China Entertainment: Let you shoot for charity and make tens of billions?

Chapter 248: The downfall of the 'blue blood noble', Sharon Stone was beaten back to her original form!

"Sharon Stone?"

The chairman of LV sat on the stool, his face looking very ugly.

What capital fears most is not bullshit face.

It's their interests!

He signed these spokespersons not because he was lustful, but because he wanted them to create benefits!

Who would have thought that we would lose money instead!

Directly wipe out a market with profits worth billions a year!

No company can ignore this market!

"It was Sharon Stone who first said these remarks...and then a director from Dragon Kingdom initiated a banning order in their film association!"

"Who is this director?"

The chairman gritted his teeth after hearing this.

It lasted for two full months, and the film slowly dissipated after being removed from shelves throughout North America and the West.

At that time, the Dragon Kingdom was still between the two Opium Wars, and it was still the era of the Taiping Rebellion. ,

And since their establishment, they have focused on branding, which is high-end and luxury.

Advertising is like this. It is almost like gambling, so many people would rather choose the more famous and more expensive ones at the beginning than choose the cost-effective ones.

Another shareholder also said fiercely.

Later, I watched the commotion for a long time. The country did not give out money. It was not as "righteous" as the Star Flag Country. If it didn't give money, then just take it yourself. Anyway, after all the hard work, it couldn't be in vain.

It was a mess at that time, and whoever made these capitals wealthy could not lack this little money!

"My name is Su Yi. He is a director from the Dragon Kingdom who has only become famous in the past two years. He has produced many high-grossing movies. He is very famous in the Dragon Kingdom. Although he is very young, he already has the title of the number one director!"

But no matter what, it will ultimately make money for LV, so once Dior's business suffers a loss, their parent company will naturally be very concerned.

"What? This is tantamount to retreating from the people of Dragon Kingdom! I don't agree! It will even affect our brand! Our brand serves the upper class and the nobility! We would rather the market of Dragon Kingdom not have it! We can't Backsliding!”

They didn't dare to rob a bank. They couldn't get much of light luxuries like shoes, clothes, and pants, and they might lose them after a few drinks.

"I haven't done much research on the movies he shot in China, but his works abroad are very famous. One is 12 Years a Slave and the other is Parasite!"

A shareholder said slowly, after all, the losses were all shareholders' money.

"My suggestion is to make a symbolic donation, maybe a little less, such as one hundred thousand dollars, and then cut off the contract with Sharon Stone! Our business will recover!"

The law enforcers also turned a blind eye.

Therefore, brands such as Chanel, LV, and Hermès have naturally become favorites.

Su Yi?

Don't underestimate this number, converted into Jackie Chan's national currency, this is higher than Liu Yifei's signing fee!

It is also the accumulation of time that makes it so popular.

The market in the Dragon Country has just opened, so it’s normal for them not to pay attention to it. Black people in the country had been marching in response to the movie 12 Years a Slave.

This was all done by Dragon Kingdom director Su Yi!

Can the chairman of LV not be angry?

"The boss of Dior previously applied to me for a donation, but I refused. It's also because we suffered heavy losses this year. I didn't expect it to be used as an excuse now!"

Even if it wasn't directed at them this time, it still severely damaged their vitality.

After all, the stars who signed contracts before spent a lot of money.

The chairman of LV said firmly.

"I think what the chairman said is right! Although our brand needs more countries to join in to create wealth for us, once it retreats this time, it will become a shameful top luxury brand! We cannot be a market just because of Dragon Country , giving up the high-end markets in the West and North America!”

He took a deep breath. Although he was angry with Su Yi in his heart, he was also thinking of a solution.

This was only a loss in one place in China. At that time, the entire West and North America were trapped in zero-dollar purchases by black people.

The relationship between Dior and LV is actually strictly a parent company and a branch, but Dior generally conducts independent research and development and promotion.

The chairman of LV always feels very familiar with him. There are definitely not many directors from Longguo who can go to Hollywood.

The company was established very early, in 1854.

No one can turn a blind eye to such a loss.

