China Entertainment Anchor

Chapter 631 Fashion Battle

"It's not how I'm going to handle this, it's how they're going to handle it."

Indeed, what the producers of "Monster Hunt" are most afraid of now is the official fate. In this case, they will have to live with nothing.

Now they just want to stop, but they also have to take into account the opinions of all parties.

Obviously, the fact that this incident is so popular in the scarf community shows that Zhang Yang has a problem with them.

Because what they did this time was related to the domestic movie box office champion, and the current champion is in the hands of Zhang Yang, so it would be unjustifiable not to say hello to the person involved.

They may have thought that Zhang Yang, who has a global box office record of nearly 15 billion U.S. dollars for a single film, would not be too concerned about domestic records.

Or maybe they were just motivated by greed, so they did this.

At noon, Zhang Yang had a meal and rested for a while. He drove to the studio in person at one o'clock and arrived at the studio around one forty-five.

Zhang Yang made an appointment with them at two o'clock, and he arrived fifteen minutes early.

When Zhang Yang walked into the studio door, his assistant came over and reported: "They will be here at a quarter past one."

Zhang Yang nodded and walked into the living room with a smile. Jiang Zhiqiang first greeted Zhang Yang with a smile: "Director Zhang, I have long admired your name."

"That's their idea. I make commercial films just to make money to make artistic films." Jiang Zhiqiang became more and more cheerful now.

Zhang Yang did not ask further questions but continued: "Besides, it's a bit inappropriate to rely on public welfare for everything! I think the total domestic movie box office this year will not only exceed 300 billion, but 400 billion is also possible.

In another 2 to 3 years, it may reach the 5-6 billion mark, which will rival or even surpass the North American market.

Zhang Yang shook hands with him politely and said, "I often hear Mr. Jiang's name."

Zhang Yang nodded in agreement again, but said regretfully: "Now in Xiangjiang, it seems that the most profitable thing is to re-shoot previous movies."

After hearing this, Zhang Yang thought for a while and nodded in agreement. When Jiang Zhiqiang invested in the film "Blue Kite" directed by Tian Zhuangzhuang, it was difficult to make a return on the market based on its subject matter alone.

There is also "Ocean Paradise", which focuses on special groups and has extremely poor box office after its release. They are all projects that will not make money at first glance, but he still invested in them.

Zhang Yang nodded, but suggested: "Mr. Jiang needs an explanation for this matter from the film bureau and the audience. You should tell them."

But you can’t mess around with commercial movies just because you have feelings.

"Director Zhang's analysis makes sense." Jiang Zhiqiang said in agreement.

Lao Mouzi laughed, it was impossible to say anything.

"I've heard about this too, but it's a bit much." Zhang Yang said calmly.

About ten minutes later, Jiang Zhiqiang said to Zhang Yang in an apologetic tone: "Director Zhang, our "Monster Hunt" charity event was not done properly this time. I'm really sorry."

If the number one spot at the domestic box office is obtained by cheating, then the entire Chinese film industry will fail. What do you think, brother? "Zhang Yang said seriously, and finally asked Lao Mouzi.

"We are a little bit obsessed this time. We want to be the top domestic movie at the box office, surpassing the box office of director Zhang Zhang's "Manslaughter"." Jiang Zhiqiang said frankly.

"Yes, we will definitely coordinate in all aspects."

"Mr. Jiang still has feelings for making movies." Lao Mouzi suddenly said.

Zhang Yang looked at Mr. Jiang in front of him and thought about what he would do in the future. It seemed that what he said was not a lie.

"In fact, I most hope that someone can surpass the box office of the movie "Manslaughter", but what is needed is a normal way.

By then, the number one in the country may have global influence, and today, as data becomes more transparent, any flaws may be infinitely magnified. "

The three of them exchanged pleasantries and sat down in the reception room, drinking tea and chatting about home affairs.

"We are preparing to end the "charity booking" activity today, and we also hope that this matter can come to an end." Jiang Zhiqiang hopes that the big issue will be reduced to a small one and this matter will be over completely.

"I just think that movies should not follow the trend and repeat what they have made before every day." Jiang Zhiqiang said politely.

"For a film company, business and box office are very important. Only when it makes money can it continue filming.

But art films are also very important. They give the audience something to breathe and nourish. I think this is a kind of positive energy. "Jiang Zhiqiang continued to say with undiminished interest.

Zhang Yang and Lao Mouzi listened to Mr. Jiang talk endlessly about his love for literary movies.

Zhang Yang felt a little disillusioned. You are so literary and artistic, why are you doing so much at the box office this time?

"This time "Monster Hunt" is over, I'm going to start the movie "Anita Mui". This is one of my feelings. Director Zhang, Ah Mou, would you like to give me some guidance?" Jiang Zhiqiang actually got into a fight after finishing the business talk. Zhang Yang and Lao Mouzi’s idea.

Jiang Zhiqiang really has feelings for Anita Mui. At that time, he introduced Anita Mui to participate in Lao Mouzi's "House of Flying Daggers", but she failed due to illness, so Jiang Zhiqiang always felt that he owed Anita Mui a movie. .

This time Zhang Yang ignored him, but Lao Mouzi said: "I guess I don't have time, I have to be busy with the Winter Olympics."

Jiang Zhiqiang was a little disappointed after hearing this. The three of them chatted for a while before ending today's meeting.

That evening, Anler Pictures issued an announcement:

After communicating with relevant units and in view of the major controversy caused by the "Monster Hunt" event, the company decided to end the event today.

I hope that I can continue to bring good movies to the audience in the future.

