Become famous another day.

People who know Lu Yanhe, or even those who don’t know him but know him a little bit, know what Lu Yanhe’s personality is like.

When Lu Yanhe said "I am worthy of everyone", those who knew him knew what he had not said, and those who did not know him laughed at his arrogance and lack of modesty.

Lu Yanhe didn't bother to care.

He was deeply aware that it was impossible for a person to satisfy and please everyone.

People do not frivolously despise young people.

He gives a shit about them.
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Once the film festival officially started, Lu Yanhe's work focus became on the screening and trading unit.

Each unit character will hold a grand media exchange meeting.

The first person to conduct a screening transaction was Lu Yanhe himself.

Each of the six films held a screening ceremony, with a red carpet and post-screening exchanges. Not only Lu Yanhe, but almost all the main creators of each film, those stars, appeared on the red carpet and in the exchange sessions, and the starlight was so bright and dazzling.

In fact, many of these movies have already reached consensus on transactions and cooperation, and they are just waiting to be officially signed and announced after their screening.

Especially "Fly Paper", a Hollywood movie produced and written by Lu Yanhe, which was premiered directly on the first day of the opening ceremony. It can be said that it was the most eye-catching movie of the day, even overshadowing the shortlisted films in the main competition unit.

There were no surprises - it was completely within Lu Yanhe's expectations. This movie, a black action comedy with high-energy twists, received a warm response.

Shortly after the premiere, China's Longyan Film Company announced that it had purchased the film's distribution rights in China for US$500 million. Subsequently, South Korean streaming platform KK, Japan's Toho, Singapore's KUHWA, Thailand's SAHAMON, India's Yash Raj, and Malaysia's Lemon were all reported by Variety to have purchased local distribution rights for no less than seven figures in US dollars.

The next day, Parameter announced that it had acquired the distribution rights for the film in Europe and the United States for US$1300 million.

In just two days, this film, which was the first to appear in the newly established screening and trading unit of the Jose Antonio Film Festival, earned more than 2500 million US dollars in multi-regional distribution rights.

In the film market, Lu Yanhe is still synonymous with a gold-digging tool.

Later, Bingyuan Video announced that it had won the Chinese regional drama adaptation rights for Fly Paper, followed by the comic and audio adaptation that Linghe had already started.

The next day, it was the second unit character, Cai Na.

A total of three Thai films starring Cai Na were screened that day. Of course, just like there were films not screened in Lu Yanhe's unit, there were also other works screened after Cai Na's unit.

On the same day, two Chinese film companies announced that they had won the Chinese distribution rights for three Thai films, which had never been released in China before.

Subsequently, TVN also started negotiations for the Korean drama remake rights of one of the youth romance films.

Lu Yanhe specially borrowed a self-media operator from "Jump Up" and opened an account for the screening and trading unit of the Jose Antonio Film Festival to update various information in real time.

This account is basically updated once every half an hour to an hour.

Contact, negotiation, reaching a preliminary agreement, transaction amount...

In full swing.

The purpose is just one thing, to tell everyone how prosperous the trading is and how rich the types of trading are.

After Muken Sorge's unit began, Korean game company KRG, American game company Hongxue, and Chinese game company Datang won the ten-year exclusive video game adaptation rights of three of the horror movies for US$920 million, US$1000 million, and US$1100 million respectively.

Once this news was announced, major film companies around the world became restless.

You know, these three horror movies have been released for several years.

How could such an old movie sell for such a high price for the game adaptation rights in the exhibition and trading unit of Hexi? !

Crazy?
Afterwards, a Korean comics company announced that it had won the comic adaptation rights for these three horror movies for US$80.

A Thai film company has won the rights to remake one of the films.

……

During the opening week of the Jose-La-Hispanic Film Festival, the screening and trading unit held seven units, including Lu Yanhe, Cai Na, Jiang Yuqian, Liu Bige, Wang Zhong, Muken Sorge, and Chen Bige. 28 works were screened and 102 transactions were completed. The transaction types covered more than ten types including distribution, film remakes, TV series remakes, comics, animation, audio, games, etc., and the transaction amount exceeded US$1.5 million.

