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Chapter 459: Unable to reduce price, unable to restrict, unable to resist

Chapter 459: Unable to reduce price, unable to restrict, unable to resist
"Fuck!"

"I rely on!"

"Is this crazy, this price?"

When the price of 20.9 appeared, the audience at the press conference all stood up, their eyes flashing with disbelief.

I thought it was a million-dollar coupe, but now you tell me I can drive it home for less than 21?

"Crazy, crazy, Chen Xing is crazy, who can beat him at this price!" Chen Hong, CEO of SAIC Group, completely surrendered, muttering to himself.

When Masick, who was at the entrance of the second-floor stands, saw the price of the standard version of Pilot 001, he was completely shocked.

"20.9 Dragon Country Currency, this is crazy, this is not about entering the automotive industry, but about overthrowing the entire automotive industry!"

He hadn't expected this price at all, even though it was just the standard edition.

Self-repairing top-level tires, 120-degree polymer semi-solid batteries, 850km of extreme endurance, 2000MPa vehicle structure strength, 2.81-3km/h acceleration of seconds, and L-level unmanned autonomous driving. Even if any one of these configurations is taken out alone, it is enough to become a selling point for new cars from other friendly companies.

But what did Chen Xing say?
Pack up everything and take away $20.9!
Flip the table?
This is no longer just flipping the table!

This is a thorough and authentic price war, the purpose of which is to undermine the foundations of global auto companies and competitors!

"hiss!"

Honda Group CEO Kazuki Otaki looked at the price and pinched his thigh hard. The pain instantly spread throughout his body.

"it is true!"

"It's not a dream!"

“This price is real!”

Otaki Kazuki admitted that he was already panicking. He did not expect Chen Xing to be so rude. He did not even try to test him, but instead attacked directly, aiming to kill other friendly competitors.

"idiot!"

"Price war? Damn it!"

"Damn it!!!"

The CEOs of Mitsubishi Group, Nissan Motor Group, and Honda Group were all defeated one after another. No one could have predicted that Chen Xing would offer this price. This was a complete "business war nuclear bomb."

BMW Group CEO Nagel, Mercedes-Benz Group CEO Olaf Reiter, Audi Group CEO Dussmeier, and General Motors CEO Noemi Paschall also lost their gentlemanly demeanor and were swearing all over.

They thought it was a million-level coupe, but they didn't expect it to be a million-level performance coupe with a price of only two hundred thousand.

Can't play!
They really can’t play this time!
And at the same time.

the other side.

Across the ocean, New York, USA.

Davic, who had been watching the live broadcast, also broke down, and the coffee cup in his hand fell heavily to the ground, with brown coffee liquid spilling all over the floor.

"20.9 Dragon Country Currency, the standard version of the Pilot 001 is only sold for 20.9 Dragon Country Currency, damn Chen Xing, he is actually using the same old trick again to muddy the market!"

Davic gnashed his teeth, his eyes flashed with ferocity, he wished he could eat Chen Xing alive.

If Chen Xing was really served on the table, he really guaranteed that he would transform himself into a five-star gourmet Hannibal!

But people never go abroad and won't give him this opportunity.

"Old tricks again? Is there no way to deal with it?" At this time, a glamorous woman sitting not far from Davic, wearing a chest-binding vest, with an all-seeing eye tattooed on her chest, and heavy European and American style makeup, asked.

The history of Longxing Group's rise, the twists and turns and crises it has experienced are basically known by heart by all members of Quanshihui.

The so-called old tricks are to use "quantity" to open up the market first.

For example, the 2014 Longxing X1 mobile phone, priced at 1599 yuan, served as a perfect stepping stone for Chen Xing, opening up the Longguo mobile phone market completely to the Longxing Group.

Assuming that the price at that time was not 1599 yuan but 2999 yuan, then competitors would most likely be the first to start a price war.

At that time, except for Xiaomi mobile phones, the net profit of a mobile phone from other competitors was about 30%-40%, and the premium was very serious, which also meant that there was ample room for decline.

