Technological power starts with upgrading lenses.

Chapter 185: Multi-party melee

In the month after electronics assembly plants in China received news of rising chip prices, the first thing ordinary consumers in China faced was the overwhelming news about global chip shortages.

Along with this, all electronic and digital products have withdrawn from the preferential activities of major platforms.

Even the interest reduction and discount activities have been cancelled, so don’t even think about any large coupons.

For old models that have been released for sale, manufacturers are not allowed to directly increase prices.

In order to reduce losses, we can only reduce shipments, quickly release new products, use new products to eliminate old models, and complete the price increase operation in a logical manner.

In short, at this stage, if users can grab the old model at the original price, it is already very good.

Especially manufacturers in the field of graphics cards are already familiar with similar operations and have the most confidence.

After only a week of preparation, they couldn't help but start running out of old models, and then released new models, with price increases of up to 30-50%!

But in fact, the so-called new model is to change the design of the old model, add a few English letters similar to PRO/TI/DOU/OC, which consumers cannot understand, and then sell it after slightly re-adjusting the parameters.

This makes the already numb graphics card players even more numb.

With graphics card manufacturers taking the lead, other fields will naturally no longer feel guilty.

From complete computers to notebooks, to tablets, mobile phones and other digital products, all manufacturers and dealers are scrambling to either directly increase prices or launch new products.

On May 8, when Xiaomi saw that blue and green factories had already started taking action, they could no longer hold back and announced that they would hold a new product launch conference two days later.

From announcing the news to holding the press conference, they only left themselves two days. This was not only because if they released the news one day earlier, they would lose one less day, but also because they were afraid that it would take too long and would give their "friends" sufficient preparations. Time to snipe their press conference...

However, what Mr. Lei didn't expect was that the bullets fired at them first came not from 'friendly businessmen', but from 'enemy businessmen'.

On the day after Xiaomi announced the news, Pingguo Company on the other side of the ocean also suddenly announced that it would release iPhone 15 on May th!

As we all know, since the iPhone 4, Pingguo’s new product launches have always been in September-October.

This is almost a tradition in Pingguo.

But now, suddenly, contrary to normal, the time has been advanced to May, and it is still the same day as Xiaomi...

The tit-for-tat intention should not be too obvious!

"Why did Pingguo suddenly target us like this?!"

"They must have determined that we are going to raise prices, and after the price increase, the prices will be almost the same as theirs..."

"It's over, it's over, what should I do?"

"Do you want to find a reason to postpone the release?"

"Would it appear that we are too cowardly? And what if it is postponed? The price of the chips will come down if it is postponed?"

"..."

Facing the target of Apple, the great god, Xiaomi's senior executives, who felt that they were in a dead end, immediately panicked.

It wasn't until this moment that Mr. Lei finally fully realized,

These electronic assembly factories have actually become abandoned!

The purpose of increasing chip prices is to squeeze out the last bit of their value.

It is even more so that non-Chinese brands such as Pingguo, Sanxing, and Suoni can complete dimensionality reduction attacks on them and regain the market share that they have struggled to capture over the years!

It was not until this moment that Mr. Lei truly realized how fragile the market share they had captured before was.

Because it was simply what others gave them,

Now that people don’t want to give it to you, you can easily take it back! But now they have an arrow on the string and have to take action.

Otherwise, just sit back and wait for death...

Mr. Lei had a sullen face and was silent for a long time. Finally, he gritted his teeth and said: "Reduce the starting price of Xiaomi 14 from 5699 to 4699, and the starting price of Redmi Not12 from 1999 to 1699!"

"!!?"

When everyone heard this, they were immediately shocked.

The price is reduced so much,

Do they still make money?

“At this time, as long as we don’t lose money, we’ll do the rest after stabilizing the situation and getting through this wave.”
-

Just when both honey fans and fruit fans were having a heated discussion on the Internet about the press conference, another explosive news broke on the Internet the next day.

Warwick will also release its new product P5 on May 11, the second day of Xiaomi and Pingguo launch conference.

Moreover, it was directly revealed in the press conference announcement that this new product will be the first strategic cooperation between Huawei and Daqin Optics!

You don’t need to guess to know that the camera that Huawei can cooperate with Daqin Optics must be cameras.

With the advent of Qinguang No. 1 and Wuan mirrorless single-lens products, Daqin Optics is now a well-known optical brand in China.

Everyone is not only proud of this company that can produce domestic EUV lithography machines, but also has full confidence in its technical strength.

As these two big guys join the battle!

The chaotic situation immediately raised the intensity of this matter to a higher level.

Even those who have no plans to replace their devices due to the recent skyrocketing prices of electronic products can't help but focus their attention on this sudden multi-party melee.

After another long day of waiting, Xiaomi’s new product launch conference was finally held as scheduled at the Yanjing National Convention Center under the spotlight.

After Mr. Lei came to power, as usual, he first told the personal and company growth history, summarized Xiaomi's development achievements in the past few years, and gave an outlook to the future.

In this session, he emphasized that Xiaomi will increase investment in research and development and strive to become a new generation of hard-core technology leader in the world.

After this wave of sensational speeches, almost half an hour had passed before finally entering the new product release phase.

[Xiaomi 14 Xiaomi | Laika joint research and development]

As words appeared on the big screen, the first product finally appeared.

Then, Xiaomi's main technical person in charge began to give an in-depth explanation of the system, design, screen, processor, and Laika Light Hunter camera.

After these sessions, Mr. Lei took the stage again.

Originally, according to the original plan, he was going to compete against Pingguo 14 in this session, but considering the upcoming release of Pingguo 15, he decisively canceled this session and went directly to the price announcement session.

"As you all know, in the recent period, due to the surge in global chip demand, chip prices have increased extremely fiercely, and it is expected that the price increase cycle will continue this year, so our pricing pressure is actually very high."

"At the same time, our R&D investment is also increasing year by year, and a large number of new technologies have been applied to new products, so I hope everyone can change the traditional concept of pursuing the ultimate cost-effectiveness."

After hearing this, the audience, whether they were on site or watching the live broadcast, immediately saw clearly the two big words on Mr. Lei's face: Price increase!

At the same time, the Pingguo press conference on the other side of the ocean has just begun. However, they did not introduce the company's development history in a long way. They did not even introduce the performance parameters of the 15, and immediately announced the price!

　Chapter 185: Entering the dark room, you can look back later

　　

　

(End of this chapter)