Technology company, I will become the light of China!

With the successive moves by car companies and the entry of capital consortiums, the automobile industry has become a new battlefield.

This multi-party game involves the development of global heavy industry.

But what foreign automakers, such as Mercedes-Benz Group, Ford Group and BMW Group, did not expect was that the consumption stimulated by their price reduction strategy only lasted for three days.

Yes!

Only three days left!

With the Pilot 001 in front and the Tesla Model S in the back, the game between the two new energy vehicle companies has put fuel vehicle companies in a difficult situation and shattered the brand value they have built up over the years.

Starting from the fourth day, the number of user inquiries to BMW 4S stores in Longguo plummeted. Taking the largest BMW 4S store in Shenzhen as an example, only less than 10 people came to the store for consultation a day.

What can 10 customers do?

Even if they all bought cars, they still couldn't support a dozen sales staff, as well as the front desk and other store staff.

Traditional car brands are currently facing the dilemma of not being able to sell their cars even at a lower price.

Although the price reduction has stimulated a wave of consumption, it is just like taking Viagra. You can only be strong for a while, not forever. Users are not fools, and not everyone cares about the brand.

However, foreign groups such as Mercedes-Benz, BMW, and Audi did not sit idly by. Faced with the competition from the Pilot 001 and Tesla Model S, they chose to continue lowering prices and try their best to sell their inventory vehicles.

To put it bluntly, they want to sell at any cost. They don't want the cars, they just want the money.

Cars are a lot like electronic products. Your 15 model may not be obsolete by 16, but what about 17 or 18?

Of course, you can still drive it in 17 or 18, so cars are not that bad at retaining their value. However, even if it is a new car, the price will be discounted by 30% or even more, because higher-performance vehicles have replaced the old models.

Nowadays, the concept of new energy vehicles is sweeping the world, and the inventory of fuel vehicles is like a hot potato. No one knows whether the market will still pay for fuel vehicles, so it is best for users to bear the risk.

The BMW 25Li, which had already offered a discount of 320 yuan, was quietly reduced in price again to 24 yuan, but the effect was not significant, and the reaction was not as intense as the first price reduction.

Although price cuts are good and can stimulate the market, frequent price cuts will only make users hesitate, wondering if the price will be lower if they "wait a while", giving rise to a group of people like the "wait and see party".

Whether you are buying a house, a car, a graphics card, or a mobile phone, as long as you can afford to wait, the price will drop one day.

The party will eventually win, and this sentence has been put into practice as truth.

While fuel vehicle brands are cutting prices for promotions, competition in the new energy vehicle market has become more intense. Many domestic automakers have announced that they will use "Thor batteries" to design new energy vehicles, including BYD, Changan Automobile Group, and SAIC Group.

Ideal Auto, Xpeng Motors and NIO Group, new car manufacturers, openly challenged Tesla on Weibo.

Ideal Auto’s official account even directly announced the vehicle type and price, which made netizens all over the Internet exclaim that it was awesome.

[In this era of rapid technological development, new energy vehicles dominated by lithium batteries are leading the green revolution in travel. As an emerging car company, Ideal Auto’s core concept is family travel, and ideal is home.

At this moment, we will officially announce to the public that within three months, Ideal Auto Group will launch the first family sedan equipped with Thor batteries, with a suggested retail price of only 14.9 yuan. We have everything you want. ]
[Ideal, set sail now!]
The suggested retail price of Thor Battery's family sedan is only 14.9 yuan. This announcement is no less than dropping a nuclear bomb on the automotive industry.

Keywords of vehicle information such as 14.9, Thor battery, and family sedan have already made netizens excited.

[Cockroaches screaming]: "The suggested retail price is 14.9 yuan, with Thor batteries, and it's a family sedan. This is clearly going to compete with Tesla!"

[Car expert]: "Let me translate it for you. The suggested retail price is 14.9 yuan, and the full package will not exceed 17 yuan. It belongs to the sinking market, benchmarking Tesla, Thor battery, 200 kWh super range, and should also be suitable for Xingshan Longxing Group's fast charging, family sedan, which means that the rear space of the vehicle is very large."

[Super Xiaojie]: "The moment I saw the Thor battery, I knew who was behind it, right? BYD!"

