Reborn in the red age

Li Qingfeng stood on the stage and spoke for half an hour. He used all the words coined by Boss Jia when he returned to China next week, and even shouted out the slogan of suffocating for dreams.

This kind of vocabulary is effective in fooling 21st century capitalists, not to mention investors in the 1990s who have never seen the world.

The capitalists who attended the promotion meeting were so fooled by Li Qingfeng that they were at a loss. They clamored to join Li Qingfeng's big family that was suffocating for dreams.

Seeing that the atmosphere was good, Li Qingfeng announced the issue price to everyone on the spot, which he had originally planned to announce during dinner after the promotion meeting.

"Dear investors, today we are standing at the forefront of the times. Ziyun Equipment is responsible for rewriting the industry landscape and is the key to opening a new chapter in domestic science and technology."

"I valued Ziyun Equipment at 20 billion yuan. After considering many factors, I set the issue price at..."

At this point, Qingfeng Li paused, glanced at everyone present, and after whetting everyone's appetite, he continued, "Fifty yuan."

As soon as this price was announced, the securities dealers who had been extremely enthusiastic just now were instantly poured with cold water. The noisy venue fell into silence for a moment, and most people stared blankly at Li Qingfeng on the stage with their mouths wide open.

The issue price is 50 yuan per share, and the total share capital is 400 million shares. If calculated based on this price, the total market value is 20 billion.

Currently, the company with the highest market value in the stock market is only 20 yuan per share, and its total market value is only around 20 billion.

For other newly listed companies, the issue price per share is only a few dollars, and there are a lot of companies that even issue at one dollar a share. Well, yours is fifty dollars all at once.

How could a new company like Ziyun Equipment dare to set such a price? They are aiming to become the first stock in China.

The securities firms present all knew that Ziyun Equipment was a big project, but they did not expect it to be so big and aimed to be the first A-share stock as soon as it was listed.

Feeling the cold reception from the audience, Qingfeng Li couldn't help curling his lips. With this little strength, he dared to work in a securities company? Was he scared by 2 billion?

Everyone in the audience looked at each other in bewilderment. After a long while, the Morgan Stanley person spoke first: "Mr. Li, the R&D content in the prospectus is very vague. I would like to ask, what type of lithography machine is Ziyun Equipment developing? How far has it progressed?"

"I'm sorry, the project is highly confidential and I can't disclose the specific research and development situation. Also, as far as I know, Morgan Stanley cannot purchase mainland stocks or undertake A-share stock business." Li Qingfeng's meaning was very clear. You are a person who came here with CICC to join in the fun, so just sit back and watch the fun, don't make any irresponsible remarks.

The words "no comment" made the people at Morgan Stanley want to curse.

What the hell, no comment? Even if our company can't sell stocks, can't we invest in you? Isn't there CICC? We are also the second largest shareholder of CICC.

The stock market here is simply a makeshift one. It is outrageous that such a company with no quality, no reputation and no reputation can be listed.

In this regard, Li Qingfeng just wanted to say that I don’t want a single cent from your foreign investment.

Seeing the Morgan Stanley people sitting down, the Hua Xia Securities people immediately stood up and said tactfully: "Mr. Li, the current leading company in the stock market, Sichuan Gaoguanhong, has a current market value of less than 20 billion. Their color TV market share in China has reached 27%, which is infinitely close to the recognized 30% monopoly line."

Hua Xia Securities was approved for establishment in 92, but due to various reasons, it was reorganized at the end of 2005.

“Eh, the monopoly line is 30 percent? This is the first time I’ve heard of this data.” Li Qingfeng understood what he meant, but deliberately smiled and teased him.

"Uh..." The other party paused for a moment before he said awkwardly, "The domestic monopoly line is 30%. Of course, it is not as good as your company's product share in the market."

They were just overwhelmed by the price of fifty yuan, but after Li Qingfeng's reminder, everyone at the scene reacted.

Who is Li Qingfeng? He is a well-known tycoon in the world. He has never lost money in any business, whether it is software, hardware, or games. Isn't his market share terrifyingly high? Isn't he making a lot of money?
Now when a company that people invest in is going public, what's wrong with setting the issue price at 50? Do you think it's one of those state-owned enterprises that are about to go bankrupt? Even this is still too little.

