Reborn in 2011, 985 missing from two copies

Chapter 318 Fatal Weakness, Critical Attack on Apple

Whenever Sharp doesn't understand the general situation, gets stuck, or takes the opportunity to raise prices, Wang Yi will replace it as soon as possible!

There are so many screen suppliers these days!

At the beginning, Wang Yi chose to hand over orders for screens, storage, and lenses to Sharp, Toshiba, and Sony respectively, just to check and balance the three.

Once Sharp cuts off its supply, Xingyi Technology can immediately replace it with a Toshiba screen!

Of course, in November last year, Sony, Toshiba, and Hitachi integrated the three screen businesses to form a new joint venture, which is the famous JDI.

Eggs cannot be put in one basket, and JDI will become one of Xingyi Technology’s main screen suppliers in the future.

Apple has its own Fruit Chain supplier, and Wang Yi will also build his own Star Chain supplier!
These days, both BOE and CSOT are still developing. Low-end screens are fine, but mid-to-high-end ones are still far behind.

In the next few years, low-end brands selling thousand-yuan phones will all use domestic screens to support domestic supply chains, while high-end phones will have to use Sharp and JDI.

As for Samsung, a company that always gets stuck and acts like a boss, Wang Yi doesn't even consider it.

"Pooh!"

Such a perfunctory attitude made Cui Hao's expression extremely ugly:

Sharp headquarters.

This matter is so big that we can’t even talk about it without seeing Koji Asano.

The corner of Cook's mouth twitched, and his expression was extremely complicated: "..."

Apple has milk, but it was given to LG, and Sharp couldn't take a bite of it. How could they listen to them?
After leaving Sharp's headquarters, Cui Hao's expression was extremely gloomy.

"But it's a pity that you don't even use Sharp screens, why are you still installing them here for us?"

"すみません（su mi ma sen）!" Tanaka Shin apologized:
"President Cui, it's really unlucky that you're here. Our chairman has something urgent and he just left... It's really not a neglect."

"Eat? Already full, full of anger! Humph!"

Cui Hao was silent: "..."

"Very good. Sharp doesn't even pay attention to our Apple. Very good. That's great! Does our chairman, Mr. Cook, have to come in person to meet Koji Asano?"

"People at Apple are just domineering. Do you think the whole world has to look at your face?"

"Then when will he come back?" Cui Hao couldn't help but ask.

"But I didn't expect Toshiba and Sharp to be so loyal and supportive of Xingyi Technology!"

Tanaka Shin quickly followed up: "President Cui, we have prepared a dinner, please enjoy it."

"You still want to force us to cut off the payment to our sponsor dad? Isn't this funny!"

"Xingyi Technology has grown to the point where it can compete with Apple!"

Cui Hao looked a little ugly: "Is your chairman so busy? Don't you have time to see me?"

What makes Sharp and Toshiba angry is that they both turned their backs on Apple!

Tian Zhongxin spat, turned and left.

I completely understand that Sharp and Toshiba both have the same moral character and have chosen to abandon Apple and join Xingyi Technology!

Soon I received a call from Chairman Cook: "What did Sharp say?"

"It's incredible!"

"Chairman, we made a miscalculation!" Cui Hao was helpless: "As one of BYD's major shareholders, Xingyi Technology, we expected that BYD would not cut off supply to Xingyi Technology."

A woman is a mother if she has breasts.

After all, it's Apple, so even if it doesn't cooperate, it still has to get by in terms of face.

"I've called, but it didn't go through. I guess I'm busy or the signal is not good."

"I don't know if you can call and ask?"

This made Cui Hao shocked and angry.

Behind him, Tanaka Shin sneered and sneered:

Even Sharp's president and vice president were not seen, and a small supervisor was casually arranged to meet him.

Cui Hao sighed: "I haven't seen Sharp's chairman at all. He has made it clear that he is turning his back on Apple and supports Xingyi Technology."

Cui Hao snorted coldly and left Sharp, but his expression became more and more gloomy.

"More than 70% of Qualcomm's current dual-core chips are sold through Xingyi Technology, and the supply will not be interrupted."

"Whenever we hesitate, it's because our brains are not working properly."

This idea is not just for him, but also for the whole Sharp.

"On the contrary, Xingyi Technology has given Sharp a large screen order of 30 million yuan. How do we choose? Needless to say?"

