China Entertainment: Let you shoot for charity and make tens of billions?
Chapter 323: With the beauty of uniforms and great etiquette, it is called Huaxia!
international channels.
Director Wei had a look of pity on his face.
Director Su is going to film a movie, and the focus of his future work will be on the General Administration.
Director Wei knew that Su Yi would not be able to just become the director of an overseas program center in the future.
But I didn’t expect that he would change from director to director so quickly!
However, this time the program "Ancient Style Is Also Trendy" has been postponed many times after many filmings and countless post-productions.
In fact, the reason is very simple. At first, Su Yi just felt that the aesthetics of this era did not match his own.
Logically speaking, ordinary people need to adapt to the rhythm of this world, and even some powerful people cannot change it.
But the propaganda department is different, especially Su Yi, who is very influential inside and outside the system!
But later Su Yi's proposal was recognized by his superiors.
The commercial sector also saw Su Yi's potential.
Director Jiang from the Foreign Trade Development Bureau of the commercial department even came over personally to talk to Su Yi about publicity.
Although it is not surpassed, it is the Spring Festival Gala that will be broadcast simultaneously by almost all TV stations!
"Advertising fees worth more than 3000 million yuan."
"There is no other way. Xiao Su helped me and helped the children's channel rise from the ashes. I will be grateful to him all my life. I am here to gain knowledge this time."
Director Wei looked at the speaker. It was Director Zhuang who was about to retire from the children's channel.
Many classic IPs have been produced into the second episode, such as Tornado Girl, which brings about a style of musical instruments that is both ancient and modern, Chinese and foreign. Although most of the villains are composed by foreign music, they also have their charm and are purchased by many countries. won the broadcast rights and became very popular abroad.
"Oh, I've gained some knowledge. It's obviously not a prime time period, so the advertising fee bidding has automatically increased tenfold!"
The promotion of Su Yi’s blog is simply the best advertisement!
There were many people here today, including people from the commercial department, such as Director Jiang, Director Wang from the General Administration, etc. The scene was very lively.
"Director Zhuang, you are about to retire and enjoy the blessings. Why are you still paying so much attention to TV programs?"
ten times?
Director Zhuang was also shocked.
Director Zhuang sighed, he knew that times had completely changed.
This is why businessmen in the Dragon Kingdom pay more and more attention to publicity.
Those previous variety shows that promoted Dragon Kingdom culture, such as Tip of the Tongue, Classics, Hexi Corridor, etc.
Therefore, before the program on the international channel was broadcast this time, various departments had issued urgent orders and decided to let everyone in the department watch TV to increase the ratings, especially the education department.
I have been urging through various connections, but Su Yi is in charge of this program. When it will be broadcast, the main station really has the right!
The audience enjoys watching it, and it is also educational.
But he didn't pay attention to the programs on the children's channel. Instead, he came to the international channel.
It’s okay for you to be exposed, but don’t forget to promote it!
Things always have to come first, right?
The economy is also developing rapidly.
There is also Cute Pet Paradise, etc., which are all excellent documentaries and variety shows.
Both of their throats became dry and even a little itchy, but they did not dare to cough.
Now the commercial department is even more anxious.
Unexpectedly, before the commercial department had the opportunity to cooperate with Su Yi, the behemoth Cross Society had already undergone rectification under Su Yi's exposure.
We have signed contracts with many companies, and the country has even approved policies to provide certain tax reductions and other benefits to companies involved in customizing antique peripherals.
The children's channel programs are on the right track and the programs are very popular.
You know, not everyone likes that heavy topic. They think that TV programs should soothe the spirit and clear away the fatigue.
“The ten-second advertisement for Moutai during the Spring Festival Gala only cost 5200 million!”
Because Director Zhuang doesn't want to miss Su Yi's program, he can watch the data and watch the live broadcast before he retires.
This time, "Ancient Style Is Also a Trend" was finally released, which made the audience feel refreshed.
Because you know, this is not simple propaganda.
They can't stand being asked by those companies every day.
This would make you look a bit shameless, but the amount is indeed astonishing.
Still advertising, the ratings are 37%!
"Old Wei, someone has already made an offer! Su Yi's blog advertising space is worth tens of millions!"
But they only said hello to each other, and everyone they knew chatted in low voices.
Director Zhuang said softly that he was too anxious to help with the legal programs during this period.
Director Wei looked at the ratings.
But he also knew that his work had come to an end, and he wanted to see Su Yi's glory again.