一旦龙兴X1定价2999,人家完全可以把4000元,甚至是5000元的新旗舰直接定价1999元来抛售,挖断龙兴X1的后路。

Why do we say that we can cut off Longxing X1’s retreat?
It's very simple, because you set the price at 2999 yuan, you can't reduce it to 1999 yuan in a short period of time to compete with them. This involves the issue of price guarantee for the previous batch of users.

This is why Chen Xing insisted on setting the price at 1599 yuan. His purpose was to open the door to the market and prevent competitors who were eyeing the product from engaging in a price war.

You know, according to the original configuration of Longxing X1 and the configuration of other competitors' mobile phones, they could only kill Chen Xing by pricing their new flagship at 999 yuan.

Do they dare to follow?
They didn't dare to fight hard at all.

It is also for this reason that the Rice Company, Kunpeng Company, Hammer Company, and Blue-Green Factory at that time did not openly engage in a price war with the Longxing Group, because the CEOs of these friendly companies knew very well that they would most likely lose. Chen Xing set the price of the mobile phone too low, and they had no room for maneuver at all.

Now that Chen Xing has used the same old trick again, Davic has finally realized the helplessness that Ren Guofei, Lei Jun, Luo Hao and others felt back then.

A coupe with million-level configuration and a price of 20.9, how can it fight to the death with Chen Xing?

Could it be that top luxury cars such as BMW M4, McLaren, Ferrari, and Maybach would lower their status and engage in a price war with the Pilot 001?

This is simply impossible!

Once they choose to lower prices, the brand premium will be wiped out.

People buy Maybach, Ferrari and Lamborghini to show their superiority and attract the eyes of passers-by and the attention of the opposite sex. If everyone on the street owns one, who would envy them?
Unable to lower the price, unable to impose restrictions, unable to resist, Davic took a deep breath, then exhaled heavily, and said earnestly: "Chen Xing is a man with a very scheming mind and a very far-sighted vision. He has almost blocked all the points we can use against Pilot 001."

Price, floor price.

Performance, way ahead.

The most important thing is that the Pilot 001 also has L3 level unmanned autonomous driving. This is a feature that Chen Xing has made clear to the world to help people with high limb amputations drive again.

Once brutal means are used to ban something, the relevant groups will certainly be dissatisfied, and there may be another round of demonstrations.

"Then let him impact the automobile market?" the enchanting woman asked in confusion.

Davic glanced at her and said in a deep voice: "At this point, I can only ask your Angsa Group to cooperate with my father. I hope we can suppress Chen Xing."

The Ansatz consortium represents the traditional manufacturing industry, while the Jewish consortium represents the financial industry.

What Longxing Group is attacking now is the traditional manufacturing industry controlled by the Angsa Group. It is neither reasonable nor moral for them to sit idly by.

"I try my best."

The enchanting woman took a sip of coffee.

As a senior executive of the Anza Group, she actually knew very well that the Anza Group's senior executives had always wanted to use Chen Xing to disintegrate the power of the Jewish Group, and thus take the opportunity to take over the US financial industry.

But now it seems that there is no choice. If Anshar does not make any more efforts, the Jewish power may not collapse, but the US economy may collapse first.

The two groups of people have cooperated several times in the past, but both sides have been reluctant to cooperate and do not like each other, so now they can only deepen their cooperation.

at the same time.

The United States Capitol Hill.

The emergency meeting bell was rung and all the members of parliament were rushing to the meeting room.

Renato Marotta, who was sitting in the main seat, had a gloomy face. He had realized that Chen Xing was frantically "stacking armor" for the Pilot 001. It was very likely that this car would be launched in the US market in the future, which forced him to treat it with caution.

"what happened?"

The female councillor who arrived first asked.

"Please take a seat first. For this emergency meeting, we need to revise the import and export regulations for complete vehicles. The relevant bill must be passed today." Renato Marotta briefly explained.

"Passed today? Are you serious?"

The congresswoman looked surprised.

In the past, it would take at least three days to pass a bill because it had to be submitted to the House of Representatives for review.

But now Renato Marotta actually asked for it to be passed within one day, which is simply unbelievable and unheard of.

