Technology company, I will become the light of China!

Silence is Cambridge tonight.

No one expected that Chen Xing had such a wild imagination that he actually thought of implanting a brain-computer interface so that disabled people and color-blind people could also control cars.

You should know that some people with special amputations, such as double leg amputees, severed hands, etc., need to obtain a special C5 driver's license if they want to drive.

As for arm amputation, this type of person cannot apply for a C5 driver's license.

"Controlling the vehicle with mind? That's a bit too abnormal." Lei Jun was not calm, he had never thought about this.

"I think it can be achieved, but has the market potential been researched?"

Li Zhenzhen immediately stated that as an outstanding entrepreneur, she was very clear about the importance of the word "profitable".

If you simply want to make a social contribution, you might as well set up a poverty fund.

"There is market potential. According to the public data I have found, there are 4700 million disabled people in our country alone. Even if only 500 million of them are severely disabled, and the purchase rate is divided by 10, there is still a market potential of 50 units."

Chen Xing just finished speaking and added: "I plan to make this project break even. Its real purpose is to break into the Western circle."

"Are you planning to play the trick on the vulnerable groups?" Li Zhenzhen suddenly realized.

Western society claims to be a gentleman society, and has an almost perverted protection for the disabled and some vulnerable groups with cognitive impairments.

You can discriminate against gender, you can discriminate against homosexuals, you can call black people "Brother Ni", and at most you will get a beating, or if you are unlucky, you will be rewarded with two peanuts.

But if you bully a disabled person and the local protection organization finds out, you will 100% be punished.

"If we want our cars to enter the Western market, we need something more memorable than super high performance, right?"

Chen Xing agreed immediately.

In this era, even good wine needs to be hidden in a bush. How to quickly establish the brand is the top priority of Longxing Group.

Compared with household-name automobile brands such as BMW, Mercedes-Benz, Audi, GM, Ford, Honda and Toyota, Longxing Group gives the outside world more of an impression of a mobile phone company.

How to get rid of stereotypes and make Longxing Group a full-category company is something Chen Xing needs to rack his brains to think about.

Fortunately, brain-computer interfaces have emerged.

Since brain-computer interface has huge development value, Chen Xing immediately asked the relevant team to develop programs for car operations.

Of course.

The program doesn't need to be complicated.

Because the current Pilot 001 car has achieved L3 level autonomous driving, which is already a relatively mature autonomous driving technology.

Even if you encounter complex road sections, you can call for remote takeover.

Therefore, driving a vehicle with a brain-computer interface does not mean controlling the vehicle with thoughts, but rather putting the car into automatic driving mode. In the event of an emergency, an emergency call for remote takeover can also be made.

"It's true that we need a gimmick, but why do the higher-ups allow us to do this? You know, this may require changes to the test content for the C5 driver's license." Ren Guofei expressed his thoughts.

"I have already made the call, and the Shenzhen city leadership team is very supportive of this idea."

Chen Xing responded with a smile.

Due to the dual impact of the US dollar interest rate hike and the withdrawal of foreign capital, Longguo is now in a state of high unemployment and economic deflation. As long as you can create jobs and drive economic growth, you will be a well-deserved pillar enterprise of Longguo.

"Then that's no problem."

"Indeed, in the current situation, companies that can create jobs are basically given the green light."

"Speaking of positions." When Ren Guofei and Lei Juns spoke, Lan Junyi, general manager of the Southern Automobile Factory, said, "Should our factory recruit a batch of workers in advance? I see that the GAC joint venture factory has laid off a lot of people."

"I have someone following up over there." At this time, Zhang Heting quickly replied, "Because the Chinese New Year is coming soon, I didn't ask anyone to come over. I thought I would make plans after the Chinese New Year."

After listening to the two people's stories, Chen Xing thought carefully for a while and responded: "Try to arrange the recruitment as much as possible, and connect with the factory. Make the production positions as detailed as possible. Do you understand what I mean?"

"understandable."

"clear."

Lan Junyi and Zhang Heting nodded in response.

