Reborn in 2011, 985 missing from two copies

Chapter 405: Fight in the Machine Industry, Investigating BOE

Yu Dong nodded: "It's better to sharpen the knife than to chop wood. I can wait for the strong explosion of mobile phones in the next year after a year and a half. I can handle it!"

"Good, very good, very good!" Mr. Dong said three good words in a row:

"We not only need generals who can expand our territory, but also marshals who can endure humiliation and keep a low profile! I hope that as you said, the 2014nm flagship SOC will be released in 28, and our mobile phones will rise strongly!"

"Chairman, we will live up to your expectations!"

Yu Dong and the chip manager said in unison.

But what they didn’t know was that this one and a half years of delay might have caused the entire mobile phone market to be turned upside down!
Time waits for no one.

In the past, Xiaomi, despite being far ahead in Qualcomm processors, was unable to avoid K3V2.

But this time, the Xingyi mobile phone is completely capable of doing so!

Even if Huawei makes a comeback in a year, it will probably not be able to compete with the Xingyi phone, but it should have no problem crushing Xiaomi and the like.

After all, the first generation of Xiaomi was hit hard by the Xingyi mobile phone. This time, it can be said that it was half-killed before it even rose.

Even if Huawei is a year and a half slower, it will still be able to make a breakthrough and defeat Xiaomi.

But it would be difficult to compete with the Xingyi mobile phone, which is several years ahead of itself.

Even Huawei will need many years to catch up.

However, what is even more frightening is that in recent years, Xingyi mobile phones have also been making rapid progress and developing rapidly, even faster and more sharper than Huawei mobile phones!
Xiaomi also had a complicated expression.

Seeing Xingyi Technology once again becoming a hot topic with its dual-core Xphone 1 and dominating the sales rankings, Lei Jun was so envious that his back teeth were broken:

"Xphone 1 is a dual-core phone, and Xiaomi 1T is also a dual-core phone. Why are they selling so well, with 50 units sold in China a day, while ours is 50 yuan cheaper, but we only sell units in China a year?"

"Why?"

"What's wrong with consumers' brains? Don't they know that cheap is king?"

"Xphone 1 costs 2999, Xiaomi 1T only costs 1599, what a bargain! Why don't you buy it?"

Upon hearing this, all the senior executives fell silent.

What can be said?
Nothing can be said.

Can you tell Lei Jun directly: "Consumers buy mobile phones not only based on the processor, but also on the configuration, functions, system fluency, actual experience, and even more on the brand of the mobile phone?"

"Except for the dual-core processor, Xiaomi is inferior to Xphone 1 in everything else!"

But unfortunately, such words cannot be said.

But Lei Jun, who has always been well versed in cost-effectiveness, refused to believe it and thought that it was the consumers' fault if they did not buy the product, or that the marketing was not good enough!

So he looked at Lao Li:

"President Li, do you think we didn't promote it well enough? Or can we take advantage of the traffic of Xphone 1? After all, we also have dual cores! If we can get enough traffic, Xphone 1 can sell well, and so can we!"

"???" Lao Li frowned slightly and looked at Lei Bushi speechlessly: "Mr. Lei, are you serious? Are you kidding? Can we take advantage of this wave of traffic?"

"Are you sure you're not asking for trouble?"

Of course, Lao Li held back on the last sentence and did not say it directly.

Lei Jun said seriously: "Of course it is true. No matter how good a product is, it needs marketing and gimmicks. The dual-core beating the quad-core is the best gimmick, and it is also a gimmick that our Xiaomi 1T can borrow!"

Lao Li was silent: "..."

Others were also stunned: "..."

People say that Lei Jun doesn’t understand technology, but he does understand a little bit.

It’s said that Lei Jun is very knowledgeable about technology, but his understanding is not very deep.

It is precisely for this reason that when Lei Jun was making cars and mobile phones in his previous life, he was often fooled by his subordinates and even made many jokes.

For example, silver plating on car glass can effectively block the sun, and three layers of silver plating are significantly better than two layers of silver plating. However, the automobile industry has been developing for more than a hundred years, and no brand has thought of this great invention!
So Lei Jun took the initiative and directly arranged three layers of silver plating on the new car, and boasted about it a lot.

Yu Dong directly stated that the three-layer silver plating would affect the signal inside the car, but Lei Jun refuted that it would definitely not happen and that it had been tested many times...

As a result, not long after, the first batch of cars were all recalled and the windshields were replaced, of course, in the name of optimizing the experience...

Anyone who understands will understand that the three layers of silver plating affect the signal, so the product has to be recalled...