However, what the congresswoman did not know was that this car-related bill had to be passed quickly, not slowly. If the public were to realize that it was targeting the Pilot 001 car, there would be protests.

"I'm quite sure," Renato Marotta answered, looking her straight in the eye.

……

Dragon Kingdom Internet.

Weibo information platform.

At this time, the hot search list has been flooded with entries related to Linghang 001, among which the entry "Standard version of Linghang 001 only costs 20.9" is at the top of the list.

Click on the entry.

Discussion blog posts are still being published.

[Little Fish Meow]: "Oh no, this guy is coming for this beauty. I don't have 100 million, but I do have 20.9!"

[Invincible God of War]: "It is hard for me to refuse a 20.9 yuan Linghang 001, because it is like an unattainable goddess in my youth, which makes my heart beat faster and makes it difficult to breathe. I didn't dare to confess my love to the goddess before, but now I have the conditions. I want to win my own goddess!"

[Monkey King 666]: "Is there any godfather in Bincheng who wants to buy the Linghang 001 car? Can I take a ride and take a couple of photos?"

[社会你毛哥]: "I can find many faults with the 300 million Linghang 001, and I can accept the flaws of the 100 million Linghang 001. But for the 20+ Linghang 001, even if it explodes, I will still praise it for being so loud even if I fly into the air!"

When the price of the standard edition was announced, the voices of haters were no longer heard online.

Because according to the data released by Chen Xing, the whole network was speculating that the Pilot 001 was a million-level coupe, but unexpectedly it only cost 20.9.

What is the concept?
Let’s put it this way, it’s as magical and shocking as going to a Ferrari store and buying a Ferrari at a 1% discount.

A car worth several million can be bought for just 200,000 yuan, so why would you need a bicycle?

No matter how much the haters find fault with it, a car worth over 200,000 yuan has no flaws. Its shining points are enough to cover up everything.

When the online public opinion was one-sided, the press conference was like a large-scale military training session, with the audience shouting slogans in unison.

"Far ahead!"

"Far ahead!"

"Far ahead!"

Even in an open-air venue, Chen Xing felt pain in his eardrums when he saw the overwhelming cheers. He waited for a few minutes until the cheers subsided a little, and then he put his hand down to signal for silence.

Not a moment.

The shouting stopped completely.

Chen Xing took a deep breath and said in a deep voice: "I'm sure everyone is surprised by the price of 20.9. Some people may even wonder if this price is for a castrated version of the Pilot 001. I promise you that what the press conference demonstration shows is what you will get when you drive it home."

"it is good!"

"Mr. Chen is awesome!"

"Mr. Chen is so majestic and domineering!"

"Clap clap-"

The applause was like rain, continuous and endless.

After waiting for a while, Chen Xing raised his voice a little, and said over the applause: "The reason why we set this price is actually a combination of many factors, and we also encountered great resistance. But what I want to say is that technology should be popularized so that everyone can enjoy the convenience brought by technology. This is also the meaning of our pursuit."

"Clap clap-"

Deafening applause rang out again.

Facing the applause, Chen Xing looked back at the LED screen and continued, "The price of the standard version of the Linghang 001 has been announced, so the price of the premium version of the Linghang 001 will be announced next. Before the price is announced, we have prepared some small gifts for everyone to guess."

"Friends in the audience at the scene and in the live broadcast room can open the official Weibo of Longxing Group, Kunpeng Company and Dami Company, click on the top blog link, and enter our guessing page. The first 10 people who are closest to the price will receive a mysterious gift."

"Let me drink some water first. In 10 minutes, we will reveal the final price and the mysterious gift."

After Chen Xing finished speaking, he walked down from the podium, and the director backstage immediately cut the live broadcast to the grandstand seating area.

With the appearance of the "mysterious gift", millions of people instantly opened Weibo and looked for the top link.

Lei Bushi, who was sitting in the stands, took out his phone and looked for the top link on Weibo. Luo Hao saw him and asked in confusion, "Old Lei, you are going to smoke too?"

"It's a bit foul."

Duan Yongping joked.

Lei Jun is the manufacturer and must know the specific price. He guessed that Chun Chun was the selected contestant and was guaranteed to win the prize.

