Technology company, I will become the light of China!

Chapter 389: Jingdongfang rises strongly, Chen Xing apologizes in public at the press conference

With the appearance of the "Longxing X3" promotional poster PPT, not only was the online live broadcast room filled with sarcasm and disdain, but users who came to attend the press conference offline could not help but shake their heads. They thought it was a big move that had been held back for half a year, but they did not expect that it would turn out to be a "reheated old dish", which disappointed them greatly.

What can users expect tonight?
3 nanometer chip.

Top-notch optical shooting lens.

However, the positioning and pricing of the sub-brand Longxing are not suitable for 3-nanometer chips and world-class camera lens modules.

The reason is simple, because the Longxing brand has been deeply integrated with the sinking market.

From 1 yuan for Longxing X1599 to 2 yuan for Longxing X1999, its pricing is to serve users in the sinking market and the prices are relatively cheap.

What does cheap mean?
Low-end model!

Is it possible to use 3nm chips in low-end models?

The answer is obvious, no.

Unless Chen Xing raises the price to break through the 1999 yuan mark and allow the Longxing series of mobile phones to move into the mid-range 2000 yuan range, what will happen to the Geek series in that case?
You have to know that Longxing Group has models in the upper, middle and lower levels, including the bottom market. No matter how the price is raised, it will affect the sales of another brand.

Moreover, it is not appropriate to raise prices now. With the US dollar interest rate hike externally and a wave of unemployment internally, and no growth in residents' wealth, it would be unwise to hastily raise the price of mobile phones.

Even if Longxing Group has 3-nanometer chips, with the Geek series as a mid-range brand model, how can the Longxing series flagship have its turn?

Chen Xing seemed to see the dissatisfaction of the audience, but he did not explain. Instead, he chose the speech with the most comments and continued:
"The Longxing series is the foundation of the Longxing Group and the first brand model released. I think its story should not end, so we have made a comprehensive upgrade for it. I would also like to waste a few minutes of your time to read its story."

Halfway through his speech, he silently pressed the remote control in his hand.

next second.

Switch PPT pages.

An advertisement screen appeared on the LED screen and began playing a video.

The video begins with a shot of Chen Xing standing on the podium at a press conference in mid-2014, announcing the new Longxing X1 flagship and being cheered and praised by the audience, which aroused the response of everyone present.

Sitting in the third row, Lin Xiaolong watched the familiar scene flash by. He was stunned for half a second, then glanced at his friend in the "computer circle" next to him and asked in a low voice: "Ah Fa, do you think Mr. Chen will rehash something old tonight?"

"I think this is an appetizer, no rush."

Ah Fa responded.

They are all old "Xing fans". Since the official Weibo of Longxing Group dared to release three world-class titles, and Chen Xing dared to hold a press conference, they must have been well prepared.

"I feel the same way."

Lin Xiaolong nodded.

While the two were talking in low voices and encouraging each other, the video image on the LED screen changed and switched to Chen Xing's office. On the sofa in the negotiation area, National Taiwan Television reporter Lu Yu was sitting with his legs together, conducting a private interview with Chen Xing.

“Lu Yu You Yue is honored to invite Chen Xing, the chief executive of Longxing Group, to share his story.”

After the two people's opening remarks, the video cut out most of the foreplay speeches and started directly with Lu Yu's low EQ Q&A.

“I heard that the Longxing series of mobile phones are not profitable. Is this true?”

“Make money, but not much.”

"How much is one?"

"About 100 yuan."

When Chen Xing in the video finished answering, Lu Yu couldn't help but be shocked and said in disbelief: "Is it only 100 yuan in total?"

"Yes." Chen Xing nodded and responded sincerely: "At that time, for every Longxing X1 sold, we made a net profit of 1 yuan. In other words, our net profit accounted for only 100% of the price of the whole machine, which was much lower than the 6.3%-20% of our peers."

“Why is the price set at this level?”

Lu Yu asked.

Those who are familiar with her interview style know that she is famous for getting to the bottom of things and is not afraid of offending people.

Many celebrities she interviewed, including academicians, have criticized her for having no emotional intelligence.

However, Chen Xing dared to accept the interview, so he was well prepared. He answered fluently: "We wanted to expand the market quickly, because at that time we were still a miscellaneous army, a veritable copycat phone."

