China Entertainment Anchor

Chapter 107 Forum
The speeches of Zhang Yang and Baker Luzon aroused the curiosity of many people, but there are not many people here who can speak French!Liu Yifei understood quite well.But I guess no one asked her.

Soon the speech was about to start, and a group of people went out to take their seats one after another. After listening to the leader's speech for a long time, there were some other activities. Today's opening ceremony was over. After it was over, Zhang Yang was ready to leave, and there were no movies in the competition. What's the point of staying?

As a result, the leader stopped me and told me that I was going to attend the Film Industry Summit, the Forum on New Areas of Cooperation between Domestic Films and Hollywood.After all, in terms of the entire country, or the entire Chinese-speaking world, Zhang Yang is the most successful in Hollywood.

Zhang Yang had no choice but to stay. Zhang Yang also asked Liu Yifei, but she actually had no intention of accompanying Zhang Yang and wanted to sneak back to the capital and dance all night long that night.

Liu Yifei left the next day, and Zhang Yang and his assistant communicated with the publicity staff of the Mulan movie, and then came the meeting.

2010年6月13日（周日）9:30-12:30
Venue: Jinjue Hall, Silver Star Crown Hotel
Xiong Xiaoge was the host of the first half. He is a founding partner of IDG Capital.

The first forum on new areas of cooperation between domestic films and Hollywood.

There are seven chairs on the middle stage, with spectators and reporters below.Zhang Yang is placed in the middle. On the left are Fatty Yu, Feng Pants and Mr. Ren of SIPG. On the right are Robert Pisano, who is the chairman and CEO of the American Film Institute, Yan Yan and Richard Gehr. Funde is the CEO of IMAX.

The meeting was divided into two halves. After the opening, Robert talked about the situation.Richard mainly talked about the development of IMAX and its future development prospects in China.

When it came to Fatty Yu, he was talking about implementing a low-price distribution strategy for overseas distribution to let foreign markets understand China; for the domestic market, he called on the film production sector to produce more good films and seize market share.

Mr. Ren from Shanghai Film Group mainly introduced the joint venture agreement signed with Technical Company, and also introduced the strength and future development of Shanghai Film Group with a turnover target of exceeding RMB 10 billion.In addition, he believes that China is short of producers who understand art, understand the market and think about investors, are short of professional producers who can recover costs, and are not professional enough.

When it comes to Yan Yan, what he said is a bit interesting. Taking the IT industry as an analogy coordinate, he believes that China's film technology lags behind Hollywood's only temporarily and is not a big problem. The key is that the marketing aspect is far behind.

Then when it came to Feng Pants, he raised a number of topics. After Harvey, the founder of Weinstein, caught a plane and left, he bombarded him for what he had done. He revealed the inside story of Weinstein Company and purchased the copyright first. For example, he achieved a purchase of 800 million US dollars. Agreement, you pay a deposit of US$20 in advance. After other issuing companies know that the company has purchased, they give up the right to bid for the purchase. They then pretend to give up the purchase and do not ask for the deposit, forcing you to accept the sale at a low price. In the end, the purchase price is US$100 million. Turnover.Feng Trousers’ bombardment was recognized and resonated by industry insiders present at the meeting.

There was a round of applause, and even Chairman Robert laughed, and then quickly explained that this person is also notorious in the United States.

Finally, it was Zhang Yang who spoke: "Actually, the key to Director Feng Pants' problem is his lack of confidence. Why was Harvey able to achieve his goal in this way? It's because he had his finger on the pulse of domestic filmmakers, and everyone is yearning for Hollywood. Don't tighten the rules. The film crew and even the actors are like this.

This problem has been alleviated a lot now, including Director Feng Pants, who now dares to speak out. Why?Because the domestic market is so big, I have the confidence to make blockbusters even without the Hollywood market.Like why does Hua Mulan come here to promote this time?Because we all know that China is already a fast-growing film market, and its future scale is unlimited. Now when you go to Hollywood to develop, you can't just bring actors and funds. They won't give you the best projects, and you have to bring good ones. Scripts, like the ones I worked on at Disney, were series that were basically untouched internally, but they are not as successful now. "The audience burst into applause again, and I don't know what they were thinking. After all, they are not the world's top three gold-medal directors. Others may not even give them a series that no one has touched!
Then came the second half. He Ping was the host and also participated in the speech. He Ping is also a consultant to the Columbia Company in the United States. He believed that China's film industry was technologically lagging behind Hollywood, which was a major problem. Feng Pants also believed the same.

Producer Zhang Jiazhen believes that as a professional producer, he has done everything and knows a little bit about everything. He is a versatile person and needs more organizational skills.

Director Huang Jianxin said: With the booming development of China's film market, capital has a keen sense of smell. Foreign capital comes to China to hunt for gold and believes that cooperation between foreign companies and Chinese film companies is unequal. For jointly invested films, China It is unreasonable for the company to only enjoy a share of the revenue but not the "copyright". The long-term profits are captured by foreign companies. There is a conflict between Chinese and American laws, as well as the strong voice of American companies and lawyers, which led to the signing of the contract. There is substantial unfairness in the contract text, and the risks and benefits borne by Huaguo Company are unequal.Also gave examples

Case 1: For professional producers, he used "Kill Bill" as an example. It is actually a film co-produced by the United States, Little Days, and China. It uses the least cost to create a production team with the highest sex ratio and divides it into Two episodes in and one out, making huge profits.Among them, professional producers play a big role.He made detailed arrangements, and even the paper towels used were included in the budget.

Case [-]: The winner of the Oscar for Best Picture is a producer, not a director, because their producer is a professional and a very core position, responsible for investors, while domestic producers are mostly nominal or administrative positions that have no substantive role in film production.

Feng Trousers believes that technology in the domestic film industry is a big problem, so the special effects for many domestic blockbusters must be done abroad. Using the Chinese football team and the Han football team as an analogy, South Korea's special effects are better than those in China.

I think that don’t be too ambitious. It would be great if the new film [Tangshan Earthquake] has a box office of 1 million US dollars. Work hard on the domestic local market and don’t blindly follow the international route. For example, he gave an example of one of his comedy movies and a funny line in Beijing dialect. If Considering global audiences such as North American audiences, European audiences, and African audiences, maybe the last line becomes as dull as boiled water.Take Woody Allen's movies for example. His goal is to target American audiences, and even focus on a specific target group of New Yorkers. They are also very popular.

I think we should not be superstitious about overseas issuance. In fact, it may not necessarily make money. For example, in a certain separate issuance, the final settlement cost of issuance was greater than the income. As a result, no income was earned for the book.Rather than doing this, it is better to adopt the method of buying out the issuance.

Jason Reed, the executive vice president and general manager of Disney Film and Television Production Company, also made official remarks. He hoped to cooperate with local film companies and agreed with Huang Jianxin’s view that professional producers are needed to promote universal globalization. Chinese movies, such as the Chinese version of "High School Musical".But it still only talks about the story level of the movie, and does not touch on the industry and deep-seated core issues.

Finally, Zhang Yang also spoke and said: "In terms of special effects, cooperation with Huamei has actually begun. The movies I shot, Beauty and the Beast and Frozen, both involved Huamei Special Effects Company. Also, I directed Cameron The copyright for the 3D remake of Titanic has also been bought back and will be screened in 100D around the 3th anniversary of Titanic. The remake of this movie was completed by our country’s Teng Xun Special Effects alone!”

Zhang Yang also did not mention the core issues involving industry and hierarchy. He did not even mention special effects, China's greatest human resource advantage.

　Mengxin seeks to read, collect, recommend and invest.Thanks!
　　


(End of this chapter)