Special announcement! The most concerning thing about Anler's announcement is that after communicating with relevant units, it means that he has at least officially understood it.

As soon as this announcement came out, netizens' crusade against the producers of "Monster Hunt" slowly stopped, because it has been officially forgiven, so there is no point in continuing to crusade.

The last two days of August passed slowly.

Time has come to September, and the fashion industry has always been in the golden nine and silver ten. American Vogue editor Candy Pratts Price once mentioned a classic saying in the documentary "September Issue":

September is January in fashion!

The September issue of the top five women's magazines has also been officially released. The battle in September 2015 can be said to be Liu Yifei's postpartum comeback in the fashion field!

"Fashion COSMO" sent general Nini in this September issue.

Although she has not been successful in her relationship this year, she has achieved a lot in her fashion career. After appearing on "Fashion Cosmo" in September,

She is in all five major magazines this year: Harper's Bazaar, COSMO, Marie Claire, and ELLE, except VOGUE.

This time she is dressed in red and white on the cover, with a black mesh veil covering her face. She is also holding a glass bottle of Coke in her hand and drinking it with a straw.

This gives people a very unique sense of high-end, and the accompanying title is still: brushing the face, but not brushing the sense of presence.

But in terms of overall performance, it's average.

"ELLE" hired Zhang Ziyi this year. She was dressed in yellow and had a bun, which matched her so-called high-end face. In the end, overall, she was just average.

"Harper's Bazaar" is a bit more impressive. They invited Fan Xiaopang and Da Hei Niu. The popularity of these two has not subsided since they announced their relationship. It is reasonable to give them a combined cover this time.

They are all dressed in black, and their overall performance is okay, a little better than the average two.

"VOGUE" is a little bit ungrateful this time. They invited ten people at once, Zhang Ziyi, Zhou Xun, Xiao Yanzi, Li Binbin, Fan Xiaopang, Liu Jialing, Li Yuchun, Tang Wei, Liu Wen, and Du Juan. Sitting in rows.

This is true without regard for martial ethics. If there are only two people, if you just come to ten people, how can you fight?

Judging from their overall performance, it’s pretty good! This operation can be regarded as a show of weakness for everyone, and it is a waste of money.

Even the five major magazines, except for the opening of the year, the opening of the season, and the Golden, Nine and Silver Tens, mostly use amateur models as covers.

It only costs a few thousand dollars to hire an amateur to shoot a magazine issue. Of course, there will also be other celebrities appearing in the magazine. There are several situations,

First, there are some second-tier actors who want to advance, so their agencies will spend money to have them appear in the five major magazines to improve their own quality.

Second, after many brands hire spokespersons, in order to enhance their own brand image, they will send their spokespersons to the five major magazines.

Third, many big-name artists have new works to be released, so they publish them in magazines to increase their exposure. This is beneficial to both parties.

In the first and second types, the magazine not only spends no money but also makes money. In the third type, the celebrities need to be provided with travel expenses.

As for the months of Golden, September and Silver, the magazine will have to spend money to hire people. However, the style of their magazine is such that the price to hire people is not very high. A large one only costs hundreds of thousands.

Look at the operation of "VOGUE" this time. Even if a few of the ten people are models, it will cost millions. What about others? It only cost a few hundred thousand.

The domestic edition of Marie Claire, the last of the five major magazines, is fortunate to have Liu Yifei this time.

The domestic "Marie Marie" is in the spotlight, and Liu Yifei has negotiated the American "Marie Marie".

After their domestic branch found out, they suggested to Liu Yifei, why not choose our "Marie Marie" in China too! He also said that we can shoot the magazine together in the United States, so that it would be more worry-free.

Liu Yifei thought it made sense and agreed, but Zhang Yang suspected that she was just lazy!

This time, Liu Yifei's magazine shoot for "Marie Marie" was shot while sitting. She was wearing a light blue dress, turning her head to look ahead, and wearing a plain crown on her head.

There is a pink and white special effect flower at the back, making the whole person look calm and elegant.

The title of the magazine is: Quiet Light, which echoes her role in the movie "Born in 82".

The September covers of the five major magazines were released in late August, and they also wanted to take a look at each other's quality.

Finally, the only ones who still have confidence to fight this September are "VOGUE" and "Marie Marie".

"VOGUE" feels that we have spent so much money and invited so many people, who can compete with us!

When everyone was talking about "Monster Hunt", they released the "Golden Decade" poster. Of the ten goddesses, seven are wearing white robes and three are wearing gold robes, they are full of momentum!

It is worth mentioning that the ones wearing golden robes are Liu Jialing, Tang Wei and Li Binbin. Li Binbin became famous due to his achievements in Hollywood.

"Marie Marie" didn't panic at all when they saw this situation. They released the poster almost on the same day, and their title was even more domineering: "The princess has arrived, one against ten."

This sentence of "one against ten" always reminds people of the sentence in "Ip Man", "I will fight ten."

Their title is really domineering and leaky, but it seems to make sense.

If you ask someone in China who the princess is, a hundred people may give dozens of answers.

But when you go abroad and ask them who the Chinese princess is, they will basically only have three answers, Hua Mulan, Li Xiuning and Crystal.

These three people actually have the same image in their hearts, that is Liu Yifei!

The normal sales volume of the five major magazines is the same, but it is different during the golden, nine and silver ten periods. They spend more money and naturally start to play tricks.

Sometimes they will limit the number of places, and most of the time they will limit the time. In the end, they still have to maintain the style.

Of course it's okay if you play tricks, but you have to make sure that the number of copies sold is outstanding, otherwise these tricks will become a joke.

(End of this chapter)