It's a pity that after Hexi Corridor, Su Yi was either focusing on filming movies or paying attention to some social hot spots, and there were very few related variety shows.
The delay has reached this point, and the leaders of the business department are more anxious than the audience.
"That's right, a ten-second ad costs almost 3400 million!"
Let's change it to when he first went to work.
"More than 3000 million ten seconds?"
Director Jiang and others were shocked when they heard this voice.
If the data is correct, then Su Yi is really the number one person on TV stations!
You know, private companies spend their own money, and no one is stupid enough to give it away.
This is because they value this show. Of course, they will not do it because they are passionate.
But focus on profit!
Director Jiang coughed to cover up his gaffe.
However, the few advertisements just mentioned were indeed from domestic advertisers.
Director Wei seemed to be amazed, but also seemed to be showing off.
"This is only domestic advertising, there are also foreign ones, but there are overseas responsible persons."
The International Channel is a very big channel. Although it is not as famous as the Sixth Princess, the fact that it is managed by Director Zhuo is enough to prove everything.
After all, Director Zhuo is in charge of external affairs and newspapers, magazines and media.
How many countries are there in the world? Basically every country has a program director.
This is the power of the director of the Overseas Program Center. There is no issue of principle involved. Su Yi arranges the broadcast of the program!
It's just that in many countries, the influence of international channels is too small.
This was the original idea of the head of the publicity department, to let Su Yi lead the international channel to become famous in various countries!
"If all the advertising costs are added up, will it exceed the Spring Festival Gala advertising?"
Director Zhuang's eyes were even a little moist.
Money is just an abstract number. If you don't take it all out and put it in front of you, it may not mean much.
Far less impressive than Su Yi's achievements!
"I hope it can inspire the ancient style!"
Director Jiang remembered Su Yi's previous words.
The so-called blue-blooded aristocrats are just people in ancient Europe who mostly used silver jewelry. Adding to the longitude, latitude and racial issues, their skin is fairer and their blood vessels are vaguely visible.
Those blue veins became a distinctive feature of the blue-blooded aristocrats at that time.
What about the Dragon Kingdom?
The history is more brilliant, why can't we have our own 'Blue Blood Aristocrat' brand!
Su Yi's words made Director Jiang's blood boil. He had heard a lot of empty talk, and he had even heard of 'myths', the kind of myths that could never be fulfilled if they promised.
But what Su Yi said, even if it sounds like a 'myth', is really possible!
More than 3000 million for a ten-second ad!
It seems that this can only be achieved by breaking the head.
Director Jiang also seemed to wake up.
Even if what Su Yi does is not for charity, this wealth is enough for the leaders to take it seriously!
Director Jiang was thinking wildly, and the advertisement on the big screen had ended.
A book appears on the TV screen.
“Dragon Kingdom has a history of about 5000 years!” “Dragon Kingdom has a long history and has also given birth to many brilliant and unique cultures.”
Faint music sounded, and the history books began to flip through quickly.
Scenes of vivid characters appear.
They are all representatives of an era.
Huangdi, Yandi, Dayu, Shennong, and the First Emperor
Su Yi, who has the world's number one box office achievement as a director, naturally can't be petty when he makes a move now.
Unfortunately, there is no naked-eye 3D technology now, but the picture quality is much better.
The 'International Channel-HD' that has appeared before appears again in front of the audience.
The pages and pages of paper and the transformed characters are breathtaking.
After all, it is really rare to see such excellent free programs.
Produced by CCTV, it must be a high-quality product!
Of course, in this era, the work of director Su Yi should be added!
"Dragon Kingdom, also known as Huaxia!"
“The Chinese dynasty has always attached great importance to clothing etiquette and put clothing first, which is enough to prove that the ancients attached great importance to clothing!”
"Xia means great. The Dragon Kingdom has great etiquette, so it is called Xia; it has the beauty of wearing a seal, so it is called Hua!"
The beauty of uniforms and great etiquette make up China!
The narrator's voice is similar to the tip of the tongue, but it pays more attention to emotion, and even deepens the emotional color, making people feel vaguely excited.
The narration at the beginning is actually boring textbook knowledge, and it is even recorded in some historical records that 70% of the people in the Dragon Kingdom will not read and understand it.
After all, this has nothing to do with daily life, but when it is active on TV, especially after Su Yi's arrangement, it makes people enjoy watching it.
"The Dragon Kingdom has been called since ancient times: a country of clothes and etiquette!"