[I am Silly Pig]: "It has only been two days since Tesla's press conference, and domestic automakers are like chicken blood, and they are all using PPT to build cars. It is nonsense to say that there is no behind-the-scenes pusher. We first exclude Longxing Group because it does not build cars. There are so many car companies in Longguo. If we say whose interests Tesla has damaged, it must be SAIC Group, which is also a Shanghai company!"

[I am an honest man]: "Longxing Group: What does the Linghang car made by Longxing Heavy Industry have to do with my Longxing Group?"

This game of capital among multiple parties not only set off a wave of public opinion, but also caused the entire automotive industry to begin to roll back inward, and turned users into "wait and see" parties.

Why is the number of “wait and see parties” increasing?
It's very simple. Your car companies are engaged in internal competition, and car prices change every day. Who would be stupid enough to buy a car now?
You just need to wait a little while and you might save tens of thousands. Why not?
With the entry of Longguo's new energy vehicle companies, the sales of Tesla Model S and even the sales of Pilot 001 have shrunk, and everyone is waiting outside the venue for the end of this internal conflict.

Seeing that they were unable to sell their inventory of cars, car brands such as BMW, Mercedes-Benz, Audi, Cadillac, and Volvo quickly cut prices in an attempt to stimulate the market again.

However, little success was achieved.

The sluggish sales of vehicles in the Longguo market have caused anxiety among automakers around the world.

Those who are familiar with finance know that the world's largest economy is the United States, which is a major consumer country, and the second largest economy is China, which is not only a major consumer country but also a major producer country.

With a consumption volume of 13 billion people, no one wants to lose this level of market, or it cannot be lost.

If lost, the most obvious thing is the inventory of cars, and there will be no way to recover the cost, which is equivalent to having goods in your hands.

This is also the reason why foreign car companies are frantically cutting prices.

They cannot afford to take the risk. As it stands now, the wave of new energy vehicles will not end easily. They can only recover cash as much as possible to avoid the embarrassing situation of having goods in hand but unable to sell them.

However, the one who is most anxious right now must be Tesla's Mazda.

Far away at the Tesla factory in Shanghai, veins in his arms were bulging and he wanted to smash the computer in front of him to pieces.

The 14.9 yuan Ideal Auto, the 15.9 yuan Xpeng Auto, and the 14.5 yuan NIO are all equipped with Thor solid-state batteries.

Who is behind the scenes?

"Chen Xing!"

Masike gnashed his teeth, wishing he could eat Chen Xing alive.

Based on his price calculation, the price of Thor batteries cannot be so cheap, there must be someone secretly paying for it.

Who will pay for a price war?

Who has such a large amount of funds?
Chen Xing!

Masick was extremely angry. The Tesla Model S launch conference had already been held, and after the price was set, he could not change it. If he lowered the price rashly, the car owners who placed orders a few days ago would have complaints.

"Damn Chen Xing, he didn't do anything himself, but he used someone else's knife to kill someone!"

At this moment, he had no solution and even felt helpless and desperate.

The "Betting Agreement" with Shanghai is like a sword of Damocles hanging over the heads of Tesla and Masik.

If the bet fails, Tesla will face huge compensation, and the car factory and related car manufacturing technology invested in Longguo will be taken away, which he cannot accept.

As for what Chen Xing was doing, it was like a man holding a sword. He gradually exerted force in his arm and stabbed towards Ma Shike fiercely.

What worries Masick the most now is that he doesn't know the cost price of Thor batteries, or what the supply price is.

Can a vehicle with a suggested retail price of RMB 15 really be equipped with Thor batteries?

Not to mention Mazda, Chen Xing, as well as other car company CEOs such as Wang Fu, Zeng Hong, and Jian Chunhe were all stunned.

Isn’t the supply price of Thor battery 15?

The lithium battery alone costs 15 yuan. How can you sell your car for 15 yuan?

Chen Xing also repeatedly confirmed whether it was a Thor battery. At a price of 15, it should be a polymer battery, not a Thor solid-state battery!
Lei Jun read the official price announcements of Ideal, Xpeng, and Weilai and called Chen Xing directly, asking in confusion: "Brother Chen, tell me the truth, Li Xiang, Li Bin, and He Peng are not your illegitimate children, are they?"

