Reborn in 2011, 985 missing from two copies

Chapter 493: Ban Changchat Payment? Douyin Mall is out!

Water can carry a boat, and it can also overturn it!
No one knows the strength of netizens better than Wang Yi!
It can even be said that netizens are one of the groups with the strongest sense of justice.

Even if it is something that has nothing to do with themselves, the majority of netizens can speak up for justice, take strong action, uphold justice, and resist madly.

Once the incident between Wahaha and Nongfu Spring in the previous life was exposed, the majority of netizens frantically boycotted it, and Nongfu Spring, which was originally the best-selling brand, suddenly saw its sales plummet.

However, Wahaha's sales volume has increased rapidly by leaps and bounds.

Not only did netizens boycott the brand, many stores also removed Nongfu from their shelves and replaced them with Wahaha.

There is also the Xinjiang cotton incident. International brands such as Adidas and Nike boycotted Xinjiang cotton, and the majority of users have also begun to boycott Adidas, Nike and a series of other international brands!
Although the Internet’s memory is limited and the degree of boycott has diminished over time, Adidas and Nike’s market share has permanently declined significantly!
This is the power of netizens.

Even if it has nothing to do with oneself, one will still help.

If it concerns national enterprises, it is an obligation!

Now, Alibaba has colluded with overseas media to discredit Xingyi Technology and attack national enterprises!

Crossed the first red line.

In this incident, Alibaba deceived the majority of netizens and used them as a gun.

Crossed the second red line again!

No one wants to be cheated!
Not many people can remain indifferent and indifferent after being cheated!

This is unrealistic!

Ali has crossed both red lines, so this is a serious matter.

Netizens’ boycott has also become more fierce.

What's more, Xingyi Technology not only produces a series of excellent products, breaks the technological blockade of Europe and the United States, crushes international brands, and makes the Chinese people proud, it can be said to be the pride of the nation.

During the Chinese New Year, Changliao spent 5.5 million in cash to distribute red envelopes to netizens, which won the hearts of the people!

Under such a sharp contrast, Ali seems to be nothing!

With all these reasons, it is only natural that many netizens are boycotting Alibaba and uninstalling Alipay and turning to Changchat Payment!

Jack Ma was furious about this result and started cursing during the video conference:
"We have been on the trending search for a day, Alipay has lost 40 million users, and you still can't suppress the popularity!"

"The situation is still developing and users are still leaving!"

"Waste, you are all waste!"

“Can’t the trending search be suppressed?”

“Spend money to remove the trending search!”

Facing Jack Ma's roar, all the senior executives were silent, and only the vice president said with embarrassment:
"Chairman, we know the situation is serious and we have tried our best. But many platforms are Xingyi Technology's platforms, and we can't remove the trending searches even if we want to!"

Mr. Ma’s face turned pale: “…”

"Tik Tok, Changliao official account, and Mayu are all Xingyi Technology's platforms. Alibaba can't do anything about them." The vice president couldn't help but say.

Jack Ma's face looked extremely ugly.

How could such a great man as Ali end up in this state today?
Wrong!

It’s so fucking frustrating!
“What about other platforms? Since they are not controlled by Xingyi Technology, why can’t they remove the trending searches?” Jack Ma said unwillingly.

The vice president sighed: "Some platforms refused to respond, saying that the situation was too big and could not be changed. Other platforms said they could be changed, but after receiving the money, they withdrew two or three people, and soon went back up. It's better to say that they can't be changed!"

"Me! @#￥%..." Jack Ma cursed angrily, but there was nothing he could do.

It’s okay if the first type cannot be done, but the second type, who takes the money but cannot get anything done, is really despicable!

Isn't this just taking advantage of Ali?

But Jack Ma was also helpless about this, and he knew in his heart that Alibaba was completely ruined in this wave!

The power of cyber violence is so terrifying that even Alibaba cannot bear it.

The most important thing is that in this incident, netizens acted with reason and evidence, which makes it even more difficult to deal with.

"Oh! This is a big trouble."

Jack Ma sighed: "Think about it, what else can we do to calm the situation or turn it around!"

"Alipay is vital to both Alibaba and Taobao. If it continues to develop like this, Alipay will be finished, and Alibaba will also be in danger!"

Hearing this, everyone fell silent, their faces becoming extremely solemn.

