Reborn in 2011, 985 missing from two copies

Chapter 457 Double Big Sale, Stay at Yihe Original
The vice president of TSMC was suspicious: "I seriously suspect that Wang Yi's giving so many orders is just a sugar-coated bullet, deliberately paralyzing TSMC and secretly strengthening himself!"

After all, in the field of wafer foundry, TSMC has the most patents and the strongest foundation.

They want to fight a patent war, and Samsung Semiconductor has lost many times!

Xingyi Semiconductor's 40nm process will not be able to 100% bypass TSMC's patents in a short period of time.

Old Zhang saw through his subordinate's thoughts: "Are you laughing at me for being old and blurry and not being able to see that this is Wang Yi's sugar-coated bullet?"

“I dare not…” the vice president quickly retorted.

Lao Zhang waved his hand and said with a smile: "So what if it's a sugar-coated bullet? What we need most at TSMC is orders. Even if it's a sugar-coated bullet order, we have to bite the bullet and take it."

"We are different from Samsung Semiconductor and Intel Semiconductor."

"Samsung Semiconductor has chip orders for Samsung mobile phones. Even if there are no other major customers, it can still produce its own chips and will not starve to death."

"Intel Semiconductor has Intel's PC chips and can survive well without relying on third-party orders."

"But we at TSMC are different!"

"We are just a pure wafer foundry. We don't have any orders for our own brands and we completely rely on orders from third-party customers to survive."

"If we get enough big orders, we can have a good New Year."

"If you can't get it, you'll have to starve."

"Although Wang Yi's order is a sugar-coated bullet, it is still a large amount and a piece of fat meat."

"We at TSMC live on this kind of fat meat, we have to eat it!"

"Once we sue Xingyi Semiconductor, we will completely offend Wang Yi. We won't get any subsequent chip orders from Xingyi Technology, which will be a huge loss for us."

"To put it bluntly, this is an open conspiracy! Wang Yi's open conspiracy!"

"Wang Yi used these orders to tell TSMC to take the orders, make money and not cause trouble. This will benefit you, me and everyone else."

"If you want to cause trouble, there's no room for negotiation."

The vice president frowned and said, "I see. But does TSMC have to follow Wang Yi's plan?"

Lao Zhang sighed: "Xingyi Technology is easy to deal with, but the problem is that they have the mainland market behind them!"

"The mainland is one of our main markets. Once we sue Xingyi Semiconductor, it is possible that other mainland semiconductor companies such as Huawei HiSilicon and Spreadtrum will refuse to manufacture for us, and the loss will be too great."

"You have to know that Xingyi Semiconductor represents the strongest semiconductor giant in the mainland and is by no means an ordinary private enterprise."

"In a sense, if we offend Xingyi Technology, we may lose the entire mainland market."

"Will the consequences be so serious?" The vice president's expression suddenly changed, and he felt a little frightened.

Lao Zhang sighed, looked towards the east, and said meaningfully:
"Now, the mainland has begun to pay attention to semiconductors and has elevated them to a strategic position for development. Xingyi Semiconductor is the leader in the mainland market."

"We are suing Xingyi Semiconductor and launching a patent war at this time. It seems that we are suppressing Xingyi Semiconductor, but in fact we are suppressing the leader in the mainland. Do you think there will be no consequences?"

"This..." The vice president's face turned pale, and he completely understood the logic behind it.

This may seem like commercial competition between enterprises, but in fact it is a fight between the forces behind them.

Zhang said quietly, "If we at TSMC want to have the best of both worlds and survive in the cracks, we must stay absolutely sober and turn a blind eye. Unless we are forced into a last resort, we must never step out and commit suicide."

"After all, Wang Yi is Wang Yi. He is not Mr. Zhang, the founder of SMIC."

"Mr. Zhang is determined to develop the foundry business. He is targeting TSMC's heart. He is also my old enemy. I will not be at peace unless I bring him down."

"Wang Yi's main focus is still on Xingyi mobile phones. Running a wafer factory is more for self-sufficiency. It has little impact on us. On the contrary, it can bring us a lot of orders."

"It is much better to maintain peace. There is no need to jump out and be used as a gun for others."

“Thanks for your advice. I will speed up the production of 1000 million Kunpeng 700 SOCs per month at Xingyi Technology.” The vice president quickly expressed his opinion.

"Well, that's right." Lao Zhang nodded with satisfaction.

But he had other plans in mind.

