This director needs to apologize

Chapter 226 Officially begins

After the annual meeting, taking advantage of the school's winter vacation, "Love Letter" was launched in a low-key manner at Xiangming Middle School in Shanghai.

Xiangrui originally wanted to wait until school started in March to start filming, with real high school students as the extras, to restore the real campus atmosphere as much as possible.

However, Chen Yiming advocated starting production during the winter vacation and suggested hiring all acting students from Magic Show to reduce the probability of errors in group performances.

After all, "Love Letter" is not a campus drama. The campus that appears in the reminiscences has elements of subjective imagination and beautification, and the main perspective is only on the male and female protagonists.

In this case, the group performances only serve to fill in the background, and there is no need to excessively pursue realism.

Therefore, it is enough for the group performances to be satisfactory and not make mistakes. Compared with amateurs appearing on the scene, magic students are more reliable, at least they will not make low-level mistakes.

The days after the New Year passed very quickly. Chen Yiming traveled back and forth between Huangcheng Town, Tangcheng, and Magic City. Sometimes he stayed at home and wrote scripts. In the blink of an eye, February came to usher in the Spring Festival.

He stayed in his hometown until the seventeenth day of the first lunar month, and then returned to the Magic City after the Lantern Festival. He had the most leisurely Spring Festival since time travel.

Chen's father and Chen's mother are still the same. The two elders don't care about the entertainment industry, and they are not interested in the industry that Chen Yiming is engaged in.

Chen Yiming is an only child, but Chen's parents and Chen's mother are very trendy in their ways. Not only do they not have the idea of ​​​​taking care of themselves, they don't even care whether their son has a family.

Therefore, Chen Yiming will not be pressured to get married after returning to his hometown. Chen's mother heard that Chen Yiming is quite happy to be single, saying that it is best to be single to the end. It also saves her trouble. When she has free time, playing cards, dancing and traveling are more comfortable than raising children.

Chen Yiming: It's obviously a good thing not to be forced to go on a blind date, but why am I so inexplicably unhappy?

The first major event in the industry after the Spring Festival is that the Film Bureau released industry data for 2011.

If one had to sum up the Chinese film industry last year in one word, it would be "high and low".

The Spring Festival release "Pandora" is raging across the country. Driven by it, the box office in the first quarter is close to 25 billion, showing strong growth.

However, as soon as the "Pandora" whirlwind passed, the film market entered the sage's time. Whether it was a Hollywood blockbuster or a domestic blockbuster, the performance was tepid.

The second quarter is already a low season for the box office, and last year it was even worse. Even Disney cartoons, which have always performed stably, could not pull up. The cumulative box office in three months barely reached 3 billion.

The third quarter is the summer season, and "Earthquake" was finally released, which raised the single-film box office of domestic blockbusters to 7 million, with a total box office of 22 billion, which still failed to surpass the peak of the first quarter.

In the first two months of the fourth quarter, five or six costume blockbusters were released. Yes, they were launched at the beginning of the year and released at the end of the year. This is called the speed of Hong Kong City.

In terms of performance, the range is expected, with a maximum of 2 million per chip, basically swinging between 1-1.5.

In the end, Sun Wangquan and the Quanxiong duo came to an end, and together they collected 12 billion (only counting the box office before December 12), finally bringing the annual box office to 31 billion.

This is the reason why the previous quarrel between Zhang Weiping and Chen Yiming alarmed Mr. Han.

The market performance of "Jinling" is not only related to Imperial Film's revenue, but also directly affects the box office performance of the whole year.

We must know that the number in 2010 was 78 billion. It can be said that Han Laosan is keeping an eye on the box office of the two blockbusters at the end of the year, fearing that if the official makes a mistake, everything will be lost and the annual growth rate will become a negative number.

The year before last was 78, and the last year was 80. Compared with the double-digit growth in the number of theaters and screens, the box office growth was less than 3%. This is simply a slap in the face of the film bureau, and the work report makes the whole office worried. pen.

