Technology company, I will become the light of China!

"Mr. Chen, I've heard a lot about you."

"Although this is our first meeting, Mr. Chen, your reputation is so famous that I have heard it all. After meeting you today, I can see that you are indeed a hero in your youth!"

"Hello, Mr. Chen. My name is Jian Chunhe. I am the new director of Changan Automobile Group. Please forgive me if I have offended you in the past."

"I have heard of Mr. Chen's reputation for a long time. To be able to achieve such results at this age is truly a young talent, unprecedented and unrivaled!"

Longxing top floor conference room.

The CEO of a rival car company smiled and greeted Chen Xing warmly. When shaking hands, he bowed slightly to show respect.

Chen Xing also responded one by one without putting on any airs.

"You are too polite. Let's just let the past go and look forward. CEOs, please take a seat. I hope this meeting will bring us a win-win situation."

"Thank you Mr. Chen for letting bygones be bygones."

"Mr. Chen is so magnanimous. I admire him deeply and feel ashamed of myself."

"Mr. Chen is indeed extraordinary!"

The CEOs of many car companies clasped their fists and took their seats. On the surface, they seemed grateful, but in their hearts they had already begun to think about how to control Chen Xing.

As the saying goes, don't hit a smiling person, Chen Xing didn't bring up the past.

Moreover, when Jian Chunhe came into the meeting room, he had quietly stated that he was a newly appointed director and that previous decisions made by Changan Automobile Group had nothing to do with him.

Talking about business is not like a shrew scolding in the street. There is no need to keep biting the point.

As the CEOs of the car companies sat down one after another, Chen Xing winked at Yao Nana at the door, indicating that the meeting was about to begin.

Yao Nana understood immediately and quickly closed the door of the conference room.

"Cough cough."

Seeing the door of the conference room closed, Chen Xing cleared his throat and said, "Since everyone is here, I won't waste any more time and will just speak directly to the CEOs."

As soon as the words fell, the CEOs of friendly companies all became extremely alert and did not dare to miss any details.

This is because business negotiations are not like attending classes in school. If you were attending classes, if you missed out on any details, you wouldn't have learned them. You can make up for them later and learn them slowly.

However, there is no option for a second chance in business negotiations, especially when you need help from others. Others may only give you this one chance, and if you fail to seize it, you can only blame yourself for not seizing the opportunity.

"Both of my Pilot Auto factories are operating at full capacity, but the production capacity gap has been widening. I called everyone here today to ask you to lend me some of your production capacity. I won't ask for it for nothing. I can discuss Pilot Auto's patented technology."

capacity?

Is production capacity a prerequisite for negotiation?
The CEOs looked at each other in bewilderment. No one expected Chen Xing to be so direct. It was obvious that he was saying that they could only talk further if they had production capacity to be loaned out. This made the CEOs of the new car companies completely helpless. They could only stare at each other in disbelief.

"I'd like to ask you a question, Mr. Chen, do you want a production line, or do you want us to do the OEM?" asked BYD CEO Wang Fu.

There is a world of difference between production lines and OEM.

If Chen Xing wants a production line, it means that other car manufacturers will have to cede some equipment and ship it to Longxing Group's car factory, but if it is just OEM, the equipment will still be under their control.

"An old fox is an old fox. He grasped the key point so quickly." Chen Xing looked at Wang Fu and muttered to himself.

As a role model of starting from scratch and breaking free from poverty, Wang Fu can be ranked among the top entrepreneurs in Longguo, but such people are often the most scheming and cunning, and the most difficult to deal with.

Chen Xing did not dare to underestimate Wang Fu and responded to him: "Of course it is the production line. If it is outsourced, the transportation back and forth will be too troublesome, and the quality cannot be guaranteed."

Although BYD is in Shenzhen, GAC Group is also in Guangzhou, and is close to Longxing Group's Southern Automobile Factory, the automobile production plants of other automobile groups are not in eastern Guangdong Province.

For example, SAIC Group's automobile factory is in Shanghai, and BAIC Group's automobile factory is in Beijing. The automobile parts produced in these places have to be transported to Longxing Group's automobile factory. Not only is the journey long, but the cost expenditure is also increased. Even if it is a whole vehicle OEM, there will be quality control issues.