“Clothes have become synonymous with civilization!”
Many people's eyes became moist when they saw this scene.
The sense of pride in my heart is that there is no so-called 'star' ancient style picture.
Just the opening scene is enough to arouse people's emotions.
Clothes can be found everywhere.
But the streets are full of jeans, high heels, suits, and T-shirts.
This all seems to be a Western invention.
Although there are similar costumes, the countries where the copyrights are registered are basically overseas.
We in the Dragon Kingdom also have our own costumes?
Most people only know the widely circulated cheongsam!
····
Su family.
The house was very lively, and the whole family was sitting in the small living room.
Su Yi's uncle and second aunt also came with their children.
Liu Shishi sat obediently next to Su Yi, feeling a little embarrassed about the looks his second aunt and old aunt gave him from time to time.
But soon the show attracted them.
"It is indeed a program directed by Xiao Yi. Such achievements were achieved in ancient times because we did not pass them on properly!"
The old uncle sighed.
The TV show still goes on.
"During the Five Husties, the nobles and common people of the Central Plains fled to the south of the Yangtze River. They developed wealth and prosperity there and also retained the fire of Dragon Kingdom's clothing!"
"This historical event is also known as: Crossing the South in Clothes!"
Xiaoxuan and Xiaoyi watched with great concentration, especially Xiaoyi's nervous palms, which were still sweaty, because a scene when Wu Huanhua just made her feel a little scared.
"Through the continuous development and integration of history, the Hanfu system has become the main costume of the Dragon Kingdom. Although it is different in each era, the Hanfu system has always been inherited."
“It wasn’t until 1645 AD that the Manchu Qing Dynasty issued an order to shave their hair and make them more uniform!”
When seeing this, people who know history sighed.
Not to mention the darkness of the Manchu Qing Dynasty, this dynasty was a depressing dynasty.
"The Hanfu system that lasted for more than 4000 years suddenly died under the iron-fisted methods and brutal violence of the Qing Dynasty!"
The book has been closed.
Books also seemed to be plunged into darkness.
The darkness lasted for about 5 seconds, and then a new picture appeared.
And just these five seconds made many people feel uncomfortable.
Second Aunt Su Yi looked at Su Yi in surprise. This nephew made her increasingly confused.
You know, if there is no popular science on these things, who knows the Hanfu system and history?
On the other hand, Bangzi Country's Hanbok and Little Devil's Kimono are quite famous internationally.
As for Hanfu, in this era of Dragon Kingdom, it has completely declined!
It only exists in historical books and some TV series.
The scene changed and the weather became brighter.
"Qin and Han costumes, Qujing! The poetic and moving Qujing with strong Confucian etiquette continues to be popular in the Qin and Han Dynasties!"
Several actresses appeared on the screen wearing elaborately designed Qin and Han costumes.
Various types of curved and straight trains instantly attracted many women.
Although it is not in line with the current mainstream fashion, the feeling of beauty still has many resonances with the ancients.
Some curved skirts are wrapped in layers, and the hems are in the shape of blooming morning glory, giving people the feeling of blooming flowers.
The eyes of the audience watching TV lit up.
"This actress is so beautiful! What's her name? The clothes she's wearing are called Hanfu Quju in the subtitles! I searched online, but there aren't many introductions! It's not as comprehensive as the show! Wow, she's really beautiful!"
"I haven't seen any clothes like this for sale! What's going on?"
The audience felt comfortable watching it and also made complaints at the same time.
"I found it! This female star is called Jingtian!"
"Is that Gao Yuanyuan just now? I didn't see clearly! Did someone take a screenshot of it!"
The effect of this program is indeed very good.
The first one to become popular was Jingtian, and the search volume soared instantly!
"The Qin Dynasty's black and red song train amazed the first unit of Su Yi's work!"
You know, the show hasn’t aired yet, it’s just begun!
····
General bureau.
Director He rubbed his temples. He had already got off work, but he was thinking about Su Yi.
But this is a headache. The new programs are growing like an explosion.
There is indeed a way to shoot, but it does not mean that the work can be done well.
Director He watched TV.
To be honest, it's really wonderful.
Telling boring history well and arousing the audience's emotions is what it's all about!
He just asked about the advertising fees, and they were already sky-high!
Is this talent?
He sighed. He already had a headache, but now it was even worse!
But the second appearance of a famous actress made the audience excited.
Su Yi, you are so brave! (End of chapter)
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