What shocked me was that Xingyi Technology, just a small company in Xia State, had grown to be on par with Apple, and even made its suppliers give up on Apple!
How incredible!
"You guys are very good!" Cui Hao snorted coldly and left with a sullen face.

Cook took a deep breath and felt disappointed: "The strength and popularity of Xingyi Technology are naturally not as good as Apple's. But their sales are terrible. Xphone 1 has sold more than million units in two months since it was launched. The supply chain is down. We received an order of million, and now we have added another million, making it a total of million!”

It's been an hour since he came to Sharp, and he still hasn't seen Sharp's chairman, Koji Asano.

"Sorry, we don't know either."

"Faced with such a temptation, suppliers cannot refuse. For this reason, it is normal to abandon Apple and firmly follow Xingyi Technology."

Cui Hao nodded: "Yes, but if this happens, our plan to cut off the supply of Xingyi Technology will be ruined, and it will become impossible to curb the sales of Xphone 1. The sales of iPhone 4s in Xia Guo will be Serious impact!"

Cook is also worried. If xphone 1 hadn't seriously impacted the iPhone 4s and iPhone 4s sales plummeted in China, Cook wouldn't have jumped over the wall and frantically surrounded Xingyi Technology, thinking of cutting off the supply of Xingyi Technology!

"Well, President Cui, you are already at Neon, Sharp and Toshiba, why not go to Sony again. As long as Sony agrees to stop supplying Xingyi Technology, all subsequent orders for iPhone 4s will include Sony lenses, including the next generation iPhone 5 are all Sony lenses!”

"Okay, I'll go right away!" Cui Hao responded.

Regardless of whether it works or not, you have to give it a try!
Afterwards, Cui Hao went straight to Sony headquarters.

However, before Cui Hao arrived, a call from Sony's old director came to Wang Yi:
"Dr. Wang, Sony absolutely firmly supports Xingyi Technology and will never comply with Apple's domineering behavior and cut off supply to Xingyi Technology. You can rest assured that the latest batch of Sony lenses will be shipped one week in advance! From now on, Sony's products will be given priority. Supply Xingyi Technology!”

Wang Yi smiled, Sony was eager to show his loyalty.

There is no way, Toshiba and Sharp have received new orders worth tens of millions, and Sony can't calm down anymore.

Of course, you have to make your position clear first, otherwise Wang Yi will transfer orders worth tens of millions of lens modules to Samsung and other suppliers, and Sony will be left crying.

Sony is indeed number one among current mobile phone lens modules, but Samsung is not particularly bad either.

To put it bluntly, if Sony scores 90 points, Samsung can also score 85 points, which is completely usable and cheaper.

But we can’t let Wan Da Da go solo.

Wang Yi smiled slightly: "There is an old saying in our country of Xia, a journey will tell a horse's power, and a journey will tell a person's heart. Sony, like Toshiba and Sharp, is a long-term strategic partner of Xingyi Technology. I won't say any more polite words. Additional orders for tens of millions of lens modules!”

"Thank you, Mr. Wang. Thank you. I won't say any polite words. Let's lower the price by another 20%! And you don't have to pay for the goods in advance. You can settle the bill when the goods are delivered."

"Thank you for your support and happy cooperation!"

“It’s all as it should be, happy working together!”

After the call ended, the Sony director was in a good mood.

When placing an order for five million sets of lens modules, Wang Yi is a distinguished customer of Sony and must receive priority!

When placing an order for a tens of millions of lens modules, Wang Yi is Sony’s financial backer, and the chairman personally takes care of him.

For an order of 20 million or even 30 million, Wang Yi is Sony's financial backer, and all kinds of preferential terms are provided.

You know, the global sales of iPhone 4 are only million!

Of course, Wang Yi must treat such a large order seriously. According to the product cycle, he will take the initiative to reduce prices, cancel prepayments, and give priority to shipments...

This is all about treating the grandpa of the financial institution!

There is no way, Sony is unwilling, Samsung immediately takes over!

At this time, the old director of Sony received a report from his subordinate: "Chairman, Cui Hao, the president of Apple Xia Country, wants to see you and says that he has important matters to discuss!"

"Meet me? Haha, just say I'm not free and let him find the vice president!"

"Yes!"