Now, Lei Jun feels that with Xiaomi’s price being more than a thousand yuan cheaper, all gaps can be narrowed!
After all, cost-effectiveness has always been Xiaomi's core competitiveness.

Lei Bushi said: "You don't object, do you think so too?"

President Li: “…”

Other senior executives: “…”

Silence is the Xiaomi conference room today.

When people are eager for something, they often only see the good side and ignore the negative consequences.

Just like a man who has been single for a long time meets a goddess he likes and who takes the initiative towards him, or a woman who desires to get rich quickly meets a tall, rich and handsome man who is gentle and considerate to her, they often just think that their luck has turned and love has arrived, and never think whether it is a scam!

Similarly, although Lei Jun is an excellent entrepreneur, he is not immune to worldly mistakes.

For example, when faced with the "great invention" of "three-layer silver coating for sun protection" and the "good thing" of "dual-core crushing quad-core, and the traffic can bring sales to Xiaomi", it is easy to lose rationality.

The simplest thing is that the three-layer silver plating affects the signal. It is normal that Lei Jun, who is not an insider, does not understand this, but Xiaomi Automobile has many professionals. Doesn’t he understand this?
Of course not, there must be people who understand it, and many people have even raised it.

But unfortunately, Lei Jun thought that "the great invention that no one has discovered for a hundred years" was more attractive, so he chose to ignore those objections!
It was not until something completely went wrong that a recall was forced upon us!
Similarly, this time, Lei Jun only has traffic and sales in his eyes!
Lao Li sighed and wanted to say, "Mr. Lei, I understand that you want to use the traffic of dual-core to crush quad-core to sell more Xiaomi 1T. After all, it is too common to use traffic, but can you think about the probability of success?"

But before he could open his mouth, another senior executive, Meng Xin, had his eyes light up and agreed, "What the chairman said makes sense!"

The other senior executives looked at each other and their mouths twitched.

Meng Xin's business ability is average, but he is good at reading people's expressions and licking his superiors' boots.

Every time Lei Bushi made a proposal, Meng Xin would be the first to jump out and strongly support it!

As for right or wrong?

For Meng Xin, anything proposed by Mr. Lei is right!

As long as it is suggested by Mr. Lei, it is good!
Must support!

It is precisely because of this that although Meng Xin’s performance was not outstanding, his position was promoted quickly.

Now compared with vice presidents like Lao Li, he is only a step away and is definitely a senior executive.

And he is deeply trusted by Mr. Lei.

There is no way, every company has such "talents", and Xiaomi is no exception.

Seeing Meng Xin speak, Lao Li had to swallow the words that were about to come out of his mouth: "..."

If it were any other time, if you refuted Mr. Lei, as long as it was a reasonable rebuttal, Mr. Lei would listen humbly and there would be no consequences.

But if there is a bootlicker like Meng Xin who adds fuel to the fire, then it will be over and he won't be able to bear it.

"Forget it, let Mr. Lei suffer a big loss, at least it will teach him a lesson. He will know who to listen to and who not to listen to in the future!"

Lao Li comforted himself by saying that he didn't want to be flattered by Meng Xin or marginalized by Lei Jun.

What if he is sent to the United States to study for two years? Wouldn’t that be the end of it?

You know, this is nominally for further study, but in reality it is just being exiled to the United States, away from Xiaomi's core business, and completely marginalized!

Then it's completely over.

Lao Li thought this way, and others had similar thoughts.

After so many years of working in the workplace, even technical geeks have been tempered into skilled people. After all, those who are not skilled people have been eliminated.

Even Lao Li was afraid of being flattered and did not dare to refute in public, and no one else had the heart to refute.

Meng Xin was delighted with this: "Mr. Lei, good wine needs no bush. Nowadays, dual-core phones outperform Huawei and HTC's quad-core phones, and their price-performance ratio is even better. This is the best opportunity. Xingyi Xphone 1 can take advantage of this opportunity to sell units a day. If Xiaomi can get some of that traffic, even if it only has one-fifth of the effect of Xingyi, it can still sell units a day! And with a wave of promotions, it might sell even better!"

"The one who knows me best is Lao Meng!" Lei Bush was in a good mood. This was his plan:
"Make a hot search, saying that Xiaomi 1T dual-core crushes competitors' quad-core, and has an unbeatable price-performance ratio. Only 1599! No, reduce it by another 100 yuan, only 1499, the average price of competitors' dual-core, unbeatable price-performance ratio!"