As long as Li Qingfeng's name is mentioned, wouldn't investors rush to buy it? Considering the current daily turnover of more than 10 billion yuan in the domestic stock market, wouldn't Ziyun Equipment's new shares easily double in value on the day of listing?
After the teasing, Li Qingfeng said seriously: "I understand what you meant just now, but as of now, Lemon Company and Huaxin Technology have invested nearly 1 billion US dollars in Ziyun Equipment, which is nearly 9 billion RMB. The issue price is twice as high as our investment, which I don't think is excessive."

The person from Hua Xia Securities had some sweat on his forehead and said awkwardly: "Yes, yes, you are right."

"If you think the issue price I set is too high, then what do you think the issue price of Ziyun Equipment should be set at?"

"Not high, not high at all. 50 yuan per share is the right price. We at Hua Xia Securities can underwrite it."

Before the person from Hua Xia Securities could finish his words, he was immediately interrupted by others who had reacted in the same way.

"Wait a minute, you were questioning the unreasonableness of the issue price just now, why are you talking about underwriting now?"

The person who spoke was a representative of Southern Securities. He stood up suddenly, straightened his collar, and looked at Li Qingfeng with fiery eyes: "Mr. Li, our Southern Securities is well-known in the industry. In terms of strength and channels, it is no worse than others. The Shenzhen Stock Exchange is our home ground. If you are considering underwriting, you must consider our Southern Securities."

Li Qingfeng looked at the other party and had nothing to say. Li Qingfeng from Southern Securities did not want to deal with them. This company was incredible and they even dared to embezzle customer transaction settlement funds.

With someone taking the lead in grabbing the business, the audience was in an uproar for a while, and representatives from various securities companies were eager to try their best to win the underwriting business of Ziyun Equipment.

The securities firms that had just hesitated because of the price now seemed to have seen a gold mountain and no one wanted to miss it.

Even Morgan Stanley, which thinks that A-share market is a makeshift team and a scam market, is tempted, but it is a pity that it cannot participate.

Looking at the brokers below who were arguing so much that their faces turned red, Li Qingfeng coughed lightly, and after the scene quieted down, he continued, "Everyone, we at Ziyun don't plan to engage in underwriting. We want to do consignment sales. The handling fee is 1% of the transaction amount. If you are interested in this business, we can talk about it."

There are two ways for securities firms to underwrite stocks: underwriting and agency sales.

Underwriting means that the securities firm buys all the stocks at the issue price, and then bears the sales risk on its own. Regardless of the profit or loss, the securities firm bears all the risks and has nothing to do with the listed company.

Agency sales means simply acting as the agent of the issuer, helping to promote stocks within the agreed time according to the agreed issuance conditions. You get paid based on how many stocks are sold and only charge a handling fee.

Of course, you can also issue your own stocks without looking for a broker. When the stock market just started a few years ago, Vanke issued its own stocks, but they couldn't be sold on the stock market, so worried that all Vanke leaders went out to sell them themselves.

Not only did he go door-to-door to sell his company's stock in all the businesses in Pengcheng, he even set up a roadside stall to sell his company's stock.

Li Qingfeng does not plan to issue the shares himself. After all, he is not a professional securities company and has no experience in this area. It would be better to spend some money to find a securities firm to do it.

When the securities dealers heard that Ziyun Equipment was adopting the agency sales model, they all felt disappointed for a moment.

He had originally thought of making a big splash with underwriting. If run properly, Ziyun Equipment could bring in huge profits. Now it seems that, although it is the first time it is listed, Li Qingfeng is not stupid and knows that his stocks will not be unsaleable.

However, even so, various securities firms are still vying for the opportunity to sell Ziyun Equipment on behalf of others. After all, so many companies under Li Qingfeng are not listed.

Overseas companies dare not even think about it, but domestic companies can still think about it. Whether it is Mercedes-Benz or Huaxin Technology, they are both top domestic companies.

If I serve this order well, won't the other two companies give me priority when they go public? This is a good opportunity to hold on to them and make long-term plans.

Li Qingfeng did not waste time. After chatting with the securities dealers at the promotion meeting, he decided on a cooperative securities dealer in his mind on the spot and planned to give the agency orders to Haitong Securities, which is headquartered in Shanghai.