In the second week, there are two big names, Kim Yeon-sook and Sandra Veitch.

For the Jose Antonio La Paz Film Festival, this screening and trading unit brings not only the revenue behind the transaction volume of US$1.5 million, but also the hundreds of buyers behind it, which is attractive to major film companies.

So many types of buyers have never appeared in major film festivals before.

It was mainly the transaction amount for the game adaptations of Muken Sorge's three horror movies that made all the major film companies with their own film libraries excited and jealous.

In the second week, no one expected that a British game company would buy the rights to adapt Wang Zhong's "Three Mountains" into a video game, and the licensing amount was as high as 800 million US dollars.

No one expected that in this screening and exchange unit, game adaptation licenses would be so popular, and the transaction prices would be so high.

This is not a one-time deal. This is just the adaptation licensing fee. Different licensing agreements also include other income such as profit sharing.

especially--

These movies have been in the film library for a long time. Why have they not been noticed by game companies before?
Why can so many deals be concluded so quickly at the Jose-La Roche Film Festival?
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Muken Sorge said to Lu Yanhe: "I have to take back a copy of the brochures your company made for the three films I made. They are really well done."

Lu Yanhe laughed.

Xu Tianming personally handled the production of these three films by Muken Sorge. He contacted major game companies, sent them materials, conducted market and selling point analysis, invited them to participate in the film festival, and then let them feel the audience's feelings about the movie stories on site.

The preliminary communication lasted for almost a month, and the Jose-Jacques Film Festival was just the final step.

How could it be possible to negotiate a licensing contract worth tens of millions of dollars in just a few days?

People who really know the business know that the work behind this booming trading market has already begun.

However, this market takes place at the Jose Film Festival anyway.

Without even waiting for the next session, at the end of the first week, some film companies wanted to squeeze in during the second week and bring their own films to the stage.
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On the eighth day after the opening ceremony, Lu Yanhe attended the red carpet premiere of the Chinese film "Mud", which was shortlisted for the main competition unit, and followed suit by attending the red carpet premiere of "Summer Shadows" in the afternoon.

He had been pushing for these two films from the beginning and believed that they must enter the main competition unit.

"Mud" is a Chinese film with a rural theme.

In fact, it is rare to see Chinese films today that take place in a rural setting.

This story is very simple. It even reminds Lu Yanhe of Cao Wenxuan's "The Grass House".

It is not suffering, but simplicity.

Blue sky and white clouds, red tiles and green trees.

It tells the story of three families in the summer. The story and the characters are very much like Hirokazu Koreeda, both of which are life sketches that are good at details.

The three families are all facing their own troubles and difficulties in life, but the children of the three families are completely unaware of all this; they are playmates who grew up together.

The movie does not compare the adult and child lines, but uses a kind of childhood, pure joy to soften the various problems in real life, and finally in a calm way, let all the problems disappear like bubbles. It has not been solved, it is just no longer regarded as a problem that traps life.

What Lu Yanhe particularly liked was the summer nights when the three families would eat cool watermelons fished out of the well together. The adults would sigh and talk, laughing as they talked, and the children would not care what they said at all, but would have fun in their own little world.

It is neither profound nor deep, but it has something more precious than profoundness and deepness, a sense of lasting timelessness.

It's as clever as it is clumsy.

This is Lu Yanhe’s evaluation of the movie.

And sure enough, after its premiere, the film received a score of 3.4 in the program review, the highest score among all the films shortlisted in the main competition unit that had been screened.

Audience reviews were also very high. At least, judging from the feedback on social networking sites, audiences liked the film.

In the afternoon, "Summer Shadows" premiered.

Lu Yanhe was not nervous either.

He believes in the power of good movies.

He didn't understand much of Wong Kar-wai's "The Grandmaster" when he watched it, but that didn't stop him from immersing himself in the beauty of the movie. Too many scenes made him feel that it was, well, art. Many people scolded Wong Kar-wai for being a literary youth, for losing money, and for making his films incomprehensible, but almost no one denied that his movies, especially the pictures, were beautiful in a unique realm.