"The competitors we have to face, that is, the regular brands include Apple, Hanxing, Kunpeng, Xiaomi, etc. If we don't break through the market with a low price, it will be too difficult to pry the market, so I set the price at 1599 yuan."

When the video reached this point, the business leaders present all nodded in approval.

In the situation of "internal and external troubles" at that time, if Chen Xing had not created some big news and set the price of the mobile phone low enough, he would not have threatened friendly competitors at all.

Now that fast charging technology is developing rapidly, most manufacturers can achieve 120W, which proves that Chen Xing’s original decision was correct.

If he procrastinates and thinks about developing slowly, he will most likely be suppressed by his competitors. This is just like the business strategy of Penguin Company. As long as it discovers a new game company, it will have two paths left for it.

1. Let Penguin Company invest and share the profits equally.

2. Prevent Penguin Company from injecting capital.

If you choose the second option, within three months, the core gameplay of your game will be taken away intact and a new game will be created. They will also use Penguin QQ to promote the game, causing your company to suffer devastating blow.

To avoid this situation, we must come up with technology that makes our competitors "desperate" and prices that are impossible to compete with.

It is precisely because of this concept and the determination to penetrate the market that behind the two bombs of 120W Star Flash Fast Charging and Kaitian Baseband Chip, there is also a price of 1599 yuan with four 2s. I just want to ask, which friendly competitor dares to imitate Chen Xing’s crazy behavior?
Let’s not talk about the technology first. For a smartphone priced at 1599 yuan, the net profit of the whole device is only 6.3%. Most manufacturers would be deterred from doing this. Even Lei Jun, who officially debuted with a price of 1999 yuan, would not dare to do this.

"In the future, will the Longxing series still maintain a net profit of 100 yuan?" In the video, Lu Yu's eyes flashed with appreciation and he continued to ask.

"will not."

Chen Xing shook his head.

Lu Yu: "Why?"

"Our current profit model for mobile phones also includes full machine insurance for users, and the net profit is 200-300 yuan, which is my ideal range," Chen Xing responded sincerely.

“What about other sub-brands?”

Lu Yu asked again.

Chen Xing replied: "The net profit of the Geek and Brilliant series can account for more than 20% of the total sales of the whole machine."

"Then why did Longxing set the price so low? Have you ever thought about raising the price in the future?"

"will not."

"why?"

Lu Yu's classic "why" question is enough to drive people crazy, but Chen Xing is fully prepared and answers: "Because..."

Before he could finish his words, the video that was playing suddenly switched screens, and Chen Xing's voice was still being heard.

"Technology should not be high and mighty, but should serve the people. This is the meaning of the Longxing series and the core concept of my operation of this brand..."

"Wow—"

The guests at the scene and the audience in the live broadcast room all exclaimed.

Because of this "million-dollar transition" in the video, Chen Xing, who was promoting Longxing A1 at the Longxing Annual Meeting, answered Lu Yu's question.

One stone caused a thousand ripples. There was warm applause at the scene, and the audience's barrage of comments kept popping up, filling the entire live broadcast room.

"Technology should not be high and mighty, but should serve the people. Who can understand this sentence? Mr. Chen has indeed done it!"

"Hamburgers and fried chicken are considered junk food, but they are delicacies that children in poor mountainous areas have never tasted. This world is not equal. Even if there is only Longxing mobile phone at the autumn conference, I will give a thumbs up to Mr. Chen because he really made me use a smartphone."

"That's right. It has 120W fast charging, supports three networks, and has a 14nm chip. I can't find any flaws in this Longxing phone."

"Don't even mention 1999 yuan, even 2999 yuan is not too much. The keyboard warriors who say Mr. Chen is rehashing old stuff should shut up. Not everyone can spend or yuan to buy a high-end phone."

The change in the online trend has caused the "anti-fans" who originally had the upper hand to be criticized to pieces. Some people are not convinced and typed: "Isn't this just relying on sentiment to sell mobile phones? Are you not allowed to say that you are rehashing something old?"

The moment this barrage was posted, the black fan’s Weibo homepage immediately received hundreds of private messages using “C language”.

……

The conference site.

The applause continued.

Users and business leaders who came to the scene were applauding.

