Reborn in 2011, 985 missing from two copies

Chapter 309: Apple takes action, Wang Yi makes huge profits!
Apple headquarters.

Looking at the performance report of iPhone 4S, Cook’s face became extremely gloomy:

"Who can tell me? What happened?"

"Why is the iPhone 4s selling so well all over the world, but the sales in Xia China are so low! Not to mention the increase, the iPhone 4 has dropped 25% compared to the same period last year! There is also a return rate, as high as 30%!"

"Who can tell me what's going on?"

“Since the establishment of iPhone, there has never been such a high return rate!”

Seeing Cook furious, all the senior officials looked solemn.

Vice President Cardin was also puzzled: "It shouldn't be, it shouldn't be at all. Xia Guo has always been one of our main iPhone markets, and Xia Guo users' love for our products has reached the point of belief."

"Even if it is launched in Europe and the United States in October, and the last batch of Xia Guo is launched in January, they will still queue up to buy it! In order to use the iPhone, they will still wait, even if they wait three or four months! Even if the price is doubled, they will still buy it! "

"How could this happen this time? Sales plummeted! The return rate increased greatly! Unreasonable!"

"Totally unreasonable! What happened? Paul, you have nothing to say?"

"Xphone 1?" Cook was stunned, having never heard of it at all.

Paul's expression was extremely complicated: "At first, I thought that they were a new enterprise, and they made such a big deal when they first started, with a big order of 2500 million chips. It must be a hype. This kind of enterprise can't survive half a year, at most a year!"

Paul shook his head: "But I soon discovered that we were wrong, very wrong. Not only was Xingyi Technology not a hype, it actually made a mobile phone, and it was very successful! How can I say it, better than Samsung? , LG, HTC and other friends are successful!”

For a moment, the entire conference room fell silent, eerily quiet.

Paul took out an xphone 1 and showed it to everyone: "This is an xphone 1 that I bought from Xia Guo. I have just used it for two days. What should I say?"

保罗点点头：“同样的存储版本，他们的售价比我们iphone 4s便宜1700到2500。16G版本的xphone 1，只要3299，并且送价值300元的星逸视频年会员+星逸音乐年会员。32G版本要3799，64G版本也只要4299！”

"What? How is this possible?"

Senior executives: "..."

"Secondly, one month after the launch of Xphone 1, sales exceeded million."

"Yes, at such a price in Xia Guo, 900 million units were sold in two months. It's really scary!"

"By the way, is the xphone 1 so good? Can it be compared with our iPhone 4s? Aren't Xia's domestic mobile phones all garbage?"

Paul stretched out his hand and gestured: "That's right. I also found this question strange, so I investigated it. I didn't know if I didn't investigate it. I was shocked when I did."

Cardin also looked solemn: "How much do they sell for? Is it super cheap? If it were expensive, there would never be such good sales!"

"The sales of iPhone 4S dropped sharply and the return rate increased sharply, all for the same reason: it was impacted by Xphone 1!"

With that said, everyone looked at Marketing Director Paul.

Hearing this, Cook was dumbfounded, the vice president was dumbfounded, and all other senior executives were shocked.

"Chairman, it's absolutely true!"

"No wonder the iPhone 4s is not selling well in Xia Guo. Returns are serious. They all went to buy the Xphone 1 instead."

"Machine King of the Year?" Cardin burst into laughter, as if he had heard a big joke:
"Hahaha, Paul, your joke is not funny at all. Even our iPhone 4s dare not call it the king of devices. After all, the products of our friends Samsung and HTC are also very good."

"Second question, in which countries is the xphone 1 sold?"

"It's the new mobile phone xphone 1 launched by Xingyi Technology, a new company in Xia State."

Paul nodded: "Very serious. I know this sounds incredible, but in fact, they are so successful. It is not an exaggeration to say they are the King of Machines of the Year. Of course, they are the King of Android Machines!"

Senior executives: "..."

Cook: "..."

Everyone nodded. There are such scammer companies all over the world that like to hype, but most of them have no strength. They only know how to hype and die quickly.

"Third, Xphone 1 has been on the market for 53 days, and sales exceeded 900 million!"

Cook: "..."

