Technology company, I will become the light of China!
Chapter 489: The car price war is fierce, Masick is abandoned by the Ansa consortium
The next day, at noon.
As the solar term approaches Jingzhe, the temperature in Shenzhen is getting warmer day by day, accompanied by light rain, making it comfortable and cozy.
Falling asleep to the sound of rain always makes people more relaxed.
This is because in the ape-man tribal period, men often would not go out hunting when it rained. During this time, men would try their best to ensure that their physical strength was not consumed, so they often slept. This is why some people like to sleep listening to the sound of rain.
In addition to "falling asleep to the sound of the rain", there are also instinctive reactions such as acrophobia, melanophobia, waking up from a dream, etc. that are all engraved in our DNA. To put it bluntly, these are the survival experiences of our ancestors, but most of them are not applicable to modern society.
After eight hours of rest, when Chen Xing woke up it was already time for lunch and his stomach growled with hunger.
After a simple wash, he went straight to the cafeteria to eat.
Since the cafeteria was not for profit, he only spent 8 yuan to eat four dishes, plus an egg drop soup.
After eating and drinking, Chen Xing did not take a walk, but returned to his office at a leisurely pace. The walking distance was just the right way to digest the food in his stomach.
After returning to the office, he closed the door, stretched and said, "I'm really tired, but I still have to deal with the car export as soon as possible."
The domestic new energy vehicle market has become a mess. Automakers have used every possible means to lower prices and increase subsidies, which has also caused a sharp drop in the sales of Linghang Automobile.
However, Chen Xing doesn't care. Let them compete slowly in the domestic market. After all, the core technology is in the hands of Longxing Group. If the prices of Thor batteries, Huaxia chips and Tianxuan operating system increase, these car companies will instantly become toothless tigers.
Therefore, Chen Xing, Ren Guofei and Lei Jun all unanimously decided not to participate in the domestic price war for new energy vehicles.
Thanks to the price war, many users have cancelled their orders for Linghang 001 and simply do not require a deposit, which has greatly reduced the pressure of vehicle delivery.
At present, it only takes about 10 days for the northern and southern factories to deliver all the backlog of order vehicles. At that time, they can transfer them from domestic to foreign and engage in export trade.
After returning to his workstation, Chen Xing opened the mailbox on his office computer and received replies to several important emails he had replied to last night.
The Philippines, Pakistan, Russia and other countries have successively stated that they want to purchase a batch of Pilot 001 cars equipped with Thor solid-state batteries, while Dubai is taking an unusual approach. They want to purchase the Hurricane X supercar and offer a sky-high price of 5000 million Chinese yuan per unit.
Each Hurricane X costs 300 million yuan. Not only is the entire vehicle made of carbon fiber, it is also equipped with three -rpm motors and a -volt high-voltage platform. The entire vehicle is designed almost for speed, which is why it is called Hurricane.
The cost of production is 300 million, and Dubai's asking price is 5000 million, which means a net profit of 4700 million for each unit sold.
Even if there is a 20% tariff, it is only 60 Dragon Country coins. There is definitely money to be made by mass-producing Hurricane X.
[If it is convenient, we will go to Longguo Shencheng on the 8th. We hope your company can prepare a sample car and discuss the specific details of the contract later.]
Clicking on the email from Dubai, Chen Xing replied again: "I am in Shenzhen, waiting for the arrival of the Dubai delegation."
Email sent.
Chen Xing checked the next email.
In fact, he knows very well what Dubai is planning.
In the subconscious of many Chinese people, Dubai is a country (Emirate) that is not short of money and a country where oil can be produced from the land. However, the reality is just the opposite. Its underground oil resources are not abundant and the people of Dubai are not all wealthy.
Because of the lack of oil, Dubai was spared from war, but it was also precisely because of the lack of oil that Dubai’s economy has never taken off.
It was not until the rise of the Internet, when everyone was live streaming and everyone could become an Internet celebrity, that Dubai found a turning point.
