Reborn in 2011, 985 missing from two copies

Chapter 363: Hourly Strategy, Overtaking on the Curve!

"The riders take orders during off-peak hours and deliver goods from Meiyou Mall and Xingyi Mall?"

Zhang Xu was stunned, then his eyes lit up: "Chairman is smart, this will not only greatly improve the delivery efficiency of Meiyou Mall and Xingyi Mall, but also Ele.me riders can grab a lot of mall orders during the off-peak meal period, greatly increasing their income. It's a win-win situation!"

The biggest headache for Ele.me riders right now is the uneven distribution of orders.

During the peak dining hours at noon and in the evening, there are too many orders to handle.

At other times, those with fewer orders cannot get the tickets, and cannot get any at all.

As a result, the current riders are idle for half a day, busy for the afternoon, idle for half a day again, and busy for the whole night...

As for breakfast time...most office workers and those who can get up early make their own breakfast or buy some downstairs.

If you can't get up, just sleep until noon and have a meal...

But with staggered delivery of mall orders, riders can also take many mall orders during meal breaks and earn more!

More income will definitely attract more riders to join!
When there are more riders, all running around the streets wearing Ele.me uniforms, merchants will be attracted to join Ele.me.

With more merchants joining, more consumers will naturally be attracted, and Ele.me will be able to develop better!

This is a typical virtuous cycle!
Zhang Xu was in a good mood, and then thought of a few questions:

"Chairman, generally, an Ele.me rider will take 3 or 4 orders on the way. However, the clothes in Mayu Mall are not cheap, and the mobile phones and digital products in Xingyi Mall are even more expensive. If they are put together with the takeaways, will it be a bad thing? If the soup is spilled or stolen, the loss will be huge. The rider will have to pay a lot. Do you want to change to a professional logistics vehicle?"

"Your concerns are valid, but these problems are easy to solve." Wang Yi said:
"Currently, Xingyi Mall is full of electronic products such as mobile phones and tablets, and Mayu Mall is full of clothing and beauty products. These are small items. Even if there are three or four orders, one takeout box is enough. There is no need to change the logistics vehicle for the time being."

"After all, the delivery method of hourly delivery is all about time efficiency. It can be delivered in one hour. A takeaway box can hold three or four orders along the way, and all of them can be delivered within an hour without any pressure."

"But if we use a logistics truck, it will take at least an afternoon to deliver a truckload of goods, which will contain dozens of orders. The delivery time is too slow!"

What Wang Yi wants is delivery within hours, express delivery!
A rider can only take three or four orders at a time. If there are more than five, it will take more than an hour to deliver the goods.

"As for spilling soup, it's easy to solve. When the system dispatches orders, it will impose restrictions. Riders who have accepted takeout orders can only continue to accept takeout orders along the way. Riders who have accepted mall orders can only accept mall orders along the way."

Zhang Xu suddenly realized: "I see, this way we can ensure that the takeaway boxes are full of takeaways or orders from the mall, so there won't be any problem of spilling soup and contaminating the goods in the mall."

Wang Yi nodded: "That's right. During the peak meal time, more than 90% of the riders are delivering takeout. Only less than half of the riders are responsible for delivering a small number of mall orders."

"During non-peak meal times, 10% of the riders deliver takeaway orders, and the other 90% deliver shopping mall orders. We have a powerful dispatching system that will adjust according to real-time conditions."

"And the adjustment mechanism is the mall delivery fee."

"Consumers can choose the delivery time for mall orders. If they choose to deliver during peak meal times, a delivery fee of 5 yuan will be charged. If they choose to deliver during off-peak meal times, there will be no delivery fee."

"Great! This way, users will choose to have their orders delivered during their free time in order to save the five yuan delivery fee, thus perfectly avoiding the peak hours."

Zhang Xu praised it highly.

Wang Yi smiled slightly: "As for the theft problem, there are two strategies. First, equip all takeout boxes with a lock and require the deliverymen to lock them when they leave and park them in a conspicuous place. This will reduce a lot of theft."

"Second, equip the riders with backpacks. Put valuable products such as mobile phones, tablets, Zhenyou high-end clothing, cosmetics, etc. directly into the backpacks. When the riders go upstairs to deliver goods, they should carry them at all times to prevent theft!"

Zhang Xu's eyes lit up: "The backpack is good. Carrying it at all times will indeed prevent the possibility of theft."