If TSMC can get the current orders from Apple and Qualcomm, it doesn’t matter if it doesn’t have orders from Xingyi Technology.

But the problem is that Apple’s orders were snatched away by Samsung!

Both A6 and A6X are produced using Samsung's 32nm process.

Even for next year's A7 chip, Apple plans to use Samsung's 28nm production.

As for Qualcomm?
Android was just starting to take off these days, and Qualcomm couldn't dominate the market alone. Its size was not as terrifying as it would be many years later, and was far less than that of Apple.

In this case, TSMC cannot give up the order from Xingyi Technology.

With TSMC's foundry service, the production of Kunpeng 700 began to soar.

Some production lines of the Xingyi M1 wafer factory have also begun to produce Kunpeng 702, fully meeting the demand for the next flagship chip.

After a few months, the sales of its own mobile phones and tablets declined, but it still had some extra chips to sell to the outside world.

As for whether the external sales of Kunpeng 700 and Kunpeng 702 will affect Xingyi Technology’s own sales?
This is not a big problem.

After all, large-scale sales of Kunpeng 702 and 700 will not be available until April next year at the earliest.

After other manufacturers buy it, combined with research and development, tuning, production, and distribution, the earliest it will be on the market is August or September.

At that time, the xphone 902pro equipped with Kunpeng 2 SOC had been on the market for four or five months.

The next generation xphone 906 equipped with Kunpeng 3 will soon be on the market.

By then, the xphone 702 equipped with Kunpeng 2 will have been on the market for nearly a year and will begin to be discounted for promotion.

As for the xphone 700pro equipped with Kunpeng 1, it has been on the market for a year and a half and is basically discontinued.

As for the xphone 506 equipped with Kunpeng 1, it has probably been discontinued long ago.

To put it bluntly, by the time the competitor's Kunpeng 702 was launched, Xingyi Technology's Kunpeng 902 model had already been on sale for several months.

Kunpeng 702 was relegated to the sub-flagship, Kunpeng 700 was relegated to the mid-range, Kunpeng 506 was relegated to the new generation of borderless thousand-yuan phones, and Kunpeng 500 was directly discontinued...

Chip updates and upgrades are so fast that the situation one year from now will be completely different from that of today.

By then, the external sales of Kunpeng 700 and 702 will not affect its own sales.

More importantly, other competitors lack brand power.

Even if the configuration is the same, if Xingyi Technology sells it for 2000 more, many people will buy it.

This is the brand effect.

What's more, by then the Xingyi mobile phone will be equipped with a self-developed system, which will put it on a different track from its competitors.

However, companies like Xiaomi are small in scale, have low sales volume, and have low bargaining power when purchasing components, so their costs are high.

For the same thousand-yuan phone, Wujie Mobile has a large purchase volume, with purchases of tens of millions every month. The material cost can be reduced to 550, and after adding sales, taxes, etc., it can be sold for 999 and still make a profit of 300.

If it were Xiaomi, which is smaller in size and purchases hundreds of thousands of sets every month, the purchase price would be much more expensive.

Moreover, the Kunpeng 500 SOC of the Unbounded mobile phone only costs 27 yuan when manufactured by TSMC.

The chip + baseband purchased by Xiaomi costs 150 yuan.

The chip alone is more than a hundred yuan different, and the prices of other components are also slightly different.

Therefore, for the same configuration, Xiaomi's material cost would be 750 or even 800, plus taxes, sales expenses, etc., and if it is sold for 999, there is no profit at all, and it can only be sold at a higher price.

After all, the Xiaomi in this life is not even one twentieth of the Xiaomi in the previous life.

Similarly, the four giants of China Cool Alliance have not risen and are still mainly engaged in feature phones, and they are still the four giants who give away mobile phones when you top up your phone bills.

As for OV, it’s hard to describe.

A lot of their variety show sponsorships were snatched away by Xingyi mobile phones. Coupled with the popular science posts on Mayu, female users also know to look at the parameters first when buying a mobile phone.

As a result, the high-priced, low-spec models launched by OV this year were all defeated and did not rise like they did in the past.

One whale falls and all things are born.

Similarly, one general's success is the result of the sacrifice of thousands of soldiers.

The annual sales of Xingyi mobile phones exceeded 100 million, which means that it has crushed all its competitors in the Xia country market and snatched their market share.

Including Apple, Samsung, Nokia, HTC, as well as China Cool Alliance, Meimi, OV.