"What a joke! I'm not even thirty yet. How can I have an illegitimate child in his thirties or forties? Forget it."

Chen Xing responded with a complaint.

"If it weren't for your illegitimate child, how could Raytheon Battery's new energy vehicles still be able to sell for 15 yuan?"

"I gave them 14 yuan, and then they gave me an extra 5000 yuan, which is equivalent to 13.5 yuan. To be honest, I don't know what happened."

"The battery is 13.5 yuan, and the motor, electronic control, and frame can't be worth only 1.5 yuan. Are you going to buy them for free?"

"What are you thinking? Zero-dollar purchases are a feature of the U.S. version. Besides, there is no such thing as zero-dollar purchases in car factories. The most likely scenario now is that they are burning money on subsidies."

“Grab the market?”

“We can only grab the market.”

Just as Chen Xing guessed, Li Xiang, He Peng and Li Bin all had the same idea of ​​spending money on subsidies to seize the automobile market.

Why do this?
Rice companies, seize the market with low prices.

Longxing Group, seizing the market with low prices.

Pinduoduo, seizing the market with low prices.

Meituan and Ele.me still rely on subsidies to burn money and seize market share with low prices.

Looking at the companies that have emerged in recent years, they basically relied on burning money on subsidies in the early stages and quickly seized the market with prices far lower than their peers.

What are the benefits of seizing the market with low prices?
1. User.

2. Fame.

Let’s talk about users first. If you have a large number of users, you will have the right to speak in today’s Internet era.

For example, internet celebrities, once they have a large number of fans, a video of them can boost the tourism economy of a place. In the Internet age, having a user base means money.

Whether it is Pinduoduo or Douyin, or other software, they all have activities to attract new users. If you attract a new user to register, the platform will give you 10-30 yuan in cash, or a coupon reward with no threshold.

In other words, in the Internet age, as long as you have enough people, you can monetize based on quantity.

As for fame, once you have made a name for yourself, there will naturally be countless venture capital institutions willing to invest in you.

Companies like Longxing Group, Penguin Company, and Alibaba all have specialized investment companies, with investments often exceeding hundreds of millions. The returns are often very generous, with returns of perhaps dozens or even hundreds of times.

With so many examples before them, such as Longxing Group, Dami Company, Pinduoduo, Meituan, and Ele.me, Li Xiang, He Peng, and Li Bin naturally wanted to cross the river along the route left by their predecessors.

One is a path that has been verified by predecessors and has a 95% chance of success, and the other is a path that has a 5% chance of success. Any fool would choose this.

It was also because of the experience he learned that Li Xiang mortgaged his shares in Autohome and scraped together 100 billion yuan, intending to use it to subsidize cars and fight a comeback.

The same thing happened to He Peng and Li Bin. They obtained billions of funds through various channels in an attempt to seize the market.

Their internal competition directly led to BYD's internal competition. Wang Fu also announced a family sedan with polymer semi-solid batteries priced below 10 yuan, hoping to deeply penetrate the bottom-up market.

While BYD is spending money on subsidies, SAIC Group, BAIC Group, and Changan Automobile Group have all begun to officially announce low-priced vehicles.

It is no exaggeration to say that the subsidies spent by the car companies this time are far more exaggerated than those of Meituan and Ele.me. A small amount of money spent is as much as 20,000 to 30,000 Chinese yuan.

In the next half month, as the PPT car manufacturing gradually became a reality, BYD launched the Han series of models, directly reducing the price of new energy vehicles to 9.9 yuan, and Tesla's sales fell into a cold winter overnight. Not only BYD, but also SAIC Group changed its ways and took the lead in launching the Feifan car with a price of 15 yuan and equipped with Thor batteries. It received 6 orders in one hour and stole the show.

Don’t think that 6 units are too few. You should know that the current market environment is full of a large number of people waiting to see what they are doing. The 6 units at this time are basically equivalent to the original 001 units of Linghang 18.

Not only BYD and SAIC Group, but also Changan Automobile Group's Avita, Geely Group's Geometry Auto, and Great Wall Group's Ora, the old car companies are successively launching vehicles for the sinking market and the bottom market.

