China Entertainment Anchor

American media outlets of all sizes have published this type of film critic report, praising "Oppenheimer" and Zhang Yang and others.

The reason why they are so enthusiastic about the movie, apart from the movie itself and star factors like Zhang Yang, is naturally because of Paramount's public relations expenses.

This kind of publicity is also part of public relations. Don’t think it is useless. In fact, it is very useful.

Shi Yuzhu, the first generation marketing king in China, how did his Melatonin become so successful?
Melatonin has been advertised so extensively, and when it comes to Chinese New Year and people buy gifts, except for those who have clear goals, everyone will generally be confused about which one to buy.

At this time, the magical voice "I will not accept any gifts this year, and the only gift I will accept is Nootropics" will echo in their minds.

And no one will object to choosing this thing, because most people have heard of it, and the person receiving the gift will just feel proud.

The same is true for Oscars PR. There are more than 9000 members in the Academy. How can a PR company possibly take care of all of them?
For those members who were not taken care of, the advertisements of Oppenheimer would leave a mark in their hearts.
When several movies are similar, they will naturally choose what they are more familiar with.

This only has an effect on film critics. For ordinary Americans, they will remember one thing: Zhang Yang's "Oppenheimer" is about to be released. When they see that the reviews in the reports are so good, they will feel curious.

With this curiosity, time came to the 15th.

Princeton University, USA
John is a sophomore student. After finishing his class in the morning, he walked out of the classroom and habitually took out his mobile phone to open TikTok.

With the wave of promotion during this year's Spring Festival, Tiktok has become the most popular short video software in the United States, and is far ahead of other similar software.

If Zhang Yiming had been more pretentious, he could have said in the United States: "We can't even see our TikTok rivals with a telescope."

John opened Tiktok today and the first video he saw surprised him a little.

As an authentic Lsp, TikTok recommends to him videos of young ladies twisting their waists and shaking bears, and he likes to watch these because he is young and full of energy.

But what happened today? Did Tiktok not understand him? It actually recommended the video of Paramount's official account.

That's right, what he opened was the final trailer of "Oppenheimer".

John didn't think much about it, he just watched it casually, thinking it was only 15 seconds long, just to change his taste.

When the trailer came out, it showed Depp sitting in a car. What made John a little uncomfortable was that the video was in black and white, which was uncomfortable to watch.

Then he thought again, Depp was so pitiful, meeting that crazy Amber, and putting on domestic violence makeup, it was scary.

But this old guy has slept with so many beautiful women in his life, so when you think about it, he doesn’t seem so pitiful.

After Depp got out of the car, he came to the venue in a cool manner. When John saw Leo smoking a pipe, he thought he was really cool.

Well, he is more lucky than Depp. After all, he was known as the most handsome man on earth when he was young.

If the last two-minute trailer was all about showing off the special effects, this five-minute trailer is full of practical information.

The story of Oppenheimer making the mushroom bomb slowly unfolds in it.

As soon as Matt Damon appeared, John burst into laughter. The scene where he planted potatoes in "The Martian" made the audience who saw him want to laugh inexplicably.

John looked at them and felt something was wrong: Leon, Depp, Matt, Scarlett, Larson, Mads Mikkelsen, Phoenix, Casey Affleck...
There are so many big stars, movie actors and actresses. Is the movie "Oppenheimer" going to bring together all the American stars?

"Hey, John, what wonderful things are you looking at again? Are those women as beautiful as Scarlett?" John's classmate suddenly came over, put his arm around his shoulders and joked.

Many people know about his hobbies, and many of them share the same hobbies. Who says that top students are not lustful?

"Come on, look at what this is. There are so many stars in this movie, 'Oppenheimer'. I must go to see it when it comes out." John held up his phone to show it to his classmates.

After watching it for a while, his classmate complained: "Zhang Yang has privileges on Tiktok. His movies can be shown in videos longer than 15 seconds."

"After all, he is a big capitalist, and I heard that Tiktok belongs to him." John shrugged, appearing to be indifferent. Americans are very open-minded about all this, as they are a capitalist country.

"I have decided to work for Tiktok after graduation." John's classmate expressed his ambition. He thought this company was interesting and cool.

"Being a programmer is meaningless. I have decided that I want to be an internet celebrity." John is still a person who doesn't like to be lonely.

"What? Isn't it a waste of your studies to become an internet celebrity?"

"Life is meant to be full of challenges, starting with my discovery of so many stars in Oppenheimer," John said confidently, pointing to the screen of his phone.

His classmate stopped trying to persuade him, and instead loosened his arms around John, and took out his phone to open TikTok.

When he opened it, he also saw the trailer, but he didn't watch it. Instead, he scrolled down directly. When he scrolled to a video, he laughed.

"Hey, John, look what this is?" He handed the phone to John. On the screen was a beautiful woman who was counting the number of stars in "Oppenheimer" in an exaggerated tone. It had received more than 100,000 likes.

"Shit." John cursed when he saw this scene. It seems that he needs to replan his path to becoming an internet celebrity.

On the 15th, the star-studded trailer of "Oppenheimer" caused heated discussions in the United States. The platform for the heated discussions was also quite special. It was not Twitter or Facebook, but Zhang Yang's own TikTok.

"What are the specific data of the trailer?" On the morning of the 16th, Zhang Yang asked his assistant while sitting on the sofa in the Hilton Hotel suite.

