Reborn in 2011, 985 missing from two copies

Chapter 296: High-end new products, Meituan is coming!
Wang Yi opened the sales data of Xphone 1 in the past few days, and his expression was extremely exciting.

Two days before the broadcast of "Happy Camp", the daily sales of Xphone 1 were stable at around 10-13 units.

After the broadcast of "Happy Camp", the daily sales of xphone 1 reached 53 units!

It's outrageous!
All I can say is that as long as the advertising is done properly, there is no need to worry about sales!

In the previous life, phones from major manufacturers with a price tag of 1 yuan could sell out at a price of or yuan. The xphone has such high configuration, such a good product, and is the epoch-making annual phone king, so it will naturally sell even more hotly!

The superb appearance alone makes many people unable to take their eyes away.

Backstage statistics show that on the night "Happy Camp" aired, online sales of the Xphone 1 exploded!

Early the next morning, offline sales also exploded!

Even if you are drunk, you will be afraid of the dark alleys. The advertising and marketing ideas are so right.

And it’s super cost-effective.

It was postponed for one month and finally had a domestic box office of 6.5 million.

This season's exclusive title for "If You Are the One" has definitely been sold, and you can buy the next season, which will be broadcast around May.

What's more, this effect is a lasting one. Sales will increase on the second and third days after it is broadcast, even if it is not as scary as the first day.

And because of this naming, the single-day sales of xphone 1 increased by more than compared to the previous few days!
After deducting material costs, sales costs and taxes, the net profit exceeded 500 million.

The investment is small, simply announce it and get 2%.

The price of xphone 1pro is more expensive than xphone 1. The price is almost comparable to iPhone 4s. It has fallen out of the category of cost-effectiveness and can only be advertised like crazy!

Similarly, the second week, the third week, the fourth week... throughout 2012, "Happy Camp" will be broadcast every Saturday, bringing horror to xphone 1, x buds, and the subsequent xphone 1pro, xphone 2 sales growth.

Mango Channel's "Happy Camp" and Suzhou's "If You Are the One" attract mostly new customers and fans.

With an investment of 600 million yuan and a box office share of more than 2 million yuan, this deal is still a good deal.

However, during the National Day Golden Week, domestic films accounted for more than 45% of the box office, and 80% of the special funds were returned in accordance with regulations.

For example, "Love Is Not Blind" was not favored by the distributor, who felt that it would be a hit at the box office and would not make money. Therefore, the distributor did not invest much in publicity and distribution, and did not do much publicity.

All I can say is that this investment is a good deal, a great deal.

In the end, 45.456% of the total box office is left, and the distributor's distribution agency fee is deducted, and finally it is the producer's share.

As for Xingyi Video’s own platform, the audience is also young people, all users and old fans of Xingyi Technology. They have known about the xphone 1 for a long time.

If you want to buy something, buy it even if you don’t recommend it. If you don’t want to buy it, you won’t buy it no matter how hard you push it.

All added up, a total of 2.0683 million was obtained.

The total investment in this film was 1000 million, and Wang Yi invested 600 million, accounting for 60%.

"By the way, Chairman, the box office share of "Thirty-day Love" has also been paid, with a total of 2 million. I will send you the specific details by email."

The issuer's investment in publicity and distribution is high, and if it is vigorously publicized, it will get 6%.

In the end, 42.456% of the total box office went to the producers.

These new customers are the sales growth group of xphone 1.

The remaining 95.7% of the box office, theater chains and theaters took the lion's share of about 52%, which is 49.764% of the total box office.

Therefore, the actual special fund is only 1%, plus the value-added tax of 3.3%, the total is 4.3%.

Thinking of this, Wang Yi decisively called Song Sining back:
"Sining, we have made a lot of money by sponsoring "Happy Camp", which shows that sponsoring variety shows is indeed feasible. Contact Jiangsu Province and tell us that we will exclusively sponsor the new season of "If You Are the One"!"

The exclusive naming fee for "Happy Camp" only costs 1.5 million in two years, which is equivalent to a naming fee of only million a year.

"Okay, Chairman, the current ratings of "If You Are the One" are higher than "Happy Camp". It is not only loved by young people, but also by middle-aged and elderly people. Especially middle-aged people, they are our targets for xphone 1 Customer!" Song Sining said with a smile.