Everyone knows that Jack Ma is not exaggerating.

On the contrary, if we continue like this, we will be in big trouble and the Alibaba Group will be in danger.

Taobao-Alipay-Ali Cloud Computing are the core strategic layout of Alibaba's business empire, and Alipay plays a vital role in it.

If there is a problem with Alipay, then it’s all over.

After a brief thought, one of the executives spoke first:
"Chairman, the most important thing right now is to calm the situation. Since we can't remove the trending searches, we can only do crisis public relations and change public opinion. We don't admit anything and condemn these rumors and slanders. We will also send a lawyer's letter to warn those bloggers and big Vs! Control the situation as soon as possible."

As soon as the words fell, someone decisively agreed: "Yes, that's what we'll do. Once we send a lawyer's letter of warning, many bloggers will immediately give in and quickly delete their posts."

"If there are still people who don't delete their posts, we will catch them as examples and sue them directly. We can't find any substantial evidence against those bloggers who implicate Alibaba, so it's difficult to sue them. But we can sue those bloggers and big Vs who publicly named Alibaba. We can scare them to death!"

But some people resolutely refuted:

"No. Lawyer's letters and lawsuits will only intensify the conflict and make the situation worse. Once it goes to court, the situation will be completely escalated, and the impact will also be amplified. More people will know about it and more people will boycott Alipay. Even if we win in the end, we will pay a greater price!"

"That's right. Besides, the malicious smear campaign against Xingyi Technology was indeed carried out by us at Alibaba. Although it was done perfectly, it's better to be safe than sorry."

"Yes, this matter cannot withstand close scrutiny. Once it goes to court, if something is found out, we will be finished."

"The most important thing is, as long as we file a lawsuit, no matter what the outcome is, the situation will continue to escalate and will never be resolved, and the outcome will only be worse!"

"I also support keeping silent and waiting for the storm to pass."

"The Internet's memory is short-lived. It won't be long before this matter is gone. By then, users will be much less resistant to us, and we can organize another Alipay red envelope campaign and spend 5 million, no, 8 million, to completely bring users back!"

Jack Ma agreed with what he said: "Okay, let's do it. Respond in silence, wait for the situation to calm down, and then send 800 million Alipay red envelopes to attract users back!"

Then, the vice president continued: "Chairman, in addition to this, we must also acquire a public opinion platform as soon as possible to build our own strategic high ground for public opinion!"

As soon as this was said, all the senior executives agreed:

"That's right. Xingyi Technology has TikTok, Changliao official account, and Mayu. Its public opinion war power is terrifying. In the public opinion war with Xingyi Technology, we, Alibaba, are helpless and can only be abused!"

"Yes, this time we lost the war of public opinion. If we had our own public opinion platform, we wouldn't have lost so badly and we wouldn't even have had a chance to fight back!"

"If we want to change the current situation, we have to build our own public opinion platform!"

Jack Ma nodded: "That makes sense. Once the public opinion war begins, Xingyi Technology can go all out through Douyin, Changchat WeChat public account, and Mayu forum!"

“Tencent can also make a big move through Tencent Weibo and WeChat public accounts!”

"Even Baidu has Baidu Tieba, the Baidu search engine, which manipulates and guides public opinion."

"We at Alibaba have nothing. This is unacceptable. We are at a great disadvantage. This is a lesson for us."

"We must build a public opinion platform, but how to do it? Does anyone have any ideas?"

The vice president spoke decisively:
"Yes! These days, the timeliness of Weibo is still terrifying. We also need to make plans. I suggest acquiring a Weibo platform."

Jack Ma thought thoughtfully: "Weibo is indeed one of the best platforms for public opinion warfare. We wanted to acquire Sina Weibo before, but they refused to acquire it in full. Now that the four major Weibo platforms are fighting each other, we lack the high ground for public opinion, so we need to acquire one. Which one do you think is the most suitable?"

The vice president said: "Don't consider Tencent Weibo. Tencent and we are arch-enemies."

Jack Ma nodded.

The Vice President continued:
"Among the remaining three, Sina Weibo is the most powerful, NetEase Weibo is in the middle, and Sohu Weibo is the worst. If we want to take action to deal with Xingyi Technology, Baidu and Tencent, we must take over the number one Weibo platform!"