Therefore, even if Xingyi Technology sells Kunpeng 700 and 702 to other competitors, the costs for these competitors will be higher, which will not have much impact on Xingyi mobile phones.

On the contrary, you can only earn more.

After all, you only make 300 yuan by selling a borderless phone that costs yuan.

And selling a Kunpeng 702 SOC costs 25, and the selling price is 235, which means a direct profit of 210...

This is also the fundamental reason why Qualcomm does not make mobile phones, but earns more than major mobile phone manufacturers!
Afterwards, Wang Yi called Zhu Changlin again.

Now that Kunpeng 700 chips have become abundant, the chip replacement plan for Xphone 1 and Xingyi Tablet X1 should officially begin.

"Mr. Zhu, stop buying Qualcomm dual-core chips. Once the last stock is used up, replace all new xphone 1s and Xingyi tablets with Kunpeng 506 SOCs. As for the Qualcomm dual-core xphone 1 and Xingyi tablet, isn't Double coming soon? We can just promote them again and keep the price about the same as Double !"

"Yes, Chairman." Zhu Changlin responded, "By the way, will the Kunpeng version of the model also participate in the Double 12 promotion?"

"Kunpeng version..." Wang Yi thought for a moment, "The Kunpeng version has only been on the market for ten days, so the price cannot be reduced. However, the Double 12 event is the first launch of Xingyi Technology, so it would be inappropriate not to promote it at all."

In the previous life, it was 2012, when Taobao was upgraded to Tmall and the Double promotion was launched.

However, this time, Taobao doesn’t seem to have any intention of holding the Double 12 event.

After all, Double 12 is just a week away. If it were going to happen, Taobao would have already contacted major brands and started preparing for promotional activities.

It's impossible that they are so close and yet there is no movement.

It can only be said that Wang Yi’s rebirth produced a butterfly effect and disrupted Alibaba’s layout.

Alibaba is now so busy with the battle between thousands of groups that it has no time to prepare for the Double 12 shopping festival.

There is no way. Meituan, which was originally invested by Alibaba, has now turned to Xingyi Technology.

The hottest thing in 2012 was O2O, and Alibaba couldn’t miss it.

Therefore, after losing Meituan, Alibaba’s main focus is now on its own local life, and even the Double 12 event has been put on hold.

Wang Yi is too lazy to pay attention to this. He just lets Wang Xing, the bald guy, take care of the local life of Alibaba and Baidu.

But since Alibaba is not doing the Double 12 event, then Xingyi Technology will take over the Double 12 event and hold it in a big way!
Wang Yi even had people register all the trademarks related to the "Double 12 Promotion" in advance.

"Since this is our first Double 12, we must provide sufficient promotional efforts." Wang Yi made a prompt decision:
"We're going to have the same promotion as during the Double Eleven sale for all Qualcomm and Nvidia smartphones and tablets to clear out the inventory. After that, we'll only sell the Kunpeng version."

"As for the Kunpeng version of mobile phones and tablets, they have only been on the market for ten days, so we can't reduce the price directly. Let's issue discount coupons for each category. For electronic products, you can get 5000 off for purchases over 100, 8000 off for purchases over 200, and 10000 off for purchases over 300!"

"For example, the Kunpeng version of the xphone 2, the 16G version starts at 5499, and you can directly reduce it by 5399, and get it for and get a double membership."

"The xphone 1pro 32G Kunpeng version costs 4999, and you can get 100 off by adding any small accessories."

“If you place an order for the Kunpeng version of xphone 1pro and xphone 2, and the amount exceeds , you can get a direct discount of .” Zhu Changlin’s eyes lit up and he instantly understood what Wang Yi meant.

This way, without lowering prices and offering discounts on purchases over a certain amount, the price system will not be affected and consumers' desire to consume will be promoted.

For example, if you buy an xphone 1pro and the money is less than 32, you can upgrade to G to get the maximum discount, or you can buy a pair of xbuds headphones, etc.

Or you can directly find classmates and friends to group the order and buy two at a time, and get a discount of 300 yuan when the total amount reaches 10,000 yuan!

The process of adding items to a purchase is the best promotion and the best way to generate user fission.

This makes many users who originally did not consider placing an order consider placing an order together.

Let those who have originally bought one consider ordering one for their family.

Naturally, it can greatly increase sales.

"Chairman, this promotion is definitely going to be a success! I'm afraid that after this wave of Double 40, our stock of Qualcomm versions will probably be almost sold out. Nvidia still has a few quad-core chips left, which is also not a problem. We can use them for the Xingyi TV X50 and X."

