Become famous another day.

Sandra Vitch was a little surprised when she received Lu Yanhe's call.

Lu Yanhe exchanged pleasantries with Sandra Vitch for a while before telling her the purpose of his call.

Sandra Veach was even more surprised.

This is something that has never appeared before.

However, she also saw related news recently.

Some friends around me also talked about this and believed that the newly established market unit of the Netherlands-Spanish Film Festival was Lu Yanhe using his own resources to "carry the sedan chair" for this year's Netherlands-Spanish Film Festival.

Sandra Veitch hesitated.

She didn't refuse directly because apart from this matter, she did admire a young creator like Lu Yanhe.

Regardless of whether they will cooperate in the future, at her stage, she always has some appreciation for outstanding young people and always wants to make friends with them.

Lu Yanhe knew what Sandra Vitch was hesitating about.

If it were him, he would be equally hesitant.

This kind of thing is obviously using one's own reputation and fame to stand up for something new.

The question is, who knows what the final effect of this new thing will be.

Lu Yanhe said, "Sandra, we all know that you are an outstanding actor, but your popularity in China and even in Asia is far from comparable to your achievements in the field of film art. Whether it is China or other markets in Asia, changes are changing with each passing day. Twenty years ago, it might be a rare thing for ordinary people to watch an American movie. Twenty years later, everyone is seized by the explosive content. All kinds of blockbusters, games, movies and TV series are pouring in. Of course, you also have many movies that can be seen on Chinese video websites, but how many people can find your movies on video websites with massive content?"

Sandra Veitch listened in silence.

"I've investigated and found that you have many outstanding, niche works that have not been introduced to China. The same is true for Asian countries. There are many works that have been introduced to China, but the copyrights have not been renewed after they expired." Lu Yanhe said, "Sandra, although you are an American actor, as actors, we all hope to be seen by more audiences, especially outstanding actors like you."

Sandra Veitch sighed long and happily and said, "Lu, you are really so cunning."

“The worldwide attention and influence of the Jose-La Roche Film Festival will allow you to showcase your artistic contributions over the years in a concentrated manner,” Lu Yanhe said. “This will also be a new beginning. Film producers from all over the world will see your excellent works again, and then push them to the audience in a new way, allowing strangers to become your audience and fans, and allowing those works that have been gradually forgotten over time to be seen again by everyone.”

Sandra Veitch: "Lu, you are going too far. You know exactly what I can't refuse."

Lu Yanhe: "Because I won't do anything that will waste our friendship. Of course, I do need your support."

Sandra Veitch said: "But many of my films are scattered among different film companies, and it is not easy to deal with them."

Lu Yanhe smiled and said, "If you are willing to come forward to support us, I will go and communicate with those companies."

Sandra Veach heard this and said, "Okay then."
-
A legendary actress like Sandra Veitch has worked with almost all major film studios in the United States, and the copyrights of the movies she starred in are basically all in the hands of these major film studios.

Lu Yanhe did not contact anyone else, but went to Midoriya and Parameter, the two film companies with which he had the most cooperation.

In fact, both Schmidt Lawley of Midoriya and Zeby Doyle of Parameter are people whose words are heard in the company. Lu Yanhe can communicate with them directly without having to wait for others to report to higher levels and let the matter be delayed by administrative efficiency.

Lu Yanhe went straight to the point and told them the purpose of his visit.

Like Sandra Veitch, if someone else comes to them to talk about this new stuff, they will either refuse directly or decline politely. Anyway, they are too lazy to say more.

However, the person who called was Lu Yanhe.

Lu Yanhe has the Chinese market to endorse this event, and the brand of the Jose-La-Jacques Film Festival, so it will not tarnish the image of their film company. At the same time, even Sandra Vecchi has agreed to come forward and support such a trading unit.

If a film company wants to invite Sandra Veitch to participate in commercial activities for some of the projects she has starred in, they will have to pay her a hefty appearance fee.

To put it bluntly, this matter can almost be said to be of great benefit to them with no harm at all.

If they can really make some deals in such a market, it would be an unexpected benefit for them.

Even as Lu Yanhe told others, this could potentially become a new revenue growth point for the film company.

The revenue from these old films, unless they are particularly popular, is basically fixed copyright fees, which is not too little, but not too much either. It is just that when thousands of films are added together, they appear to be very valuable.

In addition, Lu Yanhe has close cooperation with both of their companies and has several projects in progress. This is a profitable and good deal for Lu Yanhe, so after a little thought, they agreed to it.

Therefore, Lu Yanhe only needed to arrange someone to discuss the cooperation agreement with them.

Lu Yanhe planned to announce the news after the Chinese New Year.

He has even started to target other people.

For example, Cai Na.

This popular actress in Thailand has starred in many dramas and movies, which have not even been introduced to China, let alone other places.

Since Cai Na has had stable exposure and popularity in China in the past two years under Chen Ziyan's arrangement, why not take this opportunity to promote her?