Rich, lavish, with sports cars filling the streets, beggars in Dubai can earn over 10,000 yuan a day. Similar promotional words are almost everywhere on the global Internet, making people all over the world want to go to Dubai to see if it is really that rich.
Gradually, Dubai's tourism industry developed naturally.
Yes!
Dubai does not rely on oil, but on tourism.
If Dubai wants to maintain its rich "national identity", it must be bold in innovation and keep up with the trend. This time it suddenly ordered Hurricane X. If nothing unexpected happens, it must have seen Hurricane X beat Ferrari, Lamborghini, Maserati and other famous supercars in the FIA GT Grand Prix, and wanted to take advantage of the popularity and make big news.
Both parties benefit from this matter, and Chen Xing cannot refuse.
After replying to Dubai, Chen Xing replied to the email from Pakistan.
As a country with which Pakistan has had dealings before, it has offered a special policy of zero tariffs to Linghang Automobile this time, and hopes to build an automobile production plant in Pakistan to boost economic employment.
As for Asian countries such as Cambodia, Laos, Myanmar and Singapore, they have all expressed their willingness to allow Longxing Heavy Industries to open factories and use their domestic resources to manufacture pilot vehicles.
Why are they willing to embrace new energy?
Very simple.
Oil is really too expensive!
If there is a war in the Middle East, oil prices around the world will fluctuate, and it will be impossible to achieve a stable supply.
But electricity is different!
Asia's power is guaranteed.
Perhaps many people don’t know that China’s electricity supply is divided into three companies, namely State Grid, China Southern Grid and Inner Mongolia Power, in order to avoid exclusive monopoly.
The State Grid not only supplies electricity to some provinces and regions, but also to other countries, such as Myanmar, Vietnam, Laos, Pakistan, and Singapore. It is no exaggeration to say that as long as the power in Longguo is cut off, half of Asia will be without power.
First, there is a big brother to provide electricity.
Second, we can’t build cars.
Third, electricity prices are cheaper than oil prices.
In every way, these small Asian countries are beneficiaries.
The most crucial thing is that now that the "big brother" is promoting new energy vehicles, they have to support it out of emotion and reason. Otherwise, if the electricity price increases or the import and export trade decreases, it will be a disaster for small countries.
It is for this reason that Longxing Heavy Industry, as the old boss of Longguo's new energy vehicle companies, has become the target of cooperation for small countries.
When the joint venture was first established, Chen Xing had also reached an agreement with Ren Guofei and Lei Jun that the operation of Longxing Heavy Industry would be handed over to Longxing Group, while the supply chain and direct stores would be the responsibility of Kunpeng Company and Dami Company. The three companies each had their own responsibilities, and for this reason, the email address of Longxing Heavy Industry and Longxing Group is the same.
After replying one by one, two hours had passed.
Chen Xing stood up, stretched his muscles, then went to the reception area and made himself a pot of tea.
During his tea break, he took out the mobile phone from his pocket and checked the news and gossip on the Internet, which was his daily habit.
As a person in charge of a company, Chen Xing is well aware of the importance of keeping pace with the times.
Just like the CEO of a friendly car company this time, it was because he could not keep up with the times and his thinking was stuck in the past that he made a series of stupid moves, allowing Longxing Group to win without doing anything.
You want to say they are stupid?
That's definitely not the case.
Their thinking is stuck in the last century.
But we can't blame them. After all, they could make money just by lying down before, so who would make the effort to accept new things?
If you make a million dollars a day, and all the technology is provided by foreign car companies, and you don't worry about technological updates and car sales at all, you will definitely be in the same situation as them within three months.
Why is this happening?
No sense of crisis!
If people have no sense of crisis, they will become lazy and unwilling to learn. This is a nature engraved in their DNA.
However, Longguo-style education makes people feel a strong sense of crisis.
After primary school, the internal competition begins. If you fail to get into high school, you can only go to a technical secondary school. If you fail to get into undergraduate school from high school, you can either go to a technical college or enter the society. After you get into undergraduate school, you have options such as getting a master's degree, taking the civil service exam, and studying abroad.