Of course, the traffic and revenue generated by "Thirty-day Love" to Meiyou and Zhenyou are even more immeasurable.

If the publisher vigorously promotes 6% and the special fund does not return 4%, then the producer will only receive about 35%.

To put it bluntly, the effect of promoting Xphone 1 on Xingyi Video is very limited. They are all old fans and users of Xingyi Technology.

Among them, Meiyou Technology invested 60% and took 25.4736% of the total box office, totaling 1.655784 million.

After the hit of Love Is Not Blind, Meiyu Chunyu Feng became completely popular and generated huge revenue.

Among them, the film special fund is divided into 5% and the value-added tax is 3.3%.

The actual publicity and distribution were all funded by Wang Yi's investment and were all handled by the producers themselves. And Meiyou’s terrifying traffic helps vigorously promote it!
Therefore, the issuer only takes 3%!

Wang Yi agreed very much: ""Happy Camp" has a larger audience of young people, and "If You Are the One" has a larger audience of people over 35 years old. They complement each other perfectly to maximize advertising benefits!"

"Okay, Sining." After hanging up the phone, Wang Yi opened his mailbox and saw the details of the box office share of "Thirty-day Love".

This title is such a bargain.

It can be said that on this day, the 1.5 million naming fee has already been paid back, and the profit has been made several times.

These are all business rules.

At that time, we will launch a high-end new phone, xphone 1pro!

In Hong Kong, Macao, Taiwan and Xingzhou, there is still a box office of about 4100 million, and Wang Yi received more than million.

Generally, the issuer takes 2%-6% depending on the amount of investment.

Wang Yi closed the mailbox and stopped paying attention to this matter.

It was only 200 million. If it had been before, he would have been extremely excited.

But now, it's just like that, the icing on the cake.

On the contrary, Wang Yi is very interested in the revenue and profits brought by variety shows to xphone 1 and Meiyou Zhenyou.

Xingyi Video currently has no shortage of high-quality film and television dramas, and its own S-dramas are also being filmed.

The animation department is also recruiting people like crazy. Once Gu Qing wins the high-quality copyrights from Qidian and starts production directly, he will be able to launch several new series in a year.

On the contrary, the variety show department has not picked up yet and is still recruiting people.

You can recommend one.

And once the variety show is completed, not only can it be broadcast exclusively on Xingyi Video, but it can also be sold to satellite TV and earn a large amount of copyright fees.

More importantly, when it is broadcast on Xingyi Video, Xingyi Technology itself sponsors it, and they are all old fans and users of Xingyi Technology, so the marketing effect is limited.

But after it is sold to satellite TV and broadcasted on satellite TV, the marketing effect will be terrible!

As for the theme and content of the variety show, Wang Yi has many ideas, but it is best to make them simple and easy to operate and popular at the moment.

Such as complaining conferences, talk show conferences, happy comedians, etc.

But this kind of variety show is more complicated to make. It requires selecting contestants and writing scripts in advance. Even a few months of preparation time is not enough.

If you want to launch it as soon as possible, The Masked Singer will be simpler.

The competition system is simple, just invite some celebrities to participate, and it is full of gimmicks.

Moreover, Xingyi Music and Xingyi Media have cooperated with many celebrities. Coupled with Wang Yi's reputation, it is very easy to invite them.

Coupled with the fact that there are many talented singers who have faded and have low appearance fees, they need this kind of opportunity to become famous.

Xingyi Media can sign these singers in advance and they will become pillars after they become famous!

As for copyright?

No problem.

In 2011, "I Am a Singer" was broadcast on Bangzi, and "The King of Masked Singer" was not released until 2015.

Not only does Wang Yi launch "The King of Masked Singer" now, there are no copyright issues. If Bangzi and other other countries want to create similar variety shows in the future, they will have to buy the copyright from Wang Yi!

In addition, the most popular variety show this year should be "The Voice" in the second half of the year, but once "The Masked Singer" comes out, "The Voice" will be severely impacted.

One is a talent show for newly debuted singers that is operable and has insider information.

One is a veteran singer, performing in a mask, blind typing, blind guessing, a fair and just battle of strength.

Sit down!

Ratings and influence, needless to say.

