Reborn in 2011, 985 missing from two copies

Chapter 287 Horrible revenue explodes!

Wang Yi knows the face of the empire best.

With the current development momentum of Xingyi mobile phone, it is inevitable that it will be blocked and suppressed in a few years.

Wang Yi didn't want to be completely blocked or stuck, so he could only plan ahead.

Chip research and development, wafer fabs, photoresist, and even EDA software, etc., all require recruiting talents, investing funds, and planning in advance.

If we wait until we are blocked and stuck before planning these things, it will be too late.

It is true that the EUV lithography machine is very difficult to do, it cannot be done, it cannot be done at all.

But the impact is very limited, and ordinary DUV lithography machines are enough.

Recruiting semiconductor talents such as Liang Lao and developing the N+2 process, through multiple exposure technology, the DUV lithography machine can also produce 7nm chips or even 5nm chips, which is enough.

As for 3nm chips, that will be in 2023. Compared with 5nm chips, it is not much better.

It has even spread offline, so much so that many taxi drivers and truck drivers are spreading the word by word of mouth.

Why do so many public shepherd dogs only know how to talk with EUV lithography machines?
Because apart from EUV lithography machines, they don’t know what else to brag about.

"Made, don't mention it. I just drove the Kaili De Navigation for two months and it cost me 300 yuan. I'm going to ask the customer service if I can get a refund!"

As a result, the number of users of Amap Navigation is increasing by leaps and bounds.

It is precisely for this reason that ten years later, the dominance of the iPhone will be shaken, overturned, and replaced by domestic mobile phones.

Take any of these things and the West is helpless!
The 2600-ton large-scale shield machine like the Pilot is far ahead. Even Europe and the United States cannot do it, only we can!

All I can say is that the future is bright but the road is tortuous.

"Hahaha, you deserve it. You should use Kaylead. Isn't Amap 150 permanent free navigation great?"

Ultra-high voltage power grid, 2600-ton large shield machine, laser weapons, drone technology, quantum technology, hypersonic missiles, wind tunnel technology, electromagnetic weapons...

"It's only January 200st, and there's such a good thing happening. This year is destined to go smoothly. I also paid , which is a great deal."

"Lao Qian also uninstalled Baidu Navigation and replaced it with Amap Navigation. It costs 150 yuan and has free navigation forever. It's so cool!"

Although the field of lithography machines is still lagging behind, it has overtaken it in many aspects and is far ahead.

After thinking about it, Wang Yi's train of thought was interrupted.

"Hahaha, you can't do this, you can't forget your roots!"

Similar scenes occurred across the country.

What's more, more than ten years later, there may not be other solutions.

Most car owners don’t hesitate and just rush.

Porsche, BBA, Toyota, Honda and other car brands have also been gradually replaced by domestically produced cars.

that's nice!

On the contrary, the BBA price of more than 300,000 yuan has been reduced to more than 200,000 yuan, and it is still not selling well.

This girl is really getting more and more charming.

Countless Baidu Navigation users and Kaili De Navigation users all switched to Amap Navigation and paid 200 yuan directly.

Even the most difficult EUV lithography machine still has hope of overtaking in a corner. At least the lithography factory has a solution.

"Not only that, Happy Fun is also fun. When I can't wait for guests, I just play Happy Fun to kill time."

After all, with the rise of all domestic products, fewer and fewer Western countries are leading, while more and more are lagging behind.

"It's just that we are old and rough, and we haven't gone to school much. How can we get used to typing? It's still convenient for us to chat. We can send voice messages directly, and we can also convert text when it's not convenient to read."

"Don't tell me, this chat is really useful. I chat with my wife and send voice messages, and she can read text while she is at work, but WeChat can't!"

"Dr. Wang not only made the navigation almost free, but also brought a good product called Changchao. From now on, we brothers will use Changchao to communicate!"

"Of course I've heard about it. Amap's 200 yuan free navigation forever, and you can get 50 yuan back if you use Chat! I've already paid, Wang Dong is a good person!"

"Forget it, playing that game is so addictive that I don't even want to solicit customers anymore."