Almost every student’s teacher will emphasize during school that this is the most important stage in life and create a sense of crisis for you.
Precisely because of the sense of crisis, high school students who are facing the college entrance examination have their knowledge reserves at the peak. When they relax in college, their level gradually declines.
Chen Xing is well aware of the importance of learning, so every afternoon tea time, he would browse the Internet to keep up with the times.
At this time, the Weibo hot search list, "BMW withdraws from price war" topped the list, followed by "Mercedes-Benz withdraws from price war", and the third was "Audi withdraws from price war"...
"Are you giving in?"
Chen Xing smiled lightly.
From the day he entered the automotive industry, he predicted that BBA would be the first to collapse and be replaced by new energy vehicles.
The reason is simple: their premium is too high.
The cost of a car worth 35 yuan is about 20 yuan after deducting various taxes and other fees.
A car has a premium of 15 yuan, plus rebates for insurance and loans, you can make about 20 yuan from selling a car. How can this premium not kill you?
Exit the price war now?
It just can't be sold!
Chen Xing clicked on the entry "BMW withdraws from price war" and what caught his eye was a long article published by Longguo BMW Group.
[Dear customers, partners and friends from all walks of life:
Recently, price fluctuations in the automotive industry have been too unstable, and many brands have resorted to dumping tactics such as "discounting money" to compete for the market.
As a leader in the automotive industry, the BMW Group has always been customer-centric and committed to providing high-quality products and excellent services.
We are well aware that "dumping" can increase product sales in the short term, but long-term "price wars" will not only fail to continuously enhance brand value, but may also have an adverse impact on product quality and service levels.
Therefore, the BMW Group headquarters decided to adjust its market strategy, shifting its focus from pure price competition to improving business quality, increasing R&D investment, and continuously innovating technology and products to meet the diverse needs of customers.
Finally, the BMW Group looks forward to working together with friends from all walks of life to jointly promote the healthy development of the automotive industry. We believe that by focusing on business quality, maintaining brand image and enhancing customer value, BMW will maintain its leading position in future market competition and create more value for customers. ]
In the comment section of the long announcement, the number of likes was 10, but the number of comments was as high as 34, a seriously unbalanced ratio, indicating that netizens are not buying it.
[Feng Xiaoxixi]: "Hahaha, this is just too much pride and suffering, if you can't win, then don't win, it's not good for the healthy development of the industry, it's too funny!" [No Injury]: "I'm the gold medal salesperson at the Guangzhou BMW 4S store. Let me put it this way, no one wants the 20 BMW 320Li, do you think they can stop raising the price? If they lower it further, the value of the BMW brand will be reduced. Anyway, I've already resigned, so I'm not afraid to tell you all."
[帅哥不帅]: "Don't read the announcement, let me translate it for you. BMW Group is saying that we can't sell even if we lower the price, and our competitors are too ruthless. We can only continue to take the brand value route to reap the benefits. Come and buy it, driving a BMW is so prestigious!"
[I am a big fool]: "Isn't the BYD Han at 9.9 yuan attractive? Why buy a BMW? Who the hell still buys a gasoline car now?"
The price war among rival automakers has entered a white-hot stage.
After confirming that Chen Xing, Ren Guofei and Lei Jun would not leave, Wang Fu directly spent tens of billions of yuan to subsidize each car with 5 yuan, allowing BYD to firmly control 60% of the domestic new energy vehicle market share and become a dark horse among domestic car companies.
SAIC Group followed closely behind with a 10% share, followed by GAC Group, Changan Automobile Group, FAW Group, BAIC Group, and new car companies such as Ideal, NIO, and Xpeng.
As for Tesla?
It accounts for less than 1% and, like the Linghang 001, is an object of impact.
Due to the extremely poor sales of Tesla Model S and the fact that it is already March, Marsick is well aware that he can no longer fulfill the "Betting Agreement" and has been negotiating these days in the hope that the conditions can be relaxed.
But will the Magic City agree?
Since you can't fulfill the bet, you want to modify the terms of the bet. How is it possible to modify it?