Thinking of this, Wang Yi dialed Ye Changpeng's phone number:
"President Ye, our Xingyi Video has to launch a variety show called "The King of Masked Singer"! Invite a few celebrities to be guests, and then invite some other singers, they can also be outdated singers, all wearing masks to compete , making it impossible for the audience and guests to identify themselves!”

Ye Changpeng's eyes lit up and he instantly grasped the selling point:

"Dr. Wang, this show is good and it will be popular. All singers compete in masks. The judges have to guess, and the audience has to guess too. They don't care about appearance or stardom. They only care about their strength and singing skills. It's fair and just and full of fun! It's for sure! Explosion!”

Wang Yi nodded: "It's definitely going to be popular. Plan it as soon as possible and arrange it as soon as possible. It will be our first variety show and we will try to launch it as soon as possible."

"Okay, Chairman! This competition format is very simple, and the recording is also very simple. You can record and broadcast at the same time, and there is no pressure to launch it within three months."

"Very good! In addition, we will do another variety show called "Talk Show Conference", which will also be in the form of a competition."

Wang Yi explained the rules, formats, and precautions clearly to Ye Changpeng:
""Talk Show Conference" needs to write a script. It takes longer, and you can have more time to prepare. It can be broadcast in the second half of the year, but "The King of Masked Singer" must be broadcast as soon as possible. There are also "The Masked Singer", " "The Masked Singer" and so on, all registered for me to avoid copycats from friends."

"Okay, Chairman."

Ye Changpeng responded and quickly went to make arrangements.

With these two variety shows, Xingyi Video can also rise rapidly in the field of variety shows.

Ignoring these things, it was already night in the empire, Wang Yi went to bed, and Ye Changpeng would be responsible for the follow-up matters.

……

Ali headquarters.

Wang Xing came to Jack Ma early in the morning: "Director Ma, you didn't agree with Meituan's introduction of Xingyi Technology Capital before. Do you still not agree now?"

Wang Xing talked to Jack Ma many times about this matter.

But Jackma just refused to agree.

Two tigers cannot fit in one mountain.

After Jack Ma invested in Meituan, he regarded Meituan as an Alibaba company and did not want Meituan to have other capital.

As Xingyi Technology grew bigger, Jermak was even more reluctant.

Wang Xing was very helpless and said sincerely: "The prospects of Changliao are very good, especially the peripheral tours and surrounding food that rely on Amap's group buying, which is inseparable from any group buying platform! Once there is the investment of Director Wang, The entrance to Changchao will give us Meituan, and then Meituan will be even more powerful and fight through the siege in the battle of thousands of groups!”

Jack Ma understands this truth, but how can he allow others to sleep peacefully on the side of the bed?
Seeing that Jack Ma was unmoved, Wang Xing continued to persuade:

"What's more, Xingyi Technology now makes navigation and beats Baidu Navigation. It also makes Changchao and WeChat. Among the three BAT giants, Xingyi Technology is at war with two of them. The so-called enemy of the enemy is a friend. Xingyi Technology and Alibaba With common opponents, we can cooperate! Meituan’s introduction of Xingyi Technology’s capital is the best opportunity.”

Hearing this, Jack Ma was a little moved, but not much.

To be able to reach this point cannot be persuaded by just a few words.

Once Xingyi Technology also invests in Meituan, what will happen then?
Is Meituan’s surname Alibaba or Xingyi Technology?

These are all problems!
Seeing Wang Xing's anxious look, Jack Ma waved his hand: "Brother Wang, don't worry, this matter is very important, it doesn't mean it's not possible, we still have to study it."

"Fuck!" Wang Xing cursed in his heart: "You study a hammer!"

"I think you are just afraid that Director Wang will come and you will be eliminated!"

"Okay, since you are so perfunctory, don't blame me for not practicing martial ethics."

Wang Xing suppressed the anger in his heart and nodded: "Okay, Director Ma will study this matter slowly, but in the current battle of thousands of groups, the group buying platform is fighting ferociously. The pressure on Meituan is a bit high, please invest more..."

Well, shouldn’t we introduce Xingyi Technology?
Okay, you Ali will invest more!
If you give it happily and happily, it will be good.

