China Entertainment 2000.

Chapter 207 One Heart Advertisement

The project was tentatively named "Chimpanzee" and the makeup work was left to professionals. Jiang Liu's next work focused on the promotion of "Monster".

The first step: finalize the release date of "Monster" in mainland China.

Jiang Liu told Zhang Yimou in Cannes that the schedule may be scheduled for June 6.

Han Sanping thought it was inappropriate, and the four producers, Yixin Film and Television, China Film Group, General Manager of Magic City United Cinemas, and CJ Entertainment, finally agreed that the schedule should be set for Friday, July 7.

Jiang Liu's idea is that students on urban campuses will return to their hometowns for the summer vacation after watching "Monster".

Students are the main force at the movie box office.

However, Han Sanping has already made up his mind. He believes that it is more reliable to support the movie by praying for the holidays for urban office workers on Saturdays and Sundays. It is also appropriate to separate the film from "House of Flying Daggers" by two weeks.

He and Magic City United Cinemas really didn't want "Monster" to be released on any summer vacation. They felt that Jiang Liu was a gambler and felt very uneasy.

After confirming the release date, the all-round promotion of "Monster" began.

Jiang Liu used part of the 2000 million publicity fund to put promotional slogans on buses in first- and second-tier cities.

And hung huge posters on landmark buildings in many cities.

Promotional materials for "Monster" to be released on July 7 can be seen everywhere in dozens of first-tier and first-tier and second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Nanjing, Shancheng, Jiangcheng, and Chengdu within ten days.

Such a large-scale publicity would cost no more than 10 million yuan in publicity funds.

Compared with the intensity of promotion that Boehner did for "Pirates", it's day by day.

Before Yi Xin and Bona fell out, Bona had been in charge of film promotion.

Several times, Jiang Liu couldn't help but ask Yu Dong where his promotional funds were spent. During his road show, he could hardly see any traces of the film's promotion.

Now that Yixin has taken over the promotion, the gap has widened instantly.

Of course, the fact that Yixin spends less money on publicity has something to do with Yixin’s own advertising production capabilities.

Yixin's advertising department may not be as strong as the established advertising companies.

But with the rise of Yixin, many brands have cooperated with Yixin Advertising.

As far as Jiang Liu knows, dozens of products at home and abroad have maintained close cooperative relationships with Yixin Advertising.

Dajiang Dahe owns four products in the Gengtian Gong Herbal Tea and Pure Alcohol series, Motorola and Nokia.

Because Yixin opened an account with China Construction Bank, Yixin takes on at least 30% of CCB's advertising business every year.

Yixin Advertising is also the largest advertising production company of Dove Chocolate.

Because of the high-speed network speed required by Yixin's special effects department, Yixin also has a very good relationship with China Unicom, and has undertaken a lot of China Unicom's advertising business in the north.

The reason why Yixin was able to attract Audi to the red carpet of last year's annual meeting was because Yixin undertook Audi's advertising business in many cities in northern China.

CJ Group's food advertising in China has also been handed over to Yixin Advertising Department starting this year.

Jiang Liu won the first advertising business of Xiu Pharmaceutical.

In addition, Yixin has also gained advertising business from dozens of domestic small brands in the past two years.

The reason why Yixin Advertising has undertaken advertising business for nearly a hundred brands in a short period of time is inseparable from Jiangliu’s movies, Yixin’s TV series and variety shows.

Last year, Yixin's three dramas were suppressed. What helped Yixin to survive was the rise of the advertising business of Yixin TV series.

The Yixin drama has driven the advertising business. This year, Yixin Advertising will continue to see a surge in business volume due to "Super Girl".

Yixin's strong advertising production capabilities and production channels may have greatly reduced the cost of promoting "Monster".

"dong dong dong"

Pushing open the door and entering, Jiang Liu smelled the strong smell of alcohol and low-quality perfume.

"You smell like alcohol early in the morning. You haven't slept all night. What are you busy with?" Jiang Liu frowned at Ni Weiquan in the advertising department.

