Technology company, I will become the light of China!

When the concept of the Ice Bucket Challenge was proposed, all the netizens on the Internet were stunned, and the comment section of ByteDance’s official Weibo also exploded.

[Feng Xiao Yi Shui Han]: "If you succeed in the challenge, you can get video traffic support, 20 yuan of phone bills, and experience commercial insurance? This is simply a conscience benefit!"

[Tyrannosaurus Warrior]: "You can help others and get rewards at the same time. Wait, I'm ready to challenge now!"

[社会你琼哥]: "Wow, you can name two friends after completing the challenge, right? I just want to see my friend in Mohe complete the ice bucket challenge!"

[Little Duck Quacking]: "Friends from Mohe? Bro, this isn't an ice bucket challenge, you want it to be a popsicle challenge! But then again, I have to see if I have any friends in the north, the temperature in the south isn't low enough, it's not satisfying!"

[Strawberry Meow Meow]: "Zhang Ming mentioned Chen Xing and Li Ge, I don't know if the other two bosses will accept the invitation, haha, let's watch the show!"

There are many netizens on the Internet who are basically here for fun. Now that the Ice Bucket Challenge is so popular, a large number of "bad friends" have started to get ready for it.

Furthermore, the 20 yuan phone bill reward for completing the challenge is very crucial, as it can quickly attract a large number of users to participate in the early stages.

Don’t think that 20 yuan is too little. Only those who have experienced it for free know the feeling of pleasure.

Moreover, the people of Longguo have always had the concept of diligence and thrift in their bones. This is also related to the many wars and hunger in history. It has only been a few decades since the days when as long as they worked hard, they could have meat, vegetables and wine on the table.

Of course, the greatest fun of the Ice Bucket Challenge is watching friends and celebrity entrepreneurs name each other.

Less than ten minutes after Zhang Ming mentioned Chen Xing and Li Ge, the official accounts of Longxing Group and WuXi Group released videos one after another.

In the videos of the two families, Chen Xing and Li Ge both appeared in person to accept the challenge. Compared with Zhang Ming's extreme cold in the north and Li Ge's cold close to the north, Chen Xing, who has returned to Shenzhen, is obviously in much better conditions, with the temperature reaching 14 degrees.

The icy water poured over my head, chilling me to the bone.

Chen Xing paused, then turned to the camera and said, "The Ice Bucket Challenge was a success. I would also like to appeal to all sectors of society to pay more attention to people with special rare diseases."

"Because there are so few people with rare diseases and the cost of developing new drugs is very high, pharmaceutical companies cannot see market profits and often do not invest in developing specific drugs. As a result, people with rare diseases often face the dilemma of having no medicine to treat them."

"As a local enterprise in Longguo, Longxing Group should also shoulder the social responsibilities and obligations as a large enterprise, so I decided to donate 1000 million yuan on behalf of Longxing Group for the current ALS treatment fund. In the future, we will continue to do charity and public welfare to protect vulnerable groups."

When Chen Xing's video was watched in its entirety, the ALS community and the rare disease mutual aid community were all excited.

They never expected that top company CEOs in the industry like Chen Xing and Li Ge would deliberately shoot videos and use their influence to help them raise funds for their treatment.

For a while.

A WeChat mutual aid group for a rare disease was flooded with messages.

[Quiet and Far-reaching]: "Boss Chen, Boss Li, Boss Zhang are all good people. We are saved and don't have to wait to die anymore!"

[Ruoshui Sanqian]: "Looking at the release time of the three groups, they should have communicated with each other in advance. And I heard that Longxing Group and WuXi Group are manufacturers of brain-computer interfaces. Mr. Chen and his team want us to be able to afford the surgery. This is what a true entrepreneur does!"

[Lonely Wolf]: "ALS can be cured, but I don't know when my congenital muscular dystrophy can be cured. I hope there will be no pain in this world."

[Bluebell]: "Let's take it step by step. I believe that with these big companies taking the lead, more and more people will pay attention to patients like us with rare diseases. It's better to have hope than no hope."

