Who doesn’t want to make money after being reborn?

Chapter 368 Fission Marketing
Finally met the boss.

Still alive!

The branch general managers who were suddenly brought to participate in a high-profile video conference were collectively in a state of confusion.

As the boss explained, they came back to their senses one by one.

however.

Tough questions also arise.

How to answer and how to leave an impression in front of the boss depends on your skills:
"Chairman, your request is a bit abnormal. Our group's three major platforms, WeChat, TT and Today's Hotspot, are recognized as the simplest programs to operate. The phone rarely gets hot during use, which is why it maintains a strong daily activity. At present, Given the level of chip technology, if we want to continue to increase our daily activity, it seems... we have to engage in activities.”

"The question is, what activities are going on?"

"The program "Looking for the Blue Star Voice" is very popular right now. Can we launch more similar programs? As far as I know, the headquarters seems to be preparing many literary and artistic programs."

"Head to head! Now that we have established a firm foothold in the cultural and entertainment category, we can further expand our advantages in the cultural and entertainment industry, further expand our market share and increase our daily activity."

It’s just a matter of discussing the future development route. There are no restrictions on topics and anything can be said.

Hit the keyboard from time to time to write down better ideas.

"Old perverts love to watch it."

A symposium.

"Is that so sure?"

"It seems that there is a clue. Sports can also cross national borders and resonate with almost all fans. It is absolutely possible to create a similar program or activity."

"Good guys, our TT platform mainly focuses on cultural programs, so you guys have turned it into a butcher shop selling meat."

During more than an hour of communication, we did find many projects that Luo Hui had not prepared for in his original plan.

"I think TT's way to win is to continue to stick to its integrity and create a style that is different from Facebook and YouTube."

"That's the truth. Although Brazil, which I am responsible for, is a big country with abundant resources, the life of its people is still miserable. Basically, most people are busy filling their stomachs and have no time to consume entertainment products. They are very keen on football... It's not that they like football, but this road is the way to make a living for most Brazilian children..."

"How about we set up our own football league similar to the World Cup, focusing on entertainment and not competition."

"I object! Chairman, we can't attract users based only on domestic conditions and the conditions of developed countries. We must also take into account the actual situation of users in developing countries. In fact, they... have a hard time eating a full stomach. How can they have spare money? Consume these entertainment programs?”

"Go away! You are in China and don't understand the situation abroad. Our TT platform is too conservative and has too little meat-selling content, so it is not as attractive to advertisers as YouTube."

"..."

Don't say it.

"A football program?"

How to do this requires careful consideration.

"Speaking of which, it was only after I left the country that I realized what the Internet space is... it was really eye-opening."

"I think we can promote Nanbang's girl group on the overseas version of TT. The recently promoted SM Entertainment Group's girl group has good traffic and good revenue."

“Sports without competition is useless!”

They all have great ideas!
Luo Hui did not speak, quietly watching the general managers of various branches of TT Company rushing to speak.

For example, sports events such as "Village Super League" and "Village BA".

At present, these domestic movements are still in the preparation stage and have not developed in a systematic way.

Mainly because no one invests.

There is an even greater lack of these programs on the international Internet platform.

If the TT platform makes it first, it can actually attract a lot of traffic.

It is not a problem to increase the number of downloads, registrations, and activity.

"Very good!" Seeing that everyone was chatting happily and wanted to continue chatting, Luo Hui hurriedly found an opportunity to interrupt and tell his plan: "I summarized everyone's thoughts, basically Develop larger traffic channels and make a fuss about seizing the market.”

"Very enterprising!"

"This is good."

"I have recorded everyone's ideas and will go back to relevant professionals to study and see how to turn everyone's opinions into programs or projects."

"The problem now is that we have to increase activity and ensure that users who have downloaded and registered TT will open our APP to browse content every day."

"This is the key."

"Regarding this, I have roughly made a promotion plan. Now I will put it forward for everyone to evaluate and see if it is worth promoting."

"The name of the project is: 'Share Your Life', and the main purpose is to invite every TT user to participate in content creation."

“It doesn’t require high creative quality, the main thing is to pursue activity.”

"The important thing is to participate."

“When a user transforms from an ordinary consumer into a creator, the frequency of use of our platform will naturally increase.”

“Even if I don’t participate, I will mobilize my relatives and friends to participate in the use of the TT platform.”

"This is called fission marketing."

"Of course, it is impossible to turn all TT users into content creators with just one content creation initiative - it would be a waste of time."

"In order to achieve the goal, I plan to support the creative incentive plan and invest one-third of TT Company's advertising revenue into the creative incentive plan."

"That's about $20 billion a year."

"Such a huge sum of money invested in the content creation support plan should be able to create hundreds of super internet celebrities with annual incomes exceeding tens of millions."

“These Internet celebrities will then drive more creators to join the TT content creation team. After three to five years of fission marketing, we can probably ensure that the daily activity remains above 90% and continue to increase downloads. Volume, registration volume.”

"..."

What the hell!

Is this the strength of the boss?

The general managers of each branch were stunned when they heard the "improvised" incentive plan made by their boss.

Twenty billion dollars.

This is one-third of TT Company's annual advertising revenue, so just divide it up?

Are you sure the shareholders won't scold you?

Although there are still many doubts in their hearts, the general managers still flattered them promptly:
"High, it is high!"

"The chairman is great. He goes further than we thought and is more courageous."

"If we spend 20 billion US dollars in creative incentive fees every year, in a few years, the super internet celebrity IPs from Facebook and YouTube should all come to our platform."

"Execute it quickly!"

"Let the storm of creative incentives come more violently. The current TT content creation is too single."

"We can unify the world!"

"International Internet giants, prepare to tremble!"

"atmosphere!"

"The program cannot be stopped, Chairman. Entertainment programs are our strength and we must continue to expand."

(End of this chapter)