yanhe arrived in Bicaro.

The sun is just right.

A lot of media and fans came to the airport. No one knew where they heard the news, and they were all genuine fans of his, not just there to make up the numbers or join in the fun. They held various posters of his movies in their hands and excitedly shouted his name or the name of his character.

If Lu Yanhe waved to them or smiled, they would scream and cheer even more excitedly.

He actually really didn't like fans seeing him off or picking him up at the airport, but at this time and in this place, Lu Yanhe felt that it was understandable and normal.

He signed autographs and took photos with many people.

As he was not in a hurry, he stayed at the scene for about five minutes.

It's rare for an actor to stay on this occasion for so long.

Many foreign fans at the scene even asked whether the next season of "Friends" could be broadcast early.

Lu Yanhe said in shock: "This season of Friends is still airing and has not yet finished."

Over the past few years, every time Lu Yanhe went overseas for activities, he had a deep feeling that the number of overseas viewers of "Friends" was increasing.

More and more people are asking about Friends.

The power of sitcoms remains as devastating as ever.

This result made Lu Yanhe very happy.

Lu Yanhe has always felt that sitcom is one of the most important genres in TV dramas.

However, it does not get the respect it deserves.

Lu Yanhe didn't understand even more why there were so many hugely popular sitcoms before, and although various platforms were developing the sitcom track, the number was far less than that of other types.

Is it because the threshold for creating sitcoms is too high, so not every director or screenwriter can get involved? (End of this chapter)