Wang Yi nodded and said, "Let's arrange the Xiaoshi Express business like this. You will arrange for people to contact Meiyu Mall and Xingyi Mall and train the riders."

“Once we are ready, we will first launch the 24-hour delivery service in cities where Ele.me is already available. Other cities will gradually launch the service as Ele.me advances.”

"Okay, Chairman."

Wang Yi looked at Ele.me’s revenue again and then left the Ele.me headquarters.

Ele.me food delivery is an important strategic deployment of Xingyi Technology, and the same is true for hourly delivery!

The current hourly delivery service is just getting started and only delivers products from Xingyi Mall and Mayu Mall.

When the 1-hour delivery service becomes bigger, all nearby supermarkets and businesses can be included.

At that time, not only can we deliver orders from Xingyi Mall and Mayu Mall, but we can also deliver orders from surrounding supermarkets and merchants.

Users can choose a nearby supermarket to place an order on the Ele.me app or the Mayu Mall app. Supermarket employees will prepare the goods after receiving the order. Nearby riders will then go to the supermarket to pick up the goods and deliver them to your door!

In this way, Ele.me and Mayu APP will become indispensable APPs for most users.

Wang Yi knows clearly that young people do not have that much time to go to the supermarket, nor do they like to go to the supermarket every day.

With hourly delivery, users can directly select products and place orders online, and then have the rider deliver the goods to their door in more than half an hour. This is the most popular way among young people and is also the general trend.

As for the delivery fee, it is easy to deal with. If the order is less than 49 yuan, 4 yuan will be charged for delivery, and if the order is more than 49 yuan, there will be no delivery fee.

If you just buy a few items and the total amount exceeds 49 yuan, you can get free delivery. This is definitely a favorite among young users.

This was the case with Wang Yi in his previous life.

For example, when it comes to meat, Wang Yi is not confident about Meituan Youxuan and Duoduo Maicai.

They are all delivered from JD.com or Taoxianda, and you can place an order from nearby chain supermarkets such as Jiajiayue and Hema Fresh, and the goods will be delivered to your door in more than half an hour.

The meat from this channel is directly supplied by nearby chain supermarkets, and the quality is guaranteed.

Although the meat sold at Meituan Duoduo is cheaper, it doesn’t taste right, like meat that has been frozen for a long time.

JD.com’s Express and Taobao Fresh are more suitable.

However, this time, Wang Yi wants to launch this model ahead of time and put it online before Taobao, with delivery within 24 hours!
The name is simple and clear, it means delivery within an hour, and it will arrive within an hour!
You know, going downstairs to the supermarket to buy groceries, going back and forth, plus parking and shopping, may not even take an hour.

What's more, if I buy too many things and don't have a car, it would be a problem to transport them home.

With the emergence of hourly delivery, whether it is meat, poultry protein, or tobacco, alcohol, sugar or tea, they can all be delivered in more than half an hour.

Even if you buy a box of beer for 30 yuan, the rider can deliver it to your door.

Even if the delivery business does not make money, or even loses money, it does not matter.

For transactions made by surrounding supermarkets on Ele.me and Mayu Mall, Ele.me and Mayu will take a 20% commission!

In offline supermarkets, the profits of different categories range from 30% to 60%. Even if 20% is taken away by Ele.me and Mayu, there is still considerable profit.

After all, once Ele.me and Mayu are launched, offline supermarkets will have a lot more online revenue.

If supermarkets do not go online with Ele.me, other competitors will also go online, and online shopping users will be taken away by competitors, resulting in greater losses.

The emergence of Xiaoshida is just like a food delivery platform. The only difference is that food delivery revolutionizes the catering industry, while Xiaoshida revolutionizes the supermarket industry!
Wang Yi has a plan. He will first use Ele.me riders to achieve hourly delivery to Mayu Mall and Xingyi Mall.

Once it develops, we will expand further to achieve hourly delivery to surrounding supermarkets!
Once Xingyi Hourly Delivery is established, it may not be impossible to overtake others!

At present, the comprehensive e-commerce platform is dominated by Taobao, JD.com, Tencent, Suning and other e-commerce platforms, and it has long been a red ocean.

Even if Wang Yi wants to build a comprehensive e-commerce platform, the future will be difficult, unless he rushes into the lower-tier markets and engages in price wars like Pinduoduo.

However, joining Pinduoduo will affect the reputation of Xingyi Technology. It has worked hard to build a high-end brand, but now it has turned to enter the sinking market. This is definitely courting death.