To put it simply, job refinement means subdividing jobs, which can effectively avoid possible mistakes in the production process.

Don't underestimate these details. Often, small mistakes in production can easily lead to immeasurable losses.

"Any other questions?"

Chen Xing glanced at everyone.

"I have a question." Jack Ma suddenly spoke up and then asked, "Smart driving needs to store and understand the user's road, driving, habits and other data, which means that a storage center for user data needs to be established. When it comes to data centers, the problem of heat dissipation cannot be avoided. Mr. Chen, what do you think about the heat dissipation cost..."

Although Jiuzhou Intelligent Ai Technology Company has shares of Chen Xing, public is public and private is private, the two cannot be confused.

It is obviously unrealistic to ask Jiuzhou Intelligent Ai Technology Co., Ltd. to bear the cooling costs of the data center, because the joint venture Penguin, Alibaba, Baidu, and Qihoo are not included in the list of shareholders of Linghang 001's car manufacturing.

This means that the construction of the data center and the subsequent cooling costs will have to be borne by Longxing Group, Kunpeng Company, and Dami Company.

Upon hearing this, Chen Xing said without hesitation: "By then, CEO Lei, CEO Ren, and I will set up a special docking team, so you don't have to worry about the cooling expenses."

"Well, I just mentioned it casually."

Jack Ma smiled.

It seems like a casual remark, but in fact the purpose has been achieved. If he didn't say it in advance, who knows if there would be a dispute in the future?

Even brothers have to settle accounts clearly, that's the truth.

"Any other questions?"

Chen Xing asked again.

This time no one spoke, and everyone in the conference room looked at each other.

Seeing that no one had any questions, Chen Xing looked at Yao Nana and said, "Since there are no questions, then the meeting ends here. Nana, you should get ready to announce the car to the public. You must use all your marketing methods. This time our opponents are all car companies."

He is not exaggerating. Pioneer Auto's competitors are car companies all over the world.

Anyone who has been involved in the business circle knows that if you are an outsider who wants to come in and get a piece of the pie, then the "old seniors" are your opponents. Only by defeating them can you gain a foothold in the circle.

For example, if the rice company at that time wanted to force its way into the circle, it had to do something that would shock the whole country or even the world.

Lei Jun also did it. The Mi 1999 phone, priced at 1 yuan, directly pulled the smartphone off the altar. Many brands had to follow suit and lower their prices, and some even cut their prices in half.

Suppose that Lei Jun had set the price of Rice 1 at 2999 yuan, then the Rice Company might have been overwhelmed by the times.

The reason is very simple. Because the new company has no brand heritage, and its price and configuration have no highlights, who would buy your "generic machine"?
It's just like buying a car. If your product has the same configuration and quality as a Mercedes-Benz or BMW, and you price it at 30, why don't others add or and just buy a Mercedes-Benz or BMW?

But if you price it below 20, there will be no shortage of car owners to buy it.

Entering the circle and breaking it, making the predecessors uncomfortable, this is what new enterprises should do.

……

Less than ten minutes after the meeting ended, Yao Nana hurried back to the marketing department and clapped her hands, saying, "Please stop what you are doing. Linghang 001 Auto is scheduled to hold a brand launch conference during the Longxing Shopping Festival on January 1. We still have 25 days to start preparing for the launch."

"The car launch is coming?"

"It's finally here!"

"I have written more than a dozen promotional manuscripts. Sister Na, look at my plan. It will definitely go viral on the Internet."

"Sister Na, do you have any inside information? How much is the price of the Pilot 001? If it's cheap, I want to buy one too."

"Wow, Brother Zhang has become rich and is even going to buy a car!"

"A man without a car is like a woman without black stockings. Buying a car can show your face."

The marketing department employees were all talking at once, discussing the issue with great interest, and some even wanted to find out the inside story of the price.

"I don't know the price either." Yao Nana did not hide the fact that Chen Xing has not yet told her the final selling price of the vehicle.

"but."

She thought about it and guessed, "Maybe around 30."

"30? Comparable to BBA?"

"Then I have to continue saving money. My budget is only 20."

