China Entertainment: Let you shoot for charity and make tens of billions?

A news channel.

"Su Yi, a famous Chinese director, announced today that he will manage Yang Mi Studio, and the Poetry and Painting Platform will have in-depth cooperation with Yang Mi Studio. Su Yi accepted an interview with reporters and claimed that many industries are now maliciously competing with each other using some bad means, and called on some peers to resist such despicable behavior. At the same time, he dissuaded some cross-industry businesses, saying that they should wipe their eyes and not be blinded by some superficial things."

Of course, it is impossible for the TV station to broadcast personal news about Su Yi.
The news was reported by some local TV stations, but almost all local TV stations reposted the news.

Because they all smelled a hint of something wrong. If you were to ask who is the most proud now, it would definitely be Leshi.

Their names can be seen in both business and entertainment.

Currently, many news reports on Lay's are still positive.

In particular, it has been recognized by the Ministry of Commerce, which believes that there should be more cross-industry enterprises like this. Although it is not very obvious, the trend has been confirmed.

Many TV stations also broadcast Lay's ads, which seemed to have a sense of unification. Joint venture mobile phones are still the mainstream.

However, many mobile phones have begun to show their potential, such as OPPO, Xiaomi and Huawei.

These mobile phones are now working hard to expand the market, and some have even opened up sales overseas, but the market still seems a bit chaotic.

Lay's has been very popular recently.

Although it is not possible to become a first-tier company in a short period of time, many mobile phone companies have already felt the crisis, and it has developed too fast. It has only been a few months?
And the slogan he shouted was, suffocate for the dream!

It is no exaggeration to say that this development speed is just like the villain in "The God of Cookery", rapidly occupying the market.

Recently, some local TV stations have given him a stage to showcase his dreams and the future development direction of Lay's Company.

It can be said that he seized the opportunity to cooperate with Yang Mi Studio and also took this opportunity to make Lays an Internet celebrity company.

In an instant, the sales of Lay's mobile phones skyrocketed. Historically, Oppo was the sales champion that year, but Lay's sales that month actually surpassed it!

And it is still constantly improving.

Sometimes business is a kind of blind behavior. For example, when people are getting on the elevator, if you find that everyone is standing with their backs to the elevator door, then the people coming in will most likely also stand with their backs to the door.

Although people are curious, they all tend to blindly follow others, and Lay's mobile phones have captured this mentality of people.

In addition, the original functions of the mobile phone were quite good. In 2016, although there was some technical content, it was not much. Most of them were assembled with foreign CPUs, foreign storage, and foreign screens, and they all used the open source Android system.

Moreover, the functions of most flagship phones are similar. If a company's phone design becomes popular, others will imitate it. Even Huawei, which became very popular later, only made its mark in 2016.

Oppo's advertising effect was overwhelming, with ads being broadcast during prime time on nine TV stations, which cost a lot of money, and that's how it ranked first in sales that year.

However, just because of its slight connection with Su Yi, Lay's easily surpassed the sales volume that month. It has to be said that this is a miracle.

"The CEO of Lay's once said in an interview that he wanted to build a complete technology company and was not satisfied with just being a video website company. In the future, he wanted to make it easy to watch his company's videos in cars and on mobile phones, and there would be more interactions in the future."

This interview immediately caused a stir because this cross-industry move was very unexpected.

Without any background, they directly invested in the mobile phone and automobile industries, and they did so well in the mobile phone industry.

There was a lot of discussion on the Internet for a while.

Although Su Yi's incident has attracted much attention from netizens, it is impossible to pay attention to things in the entertainment industry every day in real life, and there have been no new works on the Shiqinghuayi platform recently.

Lays mobile phones and Lays cars have always appeared on the hot search terms. Even the short video of Long Audition, as long as it is slightly related to him, will have at least 10,000 or 20,000 views even if it is an ordinary account.

“Lay’s becomes the new technology company!”

"I never thought that such a large-scale technology company would emerge in our country. I have to say that the vision of the Lay's CEO is really unique."