Feeling a sense of crisis, CEOs of emerging car companies such as Li Xiang, He Peng, and Li Bin also urgently followed the example of Lei Jun and Chen Xing, holding PPT press conferences and going on stage with presentation drafts to conduct pre-sales.

Ideal car.

Xpeng Motors.

NIO.

Zeekr Car.

Leapmotor.

Nezha car.

Countless domestic brands have sprung up like mushrooms after a rain. As a supplier of lithium batteries, vehicle systems, and vehicle chips, the factories under Longxing Group have been working in three shifts, entering a production state where people can rest but the machines cannot stop.

Linghang 001 did not engage in a price war, but everyone knows that this price war was pushed forward by Chen Xing behind the scenes, and he was the chess master.

The fierce competition in Longguo’s automobile market directly alarmed global capital.

……

Britain across the ocean.

Rothschild family estate.

Patriarch Clayton was stunned when he saw the chaos and fierce competition among the Dragon Country Automobile Company.

"15 Dragon Country Dollars."

"14 Dragon Country Dollars."

"12.7 Dragon Country Currency!"

"You can actually buy a new energy vehicle with Thor solid-state batteries at this price. What on earth did you do, Chen Xing?"

Although Pilot Auto was not on the list of car companies involved in the price war, he was very clear that Chen Xing's Longxing Group was the culprit.

Thor battery, polymer semi-solid battery, Huaxia chip, Tianxuan operating system, these technological patents of Longxing Group have been used by other Longguo car companies in full swing. To say that there was no instruction from Chen Xing, that's pure bullshit!

Why did the fight break out in Longguo Market?

It is clear!
It is aimed at Tesla and foreign-funded car companies!

This is a real reshuffle in the field, cleaning the market with absolutely low prices and then replacing foreign brands with domestic ones.

Clayton's eyes were extremely complicated. He had never expected that Chen Xing would actually abandon his own sales of the Pilot 001 and start this unprecedented "brawl".

You say he is a loser?
They are the ones who have improved their technology and can recover their costs at any time.

You say he is the winner?
The sales of Linghang 001 were also poor.

At this moment, Clayton thought of Jin Yong's "The Heaven Sword and Dragon Saber", in which there is a move called Seven Wound Fist.

If you practice once, you will hurt all seven. You will hurt yourself first, and then others.

Chen Xing's move this time did hurt himself, but he also dealt a heavy blow to foreign groups such as Tesla, Mercedes-Benz, BMW, and Audi, causing them to suffer from poor sales along with him.

However, it is worth mentioning that the Linghang 001 adopts the pre-sale model and has no inventory at all. At most, the sales volume will decline.

But Mercedes-Benz, BMW, Audi, Ford and General Motors are different. They have a large inventory of cars, which will remain if they cannot be sold. As for Tesla, Chen Xing has not forgotten the "betting agreement" signed between Mazda and Shanghai.

This Seven Injury Fist hurts oneself seven points, but hurts the opponent twelve points. This is what Chen Xing likes to see and what he is most willing to see.

Clayton is a Jewish capitalist. He is not the one who hates Chen Xing the most now. The Angsa Group, which represents the traditional manufacturing industry, is the one who hates Chen Xing the most at this moment. They now wish they could run to Long Country, dismember Chen Xing and eat his flesh raw!

The phone of Parliament Speaker Renato Marotta has also been flooded with calls. The Ansa Consortium has asked him to raise tariffs on new energy vehicles again and absolutely not allow Longguo cars to enter the United States!

It's not just the capital in the United States. The automotive vested interest groups in Germany, France and Italy are all trembling in fear.

The price war in the Longguo market made them scared.

You can buy a new energy car equipped with Thor batteries for just over a hundred thousand yuan. God knows how much subsidies these car companies have received.

Germany, an industrial and economic powerhouse, has held hundreds of meetings with top officials after seeing the price war in the Chinese market.

Now they are considering raising the tariff on new energy vehicles to 200%, achieving a complete "closed-door policy".

Not only Germany had this idea, but also Italy, France, island countries and peninsulas, and even the United States, which advocated free trade, were frightened and also began to think about "closing the country to the outside world."