"What foul? To be honest, except for that kid Chen Xing, neither Mr. Ren nor I know the specific price of Linghang 001." Lei Jun shrugged and expressed his helplessness.

"I really don't know."

Ren Guofei echoed.

They only knew that it was in the range of 20 to 40, but they had no idea of ​​the exact amount or whether there were any temporary changes.

Seeing that Ren Guofei, a company veteran, had spoken, the other CEOs no longer questioned the truthfulness of what Lei Jun said.

"See, even Boss Ren doesn't know. I'm an honest man."

As Lei Jun spoke, he opened Weibo, flipped to the top blog post, and then clicked on the link to jump to the page. The phone immediately popped up a request for permission to grant location information.

"And location information." He muttered, but still clicked to confirm.

If it was someone else's link, he wouldn't even click it, let alone authorize the location information. After all, as the "cash king" of the capital, Lei Jun's bank card was famous for being rich.

With the authorization of location information, the page jumped twice, and a national emblem came into view, which scared Lei Jun.

"WTF, where is this taking me?"

"You are still an honest man." Luo Hao was still muttering to himself about Lei Bushi, but when he saw the national emblem webpage suddenly jump out, he was also shocked and said in a lost voice: "Damn, this... This seems to be the official website of Shenzhen City!"

Wang Fu: “???”

Duan Yongping: “???”

Ren Guofei: “???”

Isn't it about a lottery?

Conduct a lottery on the city’s official website?
Not only the CEOs, but also tens of millions of viewers in the live broadcast room were shocked, because after authorizing the location information, they were automatically redirected to the official website of their own region.

"What's going on? After I authorized the location information, I was directly redirected to the local official website and asked to enter my ID number and mobile phone number. Do I need to enter them?"

"When the national emblem came out, I was completely confused. At first, I thought someone had hijacked the website and forged the official website. But if everyone jumps to the local official website, then there is no problem. It should be that Mr. Chen and his team have reached some kind of cooperation."

"If you don't understand, just ask. Who filled in the information?"

"I have filled it out, and the guessed price is 39. There is no need to panic. Mr. Chen in the stands did not panic at all, so I knew this should be one of the links."

"That's right. If someone really hijacked the website, Mr. Chen would have come on stage to stop us from filling in the information. Don't worry."

Gradually, more and more viewers filled in their information and entered their guessed prices on the relevant pages.

After waiting for 10 minutes, Chen Xing, who was in the audience, returned to the podium.

"It's time." The moment he finished speaking, he began to explain, "I'm sure everyone is wondering why we fill it out on the local official website. This is because we have reached strategic cooperation with many regions, and the gifts we send can be roughly divided into these types."

Chen Xing pressed the remote control and a bubble image appeared on the LED screen with the type of gift floating inside.

Local specialty.

Cash rewards.

Charging rights.

Digital products.

Consumption subsidies.

There are various types of prizes, but the most eye-catching one is the bubble with the words "limited license plate", which surprised many viewers who live in big cities but did not win a number.

"Limited edition license plate? Mr. Chen, please don't tell me that I can get a license plate for free when I buy a car!"

"As a migrant worker in the capital, if buying a car really gives me a license plate, I would buy it without hesitation, even if the Linghang 001 is a castrated car."

"Don't even mention the Imperial Capital license plate. The Shanghai license plate is also very tempting. Of course, forget about the Shanghai C license plate."

"The owner of the Shanghai C license plate is in tears. If it wasn't for the fact that he could change to B or A in the future, he wouldn't want this license plate!"

Beijing, Shanghai, Guangzhou and Shenzhen are the four major megacities in Dragon Country. "Beijing" has a long history of urban development, and the street pattern is basically finalized and cannot be deeply adjusted. In addition, there are a large number of migrant workers and the population is extremely dense, so the local license plate resources are priceless and a lottery policy is basically adopted.

Take the imperial capital license plate for example, as long as you get the number, it is no less than winning a 20 yuan prize.

Listening to the discussions at the scene that sounded like those in a vegetable market, Chen Xing was very satisfied with it, and the leadership teams in various places were also very satisfied.