After thinking it over again and again, Chen Xing decided to borrow the production equipment to hold on for a while. When the batch of 10,000-ton die-casting machines from Germany arrived and there was surplus production capacity, he would slowly return the equipment to friendly car companies.

"I can understand Mr. Chen's concerns."

Wang Fu nodded slightly.

He also knew why Chen Xing wanted equipment instead of OEM. Only when he produced things himself could the quality be guaranteed.

This is similar to ordering takeout. If you order takeout, you have to bear the risk of the store's dirty and messy kitchen, the ingredients may be expired, and all kinds of bacteria exceeding the standard.

But if you cook for yourself, even if you eat hair, it’s no big deal. After all, it’s your own food and the quality can be seen.

“I heard that Linghang Automobile is an integrated die-casting, but I don’t have a die-casting machine here. Mr. Chen, what do you think we should do?” Zeng Hong, CEO of GAC Group, said helplessly.

At present, the only car companies that use integrated die-casting seem to be Tesla, BYD, Changan Automobile, FAW Group, BAIC Group, and Longxing Heavy Industry Group of Linghang Automobile.

"If we don't have a die-casting machine, we can use other equipment instead. I also hope that you can give up some of your production capacity to help me."

Chen Xing smiled.

Although Chen Xing spoke softly, the car company CEOs present felt that his words were of great importance because they did not see any sign of compromise.

"Mr. Chen, our new car company does not have a die-casting machine, nor does it have a car factory. Does this mean that we are not qualified to continue the discussion?" Li Xiang said what he was thinking.

As a new car company, it did not have the money to build a car factory, so it gave orders to established car companies for OEM. The car company it found was the domestic company JAC Motors Group.

"The new car company will have other conditions, we will discuss them later."

Chen Xing spoke calmly.

Wang Fu, Jian Chunhe and Zeng Hong all heard something intriguing: new car companies have new conditions, which are definitely not simpler than die-casting machines. It is very likely that they will require equity.

As it turned out, they guessed right.

New car companies cannot provide equipment production capacity. If they want to keep up with the trend of new energy vehicles, they must pay something. Otherwise, why would others help you make money?
It’s like if a female secretary wants to continue to climb the career ladder, she first has to be able to do mental arithmetic. Or if a female salesperson wants to sell houses or cars and wants exceptionally good results, she has to give something extra, otherwise why would people place an order?
Li Xiang is not stupid either, and the CEOs of other new car companies are not stupid either. They all thought of what Chen Xingtu was talking about.

He had also heard that Chen Xing liked to invest, and that every investment he made was a success. Now it seems that it is not that every investment he made was a success, but that these companies could take off only with his investment.

"Let's get back to the point. Pilot Auto now has a clear production capacity gap, so we would like to borrow some of your production capacity. If possible, you can make your position known now. As for new automakers that don't have their own auto factories, we will discuss this privately later."

Chen Xing glanced across the audience, and every word he spoke was sonorous and powerful.

He is now playing a straight ball, and it depends on whether the CEO of the competitor can accept it. If not, it means the talks will fail.

"I have two die-casting machines here, but they can't reach the 6000-ton level, only tons. If Mr. Chen needs them, you can take them. It is my honor to contribute to the development of Longguo Automobile." Wang Fu suddenly stated.

Not only did he express his attitude, he also said "contribute to the development of Longguo Automobile", and in just a few words he brought Longxing Group and BYD Group into the same camp.

With the leader expressing his views, other CEOs also began to speak up.

"I also have a die-casting machine here, which is of the 10,000-ton level. I was thinking of trying integrated die-casting. Since Mr. Chen needs to make up for the production capacity gap, then take it."

"As a pioneer of new energy vehicles in Longguo, Linghang Automobile will provide support from all sides if it is in trouble. Although I don't have a die-casting machine, I have other production equipment, which is imported from Germany and is brand new and unopened."

"FAW Group is willing to provide two 7000-ton die-casting machines. We hope that Linghang Automobile can fill the production capacity gap and move to a higher level."

“I can also provide two…”

Integrated die-casting machines are not rare, as they are used in a wide range of applications, such as aircraft in aerospace engineering, satellites and rockets in the aerospace field, and warships at sea, all of which have integrated die-cast parts.

