This director needs to apologize

Chapter 28: Throwing cold water on your head and losing your mind

Guyuehe's control was steady and coquettish, and he completed the process smoothly.

Even in the end, when he encouraged the audience to go to Broad Bean to post reviews and scores, Lao Gu did it naturally and without any pretense, and he mastered the art of turning retreat into advance.

"I know you still have a lot of topics you want to talk about about movies, but time is limited today, so we can change the way."

"Everyone can leave comments on Broadou.com. Every drama review will be read carefully by me and all the crew and creators."

"Let's make a gentleman's agreement and talk it over. Let's see what's good and what's not good, what resonates with you and what you don't understand. You can tell us. We will listen sincerely and will not change it."

"Hahaha, just kidding. The film has been released and we can't change it even if we want to. But all the criticisms are spurs and encouragements to us, and we will fully learn from them in future works."

At 11 o'clock in the evening, the test screenings in all five cities on the first day were finally settled. Feedback from all aspects was also sent in succession. Everyone came to the conference room of Platinum Media and held a non-stop meeting to summarize.

Xiaomei, the general logistics officer, took the lead in speaking and introduced the overall data of the first day of screening.

"All 6 seats in Hall 168 of the Magic City Vientiane International Cinema are occupied."

"There are 8 people present in Hall 170 of the Imperial VME International Cinema, with 157 seats, and the occupancy rate is 92%."

"All 4 seats in Hall 120 of Suicheng Xinghui Cinema are occupied."

"Hangcheng Diying International Cinema has 6 seats in Hall 200, with 176 people present, and the occupancy rate is 88%."

“All 1958 seats in Hall 4 of Sichuan Eying 130 Cinema City are occupied.”

"The lowest attendance rate in Hangzhou was due to the temporary relocation of the theater, and the local support group was caught off guard. In fact, the theater manager had good intentions. He saw that there were still people at the door who had not bought tickets, so he temporarily changed the hall."

"Suicheng and Shucheng are more conservative. They have arranged the smallest hall on the first day. The theater has promised to change the hall tomorrow."

Da Zhuang, who is responsible for liaison between theater chains and cinemas, then spoke.

"In short, the current situation is very good. The theater's popcorn sets alone sold [-]% more than usual. The spending power of Laogu fans is amazing haha."

"The theater chains and theaters are generally looking forward to the test screenings in the next few days. As for the official release schedule, it is too early to talk about it. However, Lao Gong told me privately that our scene today shocked the theater chains. "

Chen Yiming nodded secretly. The gameplay of "Holiday in Magic City" is just a layer of window paper. A smart person can figure it out just by watching the first day.

The public relations director of Tang and Song Film and Television then spoke. His name is Wei Ziyue, a middle-aged man with glasses who looks like Maitreya Buddha, and he was started by Boss Cai.

"Let's talk about the Magic City support group first. The response has been quite good, and the active secondary dissemination is very active. The support groups in other cities are clamoring for Laogu to favor one over the other, demanding that everyone get the rain and dew equally."

"We judge that when Guyuehe appears in Hangzhou tomorrow, the overall situation will be completely opened up. Fans from the support group are relatively optimistic about their support for the preview. We estimate that the attendance rate of more than 7% can be extended to the fifth day."

"Bava Beans has not yet been rated. So far, 88 film reviews have been uploaded, including 9 long reviews, 48 ​​five-star reviews, 33 four-star reviews, and 7 three-star reviews. No one or two-star reviews have been found yet."

"Based on the content discussed by film critics and Penguin Group, the hot discussion points are mainly Gu Yuehe's new image and acting skills, Lily's appearance, the laugh point of the movie, and the twist at the end. Among them, the first three points are generally positive, and the last point is good Half the bad."

"We suggest that the heroine Lily-Collin join the road show in the second half of the preview. Judging from the current trend of public opinion, not only will she not be left out, but she can also share the schedule of Gu Yuehe, which will be of great benefit to the overall popularity of the movie."

Basically it's all good news. In the final summary, Chen Yiming is naturally a bad guy delivering bad news.

"I won't say it because I'm just talking politely. The better today's test screening is, the greater the challenge will be tomorrow's test screening."

"I'm not throwing cold water on it, but this is objectively the case and we must face it."

"First of all, will the fans who come to participate in offline team building still have the same interest the next day?"

"Secondly, the number of cities has been expanded to 8, the number of games has been expanded to 11, and an additional afternoon game has been added to the three cities of Magic, Emperor, and Hangzhou. How can we ensure that the attendance rate is maintained on Thursday working days?"