At this time, Cook couldn't sit still: "What? Only in Xiaguo, 900 million units were sold in less than two months? Crazy, really crazy!"

Cook sighed: "Paul, let me ask you two questions. First, are all your data true?"

"Only Xia Guo has not sold to other countries for the time being. I don't know whether it is due to production capacity or fear of patent prosecution."

"More successful than Samsung LG? Paul, are you serious?" Vice President Cardin couldn't help but said.

Paul smiled slightly: "I know that everyone finds it incredible when I say this. Then, let me tell you a few sets of data!"

"Xingyi Technology... sounds a bit familiar." Vice President Cardin fell into memories: "A few months ago, the guy who bought more than 20 million chips in the empire at one time?"

Cook: "..."

"First, on the day the Xphone 1 was launched, one million units were put on sale, and all were sold out in more than an hour!"

Senior executives: "..."

Hearing this, a group of senior executives spoke one after another:
“The price is indeed 2,000 yuan cheaper than international brands, but it’s not cheap either.”

"Do you still think I'm joking?" Paul looked around at everyone.

Cook also came back to his senses: "Now that I think about it, it seems like this is happening. They haven't gone bankrupt yet? More than 20 million chips at a time, isn't it a hype?"

There are so many emerging mobile phone brands around the world, many of which go bankrupt within a year or two, and Cook doesn't bother to pay attention to them one by one.

"The Android 4.0 system is not as good as Apple's IOS system. In other aspects, to put it bluntly, it is not worse than the iPhone 4s, and is even more advanced in many aspects!"

Hearing this, all the senior executives were dumbfounded and gathered around:
"real or fake?"

"The exterior design is quite elegant, and it looks very classy at first glance."

"Yes, it looks like high-end goods."

The vice president took it and played with it: "The texture is very good. The material is very high-end. It's more upscale than our iPhone 4s... No, it's just the same."

As he spoke, Cardin lit up the screen: "A 4.3-inch large screen with such a high resolution, 720P, right? The screen quality is very good, first-tier."

"The flat UI interface is fresh, simple, and simply too good to be true! The system is also very smooth and responsive. No wonder the sales are so good."

Paul nodded: "Not only that, xphone 1 also integrates the AI ​​voice assistant Xiao Ai, which performs as well as Siri. Especially in the Chinese field, it is better than Siri."

"What? It also integrates an AI voice assistant comparable to Siri?"

Cook couldn't sit still: "Our iPhone 4s has just launched Siri, and their Xiaguo company has made the same thing? Or even better than us?"

Others are also questioning: "Paul, you are going too far. Siri is a high-tech AI company that we spent hundreds of millions of dollars to acquire. How can Xia Guo Enterprise do it?"

"Yes, and it's just a new company that has just been established. It's even more impossible!"

Seeing everyone questioning, Paul didn't bother to say anything more. He immediately took the xphone 1 and said, "Xiao Ai."

"exist."

"Call Cook!"

"Okay, we're calling Cook's number."

Then, Cook’s iPhone 4s placed on the table began to vibrate.

Cook's mouth twitched: "Are there any other functions?"

"Of course." Paul continued: "Xiao Ai."

"exist."

"how is the weather today?"

"It's sunny in Cupertino today, with temperatures ranging from minus 5 degrees to 9 degrees, which is a bit cold. The air quality is good. Please be careful to keep out the cold when you go out."

"Xiao Ai."

"exist."

"Open you to be!"

"Okay, open it for you."

……

Seeing Paul's operation, everyone in the room fell silent.

I really want not to admit it, but I have to admit it.

Xiao Ai on xphone 1 is not weaker than Siri on iPhone 4s!

"It's incredible, it's incredible!"

Cook was confused when he looked at the Xphone 1. He felt bad: "Such an excellent product is not from Samsung or LG, but from a little-known Xia Guoxin Enterprise!"

"How can this be?"

“And it’s so good, even better than us at Apple!”

“Even the killer AI voice assistant for iPhone 4s has been made. It’s incredible.”

"No wonder iPhone 4s sales plummeted in Xia China and returns surged."

"With xphone 1 here, it's so normal!"

"But we are in big trouble."