It is even rarer to succeed in Hollywood and still get along well within the Dragon Kingdom system.

Dozens of LV stores were smashed, and later even warehouses and transport trucks were robbed.

"Has he made any movies?"

Twelve years of slavery!

The chairman of LV was stunned, and then even gritted his teeth a little.

But the chairman of LV has troubles that he can’t tell.

LV is a top luxury product, I am afraid no one can deny this.

The two brands still have a certain degree of competition within the company.

When you buy our products, you will feel noble!

Almost $200 million worth of merchandise was stolen!

This name seems very familiar!

Manager Zhang from Longguo District had already reported it before, and was scolded by the general manager of Dior at that time, and also said that Manager Zhang was incompetent.

In addition, when they first served the nobles, they were all made by hand and by some famous masters.

The first shareholder to speak sneered and showed no sign of weakness.

"You use a bitch who shoots Category III movies, does that mean it's high-end? Although this is a matter for the Dior brand, it involves my dividends!"

The scene became chaotic, and several people laughed at each other.

In fact, it all makes sense, because the market in Dragon Kingdom has not been fully opened and is far inferior to the market in North America.

However, this year's income of several billion Dragon Kingdom coins was blown away by the strong wind.

And it wasn't the people from the Dragon Kingdom who took the initiative to stir up trouble, it was Sharon Stone's outspokenness that led to this result!

The capitalists were so noisy that their faces turned red and their necks thickened.

But nothing came of it.

However, the first shareholder was weak after all. After a show of hands, almost no one stood on his side.

"You idiots! I'm going to sell my shares! Let's wait and see!"

Before leaving, the shareholder roared angrily, then slammed the door and walked out!

"Hmph! You are the idiot! Wait until you regret it! This time our brand will be a big seller in North America! Reorganize the brand immediately! Launch discounted products! Someone will buy it by then, and the profit will even be higher!"

The chairman of LV snorted lightly and didn't even take it seriously.

····

Su family.

"Wow, brother! Dior still hasn't changed its spokesperson! Sharon Stone has arrived in China and visited Dior's former residence. Not only our Dragon Kingdom, the whole world is paying attention to this matter."

Xiaoxuan looked at the news on her phone and said with some surprise.

Although a week has passed since this incident, the popularity has not diminished.

After the last time the international channel Observation Global broadcast the news, it caused great indignation.

Especially after Manager Zhang resigned, Su Yi asked the staff to organize things into a timeline.

Reprinted by many websites and news media.

On May 5, Sharon Stone made insulting remarks.

On May 5, Su Yi held a meeting of the Directors Guild and united with the Directors Guilds of the Mainland, Taiwan, and Taiwan to ban Sharon Stone. This move received support from various industries. Online video playback platforms removed relevant movies from the shelves, and Liu Yifei gave up Dior endorsement!

On May 5, Dior's total sales in Dragon Kingdom dropped sharply. According to data from the commercial department, since Sharon was revealed to be endorsing Dior, business dropped by more than 25% in three days, and people lined up to return goods. ! On the same day, Warner Pictures announced that it had terminated its contract with Sharon Stone for the new American drama "Catwoman."

On May 5, International News broadcast relevant news on the program. Sharon Stone's agent issued a perfunctory apology, but Dior headquarters still did not take any action.

On May 5, Sharon Stone was photographed by reporters. She was smiling while visiting Dior's former residence. She seemed to be in a good mood and was not affected in any way! On the same day, the movie channel played the 27s foreign movie "Butterfield Prostitute"!

On May 5, Dior Dragon Country Regional Manager Zhang resigned and claimed that he had applied to the headquarters for donations to the disaster area, but was rejected.

Xiaoxuan is already in her fourth year of junior high school, which is the most nervous time. She has rarely come here since the beginning of the year, and Su Yi hasn't seen her for a while.

"Yes, this woman is really hateful! Isn't there anything we can do?"

The second aunt also said angrily.

In less than a week, the effect is actually very good.

But seeing Sharon Stone smiling so happily still makes people extremely angry.