At the same time, the news that AutoNavi’s 150 yuan is permanently free not only appeared on hot searches and caused a sensation on the entire Internet, but also spread among major car enthusiast groups and clubs.

I don't know when Song Sining's softness came to her mouth...

"Old Sun, are you still using your Kay Rucker?"

At 5000 p.m., the number of users of AutoNavi exceeded million.

Compared with Baidu Navigation, which costs RMB 360 per year, and Kailider Navigation, which costs RMB 1296 per year, AutoNavi’s permanent free navigation only costs RMB 200, with a rebate of RMB 50. It’s really a great deal, so cheap.

In any field, as long as China achieves a breakthrough from zero to one, it will be easy to reach 100 in the future!

The simplest thing is that in the previous life in 2018, most people with a budget of more than yuan bought BBA, and a budget of more than yuan bought Toyota and Honda, and rarely considered domestic products.

In terms of scientific and technological breakthroughs, our speed and efficiency rank first in the world.

"Lao Zhang, have you heard? Gaode Navigation's big move!"

"Are you going to scold me again?"

But in 2023, whether the budget is more than yuan or more than yuan, most people will consider BYD, Wenjie, Great Wall, Geely, Ideal, Xpeng, NIO...

At three o'clock in the afternoon, it directly exceeded 7000 million.

Still growing rapidly!
However, contrary to the excellent situation of Xingyi Technology, NavInfo was extremely anxious and held a high-level meeting for a day:

The chairman said solemnly: "Amap offers 200 yuan free navigation on the mobile phone forever, and you can get 50 yuan back with Changchat. This behavior not only upsets the paid navigation table, but also ruined the pot."

"There are no surprises. Our NavInfo stock price has dropped to the limit. Everyone is talking about, what can be done? We can't open the market tomorrow and continue to drop the limit!"

"This……"

Everyone was silent, with no countermeasures at all.

It fell 10% today, not just 10%, but A-share restrictions, and trading will be suspended if it falls 10%.

But obviously, after the resumption of trading tomorrow, it will continue to fall, drop another 10%, and stop trading again.

The same goes for the day after tomorrow.

10% a day, until the market value fell to half, it was almost stable.

When no one spoke, the vice president sighed: "There is no other way. We can only make an immediate statement to the outside world, saying that NavInfo only provides underlying map data, and navigation charges are still free. It has little impact on us. Our customers are navigation software vendors. ”

The chairman's face turned dark: "Do you think this is reliable? Will shareholders listen?"

"I..." the vice president was silent, and finally said: "But other than this, what else can we do? There is no other way."

"Hey, let's do some more research and see if there are other strategies. If it doesn't work, we can only declare this."

"No, I suggest making a statement first and curbing the panic as soon as possible. If there are other good ways, we will talk about it."

"Okay, let's do it!"

Soon, NavInfo issued a statement, bluntly stating that the incident had little impact on underlying map vendors like NavInfo...

Want to use this to bring back the stock price.

But unfortunately, the public ignores this at all, and many people even don’t understand the relationship between the underlying map provider and the upper-level navigation application provider.

I feel like Amap is overturning the table and smashing the pot. Whether it’s Baidu Navigation or NavInfo, whether it’s upper-level applications or lower-level maps, everything is over.

No one was making any money anymore, so they all decided to sell.

Sell ​​as soon as the market opens!
Without any surprise, when US stocks opened that night, Baidu’s stock price plummeted again.

When A-shares opened the next morning, NavInfo also dropped to the limit again.

The difference is that this time, it fell to the limit just two minutes after the opening!
"It's over. With such a terrifying speed, it is probably just the beginning, and it will continue to fall. Our public statement yesterday has no meaning!"

"We're in big trouble!"

Everyone in SiDitu was in a state of panic, but they didn’t have any strategies to deal with it.

"By the way, are Tencent representatives here? What can they do?"

The chairman couldn't help but said, Goose Factory is the major shareholder and the backer.

The vice president sighed: "I didn't come, so it seems there is nothing we can do. Moreover, because of the Gaode incident, the stock price of Goose Factory also fell by 7%."