"I can't afford a 30 yuan car."

Employees in the marketing department have expressed their opinions that it is too difficult for ordinary workers to maintain a car worth around 30 yuan.

According to data provided by many car-related organizations, maintaining a 30 yuan car will cost at least 2 yuan per year if it is not used frequently, not including depreciation.

The cost of using a car of 2 yuan is equivalent to more than 1000 yuan per month. If you don't have a monthly salary of 2 yuan, you can't even consider it.

"Okay, let's stop discussing buying a car. Let's all focus on our tasks. This campaign must be huge and powerful, so that all our friends and peers know that our Longxing Group is going to hold a car launch conference!"

Yao Nana's tone was filled with excitement. The concept of new energy vehicles has been preheated for half a year, and it is time to detonate it.

“For performance!”

"For the year-end bonus!"

"To earn money and marry a wife!"

“Get to work, get to work!!!”

The marketing department employees are very excited because of the incentive plan and department performance awards, plus Chen Xing personally gave cash at the annual meeting last year, so they are looking forward to this year. Workers don't hate pie-in-the-sky, but they hate the boss for not only making pie-in-the-sky, but also making unrealistic and unattainable pie-in-the-sky.

While the employees of Longxing Group's marketing department were excited and working collectively, the car company in joint venture with Japanese capital was clearing out factory employees in order to save costs.

Cantonese city.

GAC Group Headquarters Building.

After several days of layoffs and employee resignation appeasement, Zeng Hong finally breathed a sigh of relief and said: "We laid off 1400 employees at once, fortunately nothing went wrong."

Since GAC Group has always relied on joint ventures with Honda and Toyota for transfusions, he is actually well aware that after the departure of these two companies, GAC's own factories may face technical problems.

Before technical problems are resolved, layoffs are the best way to save costs.

You have to know that for 1400 employees, based on a salary of 4000 yuan, the annual cost expenditure is 6720 million yuan.

The current GAC Group can only save wherever it can. As for competing with new energy vehicle companies, it can be said to have been directly eliminated.

Not only GAC Group, Changan Automobile Group and FAW Group, these two companies have also quietly withdrawn from the "new energy vehicle company competition".

Zeng Hong breathed a sigh of relief. After calming down his anxious mood over the past few days, he suddenly thought of something and took out his phone to look through the address book.

"We need to talk to people from Honda and Toyota. The factory can be closed, but if the technical engineers don't leave, maybe we can still have some fun."

Longxing Group, BYD, SAIC Group, and Great Wall Group are all planning to develop new energy vehicles, and foreign companies such as Tesla are eyeing them covetously. As the CEO of GAC Group, Zeng Hong has a broad vision and he knows very well that new energy vehicles have the potential to reshuffle the automotive industry.

His most important task now is to reach new cooperation with Honda and Toyota and continue to explore new energy vehicles in depth.

Thinking of this, Zeng Hong resolutely called Honda's general manager Long Guo to see if there was any possibility of cooperation.

……

At night, the cold wind blew violently.

At eight o'clock in the evening, it suddenly started to drizzle in Shenzhen, causing the perceived temperature to drop by several degrees.

Anyone who has been to eastern Guangdong Province knows that the low temperature in winter is not scary, what is scary is the rain and the breeze.

Especially that breeze, which can be called a demonic wind. It specifically goes to the collar and neck. Many times it is not because the clothes are not worn enough, but because the gap between the clothes and the body is too big.

The south is so cold, not to mention the north. Most people stay at home watching TV series, playing games, or checking Weibo.

Just when everyone thought that this night would be spent surrounded by gossip about celebrities and actors, and news about laid-off workers' rights protection, Longxing Group suddenly issued a high-profile statement.

[Dear future drivers, in this era full of infinite possibilities, we are full of infinite vision for smart driving and green travel, and are about to unveil the mysterious veil of a smart car that will subvert traditional fuel vehicles and belong to the new era! ]
Below the short Weibo article is a 3-minute promotional video.

The moment you click on the video, the "boom" sound effect of a major release immediately appears, and the words "A brand new masterpiece is about to begin" appear in the middle of the video.