But now, fortunately, there are no self-media spreading news blindly.

"This Manager Zhang has now joined a company in the Star Flag Country. His name is Mary Kay! He has directly become the person in charge and is now launching suitable products."

Su Yi shook his head slightly.

"I know this brand. It is not a luxury product, it can only be regarded as a high-end product!"

The second aunt said suddenly.

"This brand donated US$300 million to the disaster area. Only two foreign cosmetics companies donated. Pepsi-Cola only donated US$100 million."

Su Yi is very clear about these data.

Their charity organization has directly donated more than 4 million including the movie box office!

The movie box office was 3 million, and Su Yi’s charity was 1 million!

Of course, this charity is not Su Yi's property alone, it also accepts donations.

"Chanel, Gucci, etc., no donations at all?"

The second aunt found it a bit incredible. Her family was in business. Although they were not an extremely wealthy family, they had seen some high-end luxury goods.

"No. Their profits are not high in Longguo. If it is a small car brand, they will care about the Longguo market, as well as some car brands in Deguo, etc."

Su Yi explained.

In fact, it is all related to interests, and donations will be made only when huge profits are made.

This is actually nothing, because donating money is also a kind of public welfare contribution.

Not only are they like this, but the merchants of the Dragon Kingdom are also like this.

But for people like Dior, they must be beaten resolutely.

Make this money and don’t donate. No one is forcing you to donate. But is it a bit too much to insist on using people like Sharon Stone who have outrageous remarks?

"Yes, they are making our money and they still look down on us, so we won't let them make it!"

During this period, under strong public opinion and pressure, Dior has been forced to suspend operations for rectification.

It also fell into chaos because of the resignation of Longguo's regional manager.

The Dior branch has already sent people over, and after a short period of integration, it has come up with a lot of discounted products, hoping that more people will buy them.

Su Yi was still a little worried, but today's domestic news reports put Su Yi at ease.

“The Dior store, despite selling many discounted products, is still very deserted! The sales staff all wear masks, as if to prevent their faces from being photographed.”

In fact, this matter deserves public attention, but for CCTV 1 news, it cannot take up too much space.

The family breathed a sigh of relief after hearing this.

Be sure to keep it up!

You must not be embarrassed at this juncture!

Let them hurt and let them go!

In the future, other brands will be warned!

In the era before Su Yi traveled through time, there was often a lot of thunder but little rain, because there was a lack of influential people like Su Yi to do these things! Of course, there is only one person like Su Yi who has status within the system, has a good reputation among the people, and can get such a lot of attention.

"Turn to Capital TV, we have an exclusive interview today."

Su Yi changed the channel.

The leaders were very satisfied with Su Yi's previous arrangements. The propaganda leaders even met Su Yi in person to praise him. If it hadn't been for the previous natural disaster movie, he might be a national first-class director now.

But in fact, Su Yi secretly gained more reputation.

Moreover, this matter was completely handed over to Su Yi, which gave him great rights.

····

Capital TV, exclusive interview news program.

"The person in charge of Dior said: Our products should not be affected by a spokesperson from other regions. Although we have worked hard to eliminate her influence, such as removing the promotion of Sharon Stone in Asia. But we are still boycotted. We The daily rent in these shopping malls is a huge expense, and the departure of some top salesmen has also taken away many of our customers. I regret this and am willing to donate to the disaster area through Su Yi Charity. Show our sincerity!”

This is a step back!

But it’s not enough, there is still a sense of luck!

It seems that such a brand is not needed.

In fact, it had nothing to do with Dior, and the matter didn't have to be so big. After all, this was Sharon Stone's speech, but Su Yi wanted to establish his authority through this incident!

Kill the chicken and show it to the monkey!

Su Yi even has bigger revelations, and things won't end like this!

The host Chun Ni was expressionless, with anger in her eyes.

"The people of the Dragon Kingdom must not be bullied, and the people of the Dragon Kingdom must not be humiliated. It was originally a simple matter, but Dior Company insisted on setting fire to itself and trying to confront the people of the Dragon Kingdom!"

Chuni's voice became louder.