If you are reluctant to give it, then you have to study the introduction of Xingyi Technology.

You can't let us ask for Xingyi Technology's money if you don't give it, right?
That doesn't make sense!
Chairman Ma understood what Wang Xing meant and frowned slightly: "This matter is also very important and needs to be studied. Brother Wang, don't worry, Ali will definitely support you!"

Wang Xing was silent: "..."

It’s kicking the ball again!
Okay, really okay!

"Okay, Director Ma, I'm waiting for your good news!" Wang Xing said meaningfully: "Don't make me wait too long!"

This time the negotiations still ended unhappily.

What Wang Xing wants, Jack Ma can't give.

Even Wang Xing couldn't give Jack what he wanted.

After Wang Xing left, Ali’s vice president came over:

"Chairman, are we really not going to invest more in Meituan? I think the group buying war is in full swing now, and all parties are making additional investment."

Jack Ma sighed faintly: "The time is not yet ripe, Wang Xing is too ambitious. He is unwilling to completely bind Meituan and Alipay, and he is unwilling to let Alipay become Meituan's only payment method. Are you still thinking of investing?" How can such a good thing happen!”

"This..." The vice president also fell silent.

All enterprises invested by Alibaba will use Alipay for payment.

But what about Meituan? He actually refused to use the only binding method and considered promoting through multiple channels such as Alipay, Tenpay, and UnionPay.

How can such a good thing happen?

Jack Ma smiled coldly: "Even I doubt that Meituan wants to pay for itself! What's more, the group buying war is in full swing now. There are too many powerful opponents and more capital behind them. Now it has become a sea of ​​​​blood, Meituan We may not have the last laugh. If we make additional investments and eventually Meituan goes bankrupt, we’ll have to wait and see.”

"The chairman is wise!"

After leaving Alibaba, Wang Xing was even more angry: "Damn it, Jack Ma is going too far. Alibaba is unwilling to invest more and won't let me introduce Xingyi Technology! It's really too much!"

"Made, you shouldn't have introduced Alibaba Capital in the first place. It's too overbearing!"

"It's only 50 million US dollars, but you still want me to completely tie up Alipay payment and refuse other payments! How can that be done?"

"Once Meituan only supports Alipay payment, Tenpay users and UnionPay users will be shut out. If they directly abandon Meituan and switch to competitors, I will suffer a huge loss!"

"And if it is really tied to Alipay, Meituan will be completely controlled by Alipay from now on!"

"Jakema, Jackma, you have such a big appetite!"

"Do you want to eat my Meituan as well?"

"What the hell!"

"grass!"

Wang Xing scolded him all the way, and the more he thought about it, the angrier he became.

"No, Jack is unreliable, I have to find a way."

"It's necessary to get in touch with Director Wang."

"Yes, that's it!"

"If Wang Dong is more reliable than Jack Ma, the worst he can do is offend Jack Ma, and he will have to bring in Wang Dong!"

"With the addition of Director Wang to check and balance Jack Ma, Meituan no longer has to worry about being swallowed up by Jack Ma."

Thinking of this, Wang Xing embarked on his way back to the imperial capital and asked his assistant to invite Wang Yi.

Night falls in the east and the sun rises in the west.

Within a few days, Wang Yi had gotten used to the jet lag.

After breakfast, we set off again and headed straight to the Zhenyou International R&D Headquarters, which is also the Xiya R&D Headquarters.

Previously, in order to make Zhen You high-end beauty products and benchmark them against international big names, Wang Yi specially poached Estee Lauder's former R&D director Cornet, and also acquired his brand and R&D organization Xiya.

With Wang Yi’s capital injection, after several months of R&D advancement, the Cornet team is progressing smoothly.

Wang Yi happened to take advantage of this visit to the empire to inspect it.

If the progress is rapid, we can start launching it.

The sales volume of Meiyou cosmetics is not bad, but it is only a second-tier brand and cannot compare with the first-tier international brands.

The important task of benchmarking against international brands such as Helena, La Mer, SK2, and Estee Lauder must be left to Zhen You.

To this end, Wang Yi specially acquired the Xiya and Cornet teams.

Former R&D Director of Estee Lauder, founder of Little Brown Bottle, international R&D team, overseas R&D institutions...

