China Entertainment Anchor

At this time, the assistant also asked people to remove all the tea that had just been served on the conference table and put new tea on the table.

"What did you talk about in the Dongxing Bureau last year?" No one exchanged a few words, and Zhang Yang asked Zhang Yiming curiously.

"What valuable things can be said by so many people is a cliché." After Zhang Yiming finished speaking, he pointed at a Bytedance employee: "Director Zhang, I asked him to report to you the development of our company's short video last year. Case."

Zhang Yang glanced at the employee and nodded.

Byte employees immediately opened the folder and kept talking to Zhang Yang and Secretary Li about the glorious achievements of Byte Run.

Their current product matrix of Bytedance has begun to take shape.
Huoshen short video benchmarks against Kuaishou, and aims to become the next scarf to record life.

Xigua Video benchmarks against Youtube, with the goal of creating more refined PUGC content.

Douyin targets Instagram and aims to become a trendy short video sharing community favored by young people.

After hearing this, Zhang Yang couldn't help laughing: "If that's the case, isn't my scarf completely useless?"

"This is just an idea. After last year, we have understood that relying on fire flash can only hold Kuaishou down, but it cannot kill Kuaishou. So this year, we will put more resources on Douyin." Zhang Yiming explained to Zhang Yang.

“We currently have a big advantage in competition. Kuaishou actually participated in the bidding for Musical.ly last year.
But in the end, ByteDance successfully won Musical.ly, and they were already at a disadvantage internationally. "Byte employees said very proudly.

Musical.ly is a music short video community application in the United States. It has 2000 million customers around the world and is deeply loved by teenagers around the world.

"It must have cost a lot of money!" Secretary Li said nonchalantly at this time.

The Byte employee stopped talking immediately and just looked at Secretary Li. His words really touched his heart.

“Leaving aside the acquisition of Musical.ly last year, ByteDance spent hundreds of millions of dollars on the short video competition. I don’t know how much of the $26 billion is left.” Secretary Li continued to touch the hearts of ByteDance employees.

But they didn't act arrogantly towards Secretary Li. Everyone knew that he was currently handling the investment in Ocean Studio, and Secretary Li was the one who independently found out about Mi Hayou.

"Secretary Li, don't worry. Our byte running is in great shape, and the annual financing rhythm will not be disrupted. We are still in the position of a catch-up, and it is impossible not to spend money." Zhang Lidong spoke.

"Yes, according to the information we inquired about, Kuaishou will spend 10 billion in marketing expenses during the Spring Festival this year.

They want to sponsor more than 200 high-speed trains, involving major municipalities such as Beijing and Shanghai, as well as key cities in Northeast and North China.

We are also planning to give out red envelopes during the Chinese New Year days. "An employee of Bytedance introduced the offensive of their domestic competitors.

"How are we, Byte, prepared to face it?" Secretary Li asked playfully.

"Of course I am responding to the challenge. Secretary Li, you may not know that through the hot spot effect of Millions of Heroes last month, the application of byte series has ushered in a wave of rapid growth.

We are also preparing to announce the Spring Festival red envelope strategy in the near future. In terms of short videos, Douyin will join forces with 12 celebrities to distribute red envelopes to users every hour starting from February 2th.

Also, the advertising budget for various major channels during the Spring Festival is about 300 million to 400 million yuan a day. "The employee said with great enthusiasm.

"The total cost is?"

"20 billion." The Byte employee made a scissors gesture with his right hand to Secretary Li, maintaining his momentum.

Secretary Li kept a calm expression on his face and secretly complained about the big dog, but when he thought that this big dog seemed to have a share in his boss, he didn't know what to say.

Zhang Yang is the one who owns 10% of the non-dilutable shares of Byte and is the real boss of the company. There is no need for Byte employees to hide what he wants to know.

As their data was announced one after another, Secretary Li's eyes were filled with brilliance.

He still doesn't know why the boss is dissatisfied with Douyin? In his opinion, this APP is developing very well, and it even costs a lot of money.

"What is your positioning on Douyin?" Zhang Yang looked at the ByteDance employee who was speaking.

"A 15-second music short video community focused on young people." A Byte employee looked at Zhang Yang and said without thinking.

Zhang Yang ignored him and looked at Zhang Yiming.

"Maybe we will do more. We are already preparing to do live broadcasts to bring goods." Zhang Yiming felt Zhang Yang's gaze and pushed up his glasses and said.

"Who do you think has a better future, Douyin or Weixin?" Zhang Yang stared at Zhang Yiming expressionlessly.

"Hiss." The entire living room was filled with the sound of heating air being sucked in. Sucking in air conditioner? No way, they were too hot in the room wearing sweaters.

Not only the employees of ByteDance, but also Secretary Li were shocked this time. He had no idea that the boss had such high expectations for Douyin.

That's Wei Xin! The mobile Internet era was initially called Weixin Internet! Its fear can be imagined.

But looking back from the results, Secretary Li understood that the boss was dissatisfied. An APP that was designed to compete with Weixin was said to be a community for young people, which was definitely wrong.

Zhang Yiming was also shocked. He picked up the tea cup and took a sip of tea. He thought about it and said cautiously: "If you do it well, it is possible to reach the level of Wei Xin."

"Weixin has never really been able to leave the country until today.
Currently, there are no global products in the short video field, so you don’t have the confidence to make it a global product?
Yi Ming, haven’t you always said that your algorithm is unique in the world? Does this world only exist within the country? "Zhang Yang leaned forward and looked at Zhang Yiming with oppression.