This price guessing activity is actually Chen Xing working with leadership teams from all over the country to promote new energy vehicles in various ways and stimulate people to spend money.

Due to the US dollar interest rate hike, countries other than the United States have experienced economic downturns, there is a serious shortage of liquidity in the market, and consumption is in a state of downgrade.

If people in other countries are poor, then the opposite is true in Dragon Country.

Because their elders often teach them not to spend money indiscriminately and to save money to guard against future risks, the people of Dragon Country are famous for their love of saving, and their total deposits are the highest in the world.

Those who like to watch American dramas or Western TV dramas will know that once the protagonist faces an unemployment crisis, he will definitely be asked to repay the debt, and then the plot will transition to committing crimes to make money.

This is because in the West, most people have no concept of saving, and they are used to overspending. They often have several credit cards at the beginning. Once their income is cut off, they will soon be in debt.

When Chen Xing proposed to help stimulate consumption, almost all places responded and showed their sincerity.

"Okay, dear audience friends, the standard version of the Pilot 001 is 20.9 yuan, and the price of the premium version is..."

Chen Xing stretched out the ending note, like a violin bow, pulling the strings of everyone, making them hold their breath.

“29.9 yuan!”

When the price was officially announced, Masike trembled all over and his heart died completely at that moment.

29.9 yuan, equivalent to about 5 US dollars. This price does not mean entering the automobile market, but truly overturning the global automobile market and reshuffle it.

“Does he really make money?”

When BMW Group CEO Nagel saw the price, he blurted it out subconsciously with a trembling voice.

29.9 yuan is not enough to buy an entry-level BMW 3 Series. Is it really profitable to buy a car with million-level performance like the Pilot 001?

"He should be spending money on subsidies. He is going to declare war on us." Olaf Wright, CEO of Mercedes-Benz Group, narrowed his eyes. Although he looked calm on the outside, his heart was already in chaos.

"Mad man, this is a madman!" Audi Group CEO Dussmei stood up and pointed at Chen Xing and cursed him.

However, his curses could not be heard at all, because thousands of spectators in the stands had already stood up and cheered.

"29.9! Mr. Chen! You are my God!"

"The configuration is far ahead, but the price is far behind. Fortunately, Mr. Chen is not in ancient times. If he were in ancient times, this would be a saint who would be enshrined in a temple!"

"He could have sold it for 100 million, but he only sold it to me for 30. Could it be that Mr. Chen has a crush on me? Although I'm a man, if Mr. Chen asked, I would definitely give in to him."

"Fuck, there are similarities!"

"Mr. Chen, I love you. I can really afford 29.9. You are my light!"

The cheers at the scene were one wave after another, each one more powerful than the last. Veins bulged on everyone's neck, their faces flushed, and they were all shouting at the top of their lungs. In contrast, the faces of the foreign company presidents looked on.

Without exception.

All of them looked gloomy as if they had eaten shit.

Since they were all sitting in the front row, Chen Xing, who was standing on the podium, could naturally notice them and guess what they were thinking.

It goes without saying that these people must be wondering why a coupe with million-level performance is priced in the 30 yuan range.

The pricing of 20.9 and 29.99 is, on the one hand, to open the door to the market and establish the brand reputation of Linghang Automobile, and on the other hand, the performance and mechanical structure of new energy vehicles themselves are naturally superior to fuel vehicles.

The power core of new energy vehicles is the motor, while the power core of fuel vehicles is the engine. The former can directly convert electrical energy into mechanical energy. Compared with the energy loss of fuel vehicle engines during the combustion process, new energy vehicles have higher energy conversion efficiency.

In terms of acceleration, the motor can reach peak torque instantly and usually has better acceleration performance than fuel vehicles of the same level.

To put it bluntly, it is more energy-efficient than a fuel vehicle and starts faster than a fuel vehicle.

BYD CEO Wang Fu looked at the excited crowd around him and could only force a smile and applaud. However, only he knew that he was feeling the same as other CEOs of domestic car companies now, like a dumb person who had eaten bitter herbs and could not express his pain.

(End of this chapter)

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