“We don’t need these luxury goods companies, but we must maintain our dignity!”

Many viewers were shocked.

Especially those who have watched the Earth-shattering Speed ​​Rescue movie.

The figures buried under the rubble, the teachers, doctors, firefighters, soldiers, etc. who were exhausted and exhausted.

Do you think this is retribution?

"TMD, this is too much!"

"You still think this was hundreds of years ago? Are you bullying us casually?"

Some impulsive spectators began to curse.

The last piece of news from Capital TV Station completely ignited the ratings and the anger of the audience.

"Dior Company, part of the LVMH Louis Vuitton Group!"

This news was a complete explosion.

After the TV show was broadcast, it became a hot search term on the Internet.

"Is LV and Dior the same family?"

“Who are the spokespersons of LV?”

"What does LV sell?"

“What does blue blood luxury mean?”

Many people have been forced to learn more about Dior's dismal business in Dragon Country because of recent events. Dior has no way to turn around.

But news about the parent company LV has also caught up! There is a new direction for fighting!

····

Faguo, the headquarters of Chanel.

"Hahaha! These idiots from LV always act condescending! This time they got themselves into trouble!"

Both are top luxury brands. Although Chanel is higher than LV, it has not been as good as LV in opening up the Dragon Country market.

LV bags are very popular among the rich in Dragon Country, ranging from leather goods to cosmetics.

In fact, it is because of good marketing. Some of the bags released by LV are just to fool the people of Longguo.

Chanel doesn't say how strong it is, but it is still very cautious about its spokespersons.

Moreover, the Dragon Kingdom market is still very impressive, and the marketing is slowly rising, which also makes Chanel very coveted.

Which capital is not for profit?

Now that the Western market is weak, Dragon Kingdom's movie box office has suddenly surged, and there are obvious signs of economic improvement.

Once the middle class and the bottom economically have the time and money to enjoy entertainment, it proves that the top class and the top rich will have more money to spend on the collection of luxury goods!

This is a very good opportunity.

"A shareholder of their group wanted to exchange the equity of LV for the equity of our Chanel yesterday. Because their LV wants to compete with the hard steel market in Longguo! Idiot! After making some money, they really think of themselves as some kind of bullshit aristocrat! If you have money, you will always be a noble!"

Chanel's chairman laughed.

"Today's meeting is also to determine the strategic direction. We will go all out to enter the Dragon Kingdom market! The first step is to donate to Wenzhou! 200 million U.S. dollars! And 300 million U.S. dollars in supplies!" (Original plot, please do not bring it in, it is not Whitewashing a certain brand, but to attack Dior.)

What a grand gesture!

Other shareholders were stunned. Although it was not a huge amount of money, it was still worse than a person's endorsement fee.

But I didn't expect to be so decisive.

"Now LV is being boycotted by the people of Longguo! This is our good opportunity! The second step is to choose the spokesperson of Longguo District! The director named Su Yi is very critical, he is the core of the whole thing! And I have done the investigation, he I have a bit of an affair with two of the girls, one is Liu Yifei and the other is Liu Shishi. LV chose Liu Yifei, we can choose Liu Shishi!"

I have to say that in this invisible war, Chanel was indeed very meticulous.

Many things have been investigated, even some 'scandals' are taken very seriously.

Meanwhile, it's not just Chanel that's holding an emergency meeting.

Several brands from the same luxury brand Itali are also gearing up to enter the Dragon Kingdom market.

Such as CK, Gucci, Versace, etc.

I have always been in the Dragon Kingdom before, but now Dior and LV are boycotted. The high-end market belongs to them, and no fool will not fight for it!

The war between capitalists is even more fierce!

Even the methods are more ruthless than Su Yi's!

····

Su Yi Charity.

"Do you want to donate?"

The charity staff looked at the foreigners and were stunned.

"We are the leaders of the Chanel brand——"

"We are Gucci"

The staff was a little confused because the donation time was actually a little too late.

Because half a month has passed since the incident, and the assistance team has all left.

All that's left is rebuilding.