Gradually, the eight words faded, and were replaced by a clip of the pilot 001 car being tested on National Highway 318.

Blue sky and white clouds.

Desolation and freedom.

The sporty and youthful Pilot 001 with azure color is driving at top speed, and the magnetic narration of the video follows.

"After countless days and nights of meticulous research and development, the Linghang 001 car is about to be launched on the market. It not only represents a leap forward in lithium battery technology, but also a profound interpretation of the future of travel."

“From exterior design to internal performance, every detail of the Pilot 001 reflects our ultimate pursuit of quality.”

“It has a brand-new power system that can easily handle both urban commuting and long-distance travel, making every trip full of confidence and peace of mind.”

"It has a leading intelligent driving system, driving assistance, smart connectivity functions and personalized customization services, which will create unprecedented driving pleasure and convenience for you, making every trip an intimate conversation with the future."

"Now! Let's count down together and welcome the grand debut of this new energy vehicle on January 1. For more exciting details, please pay attention to our official channels. I believe that in the near future, it will start a new journey with you in an extraordinary manner!"

"boom--"

At the end of the video, the Linghang 001 car made a roaring sound of its engine, and as the speed of the car suddenly increased, the video camera was left behind until the tail lights could no longer be seen.

The moment the preview blog post was released, blog update reminders popped up for tens of millions of followers, which immediately alarmed several circles.

About five minutes later, netizens who watched the video went crazy.

The number of likes, reposts, and collections are all increasing rapidly, and the messages in the comment section are also fired out as fast as a Gatling machine gun.

[The King's Man]: "No! Linghang 001 Auto is serious, right? Mr. Chen, you are not really going to shake up the auto industry, are you?"

[Invincible Meow Meow Meow]: "I have to say that the appearance of the Pilot 001 car is very good-looking. It is fashionable yet steady, steady yet sporty. Is there any kind-hearted person who can give me one?"

[Lingnan Never Sleeps City]: "I thought Longxing Group would wait until Tesla's announcement before releasing it, but I didn't expect it to flip the table right away?"

[Sweater Killer]: "How much is this thing? It doesn't look cheap. I wonder if 30 is enough to get it. If it's 40, I'll have to ask my dad for gold coins."

Comments kept popping up, and the popularity of the blog post kept rising. In the blink of an eye, the entry "January 1, Linghang 25 Automobile Launch Conference" topped the hot search list.

After entering the hot search list, massive amounts of traffic began to pour in, which also led a large number of owners of traditional fuel vehicles to click on the entry and began to express their opinions on new energy vehicles.

[初升耀阳]: "Isn't it a new energy vehicle? Doesn't it need an engine? Why is there an internal combustion engine roar at the end of the video? Just based on this point, new energy vehicles cannot replace fuel vehicles!"

[Luoshuizhishi]: "The appearance of this Linghang 001 is pure plagiarism, with Audi's front face, BMW's muscular lines, Mercedes-Benz's interior, and a little bit of Porsche's flavor. If it adds scissor doors, I would call it an invincible hybrid!"

[夜雨寄北]: "I said half a year ago that when I go out and drive a Mercedes-Benz, BMW or Audi, I don't need to speak, it will speak for me. If I drive a Pilot, I still have to explain to it. Only leeks buy this car!"

[Fendou Lei Ge]: "The new energy vehicle with lithium battery has successfully restored the few natural advantages of fuel vehicles. In the future, if you see the Linghang 001 car on the road, please be careful and don't damage its battery!"

When new things emerge, that’s often when opposition is loudest.

This is like the Spinning Jenny during the First Industrial Revolution, when a large number of spinning workers were afraid of losing their jobs and spontaneously resisted its popularization.

However, it was the emergence of the spinning Jenny that allowed humans to gradually use machinery to replace human labor, allowing humans in agricultural society to enter the industrial age and greatly improve productivity.

It's not just the Spinning Jenny. When the internal combustion engine, electricity, computers, and the Internet appeared, there were people who couldn't wait to jump out to oppose and boycott them because it harmed their inherent interests.