Then, Qualcomm and Nvidia also called, stating their attitude that they would never listen to Apple cut off supply to Xingyi Technology, but would support it to the end...

In response, Wang Yi reciprocated and placed an additional order of 1 million Qualcomm dual-core to produce Xphone .

Five million more Nvidia quad-core chips were added to produce the xphone 1 pro!

Of course, Qualcomm and Nvidia have also taken the initiative to cut prices.

Basically, the prices of these products will gradually decrease as time goes by, as the cost decreases.

Next, the main sales volume will still be xphone 1, but mass production of xphone 1 pro will begin in March and will be launched in April!
With so many chips, what if they can’t be used? That's not a problem either.

Xingyi Tablet and Xingyi Tablet pro will be launched soon.

All the unused Qualcomm dual-core processors are given to Xingyi tablets.

The Nvidia quad-core processors that cannot be used are given to Xingyi Tablet Pro.

The extra Qualcomm baseband is just for the xphone 1 pro which does not have a baseband.

Wang Yi has made arrangements clearly and has no worries at all.

And tablets are also high-volume products.

Domestic tablet sales are not high, with tens of millions of tablets sold each year, but global tablet sales are high.

In 2011, global tablet sales exceeded 6000 million, and iPad sales reached 4100 million, accounting for more than 66%!

It will be increased by half this year!
As long as Xingyi Tablet can overturn the iPad, it will not be a problem to capture the 20 million tablet market.

After all, tablets are not mobile phones and do not involve so many communication patents.

Zhu Changlin and others tried to avoid as many patents as possible during their R&D design.

The remaining ones that cannot be avoided are only a small part and are not a big problem.

After all, Xingyi Technology also has certain patents in its hands. If we really fight a patent war, the impact of this patent is enough to deal with it. When the time comes, we will counter-sue!

However, Apple has repeatedly blocked Xingyi Technology, and it is really disgusting to think about cutting off the supply of Xingyi Technology.

We must fight back!
Wang Yi had a plan in his mind and immediately made a call... That night, Cui Hao, who had been hit by obstacles everywhere, left the Neon Country with a sullen face.

His whole body was like an eggplant beaten by frost, completely wilted.

Not only did this neon trip yield no results, it also shattered his dream of being an apple!
So much so that in the dead of night, Cui Hao couldn't sleep all night.

Also tossing and turning and having trouble falling asleep was Cook.

This trip to Xia Kingdom hit Cook hard.

First, the iPhone 4s was severely impacted by the Xingyi Xphone 1. Sales in China plummeted by 30%, giving Cook a headache.

Immediately afterwards, he arrived at the Apple fan meeting in person, but all the fans ran away and went to the Xingyi Technology press conference.

This made Cook look livid.

During the subsequent trip to Neon, I thought I could use Apple's influence to lure Neon suppliers into profit, persuade Neon suppliers to become Apple suppliers, and cut off the supply to Xingyi Technology, leaving Xphone 1 with no goods to sell.

Unexpectedly, Toshiba directly refused, Sharp's chairman did not show up at all, Sony was even more ruthless, and directly approached Xingyi Technology to express its loyalty...

All three major suppliers turned their backs on Apple and moved firmly to Xingyi Technology, which made Cook extremely uncomfortable.

"Alas! I didn't expect that Apple's influence would be so small!"

"I couldn't have imagined that Xingyi Technology's development speed would be so fast!"

"It's incredible, it's incredible!"

The corner of Cook's mouth twitched, and he felt that Apple's situation was getting more and more difficult.

This time, the containment of Xingyi Technology not only failed, but also promoted the relationship between Xingyi Technology and the supply chain, and upgraded it to a strategic ally!

Isn’t this capitalizing on the enemy?

Where to reason?
The future of Apple will be even worse, especially the sales of iPhone 4s in Xia Guo.

Cook sighed repeatedly: "Qiao, after you left, Apple has been in trouble. Samsung and HTC are eyeing it, and now there is Xingyi Technology, which is even more fierce!"

"I'm so stressed!"

"But fortunately, the Xingyi mobile phone is restricted by patents and cannot be sold globally. Otherwise, Apple would have lost sales worldwide. Alas!"

A sigh of helplessness.

It wasn't until the end of the night that Cook finally fell asleep.

But unfortunately, before Cook could sleep for long, he was awakened by the urgent sound of the phone.

