China Entertainment 2000.

Chapter 20 Willow Dark Flower Bright Another Village

The development of China's private film and television can be divided into three stages, the anaerobic stage, the hypoxic stage and the oxygen supply stage.

The period from 1958 to 1994 was the anaerobic stage, commonly known as the blank stage.

Relevant state departments prohibit private capital from getting involved in the film and television industry.

During this period, there were some private advertising companies that were sporadically engaged in the production of television advertisements and other programs.

However, the number is small, the behavior is hidden and accidental, and the overall situation is unsatisfactory.

The period from 1994 to 2003 was the hypoxic stage.

At this time, the state’s policies and regulations regarding private film and television have changed from “prohibition” to “restriction”.

The so-called principle that individuals and private enterprises do not set up film and television production institutions is equivalent to acquiescence in the development of private film and television.

However, in order to restrict the grass-roots team from participating in film and television production with an opportunistic mentality of making money, the [film and television production license] is still firmly in the hands of state-owned companies.

This greatly restricted Jiang Liu and other profit-seeking people.

"In the 2000s, film and television production was very simple, as long as you had money, but it was even more difficult to produce and release films in compliance with regulations."

Jiang Liu murmured at the entrance of an inconspicuous store in Chaoyang District.

After he converted the film to 35mm yesterday, he inquired about Huayi Company and Huayi Film and Television, but Huayi Film still had no clue. He went to the Industrial and Commercial Bureau before he found Huayi Advertising Company whose legal representative was Wang Zhongjun.

With the specific address in hand, Jiang Liu drove there early in the morning.

When I arrived at my destination, I couldn't help but feel a little disappointed.

The breakup of Huayi has not yet taken off. The ordinary "Huayi Advertising" four-character house number and the later gilded "Huayi Brothers" LOGO wall are simply disappearing day by day.

There are two facades. I chose the one with a front desk and walked in. What caught my eye were some billboards and several film and television posters hanging on the walls: "Endless", "Psychological Clinic", "Eternal Lovers", "I" "1919" and so on.

The largest poster is "The Devil is Coming".

Jiang Liu was curious, so Hua Yi also hooked up with Jiang Wen?
"Hello, sir, do you want to learn about and discuss advertising business?"

Jiang Liu withdrew his gaze and said to the front desk: "I'm going to talk to Boss Wang about some business."

"You need to make an appointment to see Mr. Wang. You know Mr. Wang, are you his friend? If you want to talk about advertising business, I can contact the manager to come over."

Jiang Liu glanced at the front desk and thought that Huayi's future expansion to the point of arrogance was born from his mother's womb. The company was only a little bigger but it had already learned the trick of making reservations in advance from Hong Kong and abroad.

Even the receptionist learned the same trick. He acted condescendingly and seemed polite but didn't even ask for his last name.

Not even willing to offer me a cup of tea.

"Call Boss Wang and tell me that I'm here to discuss film production and distribution. It's a guaranteed profit deal."

"I'm sorry, sir, I don't have the right to contact Mr. Wang, but the company has instructions. If customers are negotiating film and television business, they can leave their contact number, script, and shooting plan at the front desk."

The front desk's persistence succeeded in frustrating Jiang Liu.

He wasn't angry. It was normal for no one to force himself into these things. Being angry about this was not worth the gain.

Jiang Liu didn't just leave. He reported his pager number and saw the sarcasm on the receptionist's face.

He should be laughing at a big-tailed wolf.

A young man in his 20s had a shoulder bag slung across his body and an obsolete pager in his pocket, discussing movie business.

Jiang Liu walked out of the store with a look of disdain from the front desk, and under the door of 'Huayi Advertising', Jiang Liu breathed out a foul breath.

How could a person eat whole grains without any emotion at all? No matter how shameless and thick-skinned Jiang Liu was, being insulted by a receptionist would make his mood somewhat unbalanced.

"Fuck it, why not just go to Beijing Film Studio and give it a try."

Naturally, the first choice partner for making movies these days is the state-owned company Beijing Film Studio, which will also be the reorganized China Film Studio in the future.

With the support of China Film Group Corporation, as long as the plot and content of the movie are not too outrageous, it will naturally be given the green light to be released nationwide.