"That's right. Instead of paying attention to the entertainment industry, we should pay more attention to the powerful country. Technology can change the future. This is also the main theme now. We need such a technology company."

The promise this time is very big and there are a lot of discussions on the Internet.

However, this left the CEO of Lay's a little confused.

"We didn't invest that much in advertising, did we? We did spend money on Mango TV! But Dragon TV didn't spend any money, and Dragon Video didn't invest any traffic or hire any internet trolls. How did it become so large-scale?"

The CEO of Lay's was also a little confused, because he really didn't know what was going on. The advertising fee given by the public relations department was less than 3000 million. In fact, although they are expanding rapidly now, there are too many places to spend money, and they have no time to spend those advertising fees. Otherwise, he would not have the mind to play these conspiracies and tricks - to be precise, this is also to take advantage of Su Yi's traffic.

Moreover, he did not expect the effect to be so good at the beginning. There was no anger in the eyes of the businessman for no reason. In fact, when Yang Mi Studio agreed to cooperate with them, they had already thought of this method, but they did not expect that the other party had not yet made a move, but brought them such huge profits.

"What about the advertising manager? Is there no explanation for this? Or did you secretly spend the least amount of money and accomplish such a big thing?"

Seeing that there was complete silence and joy at the end, the boss felt that something was not right, but he couldn't tell what the problem was.

"Today, in order to cut costs, the advertising department spent 1500 million yuan on advertising the Lays mobile phone on Mango TV alone! We spent 500 million yuan on several other small platforms to promote the Lays car through live streaming by anchors, because the Lays car is still a concept product."

1500 million may seem like a lot, but remember, this was in 2016!
Moreover, advertisements on Mango TV are already very expensive. To be honest, spending so little money on advertising in this era can be said to be the lowest in the industry.

"Start searching online news now to see if Su Yi attacked our products or something else!"

Even though everyone has never dealt with Su Yi over the years, they all know how amazing this man is.

He is very good at fighting a war of public opinion, and many times he seemed to be in despair, but he succeeded in turning the tables at the last minute, causing great trouble to his opponents. The boss of Lay's knew that even the forces on the other side of the island had lost, and he was definitely not the opponent of the other side, but now Su Yi was not in the system, and he did not have a direct confrontation with Su Yi. Originally, this was a behavior of rubbing traffic, but I didn't expect the effect to be so good. If everyone rubbed Su Yi, then the advertising fee in the future could really be saved.

But there is no such thing as a free lunch.

There must be more going on here, otherwise there wouldn't be such one-sided praise.

"There is no negative news about us at the moment, and there is no news related to Yang Mi Studio and Su Yi. There are only those words he said in the previous interview. I even feel that he is still speaking for us. He said that cross-industry companies should be more cautious in investment, but this is a trend - I don't feel any ill will from the other party."

The manager of the advertising department was also somewhat helpless, because these things seemed to have nothing to do with him. They had been worried for some time, and they all knew what the consequences would be if they did something wrong with Su Yi. However, they had always been in peace - perhaps because they had never had a direct conflict with Su Yi.

But they really did nothing. Even when it came to questions related to Su Yi, they kept silent. The Lays CEO also never answered any questions related to Su Yi during public interviews.

"Perhaps this is really a trend. Our financing has increased to more than 600 billion! We are now fully committed to acquiring some car brands and mobile phone brands. I believe that in a short period of time we will complete the leap across platforms and businesses. This is a good thing."

The Lay's CEO suddenly had a smile on his face.

What actors, what entertainment industry, these have nothing to do with him. Business is indeed the king. Seeing Su Yi's efforts, doing so much charity work and filming so many works over the years, it still can't match his few bold words!

600 billion yuan was raised in a short period of time, which is even enough to buy the entire Shiqinghuayi platform.

If you can't figure it out, don't think too much about it. This is because all investors see their potential.