The chairman suddenly realized: "Yes, Amap's operation caused Goose Factory's navigation strategy to suffer a critical blow before it even started. The emergence of Changchao has had a big impact on WeChat. It is estimated that there is really no time to take care of us. Alas. !”

"Yes, how we break the situation next depends on ourselves!"

The one with the same big head is Kai Lide.

Chairman Zhang Xing yelled: "Wang Yi is just messing around, too messy!"

"Our Kay Rucker navigation costs RMB 108 per month. Amap previously charged RMB 50 per month, which had a serious impact on our Kay Rucker. Now it costs RMB 150 to navigate permanently for free. It's just nonsense!"

"From now on, AutoNavi's 150 yuan free navigation will be permanent. Who will still use our 108 yuan a month Kaili De Navigation?"

"It's too much. Such a cheap price is completely vicious competition!"

Listening to the chairman's swearing, all the senior executives were on pins and needles, and their expressions were extremely complicated.

Originally, Kay Rucker was the big brother in the navigation industry, especially after-installed car navigation and mobile terminals.

There are currently three types of navigation: front-mounted vehicle navigation, rear-mounted vehicle navigation, and mobile navigation.

Pre-installed car navigation is mainly based on NavInfo and AutoNavi. It mainly cooperates with automobile manufacturers and has built-in navigation systems before leaving the factory. Unable to connect to the Internet and does not support online upgrades. You need to go to a 4S store to pay for upgrades.

After-installed car navigation refers to car navigation such as navigators installed after leaving the factory, mainly Kaili De Navigation and Passepartout Navigation. It also cannot connect to the Internet and does not support online upgrades. You need to go to the store or buy a driver CD.

Mobile navigation is an emerging Internet navigation, which is the mobile phone navigation that will become popular many years later. Mainly Kaili De, AutoNavi, and Baidu, all of which are paid navigation.

Originally, in the three fields, several major navigation companies each had their own territory, and they all made a lot of money by relying on high fees.

But starting from the second quarter of 2011Q, the automobile industry's cold winter suddenly arrived, and automobile sales dropped sharply.

Regardless of whether it is front-mounted car navigation or rear-mounted car navigation, all revenue has dropped sharply.

Kay Rucker has to focus on mobile navigation, which is the only growth area.

However, Kaili De is preparing to rely on its brand advantages to go big, and AutoNavi is turning the table!
It turned the tables on the only growing mobile navigation market and smashed the pot.

There is simply no way to survive!

This made Mr. Kai Lide so angry that he yelled:
"You can't fight a price war like this? What are you trying to do?"

"Amap is almost free. We, Kailide, pay 108 for a month. What else can we do?"

The supervisor sighed: "There is no other way. We at Kailide can only follow the price reduction. Amap offers free navigation for 200 yuan forever, and we at Kailide offer free navigation for 500 yuan forever!"

Unexpectedly, the vice president retorted decisively: "No, it's also a permanent free navigation. Consumers don't use the 200 Amap Navigation, but choose our 500 Kaili De? What's wrong with you?"

"This..." the supervisor was speechless for a moment: "Then our 300 yuan permanent free navigation is only yuan short. With the brand influence of Kaili De, there is no problem at all."

The vice president frowned slightly: "This sounds okay, but there is a serious problem. Once the price is reduced, those old Kaylead members who have prepaid for several months, and Kaylead users who have opened annual memberships will inevitably ask for refunds once the price is reduced. Fee! How to deal with these?”

"Yes, it's easy to lower prices, but it's difficult if old members ask for a full refund."

"Wang Yi is very wealthy. We cannot afford to refund all old members of Amap!"

"This..." The supervisor was silent.

Compared with burning money, Kaili De is just a small business and cannot compare with Wang Yi.

"In my opinion, if it continues like this, Kay Rucker will still make 108 a month. If it doesn't lower the price, it will be whatever it can earn by then."

"That's right, not all drivers know about AutoNavi's 200 yuan free forever. There are always some bad guys who are delayed in getting the news. They will definitely continue to buy Kaili De Navigation!"