However, in the automotive field, integrated die-casting is still a niche track.

Seeing the CEOs expressing their opinions one after another, Chen Xing also struck while the iron was hot and said, "Now that the problem of the die-casting machine has been solved, then the supporting equipment such as welding equipment, spraying equipment, and inspection equipment..."

Chen Xing didn't finish his words, but he had expressed his meaning.

"Of course there are. When I produce two die-casting machines, they will be equipped with corresponding production capacity equipment. Please rest assured, Mr. Chen." Wang Fu expressed his opinion again.

Thor's all-solid-state lithium battery is of great importance. It determines whether BYD can survive in the competition of new energy vehicles.

Not to mention equipment, he is willing to give even people and money.

"They are all matching, don't worry, Mr. Chen."

"That's right, Mr. Wang and Mr. Jian are right. Since there is a die-casting machine, there must be other supporting equipment. Otherwise, how can it be called a production line, right?"

"They are all matching. Mr. Chen, give me the address and I will ship it to you tomorrow."

As long as you become a leader in any field, others have to curry favor with you if they want to get a piece of the pie. Chen Xing is not surprised by this.

The main reason why he held this meeting was to achieve a win-win situation.

Because Longxing Group, Kunpeng Company and Dami Company have always pointed their guns at the West, Ren Guofei, Lei Jun and Chen Xing have never thought of killing all domestic car companies. At most, they would take some market share and redistribute the profits.

"Since you are so straightforward, I can't afford to hesitate. How about this? For the automobile factories of the northern auto companies, you can ship the equipment to Fengtian, and for the southern auto companies, you can ship the equipment to Shenzhen. Here are the detailed addresses. You can take a picture and go back to make the arrangements."

As soon as Chen Xing finished speaking, Yao Nana silently turned on the projection screen, and two addresses appeared on the screen opposite Chen Xing.

Wang Fu, Zeng Hong, Jian Chunhe and others looked over and followed Chen Xing's instructions, taking up their phones to take photos. After everyone had taken their photos, Chen Xing continued, "Let's get back to the point. I know exactly what you're here for. This is the quote for Raytheon's all-solid-state batteries and polymer semi-solid-state batteries. You can take a picture of the price with your phone."

The projection page switched and the quotation appeared on the white screen.

Polymer semi-solid battery: 9 yuan.

Thor all-solid-state battery: 16 yuan.

"9 or 16, only accounts for half of the total price of the Pilot Car. Chen Xing's offer is indeed very sincere."

Wang Fu thought carefully.

The most important components of new energy vehicles are definitely lithium batteries, motors and electronic controls, which account for about 70% of the total cost of auto parts. The remaining 30% is for components such as vehicle structure, in-vehicle equipment, and power transmission system.

"The Book of Songs, Da Ya, Yi, once recorded, 'If you give me a peach, I will give you a plum in return. I am not afraid to tell the truth. The cost price of these two lithium batteries is 8 and 15 yuan. I only make 1 yuan from you, which is considered as wages for the workers. You are willing to lend me equipment to increase production capacity, but I don't intend to make money from you."

Chen Xing narrated calmly.

At this stage, he really didn't think about making money from car manufacturers, but was thinking about increasing production capacity as soon as possible to allow Longguo's heavy industry to develop rapidly.

As for Thor Battery 2.0, Longxing Group has already successfully developed it, and he is not worried about his dominant position.

"Thank you, Mr. Chen!"

"Thank you, Mr. Chen!"

The bosses in the conference room all gave them thumbs up. They really didn’t expect that Chen Xing would provide them with batteries at a low price.

Zeng Hong, who had always been hostile to Chen Xing and tried every means to prevent Longxing Group from entering the automotive field, also put aside his grudges and gave Chen Xing a thumbs up, saying, "No wonder Longxing Group has achieved what it has today. Mr. Chen, I admire you."

In the past, he could not understand why CEOs like Lei Jun, Duan Yongping, and Ren Guofei, whose interests were damaged, still had such a good relationship with Chen Xing when Longxing Group had caused chaos in the mobile phone industry. Now he understood that there was a hidden interest bond.

Chen Xing reshuffled the fuel vehicles, but did not reshuffle the Longguo car companies. Instead, he secretly gave them special treatment to help them regain their market competitiveness.