The difficulty with Jiang Liu is that his movies are a bit outrageous.

Even if the overall quality of "Hidden Dragon and Crouching Tiger" is worse than that of a regular movie, it's also borderline.

The most amazing thing is that China Film Group is the domestic distributor of "Crouching Tiger, Hidden Dragon".

Jiang Liu never went to China Film Academy because he was afraid that the sheep would fall into the tiger's mouth.

"Stab it." Jiang Liuzhengtian was fighting, and the glass door of another store belonging to Huayi Advertising was opened. After a harsh friction sound, a chubby man with a round face walked out with a smile on his face.

Standing across the door from Xiao Pang was Boss Wang, whom Jiang Liu always cared about.

Jiang Liu did not rush forward excitedly to recommend himself, but looked at the fat man not far away with interest. After a few seconds, he confirmed that the fat man was Yu Dong.

Yu Dong, the future head of Bona Pictures, was the second distributor envisioned by Jiang Liu.

But yesterday he couldn't find a film and television company named Bona in the Industrial and Commercial Bureau.

"Brother, what's wrong?"

Being looked at inexplicably by a young man, Yu Dong couldn't help but walked over curiously.

Jiang Liu smiled and said, "I want to discuss some film distribution business with Mr. Yu."

"you know me?"

Jiang Liu joked: "We had a chance encounter."

"Chat somewhere else."

Finding that the front desk behind the glass door was watching the two people, Yu Dong walked onto the road without any explanation.

Soon, the two sat down in a Sichuan restaurant. "What are your brothers' names?" Yu Dong stretched out his hand and asked.

Jiang Liu's fingertips lightly tapped the table: "Jiang Liu, director."

"Are you going to Huayi for movie distribution? Let me tell you clearly, Huayi doesn't have that ability. If the movies invested by their company want to enter theaters, they have to rely on others."

Yu Dong quietly hinted at his personal strength.

Jiang Liu pretended not to understand and said, "I don't quite understand."

"I graduated from Nortel's Management Department in 94 and was assigned to the Beijing Film Studio. Soon I became the youngest section chief. The person who promoted me was named Han."

Jiang Liu suddenly realized: "It turns out that Boss Yu is the third master's soldier. I'm disrespectful."

"That was before. I left Beijing Film Studio last year and am now engaged in private film distribution. Director Jiang, now we can talk about your works."

After Jiang Liu asked his boss to serve a bottle of red wine, he nodded and said, "This work of mine is a little bit special."

Yu Dong was stunned: "Underground works?"

"It counts, after all, I haven't obtained the production license yet, but it's not an underground movie as you think. My movie is a pure martial arts movie, and the highlight is the fighting scenes."

"Martial arts films are good. Although the domestic film market is sluggish, comedies and martial arts films naturally have a certain audience base. After all, Chinese people have the spirit of chivalry and righteousness in their bones."

Yu Dong became excited when he heard that it was not those art films made by directors of the fifth and sixth generations that could not be released to the public.

His company is too small, with only five or six people and not much capital.

The powerful producers of his small company looked down upon him, so they could only get some profit from young directors such as Jiang Liu.

"Let me first tell you about the steps before a movie enters theaters."

Jiang Liu nodded and poured a glass of red wine for Yu Dong, who was in high spirits, and then heard the other party chirping for a while.

The general process is: provide the full script to the General Administration, [apply for a temporary film production license], filming and production, post-production, review of the work, application for a release license, distribution and publicity, and admission to the theater.

"That's roughly it. What's the status of your works now?" Yu Dong asked Jiang Liu.

Jiang Liu said: "It will be completed in three more scenes."

Hearing that the play was about to be completed, Yu Dong became serious: "Then we have to apply for a license. Give me the script and I will handle the certificates. You just produce, are there any questions?"

"no problem."

"Then I wish us a happy cooperation and find time to sign a distribution contract. In addition, I also need to contact the theaters as soon as possible. By the way, what is the name of your movie?"

Jiang Liu took a sip of red wine and glanced at Yu Dong: "'Hidden Dragon and Crouching Tiger'!"

"puff"

Yu Dong, who had a mouthful of red wine, spat out a mouthful of red liquid. It was unclear whether it was wine or blood.

(End of this chapter)