"Besides, we still want to hit the New Third Board and go public! If prices are reduced, fees are refunded, and the revenue becomes so ugly, how can we go public?"

"Listing? What the hell!" Chairman Zhang Xing was furious. Originally, Kailider's revenue was good, and it was planning to go public on the New Third Board in 2012.

But now, at the beginning of 2012, AutoNavi came out with this, and the road to listing of Kailide was cut off.

Chairman Zhang Xing sighed: "Forget it about the refund. Once a refund is really made, all previous memberships will be refunded, and we can't handle it. Moreover, mobile navigation will have to invest huge sums of money in the future. If it is really refunded, The money for research and development is gone.”

Everyone nodded, that was the truth.

The most important thing is, how can you spit out the money you earn in your stomach?

Kaili De is just a small business, far less wealthy than Wang Yi.

Zhang Xing changed the subject: "But if we don't lower the price, I'm afraid not many people will use our Kailid Navigation in the future. How many new users were added yesterday?"

The marketing director took out a report: "There are still some in the morning, but at noon there are very few, and in the afternoon there are almost none. Some people even ask customer service, can the money that has been recharged be refunded?"

Zhang Xing: "..."

Everyone: "..."

"That's right, Kay Rucker's navigation is 108 yuan a month, and Amap's cashback is 150 for lifetime navigation. It goes without saying how consumers choose. If the price is not lowered, Kay Rucker is probably doomed."

Zhang Xing sighed deeply: "Since there is no hope of going public, let's lower the price and seize the market."

“Kailede’s 300 yuan permanent free navigation, and close combat with Amap Navigation!”

"Yes, what about the old members who have already paid?"

Zhang Xing thought for a while: "Those who prepaid for more than two months will be upgraded to Crown VIP and enjoy permanent free navigation, but there will be no refunds."

"it is good!"

Baidu headquarters.

Li Yan held a high-level meeting again, but his condition was much better.

An executive was the first to speak: "Chairman, the almost free approach of Amap has given Baidu another critical blow. Last night when the US stock market opened, Baidu's market value dropped by another 200 billion. Now it is only nearly 1400 billion, which is higher than the previous one." 2800 billion, already cut in half!”

But Li Yan didn't care: "I know, it's okay. It's over, it's time to bottom out and rebound."

Others became interested, and one even asked: "Chairman, are we at Baidu going to fight back?"

Other senior executives echoed:

"Fight back on the spot! Even Amap is flipping the table, and we at Baidu are flipping the table too. They have 150 permanently free navigation, and we will give 100 permanently free navigation!"

"No, just don't ask for money, just announce permanent free navigation! This will definitely hit Gaode."

Qu Xin waved his hand: "It's useless. Consumers all know that Baidu has no underlying maps available. Once NavInfo's authorization expires, we will not be able to do navigation next year. How will we be able to cash in on the permanent free navigation then?"

"This..." Everyone was silent.

To counterattack, you must first have navigation before you can counterattack.

But now, after Baidu's authorization expires this year, the underlying map data is gone, and navigation is no longer possible. How to fight back?
Li Yan nodded: "Vice President Qu is right. We will not get involved or participate in the free navigation issue, let alone continue to attack Xingyi Technology with this matter."

"Why?" Several senior executives were very puzzled and couldn't swallow their breath.

Li Yan was a little speechless: "Now that Wang Yi, this lunatic, has finally changed his direction and went to socialize and fuck penguins, why should we stimulate him at this time?"

"Must Wang Yi turn around again and continue to catch Baidu in a crazy attack? Will we continue to suffer heavy losses?"

"This..." Everyone in the room was silent, and then they suddenly realized and spoke one after another:
"Chairman Gao Ming, the period of fighting with Wang Yi has been a nightmare."

"That's right, our Baidu stock price has gone from US$148 to US$73, which is scary."

"Wang Yi doesn't play by the rules. If he really becomes a mortal enemy, he will be in big trouble."

"It's not that I'm afraid of Wang Yi, it's mainly that people who are barefoot are not afraid of people who wear shoes. Baidu is wearing shoes, and Wang Yi is barefoot."