Although Cai Na's plays may not be sold in Europe and the United States, they should still sell well in various parts of Asia.

As for which of their projects have good sales potential and may be placed in this transaction unit, people from Linghe Company will do the screening and information gathering work.

The film and television copyrights in Thailand are relatively easy to negotiate. Their local market is small, and they gladly accepted Lu Yanhe's invitation to some of their company's films and TV series to go to the Jose-La-Señora Film Festival in the name of the Cai Na Screening and Trading Unit to find buyers from all over the world.

This is the difference between the two different markets of Hollywood and Thailand.

A place with a complete network for promoting, selling and distributing its own films and TV series around the world is not very interested in a trading market like the Jose Antonio Film Festival. However, another place that does not have these trading channels will seize such an opportunity if it comes across one.

The reason why Lu Yanhe thought of setting up a screening and trading market in this industry is to make new breakthroughs in the film transactions of the Netherlands-Spanish Film Festival.

Regardless of whether or not a film is shortlisted for the competition unit, film companies are here for the real money.

The prosperity of the film market is the main motivation for film companies and filmmakers to participate in the Netherlands-Spain Film Festival.

Why, in the time and space when Lu Yanhe came, did the Cannes Film Festival have such a special status among the three major international film festivals? It even firmly sat at the top of the list? It is said to be the temple of art films, but few people know that it is also a paradise for film transactions.

A large number of films that are not in the main competition unit or even shortlisted for any unit will look for buyers at the Cannes Film Festival.

Because film producers from all over the world go there to buy films.
-
The Jose-La-Jacques Film Festival does not have such capability now. Lu Yanhe hopes that through such means, the Jose-La-Jacques Film Festival can acquire such capability when it is held in Yuming.

After dealing with Sandra Vecchi and Cai Na, Lu Yanhe was still thinking hard about who else could play the role of such a unit.

It was Chen Siqi who reminded him.

"Director Wang Zhong is very popular internationally now, and Raise the Red Lantern has already been screened in your section. Why don't you invite Director Wang Zhong? He has made many films before. Although he was already a well-known director for his shooting style internationally at that time, there must be many of his old works that are not familiar to everyone."

"I am worried that if there are too many Chinese filmmakers in this market, it will seem as if the market is entirely run by Chinese people," said Lu Yanhe.

"Since this film festival is held in China, why can't we use Chinese filmmakers to support the event?" Chen Siqi said, "Yan He, this itself has a very critical and important meaning. Through the Netherlands-Spain Film Festival, we can show the world that China also has so many outstanding and excellent filmmakers."

Chen Siqi's words awakened Lu Yanhe.

Indeed.

He only wanted to use this screening and trading unit to show the executive committee of the Holland-West Film Festival the benefits of holding it in China, but he forgot that the Holland-West Film Festival was held in China in order to let everyone see the Chinese film industry. When he thought of this, Lu Yanhe did not hesitate or think too much.

Wang Zhong, Yu Qin, Wang Shuai, Liu Bige... all these film directors who have won international honors in recent years have been invited one by one.

Even if Liu Bige doesn't count Ding Feng No. 1, he only has three directorial works, and the overseas distribution rights have basically been sold out. So, if we need to invite people, we should invite them. Even if there is no room for transactions, there is room for screenings.

Lu Yanhe was busy with these things throughout February.

Even in March, Lu Yanhe suddenly thought of a major copyright holder.

TVN of South Korea.

Jin Yanshu had cooperated with Linghe for so many times, and TVN was a big producer of Korean dramas. Lu Yanhe called Jin Yanshu and said, "I want to invite you to be the only producer in the screening and trading market unit of the Jose-La-Jacques Film Festival."

Jin Yanshu was stunned.

"what?"

Lu Yanhe asked: "The screening and trading market unit of the Jose-La Roche Film Festival is newly established. You know about it, right? You should have seen the news?"

"I know this, but, Mr. Lu, this——"

Lu Yanhe said, "Director Jin, we have not yet announced but have already confirmed that horror film master Muken Sorge, American legendary actor and Oscar winner Sandra Veitch, and Thailand's popular actress Cai Na will serve as unit characters. This is a very international screening and exchange market unit, but there are currently no Korean film and television people serving as unit characters. I thought of you first."

Jin Yanshu: "..."

Lu Yanhe heard Jin Yanshu's moving voice in silence.

"We already have a director, screenwriter, and actors, and we still need a producer." Lu Yanhe said, "Ms. Jin, you are a representative figure of Korean dramas. I hope you can bring classic and representative Korean dramas to participate in this screening and exchange market. If you come, I will not contact other Korean and Japanese producers. It's because you bought a lot of remake rights of our film and television dramas from Linghe that I wanted to contact you first."

Jin Yanshu: "Mr. Lu, please give me some time to think about it."

"Okay, is one day enough?" Lu Yanhe said, "I'm sorry, the Jose-La-Cebu International Film Festival is about to be held, and I need to confirm it as soon as possible because we will announce it one after another."