It is for this reason that Mayu has always been a vertical e-commerce company, and will not enter the lower-tier markets after it was upgraded to a high-quality niche vertical e-commerce company.

Even if it invests in Pinduoduo in a few years and develops the sinking market, it will be the business of Wujie Technology, and Xingyi Technology will not make any move.

It can be said that there are no good opportunities for comprehensive e-commerce at the moment.

The fierce competition among thousands of group buying platforms, including Meituan, is not a good solution.

Comprehensive e-commerce platforms and group purchasing markets have no future.

However, the hourly delivery market is currently blank. Just like the takeout market, now is the best opportunity to enter!

Wang Yi will definitely have a bright future if he enters the market now!
More importantly, the combination of Ele.me and hourly delivery can also attract more users and achieve the effect of one plus one being greater than two!

It is easy for competitors to copy a separate food delivery platform.

For example, Meituan and Baidu Nuomi have invested huge amounts of money, recruited a large number of riders, and opened sites like crazy.

It is easy for individual hourly delivery companies to follow suit, recruiting riders, contacting merchants to settle in, and advancing in one city after another.

But when you combine takeout and hourly delivery, it becomes difficult.

Both Meituan and Baidu Nuomi are currently engaged in a group buying war. Even when they come to their senses and start focusing on food delivery, they still have limited resources and riders.

By then, we won’t be able to take care of the takeaway market alone, let alone hour-by-hour delivery.

If Meituan only does one thing, namely food delivery, it cannot compare to the combination of Ele.me food delivery and hourly delivery.

If we insist on pushing forward Meituan group buying + Meituan takeout + Meituan hourly delivery at the same time, we will be taking too big a step and end up in trouble!
The same is true for Baidu Nuomi.

It can be said that the emergence of Shishida not only integrates Ele.me’s rider resources, but also raises the industry barriers, making it much more difficult for friendly competitors to follow suit!
With hourly delivery in urban areas, coupled with the construction of specialty stores and distribution systems in rural towns, we can gradually achieve full coverage of urban and rural areas across the country!
As for Xingyi specialty stores in towns and villages, they can adopt the form of franchising and find franchisees locally, which will be managed vertically by Xingyi Technology.

Currently, all of Xingyi Technology’s flagship stores are self-operated.

All of Xingyi Technology’s specialty stores are franchised by dealers and vertically managed by the headquarters.

There is no other way. In the future, we will transform all the thousands of Xingyi physical stores across the country into Xingyi flagship stores and operate them all by ourselves. We really don’t have the energy to do that. We can only find franchisees to open Xingyi specialty stores.

The same is true for the Xingyi stores in towns and villages.

Xingyi Technology cannot operate the car on its own, so it can only find a local dealer to operate it.

For example, developing powerful dealers in the town, or letting dealers in the county open exclusive stores in various towns and villages.

The rent of specialty stores in rural areas is low, the wages are low, and they do not need a lot of staff, but the consumer market is not small and the profits are considerable.

Next year’s thousand-yuan phones and the TVs in the second half of the year alone will be enough to make a profit!

In the future, Wujie Technology will expand its business, and a series of cost-effective smart home appliances can be sold in Xingyi stores in towns and villages, and they will be sold like hot cakes. The model of opening stores by county dealers is also convenient for resource coordination, unified distribution and unified management.

According to Wang Yi's instructions, Song Sining and Ele.me began to work frantically.

On April 4, Jian Ziyan returned to Xingyi Technology Park.

"Chairman, I'm sorry, I'm inefficient."

Jian Ziyan walked behind Wang Yi and said apologetically while massaging his shoulders.

Originally, Wang Yi gave her five days off, but because it took time to find a house, and he had to look for four at once, she was two days late.

Wang Yi didn't care at all. After all, Jian Ziyan was working for him, so he simply waved his hand:
"It's nothing. Five days of vacation and two days of weekend make it exactly seven days. It's not too late! Besides, you helped me find a house. I'm very satisfied with the four villas you found. I'll give you credit!"

"Thank you, Chairman." Jian Ziyan was in a good mood. It was great to have such a boss.

Wang Yi smiled slightly: "But I won't give you any extra rewards for this achievement. I'd rather lend you a little more for the down payment so you can buy a big house, interest-free!"

Jian Ziyan was delighted: "Thank you, boss. I have a good boss like you. I saved the Kingdom of Light in my previous life!"

"Haha." Wang Yi laughed: "Tell me, how big a house do you plan to buy?"