"Only by restarting the acquisition and taking over Sina Weibo can we defeat Tencent Weibo. Only then will Alibaba have its own top public opinion platform."

"Acquire Sina Weibo?" Jack Ma frowned and hesitated. "It's a bold idea, but it's not easy to implement. In the last negotiation, Cao refused to acquire the company in the face of the rise of TikTok. He only accepted a controlling stake, and the price was sky-high!"

Alibaba has long had its eyes on Sina Weibo and wanted to acquire it in its entirety last year.

But unfortunately, Sina Weibo, which is at its peak, flatly refused and did not accept any acquisition at all.

Later, Jack Ma took a step back, gave up the full acquisition and instead controlled Sina Weibo.

But Sina still rejected it outright, not even accepting a controlling stake, and would only accept a stake at most.

To put it bluntly, Sina only wants to use Alibaba's money to defeat the other three microblog platforms and become the absolute overlord, but it does not want to sell itself to Alibaba, not even for controlling stake.

This behavior is very much like wanting to use the man's high bride price to pay for the down payment, but not wanting to have children with the man or get married. Who can accept that?

Not surprisingly, Jack Ma could not accept this price at all and the talks broke down.

Later, when Xingyi Technology launched TikTok, Sina Weibo felt the crisis, so it took a step back and expressed its intention to accept Alibaba's controlling stake.

Jack Ma was overjoyed, thinking he had won the girl, and rushed to Sina's headquarters to negotiate in person.

This time, Sina finally agreed to take controlling stake, but asked for a sky-high price.

A sky-high price that even Jack Ma couldn’t accept.

According to estimates by Jack Ma and Alibaba, after Sina Weibo is split and listed, its market value will be at most 200 billion.

Alibaba controls 51% of Sina Weibo and offered 80 billion yuan for the shares, which is very high as a venture capital.

But Cao, the chairman of Sina Weibo, was very greedy and offered a price of 150 billion!

150 billion, accounting for 51% of the shares, then after the listing, the market value of Sina Weibo must exceed 300 billion for Alibaba to break even, and exceed 400 billion for Alibaba to make a profit. But this is not realistic at all.

Especially for Sina Weibo, which has not yet been spun off and listed, it would be extremely difficult to reach 200 billion, let alone billion. It is even hard to say whether it can break through billion.

Before going public, all the capital was venture capital, and Alibaba did not dare to accept the sky-high price of 150 billion for a 51% stake.

In the end, both parties broke up unhappy.

"They want 51 billion for 150% of the shares. They are just treating us like the stupid son of the local landlord of Ali!"

Jack Ma got angry when he thought about this.

The vice president sighed and said earnestly:

"Chairman, as long as we can control Sina Weibo, it's worth spending any amount of money. Of course, 150 billion is too high, 120 billion is acceptable."

Jack Ma decisively waved his hand: "No, I can't accept 120 billion, and 80 billion is not more."

The vice president took a deep breath and said, "Chairman, even if we spend 120 billion, we can still make back the extra 40 billion!"

"Oh? How are we going to make it back?" Jack Ma looked unhappy, and his tone was full of questioning: "The difference is 40 billion, which is not a small amount of money!"

The vice president said: "Chairman, Sina Weibo has the most users and the highest daily activity. Once we take over Sina Weibo, we can open a window display on Sina Weibo to drive traffic to our Taobao!"

"Just like this time's chat about red envelopes, Xingyi Technology spent 5.5 million and got 120 billion coupons for discounts. With the help of red envelopes, it attracted traffic to Xingyi Mall and Mayu Mall, with revenue exceeding billion. It is completely equivalent to another Double promotion!"

"Similarly, after acquiring Sina Weibo, we can use window displays to attract traffic to Taobao and Tmall! We can earn back the money we spend and increase the number of users and profits of Taobao and Tmall!"

"The extra 40 billion spent on controlling Sina Weibo is not worth mentioning. We can earn it back soon!"

"Window display..." Jack Ma's eyes widened: "This is an irresistible reason, and it doesn't seem to be too risky."

Jack Ma saw all the success of the free discount coupons and was extremely envious and jealous.

They are even more enthusiastic about Weibo’s window display.

"Okay, then 120 billion to control Sina Weibo. Set up a team as soon as possible, contact Sina, and negotiate. This matter must be moved forward as soon as possible!" Jack Ma made a prompt decision.

