China Entertainment 2000.

Chapter 212 "Monster" leads the box office in various regions

Sohu Entertainment Channel:

"Monsters" are on the rise everywhere.

According to the reporter's understanding, on July 7th, tickets for "Monster" were nowhere to be found in almost all theaters in the city, and a large number of audiences lined up in advance to buy tickets.

Many people even drove to buy nightclub tickets during their working hours.

In Guangzhou, "Monster" grossed 50 yuan in one night at the China Film Southern and Pearl River Cinemas, the best results ever achieved by the two cinemas.

Audience reaction:

Mr. Li, 30 years old in the logistics industry

Comment on unforgettable moments: The scene where Park Kang, played by Jiang Wen, looks at the Han River at the end of the movie is really moving.

Rating: 90 points

The movie was good to watch, but it was a bit too long and made it uncomfortable to sit for a long time.

Some of the clips are a little bloody, and the overall plot is sad, and not as entertaining as Jiang Liu's "Pirates."

But the movie quality and content are better than "Pirates", not to mention the special effects. It is a good movie. Jiang Liu will continue to work hard and make more genre films.

Ms. Chen is 25 years old

Unforgettable scene: The scene in which aunt Park Nam-joo provokes a Molotov cocktail and shoots at the monster.

Rating: 100 points

"Monster" is the only movie from the first half of the year that kept me rapt throughout.

Director Jiang Wen gave a perfect performance in the film, and Jiang Liu, as always, made a unique film.

The cooperation between the two directors Jiang [Jiang] is flawless.

Korean actress Bae Doona's performance is also amazing. It's the first time I've heard of this actress.

make 21 year old senior student

Unforgettable moments: None

Rating: 59 points

I was disappointed in my expectations. The movie is too bloody and I don’t recommend parents to let their underage children watch it.

The special effects in Jiang Liu's movies are still hard to describe. The monsters are fake. I don't understand why the news keeps advocating that the special effects are very good and it is the first monster movie made in China.

If Chinese movies only had plastic special effects like this, it would be difficult for domestic movies to surpass Hollywood movies in their lifetime.

"Monster" has been in theaters for three days and has received mixed reviews from audiences across the country.

However, audience reviews did not affect the box office trend of "Monster".

After the movie grossed 5260 million yuan at the box office in three days, breaking the three major records of midnight screening, single-day box office, and first-week box office, it still maintained a high daily growth of 1000 million yuan on Monday and Tuesday of its second week of release.

According to incomplete statistics from Guangdong Province Huaying Southern Cinema Line:

Last weekend, the box office of "Monster" exceeded 500 million yuan, becoming the highest-grossing movie in its first weekend this year.

Among them, Feiyang Cinema of this theater chain became the top box office theater in Yangcheng in the first weekend of "Monster" with 132 million yuan.

"Monster" grossed nearly 400 million yuan in its first weekend at Pearl River Cinemas in Guangdong Province, setting a record for the Pearl River Cinemas' first-weekend box office record this year.

The box office of "Monster" is rising steadily. As long as we resolutely put pressure on pirates and crack down on piracy like "Heroes" and "Pirates", the final box office will exceed 100 million yuan. Jiang Liu will have another good year with "Monster" .

In the largest screening room of Feiyang Cinema in Yangcheng, Jiang Liu laughed loudly in front of the audience and reporters: "This boss is very smart. The producer of "Monster" will not sue him, but he will ensure that the drinks are absolutely safe. .”

"Monster" continues to be popular all over the country. There is a beverage factory owner Fulingzhi who produces a drink called "Monster".

The "Monster" drink was launched, and the response was actually very good.

When Jiang Liu learned the news from a reporter, he couldn't help crying or laughing.

Reporter: "Director Jiang, now that many viewers have watched the movie, they will compare "Monster" with monster movies in Hollywood movies. What do you think is the personal touch of "Monster"?"

"The themes are different. The monsters in Hollywood movies focus on how the monsters kill humans, and how the survivors defeat the monsters and achieve the final victory."

"In "Monster", I want to reflect more protection, protection between families and protection between strangers." "For example, even if the protagonist's daughter is kidnapped into the sewer by a monster, she still wants to protect a boy younger than him."