Lei Jun became more and more excited as he spoke: "The main feature is the unbeatable price-performance ratio. It's half the price of Xphone 1! It will definitely sell like hot cakes!"

"Okay, Mr. Lei, I'll arrange it right away!" Meng Xin's greatest characteristics are that he is good at both promotion and execution.

After being promoted to the position, he immediately carried out the boss's wishes without hesitation.

Therefore, he is regarded as Mr. Lei's right-hand man!

Soon, a piece of news became a hot search:
[The performance of Xiaomi 1T dual-core is better than that of other companies' quad-core products, and the price is only half of that of other companies' dual-core products, starting at only 1499! 10 units will be available for sale starting at am tomorrow, so hurry up and buy now! ]

It’s still the classic routine, with a limited number of 100,000 units available for sale.

Lei Jun felt that with such a favorable price, the product would definitely sell out, and the 10 units would probably be sold out in minutes.

Sure enough, once the trending search came out, it immediately caused an uproar, but the style of the painting was a bit strange:
"What kind of phone is Xiaomi 1T? Is it made in China?"

"It seems so. Last year, Xiaomi 1 was very popular. It was snapped up every day. I tried to buy it several times but failed to get one. Then when Xphone 1 came out, no one wanted it anymore."

"Yes, even though the Xphone 1 is more than a thousand dollars more expensive, its performance, configuration, appearance, and system experience are all better than Xiaomi. Only a fool would buy Xiaomi."

"Look at what you said. Am I a fool? I'm just poor. If it's really as good as advertised, the 1499 Xiaomi is worth buying."

"Although both Xiaomi 1 and Xphone 1 are dual-core, Xphone 1 can outperform its competitor's quad-core phone. As for Xiaomi 1T, I don't know."

"I know, as an original Mi fan, I am starting to feel like cursing now. Do you think only Huawei and HTC's quad-core processors get hot? Wrong, the Xiaomi 1 dual-core processor also gets hot and has a very slow performance!"

"real or fake?"

"Really? The price difference between my Xiaomi 1799T, which cost 1 yuan, and my classmate's Xphone 1 is 1299 yuan, and the performance difference is at least 2000 yuan. The Xphone 1 has a 500-megapixel front camera with beauty support, but my Xiaomi 1T has... Sorry, Xiaomi 1T doesn't have a front camera! Other aspects are hard to describe."

“Oh my god, there’s no front-facing camera, is this true?”

"Really? If you don't believe me, go to Xiaomi and see for yourself. Its own forum is full of complaints. The dual-core processor gets hot, there's no front camera, the rear camera takes ugly photos, there's no beauty filter, and the system is rudimentary."

"Then I don't dare to buy it. I'd better buy Xphone 1. It's expensive for a reason. You get what you pay for."

"Yes, thanks to Xiaomi, I am more determined to buy Xphone 1."

……

Lei Jun was confused by all the comments. "They are both dual-core, why does Xiaomi receive so much negative comments? It's unreasonable!"

Meng Xin said decisively: "I think it was all done by the navy."

"Whose navy? From Xingyi Technology?"

Meng Xin shook his head: "No, Xingyi Technology doesn't need to do this. To put it bluntly, they don't take us seriously at all. Their competitors are giants like Apple and Samsung."

"Is that Huawei? HTC? Yes, we promote that dual-core beats quad-core, just to grab their market share and step on their new phones to get ahead!"

"That's right!" Meng Xin responded, "I suggest you fight back immediately. Otherwise, if our competitors smear us like this, our Xiaomi won't be able to sell at all!"

"Okay, fight back!" Lei Jun made the final decision.

Soon, a large army of trolls was dispatched and online public opinion changed instantly.

He boasted about Xiaomi 1T in a first-rate manner and belittled new quad-core phones from Huawei, HTC and others.

To be frank, the quad-core phones of Huawei and HTC failed, and the actual experience is even worse than the dual-core Xiaomi 1T. Moreover, Xiaomi 1T is more than a thousand yuan cheaper, with unbeatable price-performance ratio.

With so much public opinion roaring in, the effect is very obvious.

People who are familiar with digital technology can still distinguish the facts, but more people understand nothing.

After seeing the KOL reviews, they believed them to be true. Plus, since the price was over a thousand yuan cheaper, they placed orders out of desperation.

Even many customers who bought Huawei and HTC products have started to cancel their orders and instead buy Xiaomi products priced at 1499!
This scene made Huawei and HTC very angry.

The Xphone 1 beat them all, and there was nothing either side could do. The experience was indeed not as good as the Xphone 1, and the technology was just not as good as its rival.