With only a 6.3% net profit from each machine, Chen Xing has already taught them a lesson on this kind of strategic vision and courage.

If it were most of them, they would never muddy the market like this, but would just slowly "seduce" users.

However, Lei Jun, who also came from a grassroots background, understood that Chen Xing had no choice but to do this. Only by thoroughly muddying the market could Longxing Technology be able to revive and gain enough market share to communicate with them.

If you don't have the capital and bargaining chips, who would care about you?

This is just like an ordinary person who has never seen a county magistrate or district head in his entire life. You yourself are not worthy of their attention, so you can only see their photos and videos on TV or in the news. Do you want to talk to them?

Very simple.

Just have big enough chips.

For example, if you have a listed company and you want to move back to your hometown county, they will immediately treat you as a guest of honor.

Grassroots originally have nothing and their chips are very limited. The most important thing is how to quickly accumulate chips. Preserving strength is something that can only be considered later.

Why are grassroots entrepreneurship prone to failure?
It means that the thinking is frozen.

To put it bluntly, practice is different from what is written in books. According to the thinking of those business tycoons, there is no way to accumulate assets. You don’t even know how they accumulated their first wealth, let alone how powerful their family or girlfriend’s family background is.

Simply copying other people's entrepreneurial thinking will only lead to failure in the end.

When the applause died down a little, Chen Xing pressed his hands together to signal for silence.

In just a moment, the applause at the press conference died down, and everyone was waiting for the release of Longxing's latest series.

Chen Xing did not keep the audience in suspense and continued, "Just as I said in the interview program "Lu Yu You Yue", our Longxing Group will persevere and unswervingly continue to produce the Longxing series. Next, let's take a look at the changes in Longxing's new flagship X3."

The words fell.

The PPT page switches accordingly.

"Wow—"

The words "full-blooded" SOC God chip and the chip picture below caused exclamations again at the press conference.

"A full-blooded God chip???"

"This is not a low-end phone at all. I feel like the performance is going to explode. These are two 14-nanometer chips, and they are now the second-best chips in AnTuTu and Master Lu's running scores!"

"Geek X1: Then I'll leave?"

“Mr. Chen is awesome!!!”

There was constant cheering at the scene, but this revealed an important signal.

That means the Longxing series all use the “full-blood” version of the SOC God chip. If there is a new flagship phone in the future, what will it use?
Treat everyone equally?
is it possible?
From the manufacturer's perspective, it is absolutely impossible.

It is common knowledge in the industry that low-end mobile phones can only use inferior chips or chips that have been eliminated from mainstream mobile phones.

If subsequent new flagships use the full-blooded version of the SOC God chip like the Longxing X3, why would users buy new flagships from other sub-brands?

There are two possibilities now. 1. There really is a chip with more powerful performance.

2. There will be no new flagship to be released in the future.

Now Kuk and Morenkof are very conflicted and a little contradictory.

They didn't believe that Chen Xing could produce a 3-nanometer chip, but they also didn't believe that Chen Xing would spend half a year preparing just to sell a piece of sentiment. This was totally inconsistent with the character of the man they knew.

"Really?"

Lei Jun looked at Ren Guofei.

He didn't mention the 3-nanometer chip, but everyone knew what he was asking.

In an instant, the CEOs of the domestic alliance, including BYD CEO Wang Fu, and Penguin CEO Pony Ma all focused their attention on Ren Guofei.

"I said yes, you may not believe it, but you will know it later."

Ren Guofei responded indifferently.

He knew some inside information.

The last time he visited the Longxing base, he had heard about the "Huaxia Chip" scientific research project, but that was all he knew. As for how many nanometers it was and what the performance was, he really knew nothing.

"Based on my understanding of Chen Xing, he most likely has a hidden card." Brother Xiao Ma suddenly said. After dealing with him for so long, he has already figured out Chen Xing's style of doing things.

"Agree."

"It's certainly possible."

"It's not possible, it's very likely."

The other CEOs nodded.

Because it was a chip with an already announced process, Kuk, Morenkof, and Lee Jae-yong did not go on stage to fight against counterfeiting.