Jian Ziyan took a deep breath and said, "I plan to buy a 70-square-meter two-bedroom, one-living room house near Xingyi Technology Park. This way, I will be close to the company and it will be convenient for me to work overtime."

Wang Yi's mouth twitched: "..."

"Is it convenient for me to work overtime? Senior secretary, you are really good!"

'You really don't need PU, you can get A by yourself!'

But as a boss, what can Wang Yi say?
I can only say: "Zi Yan, it's great that you have such awareness. I didn't misjudge you. But you must also take care of your health. Your body is the capital of revolution. Don't exhaust yourself!"

"Thank you for your concern, Chairman. I exercise a lot. I work overtime every day and don't exercise much. After get off work, I always run two laps before returning to the dormitory. It can be considered as exercise!"

Wang Yi smiled and said, "This is also a solution. There are many programmers in our company, but they don't exercise much. Most of them are in sub-health status and their physical condition is not optimistic. In the future, we should encourage more employees to exercise."

"Okay, then I'll arrange the time and organize the company sports meeting?"

"Okay!" Wang Yi nodded. "Just arrange the sports meeting. Let's continue talking about buying a house."

"Chairman, I looked at the houses near Zhongguancun. Second-hand houses outside the school district are cheaper, 2.5 to 3 yuan per square meter, while school district houses are more expensive, 3 to 4 yuan per square meter."

"I plan to buy a bigger house, about 70 square meters with two bedrooms and one living room, with a budget of 180 million including taxes and fees."

"The down payment is 55%, which is 15 yuan. My parents borrowed some money from relatives and raised 15 yuan for me. With my own savings of 25 yuan, I still need yuan. I...I..."

As Jian Ziyan spoke, her voice became quieter.

Strictly speaking, she hasn't graduated yet, so she doesn't know whether Wang Yi will directly lend her 25 yuan.

In 2012 when the average salary was just over 25, was definitely not a small amount of money.

Wang Yi frowned slightly: "The budget for a 70-square-meter house is 180 million. After deducting taxes and fees, the average price is 2.5 per square meter. Are you going to buy the cheapest second-hand house nearby?"

Jian Ziyan nodded: "Yes, it's nice to have a house to live in. This cheap house requires a loan of 125 million. The loan interest rate in the capital is high, and the commercial loan is 6.8%, so the monthly payment is more than 1.6. My current monthly salary is 25, and I only get . After deducting the monthly payment of more than and necessary expenses, I can't save much money. It will take me a long time to pay back this ."

The more Jian Ziyan spoke, the softer her voice became.

Wang Yi smiled slightly: "The lowest-priced house has a bad environment and limited room for appreciation. 70 square meters is a bit small."

"No, it's not small. 70 square meters is very large. I originally wanted to buy a one-bedroom apartment of 40 square meters..." Jian Ziyan said hurriedly.

In the capital, a house of 70 square meters is considered a big house!

Wang Yi didn't care. He only borrowed 25 yuan and would pay it back in one or two years. How could that be possible?

This senior sister is so good at using your secretary that she will have to tie you down for ten or twenty years, right?

Wang Yi said decisively: "Listen to me, don't buy a 70-square-meter two-bedroom apartment, buy a 120-square-meter three-bedroom apartment. Don't buy a 2.5-square-meter rubbish house, buy a quality house at 3 per square meter. The living experience is important."

Jian Ziyan was completely shocked: "Ah? 120 square meters, 360 per square meter... Chairman, that's 108 million, and the down payment is 252 million! I only have , and I can't even make the down payment. The loan is million, and the pressure of repaying the loan is too great. I can't pay it back. I... I... I can't bear it."

Wang Yi waved his hand and said with a smile: "It's okay. You have 200 for the down payment, and I will lend you another 230 million, so that you can make up a down payment of 130 million. The loan is million, and the monthly payment is more than . The housing fund is nearly , and there is no pressure on the remaining ."

"This..." Jian Ziyan was stunned.

Now Wang Yi gives her a monthly salary of 1.6 yuan, which means she receives 30 yuan in cash. With the year-end bonus and provident fund, she has no problem making yuan this year.

The provident fund is 24% on both sides, which is 4800, and the monthly payment is more than , which is really stress-free.

But the problem is the 200 million that Wang Yi lent her, what a shame!
"Chairman, the monthly payment is not stressful, but the 200 million you lent me, I have to pay back 20 a year, and it will take 10 years. There is also interest..."