Of course.

It's not their fault that they are short-sighted.

Because they won't feel the pain if the fist doesn't hit them. These new reforms are hitting them and causing them to lose their current jobs, so they must be resisted.

Why are owners of fuel vehicles unwilling to accept new energy vehicles?
The reason is similar, that is, there is a fear that the value retention rate of fuel vehicles will decline under the ruthless impact of new energy vehicles.

If it harms your own interests, you must speak up for yourself.

……

Just when owners of fuel vehicles were pessimistic about new energy vehicles and were arguing with those who supported new energy vehicles, friendly car companies were caught off guard by this sudden official announcement.

"Should we strike first? Chen Xing." At BYD's headquarters in Shenzhen, CEO Wang Fu muttered to himself as he watched the preview video.

He originally thought that Chen Xing would wait for Tesla to release its product first, and then look at the gap between the old and new car companies before making adjustments. Unexpectedly, Chen Xing could not hold back and wanted to take the initiative.

Not only Wang Fu, but also Chen Hong, CEO of SAIC Motor, immediately opened Weibo to check the preview video when he heard the news. He said with relief: "You finally couldn't hold it back!"

Ever since Chen Xing proposed the concept of new energy vehicles in a live broadcast half a year ago and announced his entry into the automotive field, he has not had a good night's sleep.

Now that she knew the specific date of the press conference, Chen Hong was not nervous at all. Instead, she felt as if a heavy burden had been removed from her body. She felt relieved and her body felt a little lighter.

Without hesitation, he called the group's top management to convene an emergency meeting to discuss response strategies.

In addition to BYD and SAIC Group, Tesla's Masick also breathed a sigh of relief when he heard the news.

Since he signed a "Gambling Agreement" with Shanghai, he had to pay 2016 billion Dragon Country Currency in taxes to Shanghai in 20 alone.

If Chen Xing continued to play the breath-holding game with him, Tesla would really have to hold a press conference first, because he didn't have much time left.

"Longxing Group, Kunpeng Company, and Dami Company, let me see what tricks you have played." Masike watched the video clips, his eyes revealing a hint of fighting spirit.

As long as he knows the configuration of Linghang 001, he will have the confidence to make targeted modifications to the vehicle and achieve an absolute victory in configuration.

However, what Masik is most worried about is solid-state batteries. He is not sure whether Chen Xing is bragging, but if solid-state batteries really exist, then Tesla can only surpass it in other areas.

Perhaps Chen Xing would never have thought that just a simple preview video would make car companies in Long Country feel uneasy.

And at the same time.

As soon as the Longguo district managers of foreign-funded enterprises such as Mercedes-Benz, BMW, Audi, Wuling, Honda and Toyota learned the news, they immediately sent emails to inform the headquarters.

In less than half an hour, the Honda Group in the neighboring island country got wind of the news. The group's boss, Otaki Ikki, instantly became uneasy and stood up to ask, "Are you sure? Are you sure that Longxing Group will hold a car launch conference on January 1th?"

“The announcement has been made.”

The assistant nodded quickly in confirmation.

"Where is the original text? I want to check it myself." Otaki Kazuki was a little bit unbelieving, and he suddenly thought of something.

He was not sure whether Longguo would allow them to withdraw from the Longguo market without any attempt to retain them because of the so-called new energy vehicles.

"Give."

The assistant opened the original text and handed the phone to Otaki Kazuki.

After repeated confirmation, Otaki Kazuki regretted following the instructions of the island country's FSA and withdrawing from the Dragon Country market.

However, the matter is done and he did not dwell on it too much. Now he can only discuss countermeasures with other Japanese car companies.

At the same time, the CEOs of BMW Group, Mercedes-Benz Group, Audi Group, Ford Motor Company, General Motors and other world-renowned car companies all knew that the launch conference of the Pilot 001 car of Longxing Group, Kunpeng Company and Dami Company was about to be held.

It is no exaggeration to say that the earthquake in the automotive industry has already occurred even though the Pilot 001 car has not yet been officially announced.

(End of this chapter)