Ni Weiquan joined the company after Yixin decided to set up an advertising department. He had experience, but Yixin was short of people before, and Jiang Liu had no intention of advertising, so he promoted him to be the supervisor.

With the rapid development of Yixin, although Ni Weiquan has not joined the Yixin Investment Committee, he is rich and powerful, and his status in the company is not low.

Ni Weiquan pinched his nose to make the mole on the right wing of his nose look bigger: "A relative came to the house and drank all night."

"friend?"

Friendship is a private matter, so Jiang Liu didn't want to ask any more questions and handed over the document in his hand: "The implantation mark map in "Monster" was sent to the brand owner to inform them that the movie will be released on July 7nd and it is time to pay the implantation fee. .”

"Ok."

Jiang Liu turned to leave, but suddenly turned around and thought: "You are considered an old man in the company, and you know that Yixin's management of employees is very loose."

Without waiting for Ni Weiquan to be confused, he added: "If Manager Ni is determined to start his own business, I am willing to give you some business, as well as to others. I am willing to support people I know more, what do you think?"

"Mr. Jiang misunderstood, I never thought about leaving Yixin."

Ni Weiquan made a categorical statement and said hesitantly: "I was invited to a dinner party with a well-known domestic milk brand last night. The other party wanted to advertise in "Super Girl". I couldn't make the decision and I didn't agree."

He did have thoughts of leaving Yixin.

After thinking about it carefully, I gave up decisively.

Yixin's advertising business was not obtained by his personal ability.

It's because Yixin Advertising is backed by one of the best private film and television companies in the country, as well as Jiang Liu, one of the recognized marketing geniuses in the advertising industry.

Only with One Heart can there be One Heart Advertising. Without Ni Weiquan, One Heart Advertising will not lose anything.

When Ni Weiquan left Yixin Advertising, he was just a senior part-time worker with industry experience.

Jiang Liu was noncommittal and stretched out his hand to ask for it: "Give me the advertising and marketing plan for the pure yogurt on "Super Girl"."

I walked out of Ni Weiquan's office after reading the pure alcohol marketing plan and entered the conference room. As soon as I sat down, Hou Hongliang, Luo Zhenyu, and Hou Xiaobao came together.

"Manager Hou told me in advance." Luo Zhenyu said with a cheerful face.

"It's not a big deal. Didn't you guys clamor for a Yixin Award Ceremony at the annual meeting? I wrote a planning plan. If possible, we should start preparations now. There will be many award ceremonies at the end of the year."

"Is it really possible? Let me take a look." Jiang Liu took over the plan in surprise.

After a few cursory glances, Jiang Liu shook his head: "I'm not very satisfied. People in the industry mentioned Yixin, and the two facades of Fangzhuang and Caotai Team are the same."

"I moved to 798 and bought the No. land in Nancheng. The perception of people in the industry has just improved. Once this awards show came out, it became a grass-roots team again. It either doesn't happen or it has to make an impact no matter what."

"If you want to be influential, you must first not entertain yourself. As long as non-Yixin dramas are of good quality, they should be given awards. Each winner will be provided with a bonus of 10 yuan and find two brands to sponsor the title."

After Jiang Liu gave his suggestions, he scribbled in the blank space of the plan:

Best TV series, best director, best actor and actress.

Best Cinematography and Lighting, Best Screenplay, Best Action, Best Music [Soundtrack], Best New Male and Female Actor, Most Popular Actor and Actor of the Year, etc.

Hou Hongliang asked curiously: "Other winners are determined by the judges. What criteria are used to evaluate the most popular actors and actresses of the year?"

"Didn't Hou Xiaobao's department create the Yixin official website for Yixin? They selected more than 10 celebrities who are active every year and put them on it for online voting." Jiang Liu explained.

Luo Zhenyu's eyes lit up: "Why don't you vote by text message? You can still make a profit."

Jiang Liu reprimanded: "The text message voting of "Super Girl" tasted sweetness, and you lost your eyes on money?"

"Super Girl" currently generates more than 100 million yuan in SMS voting revenue for a game. Luo Zhenyu, as the chief planner of "Super Girl", is very proud.

(End of this chapter)