"Very good, Xingyi TV will also have a promotion, with the same intensity as the Double Eleven. In two months, new models will be released."

"Yes!"

Afterwards, Wang Yi called Jian Ziyan again: "Ziyan, have you arranged for all the talents who are coming?"

"Everything has been arranged, Chairman. There will be several more groups coming back in the next few days, mainly from the Centaurs and the families of VIA engineers."

The first few groups to come were naturally the R&D engineers themselves.

Once they arrive and make sure there are no problems here, we will arrange for their families and children to come over.

This is all normal.

As for the Centaur side, things are slower. After all, it is a cross-border issue and there are more things involved.

"I also arranged for people to quickly move forward with the purchase of the house and directly contacted some agents."

Jian Ziyan said: "We are processing the transfer of ownership as soon as possible, and we will move in directly when the subsequent engineers arrive."

"Very good, I'm at ease with you doing the job." Wang Yi said with a smile, "We also have to prepare for the Double 12 promotion. Since this is our first Double 12 promotion, we need to make it bigger, not lower than Double 11, and even higher."

"Don't worry, Chairman, everything is ready. We are also ready for the new product launch on Double 12! This time, Xingyi Technology and Mayu Technology will both release new products."

"Very good!" Wang Yi nodded with satisfaction: "Even if we are the only ones participating in this Double 12 event, we have to expand the scale!"

To this end, Wang Yi launched many new products at the Double 12 launch conference.

We also launched double discounts, direct price reduction and discounts for purchases over a certain amount!

For example, NVIDIA and Qualcomm versions of mobile phones and tablets have been reduced by hundreds of yuan, and are the same price as the Double Eleven promotion.

In addition, you can continue to stack the activities of 100 yuan off for purchases over 5,000 yuan, 200 yuan off for purchases over 8,000 yuan, and 300 yuan off for purchases over 10,000 yuan.

Mobile phones, TVs, tablets, headphones, air conditioners, etc. are all stacked together.

However, since only Xingyi Technology participated, it felt a bit lonely.

But it's very loud.

Thinking of this, Wang Yi changed the subject:
"By the way, let's contact Midea, Hisense, Haier and other companies to ask if their smart home products are willing to participate in Xingyi Technology's Double 12 event. If they are willing to participate, we will bring them along!"

Xingyi Mall not only sells Xingyi Technology’s own electronic products, but also smart home devices from Midea, Hisense, Haier and other companies.

After more than half a year of development, more and more traditional home appliance brands have purchased Xingyi Smart Home’s IOT modules and joined Xingyi Smart Home.

Naturally, their smart home products are also available on Xingyi Mall.

Of course, they are still responsible for delivery, logistics and after-sales. Xingyi Technology is equivalent to Tmall, but with an additional online sales channel.

This time, Danxingyi Technology participated in the Double 12 event alone, which felt a bit lonely.

But if we bring in all the major smart home industry chain brands, the scale will be even bigger.

After all, Midea, Haier, Hisense, etc. are all white goods giants!
Soon, Midea was the first to respond, expressing its willingness to participate in Xingyi Technology’s Double 12 promotion.

Wang Yi was not surprised by this.

After all, Xingyi Technology invested 70 billion yuan in Midea, accounting for 16.667% of the shares, making it Midea's second largest shareholder.

Midea naturally has to participate in the activities of the second largest shareholder.

Moreover, Midea is aware that such activities may seem to reduce prices and sacrifice some profits, but they can increase sales.

In the past six months, many of Midea's products have been added to Xingyi Smart Home. Although they are 200 yuan more expensive than traditional home appliances, their sales are still good.

Now is the perfect time to have a big sale.

Especially air conditioners and the like, which are in their peak season and are most suitable for big sales.

That’s right, winter is also the peak season for air conditioners, especially in the south.

There is heating in the north in winter, but in the south most of the time there is no heating and people can only rely on stomping their feet and air conditioning.

Then, Hisense also replied, expressing its willingness to participate.

Since integrating Xingyi Smart Home's IOT module, Hisense has also launched smart TVs.

Although it is not as good as Xingyi TV, the brand is there after all and the sales are very good.

Nowadays, all Xingyi TVs are on promotion. If Hisense doesn’t have promotion, then it’s over.

Of course, Xingyi Technology can also earn a commission from Hisense smart TVs sold in Xingyi Mall.

