Technology company, I will become the light of China!

"Eighteen car companies? Is this the entire car industry jointly boycotting us?"

Yao Nana was shocked, she had never seen such a scene before.

Even in the open and covert fighting in 2014, everyone was tacitly aware of it and made moves against each other, but nothing was put on the table.

What now?
Eighteen car companies publicly signed a joint letter!

It is no exaggeration to say that today will go down in history books and may even become a key point in the rise of new energy vehicles.

"It's good to be neat and tidy. Let me see what they are talking about. Several car companies from Dragon Country are involved."

Chen Xing was not panicked at all.

His main idea is to fight back if you don't agree.

Originally, he had no intention of releasing the Linghang 001 first, but his competitors were too slow, so he had to set an ultra-low price to deal with possible future events.

"Tesla took the lead. President, you can check their official website. By the way, they also posted on Weibo and TikTok."

Zhang Heting quickly pointed the way.

Chen Xing quickly clicked the left button of his mouse to open Tesla's official Weibo account, and the first blog post that caught his eye was a picture of the "Joint Complaint Letter" in black and white.

[To: relevant industry associations, market supervision departments and all sectors of society.

Dear leaders, colleagues and friends from all walks of life:

As a group of responsible and fair competition-adhering business representatives in the automotive manufacturing sector, we deeply feel that the recent serious unfair competition within the industry has had a huge impact on our normal operations, disrupted the balance of the industry's ecology, and harmed the long-term interests of consumers.

Here, we jointly file a complaint and urge the relevant departments to intervene in the investigation to maintain the healthy and orderly development of the market.

The targets of the accusation are Longxing Heavy Industry Co., Ltd. and its investors Longxing Group, Kunpeng Company and Dami Company.

Behavior Overview: Recently, Longxing Heavy Industry has disregarded industry norms and market rules, adopted an extremely low-price strategy, and dumped the Linghang 001 Standard Edition and Linghang 001 Premium Edition at extremely low prices of 20.9 and 29.9 respectively.

Their behavior is not only far below the production cost, but also below the reasonable price range recognized by the industry, which clearly violates the principle of fair competition in the market economy.

The accused's move is aimed at quickly occupying market share and squeezing out competitors through unfair means. Its behavior constitutes dumping and malicious competition.

According to impact analysis, low-price behavior will seriously disrupt market price order, cause an imbalance in the industry's overall price system, send wrong price signals to consumers, and affect market transparency and consumers' rational judgment.

Long-term low-price competition has squeezed the profit margins of enterprises, weakened their R&D and innovation capabilities, and hindered the sustainable development of the industry. At the same time, some formal enterprises have been forced to withdraw from the market due to their inability to withstand price pressure, resulting in waste of resources and market gaps.

At the same time, low prices are often accompanied by low quality. The accused party may subsequently reduce costs by sacrificing product quality, which will ultimately damage the legitimate rights and interests of consumers and their user experience. In the long run, this will affect consumers' trust and satisfaction with the industry.

In view of this, we hereby make the following appeals to relevant industry associations, market regulatory authorities and all sectors of society:

1. We urge the relevant departments to conduct a comprehensive investigation into the low-price dumping behavior of the accused party, verify whether there is malicious competition, unfair competition and other behaviors, and take corresponding measures to stop it in accordance with the law.

2. It is recommended that relevant departments strengthen the monitoring and supervision of market prices, establish and improve industry self-discipline mechanisms, guide enterprises to establish correct competition concepts, and jointly maintain market fairness, justice and order.

3. Call on the whole society to pay attention to and resist unfair competition, create a fair competition market environment, protect the legitimate rights and interests of consumers, and promote the healthy development of the entire industry.

4. We call on relevant departments to provide necessary support and assistance to enterprises that have been harmed by unfair competition to ensure that their legitimate rights and interests are not infringed.

Co-branded parties: Tesla, General Motors Group, Ford Group, BMW Group, Mercedes-Benz Group, Audi Group, Volkswagen Group, Chevrolet Group, Honda Group, Toyota Group, Mitsubishi Group, Nissan Motor Group, MG Group, Hyundai Group, SAIC Group, GAC Group, Changan Group, and China Grand Automotive Group.