Donate now?

Otherwise, they are all capitalists. If these luxury goods can survive for decades or hundreds of years, they all have their own methods.

Now that LV is blocked in the Dragon Country market, they immediately launched an analysis.

Su Yi is the main character, the soul of this incident.

And the charity is more transparent and gives them peace of mind.

This is all subject to investigation - if you want to spend capital, you must be very transparent.

"I'll call our general manager."

The staff hurriedly called Su Yi. Compared with the previous box office, the funds were not much.

However, the person who comes to invest has a special status and he does not dare to make a decision. He must ask.

Su Yi stretched out after receiving the call.

These capitalists are a little earlier than they think.

No matter what the future fate of LV will be after this incident.

But he missed the golden stage of Longguo market!

This is the price!

There is no need to promote it yourself, these capitalists will analyze it themselves when the time comes!

····

Donations from major luxury goods instantly left LV alone.

As the chairman of Chanel said, it is very stupid to give up a promising market!

Moreover, the markets of LV and Dior were not small before, including cosmetics, leather goods, clothes, shoes, etc.

The market that has been managed for several years was instantly divided up by several other luxury goods that donated money!

And many celebrities have also received endorsement invitations.

Su Yi has been very busy these days.

"Senior, I think it's better to stop speaking for me. These capitalists may one day make arrogant remarks."

Liu Shishi asked Su Yi out for dinner. This time it was for business.

The Sharon Stone incident has been causing quite a stir recently.

Many celebrities are a little wary. Previously, a female celebrity wanted to replace Liu Yifei as the spokesperson for the Dior brand.

Now I am hiding abroad and dare not come back, and the Dior brand has plummeted in China, from high-end luxury to Goubuli.

Several foreign luxury goods companies want to sign Su Yi's "people around" to express friendliness.

Liu Shishi is one of them.

"Chanel Dragon Country Cosmetics Ambassador. This is a pretty good title."

Su Yi recalled it for a moment, and there didn't seem to be much black material.

And after what happened with Dior, even if they have such an idea in the future, they will think about it.

"Senior, what you mean is that I can speak for you?"

It would be a lie to say that Liu Shishi was not moved.

The endorsement fee is high, and it also greatly improves your reputation.

"That's my suggestion. It's best to add a clause when signing a contract that it must not violate the laws and morals of the country. Otherwise, all cooperation can be terminated."

Su Yi smiled.

I have been busy with this matter for a while.

"That's great! What did you say about Da Mi Mi's previous endorsement?"

Liu Shishi is a little curious about this matter. It is also an endorsement. Liu Yifei's new endorsements for Hermès, Gucci, etc. are currently being discussed.

Liu Shishi's was fine too.

On the other hand, Yang Mi came over with excitement and almost cried when Su Yi told her.

Versace, Bulgari, Dolce & Gabbana.

Su Yi sighed at the time that he was born with a thunderous body.

"I've seen several people in charge of these brands who are not so friendly to Longguo."

Su Yi made up a little 'story' casually.

It can’t be said that these notorious brands have ever done more egregious things, right?

"That's impossible to cooperate with. This time I can see our power! The chairman of LV came to Longguo in person!"

"The chairman of Dior personally apologized and took the initiative to terminate the contract with Sharon Stone!"

"Sharon Stone apologized with snot and tears, but she is still not forgiven!"

The cooperation with the American TV series that could have been a hit is gone, and the endorsements are also gone.

Someone calculated it and found that the loss was at least more than 1000 million US dollars. This is just the minimum budget!

Liu Shishi looked excited because this was a victory for the people of the Dragon Kingdom!

And the chairman of LV finally lowered his arrogant head!

Because Bernard Arnault, the wealthy man who actually controls LV and Dior, is known as the father of luxury goods, his assets even exceeded those of Musk, the president of Tesla.

In order to save the Dragon Kingdom market, this legendary figure used the rights of shareholders to remove the current chairman of the board and personally served as CEO to handle matters related to LV and Dior!

And the first thing he did when he came up was to take down Sharon Stone!

(End of this chapter)