Reborn in 2011, 985 missing from two copies

Chapter 397 sold out completely, breaking the record!
This is even true in the automotive industry, where many features are standard across the board, but low-end models are locked by the system and can only be unlocked after a paid upgrade.

In order to widen the gap between the Wujie mobile phones and Xingyi mobile phones, Wujie TV and Xingyi TV, Wang Yi had no choice but to do this.

Otherwise, if both high-end and low-end products use the same processor, the high-end brand will be lowered, affecting sales.

For example, MediaTek's high-end processor X10 in the past was an octa-core processor that was originally intended to compete with Qualcomm's flagship in the high-end market.

Sony, Meizu, HTC and other companies also use it in their flagship phones. As a result, Xiaomi uses it in the thousand-yuan phone Redmi. As you can imagine, the flagship phones of Meizu and HTC are not selling well!
The phrase "the processor is the same as that of a thousand-yuan phone" can reduce sales by half.

It is precisely because Xiaomi used the trick of selling a thousand-yuan phone that MediaTek’s high-end flagship failed repeatedly…

In order to make profits, Xingyi Technology will sell its mid- and low-end chips to the outside world in the future.

However, high-end chips will not be easily sold to the outside world, because they are afraid that customers like Xiaomi will use them in thousand-yuan phones, lowering their high-end image and damaging their reputation.

Unless there are restrictions in the contract, it is prohibited to use it on low-end machines.

Even the previous generation of high-end chips cannot be used casually in low-end mobile phones. They must first be repackaged.

It’s not easy to run a high-end brand, and we must never damage our reputation.

Kunpeng 510 is used for high-end products, and Kunpeng 500 is used for mid-to-low-end products. In this way, the sales of Wujie mobile phones and Wujie TVs are good, but they will not overshadow the main products and affect Xingyi mobile phones and Xingyi TVs.

The next day, BYD TV Industrial Park was officially named Borderless TV Industrial Park.

In the following days, the entire borderless TV industrial park began to operate efficiently.

The R&D department began developing borderless TV.

How to ensure a good experience at low cost is the biggest problem they need to solve.

For example, the Borderless TV A40 is priced at 3499. If the total cost + tax is 2999, it will be useless.

Borderless TV also wants to make money!

These days, if you can’t make 3500 yuan from a 700 yuan TV, you’re considered a failure.

在2012年，电视行业还是很美好的，小品牌利润能有10%-30%。而大品牌能有20%-40%！

Unlike ten years later, making 10%-15% profit on a TV was considered good.

The Human Resources Department also began to recruit people frantically, recruiting talents for all kinds of positions to build a new headquarters for Borderless TV.

In the future, Wujie TV and Xingyi TV will be two subsidiaries, operating independently and competing with each other.

Of course, the human resources director and the core team were all brought over by Wang Yi from Xingyi Technology and fully joined Unlimited TV.

The largest number of recruits are factory workers.

After all, working in three shifts requires half as many workers as before.

Although the cost of 24-hour three-shift operation is higher than that of 24-hour two-shift operation.

But for Wang Yi, the cost is actually lower than that of competitors.

It’s simple. Xingyi Technology has its own factories and produces and sells its own products.

Most of our competitors look to third parties for OEM and need to pay OEM fees.

The cost of Foxconn's two-shift manufacturing is actually higher than the cost of the Xingyi factory's three-shift manufacturing!
After all, Foxconn is not a philanthropist, and it has to make extra money from OEM!
A small number of companies that have their own factories do not have to pay extra OEM fees, but their production lines are old, and their efficiency and costs are not as good as Xingyi Technology's new factory.

More importantly, you need to have a long-term vision.

Xingyi Technology must protect its reputation.

If the workers work in two shifts for 24 hours, they will be under great pressure and it won’t be long before there are incidents of people jumping off buildings, just like in Foxconn.

It will definitely become a hot topic and will inevitably arouse public anger.

Foxconn is just a OEM and does not have its own brand, so they are not afraid of these things.

But Xingyi Technology has its own brand and is most afraid of these.

Once the news spreads, and friendly competitors secretly push it forward, that's fine.

"Xingyi Technology is a black-hearted factory that treats its employees like slaves, making them work more than ten hours a day, causing employees to jump off buildings and commit suicide due to the overwhelming pressure..."

Just because of this one thing, the brand image that Xingyi Technology has worked so hard to build has suffered a fatal blow.