Finally, we firmly believe that with the fair judgment of relevant departments and the joint efforts of the whole society, the accused party’s low-price dumping, malicious competition, and attempted monopoly will be punished accordingly, and the industry will usher in a healthier and more orderly development environment. ]
Chen Xing read all the complaints from the 18 automakers without missing a single word.

The moment he looked away, he looked at Yao Nana and said, "Make a backup of this complaint letter. Also, collect the parameter information of the best-selling models of the 18 co-branded car companies and send it to my email today."

"okay."

Yao Nana responded quickly.

Targeted collection of parameter information means that Chen Xing still needs to continue shuffling the cards.

Zhang Heting swallowed his saliva, he knew Chen Xing's character too well. This man was not only vindictive, but also best at settling scores. He could still vividly remember the scoring confrontation with Ku Ke.

He had already observed a moment of silence for these 18 car companies in advance, because he knew very well that Longxing Group still had a large amount of technical reserves and estimated that this bloody storm would never stop.

"Okay, you go out first."

Chen Xing waved his hand.

Yao Nana and Zhang Heting looked at each other and chose to leave silently.

As the office door was closed, Chen Xing stared at the names of the 18 automakers and the red seal on the "Joint Complaint Letter" and said disdainfully: "Being impatient is useless. If you don't dare to follow the cards, just admit defeat and get out."

After so much experience, he could see at a glance how many pitfalls there were.

In addition to clearly stating that Longxing Group, Kunpeng Company and Dami Company were engaged in malicious competition, this "Joint Complaint Letter" also attempted to drag the three into the category of market monopoly.

Did Chen Xing really monopolize the market?

not at all!
The pricing of Linghang 001 at RMB 20.9 and RMB 29.9 can at most be considered as disrupting the market price, but it is far from reaching the point of monopolizing the market.

To achieve monopoly, market uniqueness is necessary.

Assuming that Linghang 001 drives all domestic car companies into bankruptcy, they may be classified as monopolists and will have to go have tea with their uncle.

But now that the Linghang 001 has just been launched on the market, its total market share is less than 1%. Even if the pricing is lower, it is just a marketing strategy and is still far from the threshold of monopoly.

However, just in case and to have some idea of ​​the situation, Chen Xing decided to call Wang Shan and ask.

"Dududu-"

After several busy tones, the call was connected.

"I thought you would call me." Wang Shan seemed to have expected it and was not surprised at all.

"This joint letter is too scary, old leader. I have no choice but to call you. If there is really any problem, we will raise the price if necessary and will never engage in monopoly."

Chen Xing emphasized the last five words and also expressed his stance to Wang Shan.

Since ancient times, monopoly has been a serious crime, and he doesn't want to be in trouble. Moreover, this is a false accusation, and Chen Xing doesn't want to bear the consequences.

"I know that at most you are disrupting the market balance and dumping products at low prices, which does not violate the law."

Wang Shan’s attitude is also very clear. As long as the law is not violated, no one can blindly accuse Longxing Group, Kunpeng Company and Dami Company.

After receiving this assurance, Chen Xing finally felt relieved, and then asked, "So, old leader, how did you negotiate the Three Cities Integration project?"

"It's settled, but there's an obstacle and I still need your help."

As soon as Wang Shan finished speaking, Chen Xing perked up and asked quickly, "What kind of resistance is this? Even you, the old leader, couldn't solve it yourself."

"Things about semiconductor companies like TSMC, UMC, and MediaTek."

"Are you afraid of having your equipment locked by the US?"

"Well, Baodao has concerns in this regard, so its attitude has been a little wavering. I also want to talk to you about chip production."

Whether it is TSMC or UMC, these chip foundries all use lithography machines assembled by the Dutch company ASML, which has long been firmly controlled by the Belle Group and the Vanguard Group.

To put it bluntly, once TSMC and UMC "disobey", the West is fully capable of remotely locking their lithography machines and blocking TSMC and UMC from the source.

If something happens to TSMC and UMC, MediaTek will not survive, and Formosa's foundry business may even face collective paralysis.