As the cheers faded, Chen Xing pressed the remote control again and continued to explain: "We have also upgraded the OLED screen. We use the Jingdongfang X series OLED screen. Not only is the color more vivid, it can be compared with the M series OLED screen of a certain star group. It also uses a new anti-fall material. As for how hard it is, now let my assistant bring our Longxing X3 new flagship phone to the stage for testing."

"Clap clap-"

The scene burst into applause again.

On the left side of the podium, a female staff member wearing a cheongsam and holding a tray quickly handed a mobile phone to Chen Xing.

On top of the tray, there was not only a mobile phone, but also a hammer, a bowl of glass fragments, and even a small electric drill.

When the camera locked onto the tray, exclamations were heard again at the scene, and comments in the live broadcast room were also flashing wildly.

"No! An electric drill?"

"Don't tell me that this OLED screen can't even be drilled with an electric drill. That would be a bit too scary!"

"Even an electric drill can't drill it open. Impossible! Absolutely impossible!"

"Mr. Chen, please be more restrained. Which company would use an electric drill to test the hardness of OLED screens at a press conference? Are you trying to drive your competitors crazy?"

Just as what the audience in the live broadcast room said, now Kuo Ke, Lee Jae-yong, Ren Guofei, Lei Jun and other big bosses of mobile phone manufacturers couldn't help but twitch their eyes.

Testing OLED screen with a drill?
What are you doing here?
This is a tool that can penetrate walls!
As if he noticed the surprise of the guests, Chen Xing also joked: "Who put the electric drill on the tray? This should be an accident, but we can try one by one to see if it can withstand the violent test."

"Hahaha."

The audience couldn't help but chuckle.

Was it an accident?
Or was it intentional?
No one can say for sure.

As the audience at the press conference laughed heartily, Chen Xing picked up the first mobile phone placed on the tray, which was the iPhone 8, the newly released iPhone by Apple.

Since we need to make a comprehensive comparison between the two, its brand logos have been removed to avoid commercial disputes.

"This is a mobile phone from a competitor. It uses an OLED screen supplied exclusively by Hanxing Group. The supply cost is about 200 yuan. Let's test its scratch resistance first."

After he finished speaking, Chen Xing first turned the front of the iPhone 8 to the camera, and then showed the back to verify that it was intact.

Then, he placed the phone into a container of broken glass, picked up the container and shook it slowly, saying, "Let's see if our competitor's phone can withstand being cut by thousands of broken glass pieces."

one second.

Five seconds.

ten seconds.

Ku Ke's heart rose to his throat.

Can it withstand the glass cutting test?
He was unsure.

The Korean star customized screen used in Apple mobile phones is only slightly better than the E series, and is not at all comparable to the M series.

Li Jae-yong suddenly felt something was wrong, he could feel Chen Xing's confidence.

"Could it be possible that Dragon Country's local OLED screen suppliers can really match Hanxing Group's M series OLED screens?"

He couldn't imagine.

This is the moat of Hanxing Group.

Not to mention the M series screen, even the lowest-end E series screen, when the Longguo mobile phone manufacturers got it, they could promote it as a selling point.

Li Jae-yong, like Ku Ke, subconsciously held his breath.

Compared with the iPhone 8, it is not only a slap in the face of Apple, but also a slap in the face of Hanxing Group, because they provide the OLED screen.

"All right."

After shaking for fifteen seconds, Chen Xing put the container back on the tray, then put on anti-cut gloves, took out the iPhone 8, and showed the phone to the camera again.

The OLED screen has been left with many scratches after being cut from thousands of pieces of glass, but they are invisible unless you look carefully.

“Is the Apple screen so fragile?”

"I don't think an OLED screen can handle such a sharp object."

"Not necessarily. Mr. Chen must have a purpose for conducting this test, otherwise he would be slapping himself in the face."

"Indeed, domestically produced OLED screens may really be on the rise."

As the audience murmured, Chen Xing held up the "worn" iPhone 8 and smiled faintly: "As you can see, the OLED screens of our competitors' phones still can't hold up."

"Then let's test the next one."

Chen Xing picked up another phone from a rival company, the Galaxy S6 newly released by Hanxing Group. It was equipped with the latest M9 screen developed by Hanxing Group and was advertised to be able to withstand a vertical drop from a height of five meters.

Same technique.

The strength is about the same.