Xingyi Technology’s products will be boycotted, and its revenue and profits will decline across the board.

That would be a serious loss.

This is an inevitable event and Wang Yi has to consider it.

It is for this reason that Foxconn can work in double shifts without caring about its reputation and treat its employees like slaves.

But Xingyi Technology, like Samsung, has to consider these impacts.

Many of Samsung's electronics factories operate in three shifts.

Apple does not have to worry about these things anyway. All the orders are given to Foxconn for OEM. Even if something happens to the workers working in two shifts, it is Foxconn's fault and will not affect Apple.

Position determines stance.

Of course, Wang Yi still hopes that Xingyi Technology is a warm company and not so cold-blooded.

We hope that Xingyi Electronics Factory will become the long-term choice of many employees.

Instead of working for two or three years and then not being able to bear it, quitting, or even passing away.

On the contrary, Wang Yi hopes that the employees of Xingyi Electronics Factory can work for five, seven, or even ten years...

These stable old employees are the guarantee of quality and yield rate.

As for recruiting new employees every year, working in twelve-hour shifts, not getting enough rest, and screwing screws while having drooping eyelids, it would be strange if the yield rate could be high.

Sure enough, the news of Xingyi Electronics Factory recruiting workers caused an uproar:

"What? 24-hour three-shift work and 2500 yuan, that's great."

"Work six days a week and have one day off, eight hours a day, no overtime."

"No overtime? That's impossible. How can there be an electronics factory without overtime? They say eight hours, but I'm afraid they only do ten small things."

"There are three shifts for 24 hours, and there are no workstations left. Even if you want to work overtime, there is no place for you."

"Oh yeah, I forgot about that."

"The eight-hour wage at Xingyi Electronics is not much lower than the more than ten-hour wage at other factories. It's really fair."

"Yes, eight hours without overtime, about 2500, suitable for long-term work."

"Three years ago, I could work double shifts and more than ten hours a day, but now I can't do it anymore. I can't bear it."

"Me too, I'm over 30, not 20, working more than hours a day, I can't handle it."

"That's right, young people can work in two shifts and earn more. We old workers still work in three shifts at Xingyi Electronics."

"Working two shifts doesn't make much more money, and it's not even enough to cover the cost of my medicine when I'm sick."

"That's right. Health comes first. Working overtime every day and getting sick is all in vain."

"Xingyi Electronics Factory operates three shifts with no overtime, provides food and accommodation, and offers a monthly salary of 2500, which is pretty good."

"That's right, working in two shifts, overtime every day only makes 2800-3000, it's not worth it, health comes first."

"That's right. If you give me 3500, I will consider working in two shifts and more overtime."

"3500? You're asking for farts. You can't give it to me even if you work yourself to death."

……

Similar discussions have spread to many cities including Jeju, Daocheng, Shenzhen, and the capital.

Workers in electronics factories also have their own small circles. They will inquire about information from each other and choose factories with better treatment.

As the production capacity crisis intensified, the Xingyi TV factory began to operate in three shifts.

The Xingyi mobile phone factory and Xingyi tablet factory had already increased their work to two shifts of 16 hours due to the production capacity crisis, but it was still not enough.

We are now recruiting a large number of people, changing from two shifts of 16 hours to three shifts of 24 hours, and the production capacity has increased by another one third.

There is no other way. The second generation of Xingyi mobile phone is about to be released, and production capacity must be increased!

Not to mention the tablet factories, which are selling well all over the world, and three shifts for 24 hours are not enough.

As a result, several major factories and several cities were all frantically recruiting people.

You can get 2500 for eight hours without overtime. Such excellent treatment makes many workers in electronics factories tempted.

Especially the old workers in their thirties, who are no longer as good as those in their twenties, really cannot handle the double shifts.

Wang Yi welcomes these veteran workers because of their excellent skills, rich experience and stable jobs.

With the continuous recruitment of new employees and the arrival of components, the factory in Shenzhen Industrial Park began mass production of Xingyi TV X40 and X50.

New employees continue to join the island city factory, which is gradually moving towards a three-shift system and increasing production capacity, but demand still exceeds supply.

There’s nothing we can do, it’s selling so well!

It would be fine if it was just a hit online, the sales volume wouldn’t be too scary.

The problem is that there are many offline physical stores that all have samples. Consumers can see and touch the products, so they buy a lot.