It’s not that Haitong Securities is so good, but other securities companies are worse than each other, with bigger problems than each other. Among them are the white gloves of the mysterious boss. Li Qingfeng doesn’t want to be too involved with them.

After the promotion meeting, Li Qingfeng arranged a table at the hotel and invited all the guests to dine.

During the meal, Li Qingfeng did not stay for dinner. After all, his status and position were there, so how could anyone eat with him?

Going over and having a drink with all of them was already a courtesy to them.

"Mr. Li, wait a moment, wait a moment"

When Li Qingfeng was about to leave, he was stopped by a young woman.

After taking a look at the other person, Qingfeng Li smiled and said, "It turns out to be Manager Yue from CICC. What do you want me to do?"

"It's like this. We at CICC want to take over the agency business of Ziyun Equipment. I hope Mr. Li can consider us at CICC. Although we at CICC have only been established for one year, as the first Sino-foreign joint venture investment bank in China, our company's channel resources are absolutely strong," Yue Mengyao stated her intention directly.

After these words were spoken, Li Qingfeng and He Guangqin looked at each other, with only one thought in their minds, which was, from which family was this young lady who came out to work?
It’s no wonder that Li Qingfeng had this idea, it’s just that CICC is too special.

Born with a silver spoon in their mouth, this state-owned enterprise can be said to be one of the top units in the country.

Although it is a joint venture, it has political levels, and the levels are frighteningly high. The first chairman was also the president of China Construction Bank.

With good treatment and high level, it is a model enterprise in the domestic financial investment industry, and many young men and women have been arranged to work there.

Li Qingfeng nodded slightly and said to Yue Mengyao with a smile: "Manager Yue, I know the name of Zhongjin, but I have a preliminary plan for the agency business. Besides, your Zhongjin relationship is complicated, and the research and development project of Ziyun Equipment is highly confidential."

"Mr. Li, you misunderstood. Although Morgan Stanley is one of the shareholders, CICC has always maintained independent operations in its domestic business and has a strict firewall mechanism. There will definitely be no leaks." Before Li Qingfeng could finish his words, Yue Mengyao interrupted Li Qingfeng and started to explain.

Well, now it is certain that this person is the eldest daughter of a certain family, and the status of the elders in the family is definitely not low, otherwise they would not dare to interrupt Li Qingfeng directly.

But this is simply nonsense. CICC is currently in the midst of a serious internal struggle, with both Morgan Stanley and domestic investors trying every possible means to seize control of the company.

Moreover, CICC is full of financial talents brought over from Wall Street by Morgan Stanley, so the so-called firewall mechanism is a joke.

Seeing this, He Guangqin frowned slightly and whispered in Li Qingfeng's ear: "Teacher Li, this person is too deep. This person can become a manager at such a young age. It is obvious that he has a great background. Please try not to curse him."

Li Qingfeng rolled his eyes in his heart. What nonsense! Do I need your advice? When have I ever scolded anyone as a modest gentleman?

After pretending to think for a moment, Qingfeng Li nodded and said with a smile: "Manager Yue, I have noted your words. Please go back and prepare a detailed sales plan and send it to my secretary's email."

He Guangqin, who was behind him, quickly took out his business card from his pocket and handed it to the other party with both hands.

Yue Mengyao did not answer it, but took out a document from her bag and handed it to Li Qingfeng with a smile: "Mr. Li, I made two copies of the plan in advance. This one is for consignment sales. You can take a quick look at it."

"."

Wow, she comes again and has even prepared the plan in advance. How confident is this woman that she can get Ziyun’s business?

Li Qingfeng's mouth twitched, but out of respect for the other party's family, he let He Guangqin take the document and said he would take a look at it when he had time.

Seeing Li Qingfeng accept it, Yue Mengyao smiled and said, "Mr. Li, I don't know when you will return to the capital. My father often praises you at home. If you have time, I hope to invite you to our home."

"Who is your father?"

Yue Mengyao smiled and told her father's name and the unit he worked for.

After hearing the name and the unit, Li Qingfeng was stunned at first. After he realized what was going on, if it weren't for his status, he would have wanted to throw the information in the other person's face.

What a class of family, pretending to be so decent, I thought he was a leader in Haizi. (End of this chapter)