Only this kind of packaging can be sold at a high price in 2012 and be made high-end.

Wang Yi was very helpless.

Arrive at Xiya headquarters.

Cornet came forward with a smile: "Boss, you are finally here!"

Wang Yi smiled slightly: "You have a lot more R&D personnel here, which is good. How is the output?"

Cornette's eyes widened and he said excitedly: "It's very successful. Thanks to the chairman for his financial support, we have made breakthroughs in projects that we have not successfully developed before. We have even launched several new products! Chairman, your side please!"

Cornette brought Wang Yi to the laboratory: "Chairman, this is our latest product Zhenyou Small Black Bottle Eye Cream. It can effectively improve a series of problems such as fine lines, wrinkles, puffiness, dark circles, dryness and uneven skin tone. The effect is better than It is much better than our previous Estee Lauder small brown bottle! It is a new upgraded version of the Estee Lauder small brown bottle, a new generation product!”

"Very good!" Wang Yi said with joy: "If the effect is as you say, then the little black bottle has a bright future."

"Don't worry, Chairman, we have tested it, and the effect is absolutely amazing!" Cornette said: "This product has been developed for many years, but there was insufficient funds before, and the research and development had to be suspended."

"I see, all the certifications have been passed, right?"

"Passed, it can be mass-produced and launched at any time!"

"Okay, let's connect with China and mass-produce directly."

"Okay." Cornette changed the subject and took out another small white bottle: "Chairman, this is the small white bottle of Zhenyou essence that I developed. It can brighten skin color, lighten spots, remove wrinkles, and delay aging. The effect is Not much worse than Estee Lauder.”

"There are also Zhenyou toner and Zhenyou lotion. Together, it's a complete set."

Wang Yi looked at the new product developed by Cornet and nodded: "Very good, we will contact the country as soon as possible for production, and it will be launched early next month!"

"Okay, Chairman!"

It just so happens that Zhen You Lip Mud, the first new lipstick category, can also be released at the same time.

In winter, Meiyou and Zhenyou’s pure lust-style dresses are all out of stock. Fortunately, they have down jackets to support them.

But unfortunately, revenue is still far behind compared to when it was hot before.

More and more stores are opened, but profits are getting lower and lower.

With more than 1500 stores across the country, including Meiyou Mall and Meiyou International Mall, Meiyou Technology’s daily profit is only about million.

There is no way, female users of skirts can buy them frequently, even if they don’t wear the same one in a week.

But for down jackets, buying two or three sets in a winter is enough.

There are also competitors such as Bosideng. Although the sales of Meiyou and Zhenyou down jackets are acceptable, they still cannot dominate the market, let alone old brands like Bosideng.

Fortunately, I have the bare-leg artifact to support me, otherwise I wouldn’t be able to make a daily profit of 100 million.

Now, we are launching high-end cosmetics, Zhenyou Beauty, and Zhenyou Lip Cream, which may reach new highs.

Wang Yi looked around: "Are there any products like facial masks?"

"Yes! It's just Xiya's product from before!"

Cornette led Wang Yi to another room, where various Xiya products were displayed:
"Chairman, these are our Xiya products, including facial masks, lipsticks, foundations, etc. They were all developed by Xiya before, and the results are actually pretty good."

"Okay, Xiya and Zhenyou will be launched together, and they will be launched online at Meiyou Mall, as well as Zhenyou flagship store and specialty store. However, the shipping address is different. Zhenyou produces domestically and ships domestically. Xiya produces overseas and ships overseas. ”

High-end brands are not easy to make, so Wang Yi has to make many preparations.

If you approve of Zhenyou, buy Zhenyou.

Those who are too fond of foreigners and only recognize big foreign brands buy Xiya, which is shipped directly from abroad and is an international brand to satisfy all their vanity.

Although Xiya is just a sub-brand of Zhen You, it is only an early product of the Cornet team and is far inferior to the current Zhen You.

But if you can’t stand it, some people think it’s more delicious and better.

Wang Yicai was too lazy to argue with the other party and directly satisfied all options.

Anyway, Wang Yi is the one who makes money in the end.

"Okay, Chairman, I will contact Meiyou headquarters right away."

With the high-end beauty products of Zhenyou and Xiya, Meiyou’s sluggish revenue can explode again.