"I'm lending it to you without interest. You don't have to pay back 20 yuan a year, just 10 yuan, and it will be paid off in 20 years. You can't lower your quality of life just because you have to pay me back!" Wang Yi said with a smile.

If I just want to tie you down, how can I let you pay back in advance?
It is very difficult to find a secretary who has no bad intentions, outstanding abilities, and is pleasing to the eye.

If we change to another one, he might be an undercover agent sent by BAT.

"I..." Jian Ziyan was stunned: "I don't care about quality of life, 20 yuan a year is enough."

Wang Yi smiled. Jian Ziyan was indeed not the kind of girl who spent money lavishly.

Last year, Jian Ziyan’s monthly salary was only 10,000 yuan, but it only increased to 20,000 yuan this year.

After adding the year-end bonus and deducting necessary expenses, I can save 15 yuan, which is basically equivalent to not spending any money.

That’s right, with overtime work of 997 every day, how can there be time for consumption?

Plus, she’s young, pretty, and good-looking, so she doesn’t even need any makeup.

The clothes she wears on a daily basis are all purchased from Mayu and Zhenyou. She is definitely a walking spokesperson.

This secretary is really good.

"It's okay. Work is important, and so is enjoying life. Just do as I say. To buy a big house, I'll lend you 200 million yuan, interest-free. You can pay back 10 yuan a year, and it will be paid off in 20 years."

"That's... good!" Jian Ziyan agreed, feeling relieved: 'I owe the chairman 200 million, and I have to pay it back in 20 years. I won't be fired in the next 20 years, right?'

'It's great that I can be the chairman's secretary for 20 years!'

Wang Yi was also in a good mood: "This little secretary can't get away!"

Then he said, "Do you want me to lend you another 100 million so you can buy a house in the school district?"

Jian Ziyan waved her hands quickly: "No, Chairman, I really don't need it. I... I... I don't actually need the school district."

"Why?" Wang Yi was a little puzzled.

Anyone with vision will consider the school district.

Jian Ziyan took a deep breath and massaged Wang Yi more gently, as if she had mustered up great courage:
"I won't marry anyone else and have children. If... he lets me have one... then I don't have to worry about the school district housing..."

After saying this, Jian Ziyan, who was standing behind Wang Yi, blushed all the way to her ears.

Wang Yi fell silent: "..."

How could I not hear the hidden meaning behind Jian Ziyan's words?
So what if you just understood it?

The two at home are enough, there is no time to deal with a third.

I could only say faintly: "Give me the card number and I will transfer the money to you."

"Thank you, Chairman." Jian Ziyan said calmly, but she felt a little disappointed in her heart.

"I don't care about my face or dignity. I muster up the courage to speak so bluntly. I don't want any status or anything. But you still don't accept it. Humph!"

Jian Ziyan felt a little uncomfortable. As Wang Yi's secretary, she worked overtime day and night, helping Wang Yi with everything and doing everything to perfection. It was not just for the salary.

But unfortunately, Wang Yi seemed to have no other thoughts about himself...

"You don't even want to seduce a secretary who looks so pretty. You're really a scum in the boss circle!"

Jian Ziyan raised the corners of her mouth and muttered in her heart:

"But it's okay, there are still 20 years of debt!"

In the following days, Xingyi Logistics' one-hour delivery system was advancing rapidly.

In addition, Ele.me is a subsidiary wholly owned by Wang Yi, and Mayu Mall and Xingyi Mall are also sister units. It is also a project proposed by Wang Yi himself, so its promotion is extremely smooth.

We are making great progress every day. If we keep going like this, by the end of the month we will be able to fully test the hourly delivery service in the forty or fifty cities where we have already opened stations!

Also advancing rapidly are the Ele.me Card, God Card, and Star God Card.

The Xingshen Card is under the charge of the Shandong Unicom region and is progressing rapidly.

The Ele.me Card and Gaode Card are respectively managed by various provinces and regions. The situations in each province are different, and the progress of promotion is also different.

Wang Yi was helpless about this, but it would be online before the end of the month.

On the contrary, the distribution of China Unicom's contract phones is progressing very quickly.

After all, it is a money-making project. Following Shandong Province, other provinces have also been selling the product like crazy, promoting the China Unicom Xingyi mobile phone contract phones.

Seeing that China Unicom's Xingyi contract phones are selling well, China Mobile and China Telecom's Xingyi contract phones are also being distributed rapidly.

Not surprisingly, throughout April, the sales volume of Xingyi mobile phones increased day by day!

(End of this chapter)