"If chips are the only obstacle, then we really need to have a good talk. How about this, old leader? You invite the CEOs of Taiwan's pillar companies, such as TSMC, UMC, and MediaTek, to come out, and we can set up a private meeting to have a chat."

After weighing the pros and cons, Chen Xing gave his own answer.

The top priority now is to first dismantle the hegemony of the US dollar and undermine the foundation of the opponents. As for lithography machines, Longxing Group can completely follow the example of the Dutch ASML company to provide lithography equipment, but the "switch" is in its own hands.

"Did you agree?"

Wang Shan didn't expect Chen Xing to be so straightforward.

However, Chen Xing was not polite and smiled and said, "They just want to ensure the normal production capacity of chips. Besides, I don't provide technical assistance for free, but I want a commission."

"I don't mind taking a commission. I'll arrange it for you when I get back. I'm still in Singapore now, so I may not be able to return to Shenzhen for a while."

"Oh, right." Wang Shan just finished speaking, and then he thought of something else and asked quickly, "TSMC and UMC are easy to deal with, but chip design companies like MediaTek are a bit difficult to deal with, right?"

"There is still a market for keypad phones. Just ask them to focus on Africa."

Chen Xing disagreed.

MediaTek has fallen behind the times in terms of smartphone chips and can only continue to dig deeper into chips for keypad phones.

Don’t think that keypad phones have no market. Keypad phones are still the most widely used in Africa because they are cheap.

"Africa, Africa is not a bad option." Wang Shan thought about it and felt that there seemed to be some truth in it.

It is obviously unrealistic to expect Longxing Group to squeeze out market share for MediaTek. At most, we can provide some technical assistance and let it go to Africa to play on its own.

"Business is negotiated slowly, and the New Year is coming soon. If you have time, please arrange a meeting. I am always available."

"no problem."

"Then I won't bother you."

"Next chat."

"Next chat."

As the phone call ended, Chen Xing gained confidence.

Looking at the "Joint Complaint Letter" on the screen, he casually clicked a cross, and then opened the comment section to check the public opinion.

[Zuan Big Player]: "Fuck you, you're still accusing others of destroying the market. I think you car companies are the ones who are truly destroying the market. You sell your own crappy cars at a high premium and don't let others sell them at normal prices. If I ever meet your mother, I'll hang you on a tree!"

[Quietly Listen to the Wind Rising]: "I want to ask the owners who bought the entry-level BBA models, if the badge is removed, can its configuration parameters really be worth 34? It's not even worth 24. Damn it, you've been cheating us with high premiums for so many years, and now you won't let them sell the car at normal prices!"

[Xiao Jingjing]: "Longxing Group, Kunpeng Company and Dami Company are accused of destroying the market and trying to monopolize the market if they don't join hands with these car companies. How can we consumers not know whether they are monopolizing or not?"

[鸣惊九州]: "The public has sharp eyes. If Mr. Chen and his people really want to monopolize the market, why haven't the prices of mobile phones gone through the roof? To put it bluntly, some companies can't make money, so they can only smear the companies online."

The Internet is almost unanimous, with 001 Dragon Country Currency buying the performance of a million-dollar luxury car, the public can naturally distinguish who is the enemy and who is the friend. However, there are also many people who support the co-branded car company, believing that the price of the Linghang 20 should be increased by at least yuan to be reasonable.

It is not ordinary netizens who support the co-branded car companies, but second-hand car dealers from all over the country.

The low price of Linghang 001 will not only reshuffle the competitive car companies, but also affect the used car industry.

Just imagine, do you want to spend more than 20 to buy a second-hand BMW 3 Series or Mercedes-Benz C-Class, or a brand new Pilot 001?

No need to think, who would like to drive someone else’s car when you can drive a new one?
Therefore, only those whose interests are damaged would denounce Longxing Group, Kunpeng Company and Dami Company online and demand a price increase for Linghang 001, while ordinary users like the beneficiaries would rather have Linghang 001 for yuan with free shipping, regardless of whether you are disrupting the market or monopolizing the market.

"It seems that the public has sharp eyes. There is no need to waste time on public relations. The best way to deal with it is to give it a cold shoulder."

Chen Xing murmured to himself.

