Love Story: Starting from Marriage

Chapter 621 The Influence of Quan Lv

The full name of Jinro Group is Haite Jinro Wine Group Company, which was founded in 1924.

In 2005, Jinro Wine Industry joined forces with thehite, the largest beer manufacturer in H Country, to become the largest comprehensive alcohol production and sales group company in H Country.

At this point, the group has a series of complete supporting production bases and facilities such as a malt cultivation base, a canning and printing base, and a comprehensive alcohol canning and production base.

The group owns dozens of brands such as "Jinro", "thehite.", "max" and "kingdom", and hundreds of product lines, including soju (distilled liquor), beer, whiskey, wine, fruit wine, health wine and Drinking water, etc.

As the leading liquor group company in Country H, Jinro Group accounts for more than half of its sales in Country H, and has gradually set its sights on overseas markets.

The route taken is very traditional, inviting the most popular celebrities as spokespersons to use the power of fans to promote publicity.

Before Kwon Yul and Taeyeon received the invitation, this was the case for previous spokespersons of the Jinro Group, especially the soju brand.

Including actor Lee Young-ae, who became a household name through "Dae Jang Geum", Kim Tae-hee, the most beautiful artist in Country H, Sung Yuri, who is very popular in the first-generation girl group of Country H, actresses Nam Sang-mi, Kim Ah-joong, etc.

This year, when Park Min Young served as the spokesperson, sales in the local market actually increased slightly, but overseas markets did not meet expectations.

I thought that with the popularity of the TV series "City Hunter", there would be a qualitative change in inviting the female protagonist of the TV series to be the spokesperson. Of course, there were also some other factors. In short, Jinro Group made decisive changes before the annual report came out.

He has been debuting in Country H for three years. As his popularity continues to increase, Kwon Yul's popularity in Country H is unique among foreign artists.

Especially Quan Lv.

His personal charm has also won the favor of many H country women through the program "We Got Married" with Taeyeon.

To put it simply, many women from country H had no interest in Chinese men in the past.

"Also, when the tea was delivered, he stood up and took it with both hands. Oh my God, he is only 1 meters tall. It's not working anymore. I have to guard the door and continue to deliver things and take another look."

In the conference room, Kwon Yool and Taeyeon were waiting for the head of Jinro Group.

On the surface, the employees are sitting in front of the computer and working seriously, but in fact they are all typing on the keyboard to express their inner desires and thoughts.

The secretary's words made all the other female employees go crazy.

The secretary who brought tea and cakes to Kwon Yool and Taeyeon said on the company's chat software: "He is really handsome and polite. When he smiles, he is particularly warm. His voice melts like the sun." my heart"

But luckily, Taeyeon came with Kwon Yool.

Because of Kwon Yul's emergence, Kwon Yul's various charms and promotion of China, more and more women in Country H hope to meet a Chinese man and live a happy and sweet life like Taeyeon.

Some male employees also saw the chat message, and they had no other thoughts at this moment except envy.

Who told the person who came to the company today to be Kwon Yul?

It doesn’t matter how good or charming Kwon Yool is.

When Kwon Yool and Taeyeon appeared in the Jinro Group office, they directly aroused strong attention from the employees.

The plan was to sign a two-year contract with Park Min Young, but because of the change of spokesperson, the endorsement cooperation with Park Min Young ended early.

In other offices, the employees in front of the computers were already in a frenzy.

A male staff member sent a message in the chat software, which read: "What's the point of your excitement? He is Taeyeon Xi's man. Didn't you see that others are here together today?"

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Really, no matter where you are, there are people who throw cold water on you. The heads of the planning and publicity offices met Kwon Yul and Taeyeon.

After greetings and greetings, the person in charge in the conference room also began to introduce Jinro Soju.

It has to be said that there are people in all walks of life who love their jobs. As the department head of Jinro Group, your love for the group can be heard as the company is introduced.

Occasionally, they would talk about a few off-topic topics in the middle, nothing more than how much Kwon Yool and Taeyeon knew about Jinro soju, whether they drank the Jinro brand when they usually drank soju, etc.

Kwon Yul drank Jinro, and he also said that Jinro soju is the most conspicuous place in the wine cabinets of many restaurants. As a foreigner, he doesn’t really know much about the brand of soju. He just looks at the color of the bottle. and style.

In other words, among the sojus seen in H dramas or movies, green bottles are the most popular. Foreigners who come to H country or want to buy in their own supermarkets will give priority to H country sojus packaged in green bottles.

As for Taeyeon, she doesn't drink much.

There has been progress now, from one cup to maybe five cups, but this is the limit.

The person in charge also jokingly said that this time the commercial shooting could be replaced by Sprite or plain water, and there was no need for Taeyeon to show off her drinking capacity.

The meeting lasted almost forty minutes.

It roughly refers to the time and content of the commercial shooting, which also includes the pictorial shooting, combined with the previous spokesperson's pictorial poses. Do Taeyeon and his wife have any special ideas, etc.

Regarding the issue of endorsement fees, the top management of Jinro Group directly communicated with the two companies.

Anyway, whether it is Kwon Yul or Taeyeon, the cost of this advertising endorsement is not low. The two signed a contract with Jinro Group for one year.

A little.

Jinro Group added a clause in the contract that Jinro Group has priority to renew the contract with the Muay Thai couple before the contract expires.

To put it simply, unless the contract expires naturally, Jinro Group has the right to extend the contract time and the Muay Thai couple must accept the renewal.

The extension period is also one year.

The reason why he didn't directly sign the contract for two years was also the result of Park Min Young's endorsement.

It’s not that we don’t believe in the popularity and influence of the Muay Thai couple overseas, but the market needs to be verified before we can get the most accurate results, otherwise all estimates can only be made on paper.

But they are worried that Kwon Yul and Taeyeon will be approached by competitors before their endorsement time ends.

If they are forcibly poached, brands such as Chuyin Chule will definitely help Kwon Yul and Taeyeon end their endorsement contracts with Jinro Group in order to expand overseas markets, and they will not care about the price they pay.

Kwon Yul and Taeyeon have no objections to the content of the contract.

And for them, poaching and other matters are handled by the company management. Their popularity and recognition are just artists and part-time workers in their company.

Jung Ho-yong and Song Ki-bum also confirmed the contents of the contract. After there were no problems, Kwon Yul and Taeyeon signed their names on the contract.

The spokesperson will be changed on January 2012, 1.

There is not much time left for Kwon Yool and Taeyeon now.

Based on the two people's year-end schedule, Jinro Group has also decided to complete the shooting of advertisements and pictorials from December 12th to 11th.

(End of this chapter)