You will never know how painful it is if you don't hit yourself with a fist.

The word "rare patient group" is included in the name, which means they are destined to not receive much attention because their number is too small. In addition, human nature is selfish. Unless you are a caring person, who has so much energy to pay attention to a field that has nothing to do with them?
However, as large companies get involved, these rare patient groups will eventually receive attention.

……

With the three CEOs Zhang Ming, Chen Xing and Li Ge taking the lead, and each of them willing to contribute an additional 1000 million yuan, the accumulated amount on Douyin's rare disease fund page is currently 30003000 yuan, and this number has not yet been updated.

After completing the Ice Bucket Challenge and posting the video with the official tag, official reviewers will still need to conduct a careful review and finally issue the rewards, which all takes some time.

After one hour.

The accumulated amount finally moved.

The 3000 yuan after 3000 million started to jump and became 4000 yuan, 5000 yuan, 7000 yuan, and then directly exceeded 3001 yuan, and the amount reached million.

obviously.

10 videos passed the review.

These videos were supported by Douyin in terms of traffic and appeared on the recommended homepage, so their accounts received a lot of exposure.

Seeing such strong official support, many MCN agencies saw business opportunities and began to let their bloggers participate in this challenge to gain traffic and attention.

For MCN agencies and internet celebrities, traffic equals money. A 20-yuan phone bill may be useless, but once the traffic improves, you can earn 20 or even 200 million yuan in phone bills. This is not an exaggeration at all.

Tik Tok has become popular in the streets and alleys across the country, and almost everyone is playing it. Brands and merchants have also begun to spend money on promotion, creating an ecological benefit ecosystem for bloggers, platforms, and merchants.

The most important thing is that the second item of the Douyin update announcement also stated that as long as you have 1000 followers, you can apply for live broadcast permissions and start live broadcast on Douyin.

The live streaming industry is now a hot spot for ordinary people.

Some people have made millions by skirting the line and producing soft pornographic content on Huya and Douyu. There are also a large number of anchors in the gaming industry who have earned more than a million. It is no exaggeration to say that live streaming is a shortcut to changing your destiny, but the prerequisite is that you have to have a sense of camera.

What is lens sense?
When ordinary people face the camera, they are often too nervous to speak.

But people who have a sense of camera and a talent for acting can not only do whatever they want in front of the camera, but also create show effects and take their careers to the next level.

Whether it is driven by pure charity or profit, Douyin has given its support. What Zhang Ming, Chen Xing and Li Ge want now is exposure, to expose ALS and the group of people with rare diseases. As for what those who complete the ice bucket challenge are trying to achieve, they will not deliberately care.

Two hours passed.

More and more user videos have passed the review, and the accumulated amount of the ALS fund has reached 7000 million.

The increase of 4000 million is calculated at 1000 yuan per person, which means that 4 people have posted ice bucket challenge videos and passed the review.

As time goes by, more and more users complete the challenge.

Towards evening, the accumulated amount of the fund reached 1.4 million, a number that was being refreshed every moment.

After the Ice Bucket Challenge became completely popular, celebrities also got wind of the news, or rather, their agencies also got wind of the news.

Like the blogger’s MCN agency, the agency began to ask celebrities to step up and participate in this charity event.

Celebrities like to do charity. They may not really like it, but they will not refuse the traffic brought by charity.

For example, at celebrity charity galas, a bit of exposure can be bought for hundreds of thousands of dollars, which is a sure win for them.

Celebrities, like bloggers, are not afraid of losing money, but are afraid of no one paying attention to them. If no one pays attention to them, they will become unpopular, and if they become unpopular, they will not make any money. Therefore, more professional agencies will try their best to expose the celebrities as much as possible.

This is why even a celebrity’s fart can become a hot topic on the Internet. Behind this is the financial investment made by the agency.

It’s almost dinner time.

The first celebrity's ice bucket challenge video is out.