Cook forced his sleepy eyes open and glanced at the caller number:
"Cui Hao?"

"Fake! You're not sleeping so early in the morning, why are you calling? I finally fell asleep!"

He immediately hung up the phone and threw it aside.

But not long after, the phone rang again, and it was Cui Hao again.

"Farke! Farke! Farke!"

Cook was furious and answered the phone angrily. He was about to curse, but Cui Hao on the other side was even more anxious:
"The chairman is in trouble, Xingyi Technology has fought back, and negative news about our Apple has become a hot search topic!"

"???"

"Xingyi Technology counterattacked?"

"Negative news is trending?"

Cook was stunned, and immediately woke up and realized the seriousness of the problem: "President Cui, tell me, what's going on?"

"That's it, Chairman. I came back from Neon Country last night, and I didn't feel sleepy until late at night, so I went to sleep. As a result, I received a report from my subordinates early in the morning, saying that Apple Jelly was shut down. Hot search!"

Cui Hao said: "I opened it and saw that it was indeed the case. The overwhelming hot searches this morning were all about the iPhone 4s freezing and shutting down! Now the whole country knows that our iPhone 4s freezes and shuts down when it gets cold!"

The corner of Cook's mouth twitched: "..."

He immediately turned on his phone and his expression was extremely ugly:
[Sina Weibo: The iPhone 5000s I bought for over 4 yuan freezes and shuts down as soon as I leave the house. Is it a design flaw or a quality problem? 】

[NetEase News: The iPhone gets very hot in the summer and shuts down when it gets cold in the winter, causing users to suffer. 】

[Sohu Weibo: Outdoors in winter, iPhone 4s shuts down directly and calls cannot be made. It’s so embarrassing! 】

……

Looking at these reports, Cook's mouth twitched: "Isn't freezing and shutting down a common problem in the industry? Isn't it just our iPhone 4s? Samsung flagship phones and HTC flagship phones, in winter, they will freeze and shut down in places that are too cold!"

Cui Hao nodded: "That's what I said, but the problem is that if the Xphone 1 didn't freeze and shut down, they would be fine. Without comparison, there would be no harm. Everyone had frozen shut down before, and no one disliked anyone, and users didn't think it mattered. But Now the xphone 1 is fine, but Apple freezes and shuts down, it seems that there is something wrong with our iPhone.”

"..."

"Fake!"

"I see!"

Cook was so angry that he saw another piece of news:
[Guangming.com: Xphone 3299 priced at 1, operates as usual at minus 15 degrees. The iPhone 4999s priced at RMB 4 loses power like crazy at minus degrees Celsius, and freezes and shuts down directly at minus degrees Celsius. This is a gap in quality, but also a gap in strength! 】

[Xinhuanet: iPhone 4s shut down due to freezing, but Xphone 1 can withstand the severe cold of minus degrees Celsius. The gap is a bit big! 】

"Fake!" Cook yelled angrily: "These hot searches must be caused by Xingyi Technology! We want to cut off the supply chain of Xingyi Technology and block Xingyi Technology. They are making a fuss about freezing shutdown. , take revenge on us!”

Cui Hao agreed very much: "Yes, it must be Xingyi Technology. But what I am really worried about is that this matter has made a big fuss. Now the whole Internet knows that there is a problem with the iPhone 4s battery. It freezes and shuts down when it gets cold. I feel that the iPhone 4s has a design flaw and cannot be used in winter.”

"But Xingyi Technology's xphone 1 can withstand the cold winter of minus 4 degrees! As a result, even many potential Apple users will give up iPhone 1s and choose to buy xphone 1! Even many old Apple users will give up Apple, switch to xphone ! This will be a big problem!”

Cook nodded: "This is a big problem. Let's do crisis management as soon as possible!"

Cui Hao sighed: "It's useless, Chairman, the other party is Xingyi Technology, and they are also very powerful. Even if we withdraw the hot search, they can still come up!"

"This... alas!" Cook had no choice but to say: "Convene an emergency meeting immediately to discuss countermeasures."

"Okay Chairman, we are all here and waiting for you!"

The corner of Cook's mouth twitched: "..."

"Okay, you guys study it first, I'll be there right away."

"Okay, Chairman, don't worry. You have something to eat first. Breakfast is prepared for you."