But they were beaten by Xiaomi 1T and neither side was convinced.

After all, Xiaomi 1T is poorly optimized, generates severe heat, and has Nvidia's 40nm dual-core processor, so its performance is extremely poor.

Not to mention surpassing Huawei's quad-core and HTC's quad-core, in fact it is far inferior.

Both are overheating and frequency reduction, who is afraid of who?

The low-power quad-core of HTC and Huawei with locked cores and downclocked frequencies is not as good as the dual-core of Xphone 1 with full power, but it is more than enough to crush the dual-core of Xiaomi 1T with downclocked frequencies.

As a result, Huawei and HTC's navy also began to take action and launched a strong counterattack.

The situation became more and more serious, and fans of several brands also joined in.

A glorious war in the mobile phone industry has begun.

Contestants: Xiaomi, Huawei, and HTC.

As for Xingyi Technology, it did not participate in the competition directly, but tried to avoid it.

Not only consumers use the Xingyi phones for comparison, fans of rival companies also use the Xingyi phones to suppress competing products.

For example, fans of Huawei and HTC said bluntly, "Huawei and HTC's quad-cores are indeed not as good as the dual-cores of Xphone 1 due to heat and frequency throttling, but what is Xiaomi 1T? They also have heat and frequency throttling!"

"That's right. Xiaomi Mi 1T is a low-end dual-core product. It also generates heat and has its frequency reduced. It's not even as good as the single-core product of Texas Instruments. And you still want to crush Huawei and HTC? Are you giving me face?"

"It's so funny. Xiaomi thinks it's Xingyi Technology? Can it optimize the chip so well? In fact, the chip optimization of Xiaomi 1T is a mess and it's very slow."

"A phone that doesn't even have a front-facing camera is called a smartphone? It's better than a quad-core phone! Even feature phones are better than it!"

"Wake up, the one that has dual-core processors over quad-core processors is Xingyi Technology, not Xiaomi. Xiaomi doesn't have that ability, it's rubbish."

"Huawei and HTC's quad-core phones can still perform at dual-core performance even when they are overheated and frequency-reduced. Xiaomi's dual-core phones can only perform at single-core performance even when they are overheated and frequency-reduced. You can't buy such rubbish phones, no matter how cheap they are."

……

With the actions of HTC and Huawei, online public opinion changed dramatically.

So, just when Lei Jun was dreaming of making Xiaomi 1T a big hit, sales began to plummet.

The number of order cancellations and returns has skyrocketed.

Lei Jun felt helpless as he watched the growth rate of new orders slow down dramatically and the number of users canceling their orders surge dramatically.

They can only increase investment and buy more KOLs to join the battle, but unfortunately Huawei and HTC are not pushovers either.

The battle between several water armies became more and more brutal, and fans and users of each company also joined in.

But unfortunately, Xiaomi has the least users and fans.

After all, the total shipment volume is only 100 million, how many fans can it have?

In comparison, Huawei and HTC are both established giants with many fans.

This situation is completely different from the previous life.

Wang Yi was too lazy to pay attention to this.

No matter how fiercely they fight, Xingyi Technology will be the one that benefits in the end.

After all, although Xingyi Technology did not take any official action, a large number of fans did.

The sales volume of Xingyi mobile phones has reached tens of millions, and the scale of its fan base is even more terrifying.

In addition, the product is excellent and has a good reputation, and many users support it wholeheartedly. This kind of fighting power is far greater than that of kol.

So, in addition to the three companies fighting and belittling each other, there was also a group of old users and fans who supported and applauded Xingyi Technology.

No matter how the situation developed, Wang Yi was too lazy to pay attention to it. Instead, he came to BOE with Zhu Changlin.

The screen inspection, which had been scheduled long ago, should now be carried out thoroughly.

While competitors are focusing on their current products, Wang Yi has already begun planning the next generation of thousand-yuan phones.

But Zhu Changlin was still a little worried: "Chairman, Xiaomi, Huawei, and HTC are fighting so fiercely right now, shouldn't we take action?"

Wang Yi waved his hand and said, "Don't worry about it. Whether it's Xiaomi's dual-core or Huawei or HTC's quad-core, it doesn't make sense. The final winner is still us!"

"Yes, the one who benefits in the end is our Xphone 1!" Zhu Changlin agreed.

The simplest thing is that after several fans fought each other, they all came to the same conclusion that the quad-core products of HTC and Huawei were not optimized properly and the actual experience was not as good as the dual-core product of Xphone 1.