"Hollywood movies focus more on individual heroes."

Audience: "Director Jiang, what kind of person do you think is a hero?"

Jiang Liu smiled and said: "Every ordinary person in life is a hero as long as he stands up when the things they cherish are threatened!"

"Dear media reporters and audience friends, the question and answer session is over, please wait quietly, "Monster" will be here soon."

The host signaled to get off the stage.

As soon as Jiang Liu turned backstage and was about to take a rest and fly to Magic City, another box office powerhouse, two semi-acquaintances came to greet him: "Mr. Jiang, why don't you leave today? You'll stay in Yangcheng tonight, so that we can fulfill our friendship as landlords."

"Mr. Tu, Mr. Han, this is a critical moment. We really can't stay. Let's keep it short." Jiang Liu shook his head tiredly.

A group of more than ten people visited more than ten movie theaters in Yangcheng in two days to participate in a large-scale promotional event. Everyone was exhausted.

"Mr. Jiang is very happy. We are not hiding it. Weijia and Feishi are willing to pay 1500 million to win the audio and video copyright of "Monster"."

Tu Xiaojun, the fat-bellied CEO of Weijia Audio and Video, looked at Jiang Liu with burning eyes.

"Too little. Looking at the box office trend of "Monster", it may be possible to break 2 million yuan. The audiovisual copyright of the first domestic movie to break 2 million yuan, what do the two bosses know about the concept."

"Mr. Jiang, today is different from the past. It is difficult to sell CDs. Nowadays, the profit of a CD is only one yuan. How many copies do we have to sell to make a profit? 1500 million is the limit price."

Jiang Liuliu laughed: "You two bosses, don't think I'm young and treat me like a child. I'll sell you the audio and video rights, and you guys will start producing the gun version. I don't think the profit from the gun version is only 1 yuan." "

Last year, the audio and video copyright of "Pirates" was sold to four audio and video companies including Weijia for 1200 million yuan.

Just two days after the copyright was sold, the gun version was launched on a large scale. Jiang Liu didn't believe there was anything fishy in it.

There are lessons learned from this experience.

In order to prevent piracy this time, he specially asked for help from everywhere. The bureau took the lead and united with several departments of the country to issue orders to prevent piracy.

Jiang Liu pushed that the price was low, but the real reason was that he didn't want to sell it for the time being. If he wanted to sell it, he would have to wait for "Monster" to be released for at least another week.

After all, nearly 1000 million box office receipts are made every day.

Tu Xiaojun stared at Jiang Liu dumbfounded, and it took him a while to react: "Mr. Jiang, you can eat whatever you want, but you can't talk nonsense. We are a regular audio-visual company."

Jiang Liu smiled and put his arm on the other person's shoulder and walked to the corner: "It's all about making money. Everyone knows some things well. It's not that I won't sell the copyright, I'll just sell it later. How about you two waiting for a week?"

"I'm afraid there won't be this price in a week."

"The price will remain unchanged after a week. In addition to the audio and video rights, I will sell you the ringtones and picture downloads of "Monster" in a package."

Tu Xiaojun's eyes lit up: "Is this true?"

"Once a word is spoken, it is hard to follow."

"Mr. Jiang is very cheerful." Tu Xiaojun smiled and stretched out his hand.

After seeing off the two audiovisual businessmen, Jiang Liu said to Bae Douna: "You can fly back directly from Yangcheng to do publicity. Tell President Li that we will fly to South Korea in a week."

"Okay, thank you Director Jiang."

Bae Doona suppressed the urge to yawn and nodded.

She also had experience in film promotion in South Korea, but it felt completely different from when she was in China.

To promote movies in Korea, the main thing is to promote them on TV shows.

Of course, I also go to the cinema to interact with the audience.

However, Korean movie theaters are mainly concentrated in Seoul, and it only takes a few hours to travel to the most remote places to promote, unlike China, which requires flying and long-distance driving.

I heard that their road show has just begun, and their subsequent schedule is more intensive, leaving them only time to sleep on planes and cars.

(End of this chapter)