This is not a disaster, but a blessing!
Originally, Longguo Automobile was a byword for inferior quality, but now with Linghang Automobile, who dares to say that Longguo Automobile is not good?
"How does the saying go? Everyone for me, I for everyone. Only by helping each other can the company go further and let the world see the competitiveness of our Longguo brand."

Chen Xing smiled calmly.

For the current Longxing Group, its focus is no longer on the market.

Its leading position in the mobile phone field has already made it out of the category of ordinary enterprises. To put it bluntly, it is not short of money.

Now Chen Xing only wants to completely destroy the U.S. dollar hegemony system, allow more and more excellent companies to emerge from Longguo, and make Longguo currency a universal currency in the world.

Chen Xing had a hunch that he was getting closer and closer to this goal.

"Mr. Chen is righteous!"

"No wonder it's called Longxing Group. Mr. Chen is the real entrepreneur. We are really small-minded. How ashamed! How ashamed!"

“This is the pattern, this is a down-to-earth entrepreneur!”

"Thank you, Mr. Chen. If there is anything I can help you with in the future, you can contact me directly. This is my personal business card."

The meeting room was filled with praise, and Chen Xing did not lose himself. Instead, he replied with a smile: "Bosses, please stop flattering me. If this price is okay, then we will draft a contract and sign it. What do you think?"

"no problem."

"of course can."

"Then I'll call the lawyer up."

……

When Chen Xing and a number of car company CEOs had reached an agreement and were preparing to sign the contract, the BMW Group's official website quietly updated an announcement and synchronized it to major online platforms.

[Dear customers, partners and media friends:
In order to give back to consumers for their love and support and to further enhance its market competitiveness, the BMW Group has decided to adjust the prices of some models sold in the mainland Chinese market from now on, so that more consumers can enjoy the excellent quality and driving pleasure of the BMW brand at a more affordable price.

Price reduction models and range:
BMW 8 Series: As the flagship model of the BMW family, the BMW 8 Series has won wide acclaim in the market for its elegant and dynamic appearance design and excellent performance.

In this price reduction campaign, many models of the BMW 8 Series will enjoy high discounts, with the highest discount amount reaching 44.1 yuan.

Other popular models, such as BMW X3, BMW 3 Series, BMW X5, etc., have adjusted their prices, with the maximum discount amount reaching 30 yuan. The specific price reduction will vary according to the model and configuration. For details, please consult your local BMW authorized dealer. Thank you for your support. ]
The moment the announcement was made, the Weibo platform exploded. Countless prospective car owners who were waiting to buy a car went completely crazy and started to make a detailed calculation in the comments.

[Superman Can't Fly]: "BMW 3 Series has a maximum discount of 30? Isn't the full payment only 36? Can you buy a BMW for 6?"

[Little Guaiguai]: "This is crazy, this is crazy, the price war among car companies has completely started!"

[Ming Jing Jiuzhou]: "Although it is impossible for the 3 Series to get a direct discount of 30, I think a discount of 10 is possible. I can only say that the wait-and-see party will never lose, brothers, go for it!"

[Guangfu Dad]: "I just placed an order for the Pilot 001, but if BMW offers a really good discount, I don't mind buying another gasoline car to play with."

Just when netizens were still marveling at the fact that BMW Group fired the first shot in price cuts, Mercedes-Benz Group, Audi Group, General Motors Group, Volvo Group, and almost all foreign-funded car companies issued price reduction announcements, and the subsidy levels were the same as those of BMW Group, unprecedentedly large.

Take the Audi A6 for example. In the past, it was a vehicle that was considered to be well-off and middle-class, and its landing price was close to 47 yuan.

A family that can spend 47 yuan to buy a car is definitely not well-off, but they can still afford it if they grit their teeth. However, most of the Audi A6s are sold to middle-class families, which is why it is said to be a vehicle that measures the well-off and the middle-class.

However, with the announcement issued by the Audi Group, it was clearly stated that the popular model Audi A6 will be reduced in price by at least 30%, which means it can be purchased for only 33 yuan all-inclusive. This has excited countless car owners. It is undeniable that many people are not buying a car, but a business card.

You drive a 100 million dollar car to the hotel and the doorman rushes to park the car for you.