Another fifteen seconds passed, and Chen Xing took out the mobile phone from the glass fragment container again and showed the test results to the camera.

"Intact!"

When the words "intact" were uttered, the audience couldn't help but exclaim.

They had heard a long time ago that Korean star OLED screens were very powerful, and the M series was only supplied to the group's internal mobile phones. They didn't expect it to be so powerful.

Listening to the praise from the audience around him and the surprised look of the boss in the next seat, Li Jae-yong unconsciously straightened his chest and raised his head a little. This is the confidence that comes with strength.

"Now, let's test the X series screens from Jingdongfang."

Chen Xing picked up the Longxing X3 and followed the same steps, but with greater force, causing the glass to shake more dramatically to avoid allegations of insider testing.

In the same fifteen seconds, Chen Xing took out the Longxing X3 mobile phone, turned the OLED screen towards the camera, and solemnly announced: "No scratches."

"Clap clap-"

There was thunderous applause.

Such an intuitive test not only won applause for Chen Xing, but also allowed the audience in the live broadcast room to see clearly what the rise of domestic products means.

Do you think that only Longxing Group has risen?

Do not!
It also drives the entire supply chain!

Before the applause stopped, Chen Xing suddenly raised the phone above his head, with the screen facing down, and then let go of his hand.

"Snapped--"

The OLED screen fell directly to the ground.

“This must be more than two meters high, right?”

"Mr. Chen's height must be about 45 meters. If you add the height of his shoes, he should be meters. If his arm span is raised above his head, which is roughly the distance from his palm to his elbow, it should be about cm. So his height is almost meters."

"If the OLED screen is facing downwards at 2.3 meters, it will break."

While the audience was talking, Chen Xing took out the Longxing X3 mobile phone on the ground and pointed it in the direction of the camera again.

"Intact."

Chen Xing announced with a smile.

He has done in-depth testing on Jingdongfang's X series screens, and this test is not a big problem at all.

There was applause again at the scene, and some people couldn't help but shout "Awesome!"

It was then subjected to violent tests with hammers and electric drills. Although it failed to withstand the test in the end, the M series screen of Hanxing Group also failed to withstand the test. The two showed the same effect in terms of fall resistance.

Li Jae-yong in the audience gritted his teeth. He couldn't imagine that his first moat would be breached like this. If the camera lens module was also surpassed, wouldn't it mean that Korean star phones would no longer have any advantages?

Although Chen Xing did not have the ability to read minds, he was able to keenly notice that something was wrong with Li Jae-yong's expression, and he seemed a little solemn.

Not only Li Jae-yong, but also Ku Ke's face looked a little livid.

Because of the OLED screen test, the Apple phone couldn't even withstand a high-altitude drop, and it shattered into spider-like pieces at a height of more than two meters.

If you repair it according to the official price, it will cost at least a thousand dollars.

It was clear at a glance which OLED screen had the best quality. Chen Xing put the broken phone back on the tray, signaled the staff to leave the stage, and continued:
"As you can see, this is not only an upgrade of Longxing mobile phone parts, but also a major breakthrough for domestic parts supply chain manufacturers. In the future, we will develop a deeper, strategic partnership-style cooperation with Jingdongfang Enterprise."

When he finished speaking, there was constant applause at the press conference. Wang Sheng, the CEO of Jingdongfang, who was sitting in the second row, also stood up quickly and bowed to the CEOs of the companies around him, and finally bowed to Chen Xing on the stage.

The rise of Jingdongfang's X-series OLED screens has also been seen by the whole world. The rise of Longxing Group is not only its own, but also the rise of parts suppliers in Longguo.

Just when everyone was praising the excellent performance of Jingdongfang's OLED screen, Chen Xing on the stage suddenly interrupted the celebration with great trepidation:
"Next, I need to apologize to everyone because I deceived everyone. In fact, at the Longxing A1 launch conference in the first half of the year, we did not develop the Tianxuan operating system ourselves."

"I am so sorry."

Chen Xing bent down and bowed.

Everyone present was stunned. What was going on?
Are you exposing your own fraud?

However, when Ren Guofei heard this, his eyes suddenly lit up, and he said with a hint of excitement: "Expose yourself, could it be that... the Tianxuan operating system is going to be officially announced?"

(End of this chapter)