"After the stock market incident in 2015, the stock market is recovering little by little, and our stock price has been rising. More and more stocks are purchased, and more investors are coming. This is a great thing. From now on, we will focus on cooperation. Don't let those insignificant things hold us back. Only when we make progress can we get more and more support."

I don’t know what the Lay’s CEO figured out, he was just energized and started shouting slogans, and everyone else was also cheered up.

Now Su Yi has no method to deal with them, which proves that Su Yi himself has no method!
Because they are a business, everything they do is an open conspiracy.

Su Yi has been promoting movies and TV dramas all along, which is completely different from theirs. It is normal that he cannot deal with them, and he is no longer in the system!
The advertising manager also felt relieved.

You have to know that the original advertising cost is only 1500 million, but they have spent 1000 million now. Although the remaining money cannot be kept entirely, his bonus will definitely be very generous. Saving money for the company is equivalent to adding money for themselves.

All of a sudden, all the senior executives of Lay's Group were energized, rubbing their hands, ready to work hard again, and everyone had a happy smile on their face.

……

Su family.

Liu Shishi teased Yang Mi's daughter.

"She's so cute. I also hope to give birth to a daughter as cute as this."

Liu Shishi touched her belly and it was very obvious now. Although it was not too big, she was already pregnant.

She is wearing no makeup today, but still looks elegant.

Yang Mi, who was standing next to her, wore light makeup and looked pretty as well, but for some reason, she seemed to be a head shorter than her.

It’s not that Liu Shishi was arrogant, but Yang Mi himself was not strong enough. He looked at Liu Shishi holding his daughter and sighed in his heart.

The most embarrassing thing happened to her.

She looked at Liu Shishi's expression with some trepidation, because this child's eyes and eyebrows were really similar to Su Yi when he was a child. However, as Guli Nazha said, children are all a bit similar when they are young, and their facial features will slowly develop as they grow up.

"Don't be fooled by your thin body, but you have a big butt, so you will definitely give birth to a boy."

Yang Mi couldn't help but give some compliments out of a guilty conscience. Although it didn't matter whether it was a boy or a girl, according to the traditional concept of Long Country, if the first child was a son, people would feel a lot more relaxed.

"I don't care whether it's a boy or a girl, and the senior also said that he likes any child as long as it's his."

This last sentence made Yang Mi's heart tremble. He keenly felt that the other party seemed to have noticed something. However, after Liu Liu Shishi said this, there was no meaningful look in her eyes. She just teased the child in her arms.

"Hey, how come this kid looks a bit like me, senior?"

After hearing Liu Shishi's words, Yang Mi felt helpless and a little frightened, wondering whether the matter had been discovered.

In fact, he also knew about Liu Yifei's affairs, and the truth could not be hidden.

But Liu Yifei and her senior had a child unexpectedly after they had confirmed their relationship, and she was the only one who was scheming unilaterally.

"I was just kidding. Don't take it seriously. All children are like this when they are this young. My childhood photos are the same. All the children in the same delivery room are similar. They change when they grow up. Let's not talk about this anymore. During this period, the senior helped the studio find new endorsements, and the morale of the staff has stabilized. You don't have to worry about it anymore. The senior said that in a few months, the mountain that weighed on the studio will be completely destroyed. At that time, you can go back to being a strong woman."

It’s not that Yang Mi’s work ability is incompetent, but that his opponent is too strong. So many things happened just when he signed the contract with the other party. He is also a shrewd person.

And right now Lay's is extremely powerful. A lot of news coverage is around technology companies.

During this period of time, Su Yi has been busy with the affairs of Yang Mi Studio. From time to time, he has to review some poetic scripts and films, so he is very busy and has not been back.

And Lay's has almost dominated the news headlines recently.

Seeing that Yang Mi looked a little uneasy, Liu Shishi thought she was worried about these things, so she changed the subject and comforted her with a few words.

"These clown seniors will definitely be able to solve this problem easily, but I didn't expect them to be so good at using public opinion. They raised more than 600 billion in a short period of time! This round of financing is really terrifying!" (End of this chapter)