"Thank you!" Cook quickly stood up and rushed out of the room.

On the way, Cook looked at the public opinion online with a sullen face.

"Why are there so many news slandering iPhone 4s? Something is wrong!"

"Smear? Apple still needs to smear? It's common for iPhones to freeze and shut down. Have you never used an iPhone?"

"That is, all iPhone users know that if it is in the south or the weather is warm, it is fine. But when it gets cold in the north, it will freeze and shut down! I won't let you discuss it."

"What about Xphone 1 from Xingyi Technology? Is it true that it won't freeze and shut down?"

"Of course not. I forgot about the test at the press conference and threw it directly into the refrigerator at minus 1 degrees Celsius. The xphone didn't feel any pressure."

"That's right, we need Xingyi Technology in the north. The iPhone is too rubbish and cannot withstand freezing!"

"Yes, because it is not resistant to freezing, I replaced my iPhone 4s with an xphone 1!"

"The south can get iPhone 4s, the north must get xphone 1."

"I'm from the south. If I want to go to the northeast to see ice sculptures, I have to buy an xphone 1."

"Yes, as long as you go to the north, xphone 1 is safe."

"For the same 4 yuan, you can only buy an iPhone 1s that freezes and shuts down. Why not replace it with the anti-freeze xphone and x buds?"

"I also canceled the iPhone 4s order and will place an order for the xphone 1!"

……

Looking at this scene, Cook was furious, but helpless:
"We're in big trouble! The snake hit us at seven inches. Wang Yi shot from the antifreeze area, and he hit us at seven inches!"

"It's not easy!"

"We have to think of a way to break the situation!"

But until Cook came to Apple's headquarters in Xiamen, he didn't think of a way to break the situation.

Cook looked at everyone and spoke in a deep voice: "Everyone knows the current situation. Once the issue of shutting down when cold comes out, the already pessimistic market performance of iPhone 4s will become even worse!"

Everyone nodded, this was an indisputable fact.

As the same saying goes, everyone is scum and shuts down, so it doesn’t matter, no one dislikes anyone.

But I am afraid that if some top students are too good and very frost-resistant, they will look like useless apples.

And xphone 1 is the top student!
"Tell me, what do you think?" Cook sighed.

Yang Jianxin, who is good at expressing himself, once again took the lead in speaking:
"Chairman, the most important thing right now is emergency public relations. We can ask some bloggers to do some outdoor tests in winter to prove that Apple will not freeze and shut down. It is all framed by friends! As for how to make the test results better, we can Use other ways to warm up your phone in advance! ”

"It's a good idea. This kind of proof can help clear the case to a certain extent. And it's already February, so things will pick up soon."

"That's right, let's fool around for a while first, then it will be easier to talk about it later."

But Cui Hao waved his hand: "This method treats the symptoms but not the root cause. Even if we get through this winter, what will we do next winter? I suggest starting from the root and directly replacing it with antifreeze batteries! Only in this way can freeze shutdown be completely solved. The problem."

Hearing this, some senior executives nodded. This is indeed the safest way.

But Vice President Ye Ming sneered: "President Cui, you said it is simple, but how difficult is it to do? iPhone 4s has only been launched in China not long ago, with sales of just over one million. At worst, it is not a problem to replace all the anti-freeze batteries. , the losses are limited, but what about abroad? "

"That is, since the iPhone 4s was launched in October last year, more than million units have been sold around the world. If the Xia market is recalled and replaced with anti-freeze batteries, what will Europe and the United States do? Is it possible that all million units will be recalled? "

"And what about the batteries that Apple has placed an order for, and the batteries that are not anti-freeze? Break the contract? Pay liquidated damages, or will they rot in the warehouse?"

"This..." Cui Hao was silent. This was indeed a problem, a big problem.

The cost is there and it is unrealistic to recall them all.

A supervisor suddenly spoke:
"Then if we only replace the anti-freeze batteries in Xia Country, other areas will not deal with it..."

Cook: "..."

Cui Hao: "..."

For a moment, everyone looked at him like he was a fool.

Ye Ming smiled coldly: "If you do this, Apple's reputation will be ruined. Don't even think about selling it in other places in the future! You know, Apple users in other regions will not take care of us and support us like Xia Guo. We even indulge us!”

(End of this chapter)