"Yes." The vice president also looked solemn: "Xphone 1 will definitely have a serious impact on iPhone 4s. Fortunately, Xphone 1 is only sold in Xia Country. If it is sold globally, it will be a big trouble!"

Cook nodded: "You are right, this is good news among many bad news. But even so, due to the impact of xphone 1, iPhone 4s also suffered heavy losses in Xiaguo."

The vice president looked solemn: "The market in Xia Guo is huge. Last year, more than 4 million iPhone 1000 units were sold in Xia Guo. This year's iPhone 4s is even more outstanding. Coupled with the blessing of faith from Director Qiao's last mobile phone, iPhone 4s has been sold in Xia Guo. There is no pressure to sell 2000 million units in China, and it is even possible to sell 2500 million units!”

“But now because of the impact of the

Hearing this, everyone's head was as big as a bucket. Cook even said coldly: "No, iPhone 4s must not fail in Xiaguo, let alone let Xphone 1 steal tens of millions of sales! Absolutely not! Marketing department, give me a response plan!"

Paul nodded and said solemnly: "I suggest increasing investment in the Xiaguo market and increasing Xiaguo's supply. The reason why many people cancel their orders is because the iPhone 4s is out of stock and they have to wait a month or two, and our competition Our competitor, the Xphone 1, has reached a monthly production capacity of 510 million units after two months of ramping up production, and has completely achieved spot sales! We are out of stock, and it’s still 1 yuan more expensive, so they naturally cancel the order and go buy the Xphone .”

Cook agreed very much: "It makes sense. In this way, the iPhone 4s from other countries will be transferred to Xiaguo first and sold openly! We will attack the Xphone 1 with all our strength."

The vice president frowned: "Chairman, if this happens, then the supplies from other countries will not be enough!"

Cook waved his hand: "It's okay. Other countries don't have strong competitors like Xphone 1, and hunger marketing doesn't matter. Consumers have no choice. They have to wait for iPhone 4s for two months. But Xia Guo is different. We have no goods. Consumers People will turn around and buy Xphone 1. If Xphone 1 sells 4 million more units, we will have to sell million less iPhone s!”

"I see, then I will arrange it as soon as possible! Increase the supply of Xia Kingdom and strive to achieve spot sales in Xia Kingdom within two months."

"No, two months is too long, one month to achieve spot production! Xphone 1 is not an ordinary opponent, it must be taken seriously!" Cook looked a little complicated:
"You are careless. If I had known that the Xphone 1 was so powerful, the iPhone 4s should have been launched in Xiaguo earlier! Otherwise, the Xphone 1 would not have taken away so much of the market!"

"Yeah, that's really careless, but the marketing department is responsible for this!"

The vice president looked at Paul, and the corner of Paul's mouth twitched:
"Chairman, no one could have imagined that the Xphone 1 could do so well and be so outstanding. Moreover, they went on sale as soon as they were released. On the day of the release on December 12st, millions of dollars were immediately in stock. The subsequent production capacity climbed crazily and the supply was opened, and our marketing department was too late. Take action."

Cook sighed: "The marketing department is not to blame for this, but the enemy is too powerful. Their series of operations are all blitzes. It is normal to be unable to prevent them!"

"But we must pay close attention to it next! Whether the iPhone 4s can sell 2000 million units in Xia Guo or 1000 million units, it all depends on whether we can outperform the Xphone 1!"

"Yes, Chairman, I suggest that in addition to large-scale supply, Xia Guo should also open up new channels and develop new dealers. The number of Apple stores should also be increased, and the distribution of goods should be fully increased!"

"Yes, increase investment in market expenses in the Xiaguo region, and be sure to kill xphone 1!" Cook said decisively.

Domestic mobile phones are not a threat to Apple, and Apple is too lazy to deal with it.

But once Apple is threatened, it will be suppressed with all its strength.

At that time, when other brands were only keyboard machines, the Meizu M8 came out and also had a touch screen, which seriously threatened the iPhone. Steve Jobs directly sued!

Today's Xphone 1 is also a serious threat to the iPhone 4s. Naturally, Cook will not sit still and wait for death.

Soon, instructions were quickly conveyed to the president of Xia Guo Region.