"It's best if we don't take action. It's best if we just sit back and watch while Xingyi Technology and Goose Factory fight."

Li Yan nodded: "That's right, so Baidu Navigation won't take action this time, just sit back and watch the fight between tigers and tigers!"

"Yes!"

Then Li Yan looked at Qu Xin: "Acquire a company with Class A surveying and mapping qualifications as soon as possible, and we will make our own underlying map data. Even if the navigation is no longer profitable, Baidu's underlying map strategic security must be guaranteed. This kind of under-level map data is As for the map ban, one time is enough. We have to continue to develop autonomous driving. This is a long-term strategy.”

"Okay, Chairman." Qu Xin responded: "Once we acquire a company with surveying and mapping qualifications, we will promote it vigorously. Starting from the underlying map, ALL in AI driverless driving will definitely win back a lot of money. share price."

"That's right! The world must see Baidu's strength and determination!"

Li Yan said, but he sneered in his heart: "As for Wang Yi, let Director Ma have a headache, Baidu will not participate! It is best for Xingyi Technology and Goose Factory to go into full-scale war, and both sides will suffer!"

Xingyi Technology.

Wang Yi and Song Sining also came to the company.

Today is January 1nd, the second day of the New Year’s Day holiday, so it’s reasonable to say that I should take a vacation.

However, there are still many employees in Xingyi Science and Technology Park, working as usual.

Especially for several new businesses that have just started, they are in a critical period and cannot take a vacation at all.

But considering that Xingyi Technology works overtime on an hourly basis and gets three times the salary, and if you work three days of overtime and get nine days’ salary, everyone doesn’t care about it and even works voluntarily.

For other companies, overtime hours can only be compensated with days off, and overtime pay is not paid at all, let alone tripled.

"Chairman, this is the latest 24-hour data, please take a look."

Jian Ziyan had already prepared the report and handed it to Wang Yi and also gave a copy to Song Sining.

Song Sining is not only the president of Meiyou Technology, but also the vice president of the parent company Xingyi Technology.

Wang Yi looked at it carefully: "In one day, the number of new users of AutoNavi reached 3000 million? The total number of users exceeded 7000 million?"

Song Sining was also shocked: "This kind of increase is too scary! The revenue is even more terrifying. More than 4000 million people directly paid 200 yuan, and the revenue exceeded 80 billion! Even if 50 yuan is returned, the revenue will still be 60 million!"

"In one day, Amap made 60 billion!" Song Sining looked a little complicated.

Even if these users only recharge once in their lives, it is still very good.

Wang Yi laughed dumbly: "There is no way. Navigation is a necessity now. Before, they still had to spend money to drive it for 108 months or even a month. Now that we have lowered the price, we are naturally rushing to drive it."

Song Sining nodded: "Yes, it is estimated that in this wave, a large number of users of Baidu Navigation and Kaili De Navigation will become Amap users! But next, it is estimated that they will fight back."

"Counterattack? Kay Rucker and Baidu will also launch similar navigation discounts to compete with us for customers?"

Jian Ziyan frowned slightly: "If this is the case, then Gaode's subsequent growth rate will be affected."

Wang Yi waved his hand: "It's not a big problem. First of all, we have already grabbed 7000 million users. The entire navigation market currently only has more than million users. They can't grab much."

"Secondly, Baidu Navigation does not have an underlying map, so the threat is not great."

"As for Kai Lide, let's see if he will follow suit and flip the table!"

In the previous life, in 2013, Baidu and AutoNavi launched free navigation, but Kaylead did not follow suit and continued to charge fees. Later, Kaylead fell out of favor.

Wang Yi is not sure whether Kai Lide will follow him this time.

Later, Wang Yi continued to look at other reports: "The number of registered users of Changchao exceeded 3000 million, and the number of active users exceeded million!"

This record also surprised Wang Yi.

The growth rate is terrifying, too terrifying.

Of these 50 million registered users, 4 million are Xingyi mobile phone users.

More than 10 million users were attracted by "Defend Youzi" and "Happy Xiaoxiaole".