This is the benefit of being a platform.

Soon after, brands such as Gree and AUX also responded and joined the Double 12 promotion.

As the end of the year approaches, everyone is thinking about boosting sales to make the year-end financial report look better and the stock price higher.

Seeing that other brands have joined in, Haier can no longer sit still.

All competitors are participating and sales are skyrocketing. Wouldn’t it be stupid for Haier not to participate?
Everything went better than expected.

Major brands have joined in.

As for the specific promotion plan, it is even simpler and the process can be set up in any way, but the lowest price after the discount is similar to that of Double Eleven.

To put it bluntly, the base price is still the same base price, but the discount strategy has changed a bit, and the price seems to be a little lower, but in fact it is almost the same.

In short, with this kind of promotion, the brand subsidizes a little, the platform subsidizes a little, and by exchanging price for volume, both the brand and Xingyi Technology can earn more!

With the participation of these brands, although this Double 12 event is still just a big promotion of Xingyi Technology, the product types and scale have been enriched a lot.

After all, in the past six months, major brands have launched a series of smart home products.

Including but not limited to smart air conditioners, smart fans, smart TVs, smart washing machines...

Haier has also launched the high-end Casarte smart refrigerator, which has a large screen that can be used to read recipes, listen to music, and watch Xingyi videos!
Regardless of whether it is useful or not, just tell me whether it is advanced or not?

Xingyi Smart Home provides a complete set of solutions, which makes it very easy for friendly companies to achieve intelligence.

Wang Yi warmly welcomed this.

Although the smart home products in the industrial chain will affect the sales of Xingyi Zhijia’s own products, it is obviously more promising to build a platform.

Rather than temporary gains and losses, Wang Yi cares more about whether Xingyi Smart Home can become the first, or even the only smart home giant in the country.

In the future, most of the big brands will join Xingyi Smart Home, and the smart home ecosystems of other brands such as BAT will be niche, and that will be enough.

Building a platform will always make more money than building a product, and it will also have more prospects.

In December, it gets dark very early.

It was just past six and already dark.

Just as Wang Yi was about to leave work, Jian Ziyan suddenly stopped him and said, "Chairman, your villa has been left out for more than half a year, and the heating has been turned on. You can move in now!"

"Yes! I also have a villa!" Wang Yi suddenly realized.

Jian Ziyan was speechless: "..."

It turns out that Wang Yi really forgot about this matter...

She thought the chairman felt that the formaldehyde had not been properly dispersed, so she didn't dare to say anything.

It was delayed until December, and Jian Ziyan seriously suspected that it was not that the breakup was not done well, but that Wang Yi had forgotten about it!

That is exactly what happened.

"Come on, Ziyan, accompany me to have a look!" Wang Yi said with a smile: "The decoration is completed, and the smell has been dissipated. I haven't seen it yet."

"Okay, Chairman." Jian Ziyan agreed readily.

The entire decoration process, including removing odors and purchasing and configuring furniture and appliances, was handled by Jian Ziyan, as Wang Yike didn't have time to do it himself.

After all, decoration is too troublesome.

Even if it is a 120-square-meter house, if you hire a construction team to do it yourself, it will take half a year and be very time-consuming and laborious.

What’s more, a multi-storey villa like the Yiheyuan.

Soon, three cars drove into Yiheyuan.

The car in the middle was carrying Wang Yi, Jian Ziyan, Wu Shuang, and an accompanying doctor.

The two cars in front and behind each carried a team of bodyguards.

Now whenever Wang Yi goes out, he always has this configuration.

In addition to Wu Shuang's close protection, there will be two special vehicles carrying ten retired special forces soldiers.

Wang Yi also had a doctor accompanying him in the car.

If Wang Yi encounters any accident, first aid will be provided immediately.

Now that Xingyi Technology is getting bigger and bigger, developing better and better, and affecting more people's business, Wang Yi has to be cautious.

It's not just like this here, his parents in Jeju also have drivers who serve as bodyguards.

The neighbors across from my hometown also had bodyguards arranged long ago.

The grandparents and grandmothers in the village also have bodyguards, of course under the name of nannies.

The old yard of the neighbor next door, which had been moved out many years ago, was also rented out and two people from the city moved in.

It is said that the mountain village has good air, low cost of living and is suitable for retirement.

In fact, he was a retired special forces soldier and doctor arranged by Wang Yi.

The old man is old, so he has to be on guard.

(End of this chapter)