Xiaomi's dual-core processor is also not optimized properly and has the worst performance.

As a result, the first generation ranking appeared in the Android phone circle: Xphone 1pro first, Xphone 1 second, Huawei third, HTC fourth, and Xiaomi 1T last!

Of course, some people say that HTC flagship is third and Huawei k3v2 is fourth.

Some people also say that Xiaomi is sixth, not as good as Texas Instruments' single-core...

But no matter what, the top two are Xphone 1pro and Xphone 1.

Wang Yi waved his hand and said, "Not only Xphone 1, but also Unlimited Mobile Phone!"

"Boundless mobile phone?" Zhu Changlin was very surprised.

Wang Yi said: "We only downgraded a small part of the Kunpeng 500 of the Unbounded mobile phone, and the actual experience crushed Huawei's k3v2 and HTC's quad-core flagship. So, after all their competition, they were finally crushed by a 999 yuan phone!"

Zhu Changlin's eyes lit up: "Chairman, this is your trump card? Use HTC, Huawei quad-core, and Xiaomi 1T to prove the truth of the boundless thousand-yuan phone!"

Wang Yi nodded. "Yes, the first major selling point of the Unbounded 1 yuan phone is that it is cheap. The second major selling point is the powerful processor. Even after the frequency reduction, it is not as good as the Kunpeng 510 of the Xphone Pro, but the actual experience will crush the quad-core of Huawei and HTC. Users can enjoy the super quad-core experience at a price of yuan."

“But will this affect the sales of Xphone 1pro and Xphone 1?” Zhu Changlin was a little worried.

Wang Yi waved his hand and said, "No, the performance of the Unbounded thousand-yuan phone's processor is not as good as the quad-core of the Xphone 1pro after the frequency is locked. But it may be slightly better than the Xphone 1. After all, one is a quad-core and the other is a dual-core. If the Unbounded quad-core is not as good as the dual-core of the Xphone 1, we at Xingyi Semiconductor can't afford to lose face. But the other aspects of the configuration, materials, appearance design, etc. are all at the level of thousand-yuan phones, far inferior to flagship phones like the Xphone 1 and Xphone 1pro."

"To put it bluntly, the only thing about the 1-yuan phone is that it has a powerful processor, but its specifications in other aspects are still far behind. It is just an excellent student with a single subject. Xphone 1 and Xphone pro are both excellent students with ten advantages in all aspects."

"So that's it." Zhu Changlin suddenly realized.

It would be unrealistic if a borderless thousand-yuan phone could match a flagship phone in every aspect.

Arriving at BOE headquarters, Chairman Wang Sheng warmly received the two:
"Director Wang, welcome, welcome. I have been looking forward to seeing you here for so long!"

Wang Sheng spoke with a smile, unable to conceal his joy.

Domestic screens are still far behind those of international giants, so many manufacturers sneer at them and are too lazy to adopt them, and sales become a problem.

Without sales, there will be no profits, and it will even be difficult to make a profit.

Without profits, there will be no funds to develop more advanced technologies, and we will not be able to catch up with international giants.

Unable to catch up with international giants, no big manufacturers are willing to place orders...

It's a complete vicious cycle.

At present, countless domestic companies have gone bankrupt because of this.

If BOE cannot find sales channels, cannot recoup its investment, and cannot make a profit, it will inevitably go bankrupt.

This is inevitable.

To this end, Wang Sheng has been trying to get into the supply chains of major brands by making many attempts and even asking people for help and using their connections.

But unfortunately, all of them were rejected without exception.

This made Wang Sheng very uncomfortable, but he was helpless.

It was not until some time ago that Zhu Changlin, the R&D director of Xingyi mobile phone, came to BOE to inspect the screen, which gave Wang Sheng hope.

Xingyi mobile phones have an annual sales volume of tens of millions. With such a terrifying volume, if BOE uses screens, BOE will make a lot of money.

Of course, this is somewhat unrealistic.

Xingyi is a high-end mobile phone, so it is inevitable that it cannot use BOE's products that are several generations behind its competitors.

Therefore, after Zhu Changlin left, Wang Sheng felt that the matter was over and there was no possibility of cooperation.

But unexpectedly, after many twists and turns, there seemed to be no way out, but beyond the bends there was another village.

Zhu Changlin is here again!

And came with Mr. Wang!
Wang Sheng felt that BOE was blessed with good fortune and its luck was about to change!
He immediately waited at the door early in the morning.

Even though it's August and it's a hot day, we're still waiting.

Apart from anything else, the attitude must be right!
(End of this chapter)