He didn't want to give the 18 car companies a picture. After all, there was no point in swearing at each other online. As entrepreneurs, they naturally have to let their products speak for themselves.

……

And at the same time.

the other side.

After receiving the "Joint Complaint Letter", the Shenzhen Market Supervision Bureau and the Industrial and Commercial Administration Bureau immediately held a joint discussion meeting.

"Tesla, General Motors, Ford, BMW, Mercedes-Benz, Audi, Volkswagen, Chevrolet, Honda, Toyota, Mitsubishi, Nissan, MG, Hyundai, including SAIC, GAC, Changan, and Guanghui Automotive Group in China have all signed the joint complaint. How do you plan to handle this matter, Director Wang?"

Xu Zhijun, director of the Regulatory Bureau, held the document and looked at Wang Yixing, director of the Industry and Commerce Bureau, wanting to hear his opinion.

Just after he finished speaking, Xu Zhijun added: "Now the General Administration has asked for a thorough investigation, and it is very difficult for me to handle it."

"Longxing Group and Kunpeng are the pillars of Shenzhen's science and technology industry. It's too much to say they are engaging in monopoly. At most, they are charged with disrupting the market and can be fined."

Wang Yixing planned to let him drink three cups of wine as punishment and end the matter.

It’s not that he is shielding the city’s enterprises, but there is indeed no evidence that Longxing Group and Kunpeng Company intend to engage in monopoly.

Does low price mean monopoly?

Then isn’t the subsidy war between Meituan and Ele.me an open one?

"In my opinion, let alone impose fines, the only solution is to just ignore it. Accusing others of destroying the market without any evidence is to undermine development!"

Another person chose to express his opinion. He was Qian Xugang, deputy director of the Administration for Industry and Commerce.

"That's right. Without evidence, it's slander. I even want to suggest that Longxing Group sue them."

"I have experienced the cars of Linghang 001. Whether it is quality, workmanship, or performance, they are all top-notch in the industry. They do not charge a premium at all. It is too late to praise such a conscientious company, and the fine is excessive."

"I agree with what Director Zhang said."

"me too."

"Me too."

As a leadership team that witnessed the rise of Longxing Group, they are definitely more protective of the city's enterprises. Besides, they haven't done anything wrong, so they feel that they can't be condemned with one blow.

Members of the Market Supervision Bureau headed by Xu Zhijun looked at each other. They dared not speak carelessly until their "big brother" expressed his opinion.

"This matter can be big or small. How about this? We ask Longxing Group, Kunpeng Company and Dami Company to provide cost documents for the vehicles. If there really is a profit margin, it will not be considered as malicious disruption of the market. What do you think?"

Xu Zhijun expressed his opinion.

This time, Wang Yixing, Qian Xugang and others remained silent and did not dare to respond immediately, because they were not sure how much net profit Linghang 001 would make and whether it was being sold at a loss.

To be honest, they all felt from the bottom of their hearts that the price of Linghang 001 should start at 30.

"I still say that whoever questions should provide evidence. We cannot allow innocent companies that are down-to-earth and hardworking to come out and prove themselves."

As soon as Wang Yixing finished speaking, Xu Zhijun simply ignored it and waved his hand, saying, "Let them go to court to resolve it. Whoever disrupts the market or engages in monopoly will be judged by the court."

"咚咚-"

At this time, there was a knock on the conference room door.

The discussion came to an abrupt halt, and everyone looked towards the door. They vaguely sensed that something was wrong.

Xu Zhijun signaled with his eyes.

The man sitting near the door immediately came to his senses and ran to open the door.

next second.

A young man pushed the door open, panting.

"Director, emergency, Imperial Capital calling!"

……

at the same time.

Changan Automobile Group headquarters.

Office of the Chairman.

Tang Ruiyang, who is already in his 50s and has a Mediterranean hairstyle, has a pale face and looks a lot younger.

Why is this happening?

Very simple.

Because he was scared into a grandson.

"I... I know. I don't know who did it. You... don't worry, I will thoroughly investigate this matter and ensure that the impact is minimized." Tang Ruiyang not only stuttered, but his whole body was trembling. It was obvious that he was extremely nervous.