So after Chen Yiming returned to the Magic City, he immediately received good news.

Ma Erye called Ma Yunteng and Chen Yiming to him to discuss the matter. Bo Jue's genre film plan must be accelerated. It must be done quickly. The sooner the better. There is a whole set of favorable policies in front of him.

The bosses at the film bureau are really anxious this time. The 3% annual growth rate is really shameful. If we continue to be so virtuous this year, I'm afraid some people will take off their hats.

The think tanks and experts in the bureau were not given for free, and they immediately pointed out the way to break the situation.　　　　Go all out, one end at a time.

Naturally, the first one is a big production that pushes up the market ceiling. The year before last, "1951" could hit 10 billion, but last year, "Earthquake" only exceeded 7 million. The box office of the first movie was not high enough, which was the main reason for last year's dismal performance.

The last one is medium-invested production, which is stuck below the 2 million line and cannot get ahead, resulting in a lack of strong support for the waist of the market.

The film bureau's strategy of paying equal attention to both ends corresponds exactly to Bo Jue's practical operation.

Chen Yiming personally took charge of leading projects with large investment, and Fu Ruixiang and other assistant directors took charge of genre film projects with tens of millions of investment.

Ma Erye said earnestly, "There is a lot of pressure from the top, and the plan at the beginning of the year is very clear. The annual box office in 2012 must exceed billion, and the growth rate must be in double figures.

If domestic films are not strong in the first half of the year, then the established strategy of introducing films in the second half of the year may change, and the film scheduling rate will be tilted accordingly.

You should be able to understand what this means. "

Chen Yiming and Ma Yunteng looked at each other, and the latter blinked and said, "The production schedule is right there, and we can't get up quickly even if we want to.

You see, "Mulan" restarted in March and April, with two months of filming and two months of post-production. Even if it was so fast that it could fly without touching the ground, it could only be released as early as October.

Then, Xiangrui's "Love Letter" will be completed as soon as April. If everything goes well, it will be released in time for the summer, which will definitely be in the second half of the year.

We are really powerless regarding the performance of domestic films in the first half of the year.

On the other hand, "Super Sense" directed by Xiangrui in Hollywood will be released soon, but it is a approved film and is not in line with domestic films. "

Mr. Ma thought for a while, then turned to Chen Yiming and asked, "Are you sure about Mulan? Can it continue the success of "1951"?"

Chen Yiming was speechless. The old man thought too highly of me. That was a box office of 10 billion, not a cabbage on the roadside.

"Uncle Ma, no director can be so sure. The final box office depends on the film, the schedule, the promotion, and more importantly, luck."

Mr. Ma patted his forehead and said, "I also had a sudden illness and went to the doctor indiscriminately. Anyway, you should do your best. I'm optimistic about you!"

Chen Yiming could only respond with a clear smile.

This time I called the two brothers, and Mr. Ma was not just giving up the task without giving any benefits. The film bureau also spent a lot of money on this year's turnaround.

The bureau has proposed a groundbreaking box office tiered tax rebate system. The general process is that the higher the box office, the film bureau's official draw can be refunded in proportion. If the box office exceeds 10 billion, then the special fund will directly refund 20%.

Inside and outside, it is equivalent to directly increasing the share of 1% to the producer. If it is 10 billion, it is 1000 million, which is really not low.

In addition, Diying and Moying have also introduced relevant refund policies. Various handling fees such as digital key application during the process will also be refunded in proportion to the final box office.

If the box office is 10 billion, millions can be saved in corresponding handling fees. This is also a discount exclusive to the producer.

To be fair, the support from above is not insignificant. Unfortunately, Platinum Jue's genre film plan is not yet mature, and it is difficult to take full advantage of the benefits.

With the prospect of a 1000 million "tax refund", Chen Yiming set out for the imperial town again.

On March 3, the "Mulan" crew gathered again in Imperial City, and the grassland battle scene officially began.

(End of this chapter)