Almost overnight, Masike's hair turned white. At this moment, he sighed frequently as he looked at the contents of the gambling agreement.
The first clause of the bet is that Tesla must guarantee to pay 2016 billion Long Guo yuan in taxes to Shanghai every year starting from 20.
The second bet is that Tesla must build a super factory in Shanghai within the next five years, invest no less than 150 billion Longguo yuan, and provide at least jobs.
The third clause of the bet is that the parts in Tesla’s Shanghai factory supply chain must be fully localized in China by 2022.
The last two are easy to accomplish, but the first is basically impossible to accomplish.
BYD has already taken up 60% of the market share, and other automakers such as SAIC Group and GAC Group also account for at least 30%, while Tesla Model S cannot be sold at all.
Unless there is capital willing to pay to help him complete the 86 billion bet, otherwise, Masike will have to repurchase 10 square meters of land at market price and pay a fine of 400 billion Dragon Country currency. In addition, the interest rate of the 10 billion loan will be changed to %, and he will also have to pay the spillover interest rate penalty within three months.
Can't bear it.
He really can't bear it.
Now he has only two options: either surrender and pay compensation to the Magic City, or ask Chen Xing for help and get the supply of Thor solid-state batteries, which might help him turn defeat into victory.
If it wants to pay the compensation, Masik currently does not have that much money and needs to seek help from the Ansa Group behind the scenes.
Let’s not talk about whether the Ansa Group will take action. If they really do, it will not be easy for Marsik to return to the United States. It is possible that all the companies under his name will be reinvested and changed hands.
But if I ask Chen Xing...
He really couldn't bring himself to do that.
After all, the two had conflicts. He had represented the Ansa Military-Industrial Complex to discuss matters with Chen Xing, and blew up Pakistan's 4G network base station in front of Chen Xing.
It was also that time that forced Longxing Group to launch the signal base station into space and complete the layout of the 5G high-speed network.
In fact, Masick is also very clear that it was not BYD, not SAIC Group, nor new energy vehicle companies such as NIO, Ideal, and Xpeng that forced him into a desperate situation, but the Longxing Group standing behind them, or in other words, the man behind the Longxing Group, Chen Xing.
If he had not provided Thor solid-state batteries, the Longguo new energy vehicle market would never have been so fierce.
The market share of the Pilot 001 was snatched away, and there was no countermeasure at all. This shows that Chen Xing just wanted to make the price war more intense and completely kill Tesla.
The situation now is exactly as Chen Zhouqi had predicted. Tesla is really going to be killed. There are only a dozen users placing orders a day, which is not enough to cover the employees' salary expenses.
A tree needs bark, a person needs dignity. Masike was unwilling to ask Chen Xing for help, so he could only call his master behind the scenes.
"what's up?"
The man on the other end of the phone spoke calmly.
"Mr. Sunil, the bet between me and Dragon Kingdom Demon City may not be fulfilled. Can you give me some money first so that I can leave Dragon Kingdom first and then make plans?"
"It's only been three months since 2016. You shouldn't be in a hurry. Just negotiate with the Magic City. They have no right to restrict your freedom."
"But…"
As soon as Masike finished speaking, the man on the other end of the phone said in an unquestionable tone: "There are not so many buts."
"..."
Masik was silent.
He felt abandoned.
But it makes sense when you think about it. He has invested about 570 billion in Longguo, and 400 billion was borrowed from Modu. If he wants to redeem himself, he must pay back all 400 billion, and he also has to pay the spillover interest and late payment fees, which is almost 40 billion.
Now the US stock market is shaky and the US economy is in recession. How can it be possible for the Angsa Group to pay 440 billion to redeem the host? At most, they can just replace Marsek with someone else. There is no need to spend 440 billion.
"That's it. You go negotiate more. No one can do anything to you before the agreed time of the contract. Okay, let's talk later."
"Dududu-"
As soon as he finished speaking, the phone was hung up, leaving Marsik alone in deep thought.
The big boss behind the scenes abandoned him, and now he has only one way left to go, which is to ask Chen Xing for help. But how could the other party forgive him easily? Masike is particularly conflicted at this time.