Jin Yanshu: "Okay, one day."

Lu Yanhe hung up the phone with confidence.

He didn't believe that Jin Yanshu wouldn't be moved.

This is a global trading market.

Directors and actors may be hesitant to participate in such activities, as they do not want to take part in these commercial activities. After all, it is easy for "failure to sell" to damage their reputation. However, a producer and copyright holder like Kim Yeon-sook can not only bring his own inventory to find buyers, but also have his name listed alongside such a group of artists. Lu Yanhe knows very well how much people in the Korean film and television industry want to be recognized by the film and television industry led by Europe and the United States. They do not have the moral pressure of "worshiping foreigners and fawning on foreigners."

Sure enough, within six hours, Jin Yanshu replied to Lu Yanhe and agreed to participate.

Lu Yanhe made a direct request: "You can't bring some unsold inventory dramas to fill the gap. Have you seen the news? I even brought a movie like "Fly Paper" that has not been released but has attracted much attention. Sandra Veitch even brought the movie that won her the Oscar for Best Actress."

Kim Yeon-sook said: "We are bringing two dramas that have not yet been aired and are starring Korean top stars. We will hold the world premiere of the first episode in this screening and trading unit, and the starring stars will also be present."

Lu Yanhe was satisfied.

From February to March, Lu Yanhe brought out a long list that was not only star-studded, but the names of the works alone were enough to make any movie fan ecstatic.

This list, which includes many popular stars who agreed to attend for this purpose, is a complete surprise outside the normal schedule of the Jose-La Film Festival.

How could Wu Yang describe his feelings when he saw this list? Lu Yanhe had created such a screening and trading unit, and the starlight seemed even more gorgeous than the main competition unit.

Wu Yang suddenly felt a sense of pressure.

If the event is held somewhere else next year, is Lu Yanhe still willing to host such a screening and trading market unit?

Wu Yang smiled bitterly.

There was no need to ask, he knew very well that she probably didn't want to do it.

Wu Yang knew why Lu Yanhe was willing to do this thankless task without asking for any reward.

He is not a fool.

For the first time, this idea popped up in Wu Yang's mind: If a more suitable host city is not found next year, why not continue to look for a city in China to host it.

So far, for any problem Wu Yang encountered during the holding of the Jose-La-Jacques Film Festival in Yuming, various departments have helped coordinate and resolve it.

Everything went incredibly smoothly, almost like a dream.

Of course, Wu Yang knew very well that this was also because China and Yuming attached great importance to this event.
-
The screening exchange market announced unit characters one by one.

From horror film master directors like Muken Sorge, to Chinese directors such as Wang Zhong, Liu Bige, Yu Qin, and Wang Shuai who have made remarkable achievements in the international film scene in recent years, from international film queens such as Sandra Veitch and Chen Bige, to popular stars like Cai Na, from Korean drama gold medal producers such as Kim Yeon-sook, to top Hollywood producers such as Schmidt-Rausch - yes, in the end, Lu Yanhe got him here too.

Official announcements one after another, lists of film and television dramas one after another, gorgeous lineups, and their own aura.

For movie fans, this is a rare opportunity to watch it live.

For the media, this is an opportunity to meet and interview a group of shining celebrities up close.

To the general public, this is a screening event that not everyone is familiar with, but seems to be of extremely high standards.

For film producers, it seems that they can also make money here, as not only are there several unreleased and unbroadcast TV series for sale here, but there are also many old films on display - for the general public, many people don’t know that sometimes, an old film can also have a box office of hundreds of thousands or even millions of dollars - not to mention selling them, these works can be screened in Yuming, and they can make a lot of money just from the ticket prices.

The box office for films shown at this kind of film festival is generally twice as expensive as regular ticket prices, and they are basically always sold out, with 100% attendance, and tickets are hard to come by.

By the end of March, almost all hotels in Yuming were booked during the Jose-Latvia Film Festival in May.

It's not just overseas fans that are flocking to the film, but also the huge fan base in China - the so-called power.

This even led to an increase in hotel bookings in several cities surrounding Yuming.
-
“There are too many people—”

Such enthusiasm and grand occasion exceeded the expectations of all departments——

Even though they have actually made estimates that exceed previous levels.

Fortunately, Yuming is a city that is big enough, has a high level of administration, and complete infrastructure, and has hosted many international events.

It wasn't until early April that Lu Yanhe finally breathed a sigh of relief.

The characters for the exchange and screening unit have all been finalized, and the subsequent details are other people's business, so he doesn't need to worry about it.

Now, he needs to fulfill his duties as chairman of the selection committee.

Lu Yanhe had never imagined that after the Chinese New Year, his entire first half of the year, except for attending the Oscars ceremony as an award presenter and a runner-up "mascot", would be devoted to the Jose-La-Jacques Film Festival.

This was something he had never expected at the beginning. (End of this chapter)