Increase supply!

Increase channel development!
Increase dealer recruitment!
Even Apple experience stores will be greatly increased!

The president of the Xia region was shocked by this.

Resolutely held a meeting with close friends overnight to study.

It is normal for foreign companies like this to work overtime at night.

Wang Yi was unaware of Apple's actions.

In addition, it was already past midnight, so after chatting with Lin Shu and Song Sining for a while, Wang Yi lay down and fell asleep.

The sound of firecrackers outside the window was still ringing one after another.

In the county seat in 2012, control was still very loose.

The sound of various fireworks and firecrackers continued for a long time, probably in the middle of the night, making Wang Yi unable to sleep.

Simply open the notebook and start looking at other data.

But I don’t want to, it doesn’t matter if I don’t watch it, the more I watch it, the more I can’t sleep!
In less than a month since "Happy Xiaoxiaole" was launched, the number of domestic users has exceeded 80 million, which is more than Changchao!
Since its launch, "Happy Xiaoxiaole" has been ranked among the top two in the domestic IOS game download list, and recently it has monopolized the first place.

This kind of universal game suitable for all ages has no shortage of traffic.

Basically, if one student in a class plays, all the students in the class will follow suit.

If one employee in a unit plays, other colleagues will follow suit.

As a result, in less than a month, the number of domestic users exceeded 8000 million, the number of paying users exceeded million, and the total revenue exceeded million!

Wang Yi is very satisfied with this momentum.

Many users of Changchao are attracted by Happy Xiaoxiaole!
There is a friend ranking list in Happy Xiaoxiao, which is the chat friends ranking list!
There are also friends who rely on Changcha to send each other energy, which has led to a surge in Changcha users.

Using Kaixinxiaoxiaole to drive the growth of Changchao users is still a familiar combination marketing.

However, what excites Wang Yi the most is not the domestic revenue, but the even more terrifying overseas revenue!

"Happy Xiaoxiaole" not only has domestic users, but also has a large number of overseas users!

"Happy Xiaoxiaole" is also ranked in the top two, or even first, in the overseas Apple App Store game download list!
Attracting many crooked nuts to fall into the trap.

In the previous life, "Happy Xiaoxiaole" did not have a huge revenue explosion overseas because it was released late!
The web version of "Happy Match" was not released until the second half of 2013, the iOS and Android versions were not launched until 2014, and it entered the international market in the second half of the year.

At that time, there were already competitors abroad such as "Bejeweled" and "Candy Crush Saga".

In particular, "Candy Crush Saga" has already become popular on Facebook and other platforms, seizing a large number of overseas markets.

In the previous life, "Candy Crush Saga" was launched in April 2012 and quickly became popular all over the world. In 4, the revenue was nearly 2013 billion yuan!
In the following ten years, "Candy Crush Saga" earned King Game Company 200 billion US dollars and more than billion yuan!

This is the revenue that match-3 games should have!
"Happy Xiaoxiaole" started nearly two years late. Its overseas performance can only be said to be average, and its revenue is also average.

In addition, Tencent introduced "Candy Crush Saga" in 2014, which also had a severe impact on "Happy Xiaoxiao Le" in the domestic market. As a result, the domestic revenue of "Happy Xiaoxiao Le" was also hit hard. In the end, the peak annual revenue was only More than a billion.

But this time, Wang Yi released "Happy Xiaoxiaole" nearly two years in advance, and there were only a few competitors!

For example, "Candy Crush Saga", a powerful rival in the previous life, has not been released yet.

The only similar game that poses a threat is Bejeweled 2010, released in 3.

However, it is also an upgrade based on the 2000 "Bejeweled". Whether it is playability or design, it lags far behind "Happy Match".

In addition, it has been out for two years, and the public has long been tired of it, so it does not pose much of a threat.

It can be said that "Happy Xiaoxiaole" released by Wang Yi two years in advance has almost no rivals abroad, so it will naturally be the first to win more international market share!

As a result, in less than a month, the overseas users of "Happy Xiaoxiaole" exceeded 1 million, the number of paying users exceeded 4000 million, and the revenue exceeded 2 million US dollars!
That's right, "Happy Xiaoxiaole" overseas earned 2 million US dollars, nearly 13 billion yuan, in nearly a month!