"Bam—"
Masike slammed the table, gritted his teeth and said viciously: "You are unkind, don't blame me for being unjust."
He never expected that he would be so easily abandoned by the big boss behind the scenes even though he still had the trump card of SpaceX. This feeling instantly made his sanity disappear.
However, what Masik didn't know was that he made the call at a wrong time. Because of Longguo's "Stock Market Integration Plan", the Ansa Group and the Jewish Group were trying to raise funds as much as possible and could not spare any money to "redeem" him.
……
And at the same time.
the other side.
Shencheng Longgang.
Longxing Group Bantian Base.
Yao Nana was really at a loss, so she quickly took her work notebook and went to Chen Xing's office to ask, "President, I have a question for you. What are the flying cars and low-altitude economy you mentioned?"
As the L4 unmanned autonomous driving was to be updated at midnight tonight, Chen Xing also sent the core forward-looking content of the automotive business to Yao Nana and asked her to write a forward-looking guidance for the industry layout. However, Yao Nana was confused about the low-altitude economy and flying cars, and she searched the Internet but could not find any references.
“Ask about that.”
Chen Xing smiled and patiently explained: "Low-altitude economy is a new comprehensive economic form that mainly relies on low-altitude airspace below 1000 meters in vertical height."
"The flying cars we want to build are cars that fly at low altitudes below 1000 meters. We also have unmanned aerial vehicles, which are mainly used to transport express or take-out food."
"This economic form covers many aspects, from aircraft research and development to manufacturing, infrastructure construction, flight service support, etc., and it is a low-altitude economy in general."
“I don’t quite understand…”
Yao Nana was a little confused when she heard this.
Chen Xing thought about it and translated it into plain language: "In the future, every household will have a car, and the roads will be very crowded. The low altitude below 1000 meters has extremely high development value. As for flying cars, they are similar to drones, the difference is that they can carry people."
“I understand a little bit.”
Yao Nana suddenly realized.
She came to the sofa in the reception area, put down her laptop and started typing on the keyboard, completing the last part of the manuscript.
About ten minutes later, she came to Chen Xing's desk with her laptop, pointed the screen towards Chen Xing and asked, "President, can you take a look at this manuscript?"
Chen Xing looked sideways and after examining it carefully, he nodded and said, "Not bad, let's announce it to the public."
"Okay!" Yao Nana responded, and without stopping, she quickly returned to her independent office in the marketing department.
Not a moment.
The announcement was issued by Weibo operations.
[Dear owners of Linghang cars, after days of research and development and testing by the R&D department of Longxing Heavy Industry, the L4 unmanned autonomous driving technology has also become more mature. We have decided to fully enable it at midnight tonight. Temporarily, all Linghang 001 cars will be updated simultaneously.
We have never stopped exploring the automotive field, and SUVs, pickup trucks and large trucks are already on the way.
In order to meet the diversified needs of users, Longxing Heavy Industry will continue to explore the automotive field. In the near future, flying cars in science fiction movies may no longer be a dream, and the emerging comprehensive low-altitude economy may become a new wealth outlet. ]
Less than half a minute after the announcement was released, the number of likes exceeded 10,000, and the number of users commenting reached thousands.
[鸣惊九州]: "Fuck! L4 autonomous driving is really here. Doesn't this mean that the car can run Didi by itself?"
[Tangtang]: "When I go to work, the car goes to work for Didi. When I get off work, the car comes to pick me up and takes me home, and then continues to work for Didi. Hahaha!"
[Holding your hand]: "No way, what did I see? SUVs, pickup trucks, and trucks are fine, but Mr. Chen, you guys are actually researching flying cars?"
[Xiaomei from Class 3]: "Look, look, BMW Group, come and have a look. This is what we call technological innovation, this is what we call brand upgrading. Who would have thought that Longxing Group, Kunpeng Company, and Dami Company were only selling mobile phones a year ago? Now they have blossomed in many fields and are truly technology giants!"
(End of this chapter)
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