Jay Chou himself appeared on camera, using his distinctive voice and accent to promote this charity event, saying: "Today a lot of people tagged me, I took a look, the Ice Bucket Challenge, it looks pretty good."

The camera turned and Jay Chou came to the indoor bathroom. There was a red bucket filled with a mixture of ice and water next to his left leg.

"Let's not waste any more time talking. Come on!"

I saw him lifting the ice bucket and pouring it over his head. The cold made him shiver, but it was nothing serious.

Wiping off the water drops on his face, he called on fans, "This ice bucket challenge can help accumulate treatment funds for ALS patients. I also have friends with ALS. Here I hope everyone can lend a hand to help them so that they can recover soon."

"Finally, I want to call on Junjie and Shuhao to participate in my Ice Bucket Challenge. This charity event is really great!"

The performance of Jay Chou, a big name in the music field, will once again boost the popularity, and more and more fans will begin to participate spontaneously.

In addition to singers, celebrities in the entertainment industry have also begun to join in, such as Liu Tianxian, Yang Mi, Zhao Xiaodao, etc. Even Hong Kong's Stephen Chow was alarmed and specially registered a TikTok account and shot an ice bucket challenge video.

It is no exaggeration to say that people with ALS and related rare diseases have entered the public eye, and some pharmaceutical companies and insurance companies have also seen business opportunities.

However, since Minsheng Insurance took the lead and completed the cooperation with ByteDance, other insurance companies can only reap the benefits.

Just one day after the Ice Bucket Challenge was launched, 8.9 million yuan in donations were raised, and Douyin officially opened a donation application channel.

To apply for donations, you need a diagnosis certificate and treatment certificate for ALS, as well as stamps from the attending physician and the hospital. It is not complicated or difficult to obtain these materials.

On the afternoon of the next day, a patient with ALS named Lai Weijie passed the review and received a reimbursement rate of 75%.

If the patient has medical insurance, he or she can enjoy medical insurance reimbursement first, and then reimbursement of 75% of the ALS fund, and the actual expenditure is only 12.

Of course.

Some families cannot even come up with 12 yuan.

At this time, there is still a way to solve the money problem, that is, the poverty household certificate. As long as the income proof of the poor household and the patient himself and his family is presented, the reimbursement ratio can be increased, up to 100% reimbursement.

To put it bluntly, those who are capable need to bear the cost of 12 yuan themselves.

If you really don't have the means, and are a poor family with an annual income of less than 30,000 yuan, the ALS fund can fully cover the treatment costs.

On the third day of the Ice Bucket Challenge, the accumulated amount of the ALS fund has reached 14 billion Longguo yuan, and the number is still increasing.

Although ByteDance, Longxing Group, and WuXi Group are all investors, in fact, none of the three companies suffered losses.

ByteDance gained traffic, attracted more advertisers, and allowed a large number of bloggers to open live broadcast permissions. It began to charge a 1.4% share of the live broadcast revenue. Yesterday alone, ByteDance earned million yuan in profit and revenue, not including the rebate from Min Life Insurance.

According to statistics from Min Life Insurance, the number of people who insured themselves and their parents for major illnesses through the ALS charity page reached 500 two days ago, and the number of insured shares exceeded one million. Calculated at 5 yuan per share, Min Life Insurance made a profit of million Long National Currency.

Longxing Group and WuXi Group are the providers of brain-computer equipment and technology. They can make a profit of 20 yuan for each brain-computer interface implanted. Even if they split it equally, it would be 10 yuan. Assuming there are 10 ALS patients, that would be a profit of tens of billions.

Through this charity event, patients had money for treatment, companies made profits, celebrities gained popularity, bloggers gained followers, and challengers also received phone bill rewards. It can be said that no one suffered a loss.

On the fourth night of the Ice Bucket Challenge, Lai Weijie, the first person to apply for relief funds, arrived at Ruijin Hospital in Shanghai and successfully completed the brain-computer interface implantation surgery.

On the fifth day, he was out of the critical observation period.