"Third, the theater will definitely arrange a hall with more than 150 seats tomorrow. The number of fans of the support group on the second day will be smaller than that on the first day, and the traffic of local forums will not start to be introduced until the third day. What should we do with this situation of lack of support? ?”

"Fourth, Liang Weihui's "Yokohama Raiders" starts tomorrow and will definitely hit the natural traffic. Is there any plan?"

"Fifth, it is planned that the broad beans will be harvested tomorrow. Media news and feedback from the audience on the first day will also be concentrated tomorrow. Are you fully prepared for the spread, guidance, and hot spot creation of public opinion?"

"Everyone should claim their own tasks. I fully believe in your professionalism and sense of responsibility."

"Tomorrow, oh no, it's today, will be a day where crisis and opportunity coexist. If the attendance rate can be stabilized, then there is a high possibility that the theater chains currently in a wait-and-see state will fall to our side."...

After seeing off everyone in the meeting, Chen Yiming returned to the conference room and dialed Li Dong's phone number.

Wei Ziyue's experience is mainly reflected in offline publicity and celebrity image. Online marketing is not in-depth, and the maintenance of fan groups is also barely possible.

In fact, at this stage, the PR of film and television companies generally do not pay much attention to Internet marketing. Everyone is learning and summarizing while doing it.

Therefore, the online promotion of "Holiday in Magic City" can only be done by Chen Yiming himself.

Everyone at Jule was on duty at this time. Li Dong's words were very nice, saying that Boss Chen and Song Bingjia were staying up late, so how could they, Song Bingyi, dare to be absent.

Through a conference call, Chen Yiming fine-tuned several publicity points and then conveyed the discussion hot spots summarized by Wei Ziyue to the writers group.

After hanging up the phone, Chen Yiming fell on the back of the seat and thought deeply. At this time, he felt somewhat confident.

According to Li Dong’s monitoring summary, the top exposure effect of local forums is pretty good.

Chen Yiming once again had the advantage of being the first to be the first. No theatrical movie has occupied this position before. For the swimmers in the forum, this is a very fresh topic of water points.

Of course, it may be difficult for future movies to imitate "Holiday in the Magic City". When giant blogs become popular next year and mobile Internet starts to gain momentum the year after that, the traffic of local forums will be rapidly drained.

That night, there were several forum posts describing the actual situation at the screening venue. The management immediately became a hot tag and the discussion was very high.

This also shows that even without the incentive of free movie tickets, just out of curiosity about the topic, it has attracted the attention of a considerable number of netizens.

Chen Yiming estimated that when "Magic City Holiday" becomes popular on the entire network, the forum's traffic diversion will be relatively optimistic in the short term. At least the three-day weekend from the third day to the fifth day can be guaranteed.

After 7 days of trial screenings, 5 days were excellent. Even if the attendance rate was average in the last two days, it can be inferred as a natural decline. This downward curve is understandable to every theater manager.

In other words, if it persists until the seventh day, it will deepen the theater's doubts. After all, abnormality is a monster.

If the more conservative theater managers decided to observe it for a few more days and make adjustments to the film schedule based on the official screenings, wouldn't it be self-defeating?

Chen Yiming raised his hand and looked at his watch. At 1:40 in the morning, he decided not to go home and just spend the night in the conference room.

Before going to bed, it is customary to harass Xiangrui again.

The call was finally answered, but unexpectedly the call was vulgar.

Chen Yiming looked at his phone again with a speechless expression. It was indeed noon in Los Angeles. I had never heard that Xiangrui had the habit of taking a nap.

"Boss, what's the matter? I stayed up all night doing homework last night and I didn't even fall asleep for an hour."

"You've already graduated, why do you still need to do homework?"

"I'm in graduate school, please! Tell me what's going on. I remember the finishing work for the movie has been finished a long time ago."

"Do you know Lily's recent itinerary? If possible, let her fly to the Magic City again."

"You Zhou Papi, you only have 3 Nut Coins and you have so much after-sales service, but you have to pay for your own air tickets. How can you say that?"

"Is this a matter of more money than money? This is a great cause! Our movie will also go to Montreal to walk the red carpet."

"I know, I know. I'll call her later. When will she be there?"

"Can you just get on the plane today? Don't hang up the phone. If it doesn't work, you can do it tomorrow. After all, I'm not a devil."

The person opposite simply threw his phone.

Chen Yiming curled his lips.

I have lost my mind, but I still need training!

(End of this chapter)