"The total number of views of the relevant videos on Douyin International Edition has exceeded 8000 million, and the highest number of likes for a single video is over 500 million."

"So little?" Zhang Yang frowned, a little dissatisfied.

"There are not many people in the United States, and on the international version of Douyin, the videos with the most likes are usually those of young ladies dancing.
It’s great that the movie trailer has this much popularity. The video about counting celebrities has even become a trending search on Twitter. " Zhang Yang nodded in satisfaction after hearing his explanation.

On the 21st, "Oppenheimer" began its small-scale screening in the United States.

The preview area this time is relatively concentrated, in Hollywood, Los Angeles.

The reason is, firstly, this is a big voting base in the United States, and secondly, Zhang Yang doesn't want to travel around, it's too tiring.

He was going to participate in a roadshow from the 21st to the 24th, and he would say something different every day so that the American media would report it.

At around five o'clock in the afternoon, backstage at a Hollywood movie theater, Zhang Yang, Leo and Depp were chatting casually.

"Zhang Yang, yesterday's special effects footage was released, and it seemed the results were very good." Little Leo touched his chin with a smile.

The special effects behind-the-scenes video shows the special effects shooting scene and the finished film together. Everyone who has seen the behind-the-scenes video,
My first feeling was that film making was truly magical. These seemingly child's play things could actually produce such beautiful pictures.

Not only that, since it is so simple, can't ordinary people like them also try it?
Many people have started shooting videos according to the steps in the behind-the-scenes footage. These videos have become quite popular on Tiktok, Facebook, and Youku because they are so funny.

"Some things are difficult for those who don't know how to do them, but not difficult for those who know how to do them. The special effects shooting itself was not difficult, but the difficult part was coming up with the idea."

Leonardo DiCaprio and Johnny Depp both nodded, agreeing with Zhang Yang's words.

"When you came here today, Quentin didn't scold me, right?" Zhang Yang asked Leo.

These days, Leo can only shoot half a day every day, which has a significant impact on "Once Upon a Time in Hollywood".

"He's actually thanking you."

"Leon, what you said is so fake?" Depp felt that Leo's words were not credible at all.

"But this is the fact. After Quentin knew the release date of Oppenheimer, he was already prepared for me to not be able to shoot for half a month.
Now my filming is basically not affected, I just need to focus on filming my scenes." After explaining, Leo looked at Zhang Yang. In fact, he should thank him for being so lazy and only doing road shows in Hollywood.

The three chatted backstage for more than an hour before a theater staff member came in and reminded them that they could go on stage.

The three of them nodded and stood up to go to the screening room.

The audience in the cinema could not calm down for a long time after watching "Oppenheimer". Except for a few who felt bored, most people felt it was too shocking.

Amid their shock, a theater staff member suddenly walked onto the stage, holding a microphone and loudly asking, "Everyone, do you like Oppenheimer?"

Americans are also very familiar with road shows. As soon as the manager came up, they knew that the crew of "Oppenheimer" was here for a road show.

"Leon." "Leon."

"Zhang Yang." "Zhang Yang."

"Depp." "Scarlett."

The audience in the screening room reacted immediately with deafening cheers.

And it’s not Zhang Yang who is at the forefront, even though he has won two Oscars and is almost the best director in the world.

This is the racial divide, and no amount of achievement can change it, especially as the United States has begun to go downhill.

Zhang Yang and the other two walked onto the stage amid cheers, and the audience cheered even louder.

Zhang Yang looked at the enthusiastic audience and waved to them with a smile.

Under the guidance of the host, they told the audience interesting stories about the filming of the movie.

After chatting for about ten minutes, the staff member said loudly: "Next is the question-and-answer session. If you have any questions, please raise your hands."

Ulala raised her arms at the scene. The staff member was a handsome middle-aged white man, and the first person he chose was a blonde beauty.

"Director Zhang Yang, when I watched this movie, I only thought the mushroom bomb explosions were interesting. There were too many characters in other parts of the movie, and I couldn't understand them at all.

Have you ever considered the threshold for ordinary people like us to watch movies?" This beautiful woman still has a bad temper. Facing Zhang Yang, she did not hesitate to complain.

Zhang Yang showed a surprised expression on his face: "It's understandable if we Chinese can't understand this movie, after all, most of the actors are European and American celebrities, but you can't understand it either?
Most of the people in this movie are famous people from your country. I suggest you watch it a few times. You will find that many supporting roles in the movie are worth your careful interpretation..."

The beauty came to complain, but ended up being lectured by Zhang Yang. She secretly rolled her eyes at Zhang Yang and asked, "Can't you see I'm a beauty? You're so blunt."

Next, the host selected a handsome guy to ask questions.

The handsome guy then asked the question to Zhang Yang.

"Director, for the mushroom bomb explosion scene, I used a watch to count the time, and the sound reached Oppenheimer and his team 102 seconds after the explosion.

Were you more than 30 kilometers away from the explosion site when you were filming?" The handsome guy asked a professional question directly.

"You observed very carefully. We were only about 1000 meters away from the explosion site.
But according to the information I found, when Oppenheimer conducted the test explosion, they were 30 kilometers away from the explosion site, so I made this arrangement. "Zhang Yang was very happy about the appearance of these tangled monsters, so his efforts were not in vain.

(End of this chapter)