Officials from Shanghai Daily, Toutiao, ByteDance, and reporters from China Television all came to Ruijin Hospital for interviews in person.

Reporter: "Are you feeling unwell?"

"No, I feel great. I have regained control of my body. Before, I couldn't hold anything with this hand. It was very numb. Now you see how flexible it is."

Lai Weijie showed off excitedly.

For a patient who has been ill for many years, what they most hope for is not how much money they can make, but a healthy body.

Now, with the advent of brain-computer interfaces, they have found a way to heal.

"Kacha kacha kacha——"

The shutter sounds constantly.

"So what's your reimbursement ratio?"

Another reporter asked.

At this time, Lai Weijie's father stood up and said with red eyes: "We are a rural county family. In order to slow down the progression of our son's disease, we have spent all our savings. After submitting the information to the platform, we received a 75% reimbursement. Although we owe a lot of foreign debts, fortunately my son's life was saved. Thank you to the TikTok platform, Longxing Group, WuXi Group, and everyone who participated in the Ice Bucket Challenge. Thank you very much."

As he spoke, the elderly father was about to kneel down to express his gratitude.

Official staff from TikTok and reporters from all walks of life rushed forward to help.

"Don't be like this, don't be like this. A man's knees are made of gold. This is a public welfare treatment activity. It is a mutual help activity. The original intention is to keep everyone away from illness." The follow-up staff of Douyin said quickly.

"thank you."

"Thank you so much."

Lai Weijie and his parents expressed their gratitude repeatedly with tears in their eyes.

For an average family, a serious illness may result in debts of tens of thousands or even hundreds of thousands. Therefore, smart people will choose commercial insurance to avoid future risks with the least amount of money.

If you wait until you are really sick before thinking about buying commercial insurance, it will be too late.

……

Night time.

Various media outlets began to report on the incident.

[Today, the "Ice Bucket Challenge", a public welfare activity initiated by ByteDance, Longxing Group, and WuXi Group, successfully cured the first ALS patient who received reimbursement from the fund.]
With similar copywriting, there is a touching scene in the ward during the day.

Thanks to a large amount of media coverage and the certification of China Television, the Ice Bucket Challenge has gained the most authoritative platform, and more and more people have participated in it, accumulating quotas for the fund.

On Weibo’s hot search list, the entry “Ice Bucket Challenge” has been hanging there for several days and shows no sign of coming down.

At the headquarters buildings of Longxing Group, WuXi Group and ByteDance, people kept personally delivering banners.

For the grassroots people, no matter what purpose the company holds a charity event for, they just need to know that this charity event can save lives.

The revenues from Longxing Group’s mobile phones, WuXi Group’s drugs, and ByteDance’s live streaming are all rising steadily, and their commercial value has been maximized.

……

And at the same time.

Europe and the United States across the ocean.

Like Douyin, TikTok launched the Ice Bucket Challenge charity event on the same day, but it is worth mentioning that not only are the data of the two companies not interoperable, the amounts of the charity events are also not interoperable.

To put it bluntly, Douyin's charity fund is only used for the people of Longguo, while TikTok is aimed at people all over the world.

On the first day of TikTok's promotion, some people didn't dare to believe it. However, with the enthusiastic participation of the Chinese people on Douyin, TikTok's popular recommendations also pushed a large number of ice bucket challenge videos, which made people in Europe and the United States gradually choose to believe it.

In just a few days, the total amount of TikTok's charity fund reached 16 billion Dragon RMB, abandoning the US dollar amount unit.

One after another, ALS patients have successfully applied for reimbursement, which is basically around 70%. TikTok also has pop-up windows reminding them that they need to go to top hospitals such as Longguo Union Hospital, West China Hospital, Xiangtan Hospital, or Ruijin Hospital for implant surgery.

With the first foreign patient cured, the total cost was 36 Dragon Dollars, and TikTok's ice bucket challenge finally became a hit.

20 million.

30 million.

40 million.

TikTok is aimed at the global region and the amount of money is accumulating very quickly.