More than 30 million are AutoNavi cashback users.

What makes Wang Yi gratified is that 60% of users, whether they are attracted by games or Amap Navigation, have been converted into active users.

It shows that these people recognize Changchao and are willing to continue using Changchao, not just for cash rebates or gift packages.

Changchat is different from QQ in that it does not have so many bells and whistles. It is also a social network for acquaintances and is more suitable for adults.

Especially for car owners, it is inconvenient to type while driving, but it is much more convenient to send voice messages.

Although WeChat also has this function, WeChat does not have voice-to-text conversion, which makes it inconvenient to listen to messages in many cases.

The functions of the circle of friends, surrounding food, surrounding travel, and surrounding group purchases are even more incomparable to WeChat.

It is conceivable that after a while, many WeChat users will defect and become Changchao users.

As long as you can talk freely and don't seek death.

In fact, MiLiao was also quite popular originally and started earlier than WeChat.

But then MiLiao tried to kill himself and created a function to show 'message has been read'. Well, MiLiao was finished...

As for the reason, everyone knows it!
However, Wang Yi would not do such an act of seeking death.

Later, Wang Yi continued to look at other data: "The number of users of "Happy Xiaoxiaole" exceeded 1500 million!"

Wang Yi was not surprised by such a terrifying increase.

After all, there are four million built-in users of xphone 1 alone.

Coupled with the press conference, such high traffic, and hot searches, it is natural to add another 10 million non-Xingyi mobile phone users.

This kind of national game, which is born with its own traffic, will never lack users.

Even without much publicity, users can increase dramatically.

What's more, the press conference arranged by Wang Yi was a high-profile marketing event and even allowed Gu Lina to take the stage.

Wang Yi smiled slightly: "The data of AutoNavi, Changchat, and Kaixin Xiaole are all very good, very good, completely beyond expectations."

Song Sining nodded and flipped through the report: "Not only that, affected by yesterday's press conference, the sales of xphone 1 exploded again. 50 units were sold in one day yesterday, and your inventory is about to bottom out again."

Wang Yi: "..."

"And x buds, 400,000 units were sold yesterday."

Wang Yi: "..."

The normal sales of xphone 1 and x buds were originally more than 50 units a day, but as soon as the press conference started, 40 units and units were sold!

All I can say is that no matter how good the product is, it still needs publicity.

Of course, there is another reason, which is the Xiaoai AI voice assistant that crushes Siri!

Without Xiao Ai, many users chose to wait for iPhone 4s for Siri.

With Xiao Ai and Siri defeated, those users have completely changed. They gave up iPhone 4s and got Xphone 1.

Wang Yi asked again: "How are the sales of xphone 1 today?"

Jian Ziyan flipped through the data: "As of ten o'clock, the sales volume of xphone 1 today exceeded 15 units!"

"15 units at ten o'clock, and today's sales of xphone 1 are estimated to be 40 units, or even 50 units!"

Wang Yi was convinced: "I used too much force this time. It is estimated that many users who are waiting for the iPhone 4s will choose to get the Xphone 1 directly."

Song Sining frowned slightly: "According to this pace, our xphone 1's current production capacity of 15 a day is not enough, so we will probably have to add more orders."

"I definitely have to place more orders. When "Happy Camp" is broadcast on Saturday, xphone 1 will be the exclusive title, which will bring a lot of sales!"

Wang Yi took a deep breath: "Xiaoai AI voice assistant, the title of "Happy Camp", with multiple buffs, I estimate that the sales of xphone 1 in January will be more than last month! Notify BYD that the daily production capacity will be increased to 10 !”

BYD has a daily production capacity of 300 units and a monthly production capacity of million units.

Coupled with the monthly production capacity of Xingyi mobile phone factory of 250 million, the total is 550 million.

Should be enough to sell through January!
As for February and March, sales dropped to 2 million. Is there serious overcapacity?

The problem is not big. By then BYD will continue to manufacture Xphone 1, and the production capacity of Xingyi Mobile Phone Factory will be freed up to produce Xphone 1 Pro.

(End of this chapter)