"Summer Shadows" is actually a movie that is very similar to "Mud" in temperament.

They are all very calm movies without any ups and downs in the plot. But "Mud" has clear characters and story lines. Even if the story is simple, it still has a story with a beginning, a middle and an end, so the threshold for watching the movie is still relatively low.

Summer Shadows has no plot at all. To be honest, it is very similar to the movie Little Forest, which is about a person cooking, like a pseudo-documentary, but it can attract people to watch it all the time.

The same is true for "Summer Shadows", of course, its style is completely different from "Little Forest".

When the screening of this movie ended, the response was not as enthusiastic as that of "Mud". Lu Yanhe saw many audience members sitting in the auditorium, looking dazed and confused, as if they did not expect the movie to end like this.

However, Lu Yanhe also discovered that everyone had the feeling of being absorbed in the subject and then suddenly coming to a stop, as if waking up from a dream.

Just as he thought, this is a movie that will not make people get bored and leave immediately.

Finally, the film's program score was 2.7 points, and the media gave it a very good review, ranking at the top.
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These are Lu Yanhe’s two favorite movies of this year.

"Mud" is so popular because it simplifies things. It uses a movie that seems like anyone could have made it to create a kind of timeless feeling that is extremely hard to feel, like still waters running deep.

"Summer Shadows" is because it explores the boundaries of film——

Few movies dare to use such a stream-of-consciousness approach to capture the naturalness of a pseudo-documentary and then draw people in.

Lu Yanhe was very satisfied.
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This year's Jose Film Festival lasts for 15 days.

Lu Yanhe stays in different theaters every day.

Almost all the theaters in Yuming were borrowed to serve as screening venues for different sections and films of the Jose-La Roche Film Festival.

Of course, all the theaters made huge profits.

The most movie tickets sold for this year's Holland Film Festival were sold out in history - on the one hand, the number of audiences at the Holland Film Festival was the largest ever, and the number of theaters showing the films was the largest ever; on the other hand, the number of films screened was also the largest ever. Adding up all the units, there were a total of 217 official films screened at this year's Holland Film Festival.

Crazy.

There was no dull performance at any screening.

Until the closing day, Lu Yanhe did not serve as an award presenter. Instead, as the initiator of the newly established screening and trading unit, he went on stage to announce the achievements of this unit in this year's Netherlands-Spanish Film Festival.

After 15 days, the transaction volume exceeded US$2.4 million, with a total of 56 works traded and 32 types of transactions.

Lu Yanhe finally announced that the Holland-West Film Festival will retain the screening and trading unit as an official unit in future Holland-West Film Festivals.

During the awards ceremony, the Chinese film "Mud" won the audience's favorite film award and also won the second place in the best film award. Another Chinese film "Neon" won the best screenplay award. The two Chinese films shortlisted for the main competition unit both won major awards.

What surprised Lu Yanhe was that the movie "Summer Shadows" also won an award, the Best Photography Award.

After all the awards were announced, Wu Yang, as the artistic director, came on stage to express his gratitude to Yuming, the host city of this year's event. He also expressed his full gratitude and recognition for Lu Yanhe's work as the honorary chairman of the film selection committee. He specifically mentioned Lu Yanhe's support for today's award-winning works "Mud", "Neon" and "Summer Shadows" during the film selection process.

Wu Yang was speaking for Lu Yanhe.

Lu Yanhe smiled and waved his hand.

In fact, even without his support, "Mud" and "Neon" would still be shortlisted for the main competition unit.

These two movies are good enough, and the result of the audience vote is enough to prove it.

He knew that Wu Yang had good intentions and wanted to use this method to reduce the criticism against him from the Chinese film industry.

But Lu Yanhe really doesn't care about the criticisms and attacks.

He was very happy and proud of the awards won by "Mud", "Neon" and "Summer Shadows".

This is enough.

His presence at this year's Jose María Film Festival will be with these films.

Rather than those accusations and criticisms.

Wu Yang said: "At the same time, I am also very happy to announce that the next Holland Film Festival will be held in Jinkou, China. Let us look forward to next year." (End of this chapter)