But if you drive a 15 yuan car to a high-end hotel, people will think you are disturbing the appearance of the hotel. Not to mention parking in the parking space in front of the hotel, they won't even bother to pay you any attention. This is the business card of your vehicle.

They bought business cards rather than cars.

Many car companies announced price cuts, which also led to related entries appearing on Weibo's hot search list. The hot search term "Car Company Price War" topped the list, and the popularity has exceeded 100 million!
Regardless of whether the price cuts by foreign-funded car companies this time pose a threat to Pilot Auto, it is certain that used car dealers are crying out for help.

"Fuck you, the price is reduced by 30%. Buying a new car is cheaper than my second-hand car. I have lost millions of dollars!"

"It's so unfair. These car companies are fighting, why are we the ones who get hurt?"

"Is there still humanity? Is there still morality? Is there still a trace of law? It's really unfair. Who have we offended? Why do we feel like we are being targeted by used car dealers?"

While second-hand car dealers were crying and lamenting the impermanence of life, the BMW, Mercedes-Benz and Audi 4S stores in Shenzhen were crowded with people, all coming to inquire about prices.

In terms of vehicle configuration, the Linghang 001 may completely crush the BBA, but in terms of brand influence, it still lags far behind.

This is a bit like luxury goods. A wholesale price of 30 snakeskin bags is only a dozen yuan, but at a luxury fashion show, the snakeskin bags can be sold at a sky-high price of several thousand yuan.

Yes!

Snakeskin bags cost several thousand yuan!

It's not just snakeskin bags, there are also steel stud earrings and steel wool bracelets. There is nothing that luxury goods can't make, except what you can't think of.

It's always weird, but there are people who actually buy it.

You say they are stupid, but they have money to buy it. You say they are not stupid, but they can spend thousands of dollars to buy a snakeskin bag.

However, their mentality is very simple, which is to mindlessly pursue big brands, and this is the income brought by the brands.

Although BBA's configuration is not as good as that of the leading car, their brand influence is there. Girls easily get excited when they see Mercedes-Benz, BMW and Audi, which is one of the reasons for buying them.

When a large number of prospective car owners went to inquire about the lowest price, hoping to buy at the bottom, Mazda finally couldn't hold back any longer.

Tesla's official website in Longguo also updated a press conference announcement and synchronized it to the Weibo platform, Douyin short video platform, and large and small online platforms.

[Tesla Group, a pioneer in Silicon Valley innovation and a global leader in electric vehicles, will officially hold a Model S launch conference on February 2016, 2. This model not only incorporates more futuristic elements in its design, but also achieves a qualitative leap in performance, endurance and intelligence, aiming to bring an unprecedented, technologically innovative driving experience to Chinese consumers.

Faced with increasingly fierce market competition, Tesla CEO Thomas Musk will reveal its latest strategic layout and expansion plan for the global market at the press conference, which will include capacity expansion, sales channel optimization, and customized strategies for different national and regional markets to meet the diverse needs of global consumers.

We sincerely invite global media, partners, investors and consumers to pay attention to and participate in this new product launch.

Tesla, together with you, opens a new era of future travel! ]
The amount of information in Tesla's announcement is so huge that netizens have already keenly smelled the gunpowder.

Because the announcement explicitly mentioned market competition and indicated that Marsick would reveal its latest strategic layout and expansion plans for the global market at the press conference, it was obvious who it was targeting.

Netizens who came to watch the fun did not mind the big deal and rushed to Chen Xing’s personal Weibo to leave messages.

[Second Brother Who Fell to the Street to Learn from Others]: "Mercedes-Benz, BMW and Audi have lowered their prices, and Tesla is also holding a press conference. This time, Mr. Chen is in serious trouble. The war has reignited again!"

[社会你条哥]: "The fight has started. The car industry has completely started a fight. I feel like buying a BMW for 6 yuan may not be a dream anymore!"

[Yueying Xiaoli]: "I have to say, Mr. Chen is really a troublemaker. Wherever he goes, that industry is turned upside down. I just don't know when he will enter the real estate industry. I want to buy a 10-square-meter villa for 300 yuan."

[Is Xiaotang happy?]: "What a trouble maker! You are insulting Mr. Chen. Our Mr. Chen is clearly the light of righteousness!"

(End of this chapter)