This data far exceeds the revenue of the previous version of "Happy Match", but is close to the revenue myth of the previous version of "Candy Crush Saga"!

In the previous life, "Candy Crush Saga" was released early, with annual revenue of nearly 10 billion.

"Happy Match" was released two years late, and all the money was made by "Candy Crush Saga", so the peak annual revenue was only over a billion.

In this kind of game, the former eats meat and the latter drinks soup.

But this time, it’s Wang Yi who eats meat!

As for "Candy Crush Saga" that hasn't been released yet, we can only watch it.

When they release it in a few months, it will only be for soup!
As for the blank domestic market, there is no rival.

As a result, the user growth rate, revenue, and profits of "Happy Xiaoxiaole" are far higher than those of the previous generation.

It is possible to even exceed the annual revenue of "Candy Crush Saga" of tens of billions!

Wang Yi made up his mind that "Happy Xiaoxiaole" must increase its marketing efforts!

Especially overseas!

Make sure that Candy Crush Saga has enough users and market share before it goes on the market.

In this way, if "Candy Crush Saga" is re-launched a few months later as a follower, the impact on "Happy Match" will be very limited.

Wang Yi will not let go of a market with an annual revenue of tens of billions.

For this reason, vigorous marketing and promotion, and even celebrity endorsements, are necessary.

Before "Candy Crush Saga" is launched, "Happy Fun" must achieve market monopoly!
Wang Yi thought carefully about how to achieve the most effective marketing so that he could capture the global market within half a year!

First, link up with the overseas version of Meiyou APP to promote "Happy Xiaoxiaole" based on Meiyou's overseas popularity and users.

The Meiyou APP that records menstrual periods is needed by domestic women and also by foreign women.

Pure lust-style skirts are very popular at home and abroad, so they have naturally accumulated a large number of international users.

It is definitely a good idea to use the overseas version of Meiyou to promote "Happy Xiaoxiaole".

Second, link with Facebook and Twitter!

Domestic "Happy Xiaoxiaole" is deeply bound to Changchao, but this cannot be the case abroad. The interaction with foreign friends must be bound to Facebook and Twitter!

Only in this way can "Happy Xiaoxiaole" quickly grow in size with the help of the two major social platforms.

More importantly, Wang Yi remembers that "Candy Crush Saga" in his previous life was released on Facebook in April, and was only released on the Apple and Android app stores in November!
Now that Wang Yi has cooperated with Facebook and Twitter in advance to release it on Android, IOS, and PC, there is no need for "Candy Crush Saga"!
Third, sponsor international events or variety shows and advertise like crazy.

……

While Wang Yi was conceiving, he recorded these ideas and held meetings to communicate with the game department.

However, in order to ensure its leading position and monopolize the market, "Happy Xiaoxiaole" must ensure sufficient product strength in addition to first-mover advantage and crazy marketing!
Wang Yi wrote down again:
[The game is updated with 50 levels every week and has been running for fifteen years, ensuring that players have levels that they can play or not play! 】

In the previous life, "Candy Crush Saga" was released in 2012, with 45 levels updated every week. It has continued for more than ten years and is still being updated.

It is precisely this kind of continuous updates that allows many players to play for more than ten years and create hundreds of billions of revenue!

Today's "Happy Xiaoxiaole" must be updated, directly 50 levels per week.

And based on user feedback, the game balance is adjusted in a timely manner.

Additionally, in addition to completely innovative levels, old levels have also been heavily upgraded.

It’s unrealistic to have 50 levels in a week and all of them are new levels.

At the same time, the AI ​​algorithm of Xiaoi robot is introduced.

This kind of game has a huge demand for AI algorithms, both for the game's level layout and for AI customer service.

KING, the developer of Candy Crush Saga in its previous life, initially did not have such resources, and later had to acquire an AI algorithm company.

Now Wang Yi has already acquired Xiaoi Robot and is developing AI algorithms. It would be a waste of resources not to use it!

You must concentrate all your resources to defeat "Candy Crush Saga"!
(End of this chapter)