In just half a day, TikTok's charity fund accumulated a quota of 50 billion, and more than 100 people successfully applied for the quota and went to Longguo Hospital for treatment.

Zhang Ming at ByteDance's headquarters is extremely busy at the moment.

Due to the Ice Bucket Challenge becoming a huge hit both at home and abroad, advertisers from all over the world kept knocking on the door, hoping to embed their ads.

Anyone who has worked in the advertising industry knows that sponsors really don’t lack money.

500 million for an advertisement is a lot of money. Luxury brands like Chanel, Balenciaga and Hermès have high premiums, so their annual advertising costs are as high as tens of billions of dollars or even hundreds of billions of dollars.

Why are you so willing to invest?
Very simple.

The profit is high enough.

Take a Chanel bag for example, the cost price is only 500 yuan at most, but it can be sold for 20 yuan.

Yes!

The cost was 500, and it was sold for 20, which was a profit of 400 times!

In other words, if the advertising it invests in attracts 1000 people and 100 of them buy its bags, it can double the advertising cost.

Don’t think it’s difficult to sell. The people at the bottom of the wealthy class love to buy luxury goods to show off their status. There are also many women from middle-class and well-off families who will grit their teeth and buy them. This is the brand effect.

In addition to advertisements that are everywhere, TikTok's global user base is also soaring, returning to the number when it was labeled, and the number is still soaring.

At this time, there are no longer marches from human rights organizations on the streets of New York, but rather marches from rare disease protection organizations.

They held high the banner of TikTok and demanded that restrictions be lifted to allow ByteDance to build its data center headquarters.

“Protect the legitimate rights and interests of TikTok and let more people pay attention to rare diseases!”

"We need TikTok, it helps our rare disease community. Whoever blocks it is our enemy!"

“Bring in TikTok!”

“Bring in TikTok!”

The parade of tens of thousands of people is still going on, and many onlookers are joining in.

On American university campuses, following TikTok's two textbook public relations efforts, students once again launched school-wide propaganda, and those students who had been paid to discredit TikTok have now become obedient.

……

Paris streets.

Inside a coffee shop.

Pascal, the instigator of the discrimination incident, looked at the parade outside through the window. His already black face looked even darker and his eyes became gloomy.

He didn't expect ByteDance to be so despicable and actually use "magic bombardment" to completely whitewash TikTok.

What is Magic Battle?

Anyone who has been to Europe and the United States knows that they have three enduring hot topics: discrimination, pedophilia and vegetarianism.

Discrimination includes racial discrimination, gender discrimination and regional discrimination.

Suppose, for example, you were found to be discriminating by people in Europe and the United States, how serious would that be?

Let me put it this way, it’s best to sleep with a gun at night, and it’s best if your house has a basement, otherwise you never know when an extremist organization might come to your house and set fire to it or kidnap you.

Even if no extremist organization comes to your door, your company or your children's school will persuade them to quit after learning about this.

Precisely because the consequences are so serious, no one dares to publicly admit to discriminating against a certain group of people or homosexuals, for fear of retaliation.

As for pedophilia, it is even more serious and most of them end up getting killed.

Vegetarianism is relatively less punished because eating meat is natural. This topic is mainly used to attract traffic in Europe and the United States.

Now TikTok is launching a global charity campaign, which only requires a small amount of money to cure ALS patients. Who dares to stop the parade from promoting it?

Even if Pascal dares to pay, no one would dare to take this task, because once you stop it, you are discriminating against patients with rare diseases, and the whole society will criticize you!

ByteDance's European headquarters, which was originally smashed, has been repaired voluntarily one after another, and employees dare to return to work.

Clayton, the shadow patriarch of the Rothschild family in Britain, could no longer hold back after seeing the news report and slammed the table, saying:

"Longxing Group, it's Longxing Group again. It's always you, the Longxing Group. Chen Xing, you must not fall into my hands, otherwise, Satan will teach you what cruelty is!" (End of this chapter)