Just one month has passed since the launch of the Linghang 001, and new energy vehicles have already swept China. If left unchecked, who would still drive a fuel car?
In the field of fuel vehicles, the West is the absolute leader, and Germany is the only one that stands out, far beyond others.

However, in the field of new energy vehicles, Longxing Group's Thor all-solid-state battery has demonstrated its dominant position.

Due to various factors, it is impossible for Western countries to leave new energy vehicles alone because it will harm the interests of local automobiles.

……

As the automotive manufacturing industry is experiencing a sudden and turbulent period, the staff of the FIA ​​GT Grand Prix in Germany are carefully checking the list of registered contestants.

"Zhou Yu, MVP team, is not a club player. Interesting."

When the female auditor teased, a bald man looked sideways and said, "Dragon country?"

"Yes, the Dragon Nation player."

"The name Zhou Yu is a little familiar, but I can't remember it. Forget it, I won't think about it anymore. I'd better sort out the registration list."

The bald auditor retracted his gaze and continued, "There is no club. Does Dragon Country have a supercar company?"

"do not know."

The female auditor shook her head.

As far as she could remember, no car company in Longguo had ever appeared in the FIA ​​GT Grand Prix, let alone established a racing club.

"Then his car is..."

The bald man looked at the registration form again.

"Hurricane, Hurricane, what brand of vehicle is this?"

He was stunned.

This is a brand he has never seen before.

The female auditor was also stunned for half a second, and then asked for his opinion: "Then should we let him pass the list review?"

"We have no right to deprive others of their qualifications, and the FIA ​​GT Grand Prix does not restrict racing cars. However, to be on the safe side, we must conduct safety checks." The bald auditor shrugged and did not take it too seriously.

In recent years, the FIA ​​GT Grand Prix has basically been won by Ferrari, and he thinks this year will be no exception.

"Okay then." The female reviewer stamped the list and passed the final review.

On the other side, in a star-rated hotel in Berlin, Zhou Yu, with his neat short hair and sunny and handsome appearance, jumped out of bed and asked with his mobile phone, "Has the car finally arrived?"

"it is good!"

"understand!"

"I'll come right away!"

Zhou Yu didn't hesitate for a moment and ran quickly to the agreed location.

He has been in Germany for a week and is trying to adapt to the environment to avoid any problems in the game three days later.

Since the car had to be shipped by sea, it did not arrive so quickly, and he still didn't know what the "Hurricane" looked like.

Now it's here.

Zhou Yu also wants to get used to the car.

He arrived at the agreed location, a racing track in the suburbs of Berlin, and just in time saw the transport vehicle arrive.

"Zhou Yu."

"Coach Wang!"

Zhou Yu's eyes lit up. He didn't expect that Wang Zhan had also come to Berlin. It seemed that he was most likely his team coach.

As expected, Chen Binbin, who was on the phone with Zhou Yu, smiled and said, "Zhou Yu, Coach Wang was specially invited by Mr. Chen of Longxing Group to help you adapt to the vehicle. However, according to your foundation, it is actually enough to perform steadily."

If he can drive an F1 racing car, then a small sports car is certainly no problem.

Coach Wang Zhan is no pushover either. He is one of the few racing coaches in Longguo and was once affiliated with the Ferrari Club.

Since Chen Xing invited him to fight, he must have given him generous benefits.

“It’s an honor, Coach Wang.”

Zhou Yu smiled calmly, Wang Zhan nodded slightly, and said, "There are only three days left before the competition starts. You must adapt to the vehicle in these three days. Let's look at the car first. I am very curious about what the hurricane that Mr. Chen mentioned looks like."

"Okay, let's check out the car first."

After the three people communicated with the unloading, the workers opened the container, and as the vehicle was slowly driven out, it was perfectly displayed in front of everyone, and they were all stunned.

The streamlined body is like a carefully crafted work of art, and every inch of it reveals the ultimate pursuit of speed and beauty. The overall black color makes it like a ghost in the dark night, further enhancing its speed attribute.

On the front, the large-sized air intake grille is like the open mouth of a beast, and the slender headlights are like sharp eyes, looking ahead. The 21-inch large-sized tires also show its muscularity at all times.

If I had to describe this car in two words, it would be perfect! (End of this chapter)