For example, at the Meiyu store in the county, a consumer originally wanted to buy a sheer dress, but when she saw the Xingyi TV X50 hanging on the wall playing the King of Masked Singer, she was immediately attracted.

I looked at the price again and paid for the order on the spot.

Even if the Mayu store does not have inventory, it does not matter. The unified purchase, sales and inventory system will immediately allocate it to the nearby Xingyi flagship store, Xingyi specialty store and Xingyi franchise store.

Xingyi Store received the order and immediately called to arrange a time and arranged door-to-door installation...

It can be said that the Meiyu and Zhenyu stores are only sample sales outlets, and the shipping and after-sales services are still handled by the Xingyi stores and warehouses.

However, this model can greatly stimulate consumption and increase sales.

After all, female consumers rarely visit Xingyi stores, but often go to Mayu and Zhenyou stores.

Moreover, they tend to be emotional. Once they see the appearance of a sample, they like it very much and want to buy it. After the shopping guide gives a professional introduction, the transaction is completed.

However, this is just the beginning. After buying it, I will show it off to my girlfriends. After seeing it, my girlfriends can't help but buy it too, and the user fission...

Male consumers will not buy things they don’t need, and will rarely replace products that are not broken.

But women are different. Once they see something better, even if it was bought last year, they will feel it is outdated and have to buy a new one.

As a result, Xingyi TV was sold out both online and offline for a full half month, and the production capacity crisis was still not resolved.

On August 8, Wang Yi arrived at the headquarters of Xingyi TV in the island city.

CEO Xu Mingyi, CTO Tu Hongyun and other senior executives were all present.

Wang Yi spoke first: "Boss Xu, you will host the first month summary meeting of Xingyi TV."

"Okay, Chairman!" Xu Mingyi spoke first: "First, Manager Xue will report on the sales volume."

Xue Shaoquan, marketing manager, said: "Since its launch on July 7, Xingyi TV X15 has been on the market for half a month, with online sales exceeding 40 units, offline sales exceeding 70 million units, and total sales exceeding 110 million units. Currently, 180 million units have been delivered, and there are 110 units to be shipped."

"X50 Xingyi has been on the market for half a month, with online sales exceeding 50 units, offline sales exceeding 70 units, and total sales exceeding 120 million units. 70 units have been delivered, and 50 units are waiting to be shipped."

Wang Yi nodded. "Very good. The sales are very good. In just half a month, the two models have sold 300 million units. This is a brilliant achievement. It has broken the domestic record and the global record! I should applaud you."

"But only 180 million units have been delivered. Are the remaining 120 million units waiting to be shipped out of the warehouse? Or are they waiting to be produced?"

Everyone changed their colors.

Xue Shaoquan's expression changed slightly: "Yes... waiting to be produced."

Wang Yi waved his hand and said, "Don't be nervous. Production is the factory's business. Xingyi TVs are selling very well. Your marketing department has done a great job. I give the marketing department an A-level performance. Keep up the hard work this month!"

"Thank you, Chairman. My brothers and I will keep up the good work!" Xue Shaoquan was delighted. He thought he was going to be scolded, but unexpectedly he got an A performance award!

Wang Yi continued: "Similarly, if the product sells well, it means that the research and development is very successful. The R&D department also has A-level performance!"

"Thank you, Chairman." CTO Tu Hongyun was in a good mood.

Wang Yi continued: "But the factory is lagging behind. We have orders but cannot deliver the products. This is wrong."

"Chairman, the TVs are selling so well, completely exceeding our expectations, that our production capacity just can't keep up..." Production Manager Fang Hongyu said with difficulty.

Wang Yi's face turned cold: "Fang Hongyu, you are the production manager. The production capacity cannot keep up. You should find a way to solve it instead of complaining to me."

"Yes." Fang Hongyu was shocked and said quickly:

"Chairman, in the past half month, Xingyi TV Factory Phase I has recruited a large number of people. At the end of July, we will fully implement a 7-hour non-stop three-shift mode, and the production capacity will double that of 24-hour non-stop production. Next month, the monthly production capacity of Xingyi TV Factory Phase I will exceed 12 million units, and the annual production capacity will exceed 180 million units."

"The Wujie TV factory in Shenzhen is also hiring like crazy. At the same time, it is adding half of the production lines in the vacant space, increasing the production capacity by 50%. It is expected to be fully put into production within five days, and will operate in three shifts 24 hours a day. With the additional production lines, the monthly production capacity of the Wujie factory will reach 250 million units. With 24-hour non-stop production, the annual production capacity will reach 3000 million units."