"It's good that you know this. Let me remind you again that the higher-ups are willing to purchase domestically-made vehicles as our duty vehicles. If you continue to make a fuss like this, I can't imagine the consequences."

The person on the other end of the phone spoke in a serious tone, almost making his point clear.

Tang Ruiyang perked up again, feeling a little regretful about why he had to wade into this muddy water, which now made him unpopular among both sides.

"That…"

Before Tang Ruiyang finished speaking, the person on the other end of the phone continued, "I know your starting point is to repay Changan Group, but no matter what, you have no evidence to prove that others are monopolizing. As for how to deal with it, you can do whatever you want."

"Dududu-"

The call was immediately hung up.

Hearing the busy tone of his cell phone, Tang Ruiyang decided to cut off his tail and survive, and quickly called Vice President Jian Chunhe.

ten minutes later.

Jian Chunhe came to the chairman's office.

As soon as he sat down on the sofa, Tang Ruiyang not only poured him a cup of tea, but also handed it to him with both hands and said, "Jian Zi, you and I have known each other for 20 years. How does my brother treat you?"

"..."

Jian Chunhe fell silent.

The moment he said this, he knew what Tang Ruiyang was going to do.

That "Joint Complaint Letter" had the official seal on it. Not many people had access to the Changan Group's official seal, and Jian Chunhe was one of the few.

"It's true that we are brothers, but Brother Tang, the comments online now are all centered around my mother, and the relatives are indiscriminately scolding me. If I go out, my 80-year-old mother may not be able to bear it."

Jian Chunhe took the tea and put it back in front of Tang Ruiyang.

Back to the pot?

How could he possibly carry it on his back!
Besides, he also heard that photos of the dinner party had been leaked. Once Tang Ruiyang was taken away for investigation, he could officially take over and control the Changan Automobile Group.

"You can sit here, do you really not care about our old friendship?" Tang Ruiyang picked up the cup of tea again and handed it to Jian Chunhe.

Jian Chunhe did not hesitate at all. He pushed him away with his right palm and said, "Brother Tang, please don't force me. You have helped me a lot, but this is all earned by my hard work day after day."

"ungrateful!"

Tang Ruiyang poured the tea out directly.

Jian Chunhe did not dodge at all, letting the tea splash onto his face, but he simply wiped the water stains off his face and said:

"Ungrateful, huh, I am ungrateful. I never sent my daughter to school, from kindergarten to elementary school. As for your daughter, I would go to the gate of your community to wait for her at six in the morning. I gave you gifts during festivals and even cleared the fucking sewer pipe. You still want me to take the blame? Dream on!"

Without waiting for Tang Ruiyang to continue speaking, Jian Chunhe left.

Not only Changan Group, but also the CEOs of other Chinese auto companies have been held accountable to varying degrees. Chen Hong of SAIC Group was even taken to the office of the State-owned Assets Supervision and Administration Commission of Shanghai Municipality to be repeatedly questioned by the leaders.

"Mr. Chen, you'd better come up with evidence as soon as possible that Longxing Group, Kunpeng Company and Rice Company are disrupting the market and monopolizing the market, otherwise you should let someone else take this position."

"I'm asking you a question, evidence!"

"Evidence... evidence..." Chen Hong stammered, looking around. This time he realized that he had hit a real wall.

You should know that although he is the chairman of SAIC Group, he is only responsible for corporate operations and general direction. The real "behind-the-scenes board of directors" is actually the State-owned Assets Supervision and Administration Commission of Shanghai.

The CEOs of the four domestic car companies that signed the contract have all had a drink of tea.

Masike, the organizer of the party, heard the news and shuddered. He never expected that things would turn out like this.

However, he did not regret it. He was not familiar with Chen Hong and Zeng Hong. In addition, he had sued Longxing Group, Kunpeng Company and Dami Company in the name of 18 car companies on the grounds of unfair market competition. These CEOs were no longer of any use.

Once the court formally accepts the case, both parties will have to go to court. If Linghang 001 does not make any profit, it will prove that Longxing Group, Kunpeng Company and Dami Company are indeed disrupting the market and engaging in malicious competition.

If he wins the case, Marsick can use it to write an article. (End of this chapter)