After communicating with Konate about the follow-up plans and urging Konate to continue developing new products, Wang Yi returned to the office.

At the R&D headquarters, Cornet reserved the best office for Wang Yi as the chairman's office.

Next door is his president's office.

I have to say, this guy is going to cause trouble.

You need strength and strength, you need emotional intelligence and emotional intelligence!
He deserves the high salary!

The office was tidy. Wang Yi opened his mailbox and happened to see a message from Jian Ziyan:
"Chairman, Wang Xing, chairman of Meituan, would like to visit you."

"The king is coming!"

"The fish is hooked!"

Wang Yi smiled, he had been waiting for Meituan.

The battle between thousands of regiments was so intense that Wang Yi didn't want to end up doing group buying in person.

On the contrary, it is enough to make a group purchase with the help of Amap and Changchat.

There are still not many takeaways from competitors, which is better.

On the other hand, Wang Yi can invest in promising companies like Meituan.

There will be no compensation at all.

In his previous life, Brother Ma invested in Meituan and ended up making a lot of money.

It’s just that Meituan now has Alibaba’s investment and comes to find itself again...

This is where it gets interesting.

It must have happened because Meituan Laowang and Jack Ma had a falling out.

There is no way, this is Jack Ma's style of doing things. I invested, and I have the final say. If you are from Alibaba, you must only bind Alipay.

You agree, that business will be acquired, the founding team will be eliminated, and Alibaba will parachute senior executives and take over the entire business.

Don't agree? That’s fine, but you can’t even think of using Alibaba’s resources, let alone Alibaba’s additional investment.

Maybe, Ali will create a similar product to compete with you or even replace it.

This was the case with Ali in his previous life.

The battle of thousands of regiments became more and more cruel.

Funders of other group buying platforms are frantically investing more, leaving the group buying platform to burn.

However, Meituan’s backer Alibaba refused to invest further and allowed Meituan to fend for itself.

Fortunately, Wang Xing is strong enough and the Meituan team has strong fighting capacity. The countryside surrounded the city and made it all the way to the finals, defeating nearly 6,000 group buying platforms.

In the end, only Dianping was left as a strong competitor.

Behind Meituan is Alibaba, and behind Dianping is Tencent.

Although Meituan is more powerful, it is a pity that Alibaba is reluctant to invest money, and Wang Xing is very helpless.

Dianping is not as powerful as Meituan, but Tencent is too powerful. If you want traffic, give traffic, and if you want money, give money!

After a fierce battle, Meituan could no longer hold on. It was on the verge of running out of ammunition and food, and Alibaba did not want to give money. Wang Xing had no choice but to give up the fight, merge with Dianping, and switch to Tencent.

It is precisely because of this that the merged Meituan-Dianping has developed rapidly, while Alibaba has been directly eliminated.

Now that Wang Xing is coming to visit, Wang Yi burst into laughter: "History is always surprisingly similar."

Jack horse or jack horse!

In the previous life, Meituan was forced to turn to Tencent.

This time, Meituan may be forced to turn to Xingyi Technology.

After all, at this point in time, Tencent has not yet invested in Dianping.

Wang Yi is naturally happy to hear about Meituan’s defection.

Wang Yi doesn’t plan to do group buying himself at the moment, so investing in Meituan is a good idea.

He simply replied: “Okay, I’ll make arrangements after I return to China!”

Then Wang Yi took a look at the current status of other businesses.

The total number of monthly paying members of Xingyi Video has exceeded 700 million, of which more than million members are brought by "Xia Lan".

"Xia Lan" has been released for more than a month and is deeply loved by animation fans.

Coupled with the annual format, many fans of "Xialan" directly opened annual memberships!

There are also more than 200 million opened to watch "Cliff".

Although "Cliff" has a short release time, it is very popular and has a wide audience. Two episodes a day are broadcast every day, resulting in the number of members growing faster than "Xia Lan".

However, this kind of TV series is finished in one month, so most people have monthly memberships.

If there are still dramas you like next month, you will continue to renew.

It can be said that the membership growth rate of "Cliff" is faster, but the gold content is not as high as that of "Xialan"!

There are also more than 60 members who started watching "Northern Love" which was just released last night!
(End of this chapter)