"In August, the monthly production capacity of the two factories is expected to exceed 400 million units, completely solving the capacity crisis. In September, the production capacity will exceed 430 million units, and there may be some surplus!"

"Very good, that's right." Wang Yi nodded with satisfaction: "In August, all outstanding orders must be shipped to resolve the capacity crisis. As for the overcapacity in September..."

As he spoke, Wang Yi looked at Xue Shaoquan.

Xue Shaoquan quickly spoke up: "There will be no overcapacity. I guarantee that our marketing department will be able to sell as many products as our production department produces, and there will never be too much inventory!"

"Okay, how do you plan to sell it?" Wang Yi smiled. He liked this kind of motivated and capable person.

Xue Shaoquan was well prepared: "At present, Xingyi TV has a great influence in cities, is well-known, and has high urban consumption capacity. In the future, X50 will increase its marketing investment in cities."

"Xingyi TV is not well known in rural areas, so we plan to increase the layout and marketing in rural areas."

"First, we will further increase the number of Xingyi stores in towns and villages, and introduce a large number of Xingyi TVs, especially the X40."

Wang Yi nodded. "Yes, the consumption capacity of rural areas is limited, so we can focus on X40. X50 is too expensive and exceeds our budget. But the price of X40 at 4999 is not cheap either."

"Yes, so we contacted the government and applied to join the home appliance subsidy program and the old-for-new subsidy program."

"The subsidy for home appliances going to the countryside is 13%. For example, the Xingyi TV X40, which costs 4999 yuan, can be subsidized by 649 yuan, so the final price is only 4350 yuan."

"You can buy a high-end TV like X4350 for 40 yuan, which is much more cost-effective than ordinary people buying a rubbish TV for or yuan."

"It's impossible to bring home appliances to the countryside in the city, so we applied to join the old-for-new program. When we exchange old appliances for new ones, we can get a 10% subsidy, and the actual price can be more than yuan cheaper."

Wang Yi's eyes lit up: "The strategy is very good, how much progress has been made?"

"At present, the four provinces of Shandong and Guangdong have reached an agreement and it will be implemented in the middle of the month. Shandong and Guangdong are the most efficient and will be implemented on the 5th. Other provinces and cities are still under negotiation."

"The 5th is fine for Shandong and Guangdong provinces, and the middle of the month for the other three provinces! Very good."

Wang Yi was very satisfied. This was a powerful subordinate.

Without Wang Yi's instruction, he started looking for ways to increase sales even if the product was out of stock this month.

They even provided subsidies for bringing home appliances to rural areas and exchanging old appliances for new ones. I can only say that it was a great job.

As for why Shandong and Guangdong provinces have made the fastest progress...

It’s simple. Xingyi TV has two major factories, one in Shandong Province and the other in Guangdong Province!

It is totally unacceptable not to subsidize the products produced by self-reflection!

After all, the two major TV factories have an annual production capacity of tens of millions, and the employment, tax revenue, and GDP they bring are terrifying, so naturally the two major provinces need a lot of support.

Of course, it is not difficult in other provinces either, after all, this is the official policy.

Moreover, other provinces also have other investments by Xingyi Technology, or are looking forward to Xingyi Technology's investments.

If the reasonable subsidies for Xingyi TV are blocked now, then there will be no need to think about other investments in Xingyi Technology in the future.

The relationship between local governments and large enterprises is so delicate.

Get along well, return the favor, and cooperate for mutual benefit.

If things don’t go well, just run away and never invest!
Wang Yi is a very realistic person. He will be nice to whoever is nice to him.

Whichever region supports Xingyi Technology, Xingyi Technology will generate revenue for that region.

"The marketing department did a great job!" Wang Yi praised again, "Other departments should learn from them, especially the production department!"

"Yes." Production Manager Fang Hongyu responded quickly.

Wang Yi changed the subject and said, "But it is not enough to just focus on rural areas and bring home appliances to the countryside. Xingyi TV was just released in July and August and sales were hot. But in September, sales will definitely decline, and will decline even more in October! Even if home appliances are brought to the countryside, it is still not enough. We have to plan for overseas markets as well!"

"Yes, Chairman. We used the overseas channels of Xingyi tablets to build overseas channels for Xingyi TVs in August. We will start to fully distribute them overseas in September!"