"Gudong." Several slurping sounds came out. In addition to Zhang Yiming, Zhang Lidong, and the assistants standing behind Zhang Yang, they were also slurping. He was once again shocked by the courage of his boss.

But the strange thing is that he did not doubt that Byte Run could not be done. He did not have confidence in Zhang Yiming, but he had confidence in his boss.

The employees of Bytedance and Secretary Li’s team consciously didn’t speak. They felt that they could no longer get a word in. "Director Zhang, we are both our own people and our own family. If you have any suggestions, just tell me." Zhang Lidong asked Zhang Yang for advice sincerely.

"After I invested in Tencent, I gave Brother Ma a suggestion, and he listened."

"Tengxun, more than just buttons." Zhang Lidong took over Zhang Yang's words. This sentence has been widely circulated in the industry. With the rise of Weixin, Zhang Yang's vision has been admired by many people.

"Then I'll give you a message, do you want to hear it?" Zhang Yang touched his chin and looked around at the employees of ByteDance with a smile.

"We are all ears." Zhang Yiming said personally.

"Byte, only Douyin!"

A group of people looked at Zhang Yang and couldn't understand. How could a company put all its hopes on one product? This is so unhealthy.

"Director Zhang, are you saying that all development is based on Douyin?" Zhang Lidong explained.

Zhang Yang did not answer his question, but directly made suggestions to them: "I think your Spring Festival activity plan is too crude and the scope of activities is too small."

When Zhang Yang said this and waved, an employee of Ocean Studio's private team stood up and gave a piece of information to someone from the Byte Run team.

When they got it in their hands, they saw a piece of information on "Cultural China, Sharing the Spring Together".

It can be said that the people who came to Bytedance today are all elites in their company, and they knew Zhang Yang’s thoughts after just a quick glance.

Their eyes immediately brightened a lot. If Douyin got on board with this activity, it would really be more effective to conquer cities and territories overseas. What can Kuaishou compare with them?
Zhang Yiming and Zhang Lidong looked at each other, their expressions did not fluctuate much.

The level of this activity is so high, they already know it, and Zhang Yang is inseparable from reaching cooperation. Obviously, he has his own overall considerations.

"If you want to connect with this activity, the current Douyin is not qualified. Many people currently say that it is just a KTV for the upper class. This is not a good name."

"Director Zhang, how do we change our funny voice?" Zhang Yiming asked decisively. He was ready to listen to Zhang Yang's suggestion, or he was attracted to this piece of cake.

“Let’s start by changing the slogan!”

"Change it to what?" A BytePad employee couldn't help but ask.

"Douyin, record a beautiful life!"

After listening to Zhang Yang's words, a group of people began to figure it out. This slogan had a bit of a simple meaning. It looked ordinary, but the more they listened, the more interesting it became.

"In addition, you must also pay attention to the spread of traditional culture, make the entire Douyin full of positive energy, and give more traffic to this type of video."

Zhang Yiming's team directly discussed the pros and cons of agreeing to Zhang Yang's requirements in front of Zhang Yang.

As for promising not to do it in the future? Unless they don’t want to hang out in China!
The changes that Zhang Yang asked them to make to Douyin were, in the final analysis, to change from winning by strangeness to perfecting by rightness!
In the previous life, Douyin also did this after April this year, but not proactively. They were banned by Teng Xun at that time and could only move closer to the official to gain support.

"Director Zhang, we will make changes when we get back, and then prepare for the Cultural China and Spring Festival activities all over the world!" Zhang Lidong said to Zhang Yang seriously, and they fully accepted Zhang Yang's opinions.

"What are you thinking about? How could you just use this event name?" Zhang Yang glanced at him angrily.

"Besides, this event has too strong a relevant meaning and is not conducive to global promotion."

The employees of Bytedance were confused. What did Zhang Yang mean?
"Do you have any good ideas, Director Zhang?" Zhang Yiming said calmly.

He had already seen that Zhang Yang was deliberately trying to torture their employees bit by bit. At this time, you need to keep your composure even more so that he can take a high look!
"What emotions are universal?" Zhang Yang appealed to their appetite.

"Family? Friendship? Love?" Zhang Yiming talked about the three most common emotions.

“The four seas share the same spring, and the four generations live under the same roof!”

When Bytedance employees heard Zhang Yang's words, their eyes lit up again. These two themes fit perfectly!
One of the employees didn't know whether it was out of emotion or on purpose, but he took the lead in applauding.

When the assistant heard the applause, he glanced at the Bytedance employee and immediately started cheering. At the same time, he sighed that this employee is a talent!

Secretary Li's reaction was only a little slower than that of the assistant, and he also cheered.

Zhang Yiming and Zhang Lidong also glanced at their employees. At this time, it seemed abnormal not to applaud, and the entire reception room burst into warm applause.

"Director Zhang is worthy of being engaged in culture." Zhang Lidong praised Zhang Yang.

"It's all trivial matters." Zhang Yang said humbly as he looked at the scene in the living room.

After all the applause stopped, another Byte employee stared at Zhang Yang with bright eyes: "Director Zhang, if such an event is promoted by a well-known family..."

His underlying meaning is very obvious, he wants Zhang Yang and his family to do this promotion.

"It's better to find the most ordinary people to come over, so that ordinary netizens can feel involved." Zhang Yang shook his hand and rejected his proposal. He just wanted to keep a low profile now.

Byte running employees saw that Zhang Yang disagreed and did not dare to say anything more.

"The event of spring from all over the world and four generations living under one roof can be combined with the event we prepared before, the celebrity red envelope event."

(End of this chapter)