"Yes, let's do it!" Wang Yi nodded with satisfaction: "We have already started three shifts 24 hours a day. If the subsequent production capacity is doubled, we will naturally have to think more about sales channels."

"Of course, if the overseas market becomes popular, whether the production capacity can keep up will be another problem, and then the pressure will come to the production department again."

Fang Hongyu nodded and said, "Chairman, after the production capacity is ramped up, we will optimize the production process. We will improve the integration of the supply chain and let the supply chain build customized component modules according to our needs. Then our workers can assemble them directly, which will greatly improve efficiency."

"Very good, see, the solutions are forced out!" Wang Yi said with a smile.

Let the production department and the marketing department compete with each other, and both sides will come up with so many good ideas.

It turns out that if you don't push them, you will never know how great their potential is.

But then, Wang Yi changed the subject: "This is not enough. We need to set up a professional technical team and work with the headquarters to build a fully automatic production line. In the future, the production of mobile phones and televisions will be fully automatic production lines, and they can be mass-produced normally even when the lights are turned off. It's time to develop this project."

"Yes!" Everyone responded one after another.

After the meeting, Wang Yi kept Xu Mingyi and Tu Hongyun and said, "Old Xu, you will be personally responsible for the intelligent production line."

"Okay, Chairman!"

Then, Wang Yi looked at Tu Hongyun again: "Have you made any progress in the development of X55 and X60?"

"R&D is not difficult. We just need to upgrade the X40 and X50. The key lies in the panel and processor."

Tu Hongyun said: "4K panels are very expensive and have to be imported. Ordinary processors do not have enough decoding capabilities. Even NVIDIA's Tegra 3 cannot decode 4K. Similarly, our Kunpeng 510 cannot handle it."

Wang Yi waved his hand and said, "Don't worry about this problem. At the beginning of next year, we will develop a 28-nanometer flagship processor, Kunpeng 700, which is specially equipped with 4K chips. As for the panel... we will still use imported ones."

"Early next year?" Tu Hongyun had an idea:

"Then we will develop the 55P versions of X60 and X1080 first, so that they can be launched early next year. As for the 4K version, we can wait a little longer and launch it as a pro version in the middle of next year after the chips are mass-produced. After all, after Kunpeng 700 is mass-produced, it will also be used in Xingyi mobile phones first."

This makes a lot of sense.

The Xphone 2 to be released next month will be equipped with Qualcomm's 28nm quad-core processor APQ8064 and an external Qualcomm baseband.

The Kunpeng 700 is also a 28nm quad-core processor. Once it goes into mass production, next year's Xphone 2 will naturally be equipped with self-developed processors and the self-developed Pterosaur baseband.

Subsequent production capacity will be provided for the 4K version of Xingyi TV.

Kunpeng 700 happens to be the last generation of flagship mobile phone processor with external baseband, which can be used for TVs and tablets that do not require a baseband.

Starting from Kunpeng 900 in the middle of next year, all SOCs will have integrated baseband, so it would be a bit of a waste to use them for TVs.

At that time, we will have to simultaneously develop dedicated TV chips, or continue to use Kunpeng 700.

In fact, the performance of Kunpeng 700 is very powerful. With a 28nm process, it can optimize the decoding capabilities and remove modules that are not used by the TV. It can become a professional 4K TV chip and will remain far ahead for several years.

After all, as long as the decoding capability of TV chips is strong enough, other aspects are much weaker than those of mobile phone chips.

The reason why Xingyi Semiconductor is not developing specialized TV chips at the moment is that it has limited resources and manpower and cannot devote so much energy to it.

In the future, when we have more soldiers and generals, we can upgrade the decoding capabilities, castrate the modules that are not used by the TV, and launch a dedicated TV chip Kunpeng 700 version - Kunpeng 710!

It won't be a problem to use it for two or three years.

Wang Yi nodded: "Alright, then we will release the 6K version around June next year. By then, the cost of 4K panels will be reduced!"

Currently, 4K panels can only be imported, and the cost is too high.

It will take a year for the cost to come down a bit.

As a result, X7 and X40 were released in July this year.

The X1 and X55 60P will be released in January next year, just in time to seize the trend of replacing home appliances before the New Year.

The 4K version of X55 pro and X60 Pro will be released in June next year!

Replace major appliances during the Chinese New Year!

Buy a cell phone, laptop, and tablet before school starts!
They are all traffic passwords.

(End of this chapter)