"Yes!" Everyone responded one after another.

Once Weibo was launched, Alibaba would have a platform for public opinion and would not have been abused so badly.

Similarly, with Weibo, you can also drive traffic to Taobao and Tmall and generate revenue through window displays!

Neither Jack Ma nor the board of directors could refuse such strategic considerations.

Alibaba started a series of actions that day.

The next evening, a team was set up, strategic deployment was carried out, and emergency consultations were held on the issue of taking control of Weibo.

On the other hand, the senior executives of Xingyi Technology also held an emergency meeting.

But the atmosphere is completely different.

Cai Zisong was very excited: "The chairman turned the crisis into an opportunity for the development of Changliao Payment. Not only did the number of Changliao Payment users not decrease, but it increased significantly again!"

Originally, the number of users of Changchat Payment was only 5000 million.

On the night before New Year’s Eve, the chat red envelope function was launched. Many users sent red envelopes to each other and grabbed red envelopes. The number of users of Changchat Payment exceeded 6000 million.

On the afternoon of New Year’s Eve, after a 5000 million warm-up red envelope event, the number of Changchat payment users exceeded 9000 million.

After the 5 million red envelopes on New Year’s Eve, Changliao Payment reached its peak and the number of users exceeded 1.8 million!
It was originally thought that it would stagnate and it would be difficult to see a significant increase in a short period of time.

Unexpectedly, Alibaba started to make some moves, which were cleverly transformed by Wang Yi, and the company added another 7000 million users on the second day of the Chinese New Year.

More importantly, the chat red envelope activity has ended, and the growth rate has dropped.

However, the Alibaba incident is a continuous one. As long as the storm does not pass, the impact will continue to exist, and the user scale of Changchat Payment will continue to grow.

So much so that during the day on the third day of the Lunar New Year, another 2000 million users were added.

"Currently, the number of Changchat payment users has exceeded 2.7 million! And the number of Alipay users has dropped below million!"

Cai Zisong smiled and said, "More importantly, at least half of these 50 million Alipay users are also using Changchat to pay. In other words, Alipay is no longer a concern!"

Upon hearing this, other senior executives in the video conference were excited.

Wang Yi waved his hand and said, "Don't be too optimistic. This payment war has just begun and it's still a long way to go."

Hearing this, everyone fell silent, full of confusion.

Some people even said bluntly: "Chairman, Changchat Payment has 2.7 million, while Alipay has less than 5000 million. No matter how much they try, they won't be able to make much of a splash, right?"

Wang Yi shook his head: "You are too optimistic. Even if a centipede dies, it will not die. Besides, Alibaba still has many tricks up its sleeve. The simplest one is that Taobao is still the number one e-commerce platform. What will happen if Taobao blocks Changchat payment and disconnects all interfaces?"

"This..." Everyone was silent.

Alibaba is not too radical at the moment, and all major platforms are inclusive and interconnected.

E-commerce platforms such as Mayu Mall, Xingyi Mall, Tencent Paipai, as well as Ele.me and AutoNavi Taxi, all connected to online banking and Alipay payment as soon as they went online.

As a token of reciprocity, after Changchat Payment was launched, Alibaba’s Taobao and Tmall also connected to Changchat Payment.

There is no other way. If Alibaba dares to refuse, all platforms of Xingyi Technology will completely abandon Alipay payment, just like JD.com before!
It can be said that the current situation is still characterized by mutual integration and interconnection among the major giants, which is a very good stage.

However, with the competition for mobile Internet entrances and mobile payments, such inclusiveness and interoperability has become a fantasy.

In the past, WeChat Pay began to rise and gradually threatened the position of Alipay.

Taobao suspended all WeChat interfaces for security reasons, even the traditional method of merchants sending WeChat payment codes was banned. Even the word "WeChat" became a sensitive word.

This forces most merchants to use only Alipay and online banking.

Subsequently, WeChat also completely blocked Taobao links, cutting off Taobao’s WeChat traffic entrance.

The two sides completely entered the stage of mutual blocking, which lasted for 11 years!
It was not until 2024 that Taobao restarted WeChat Pay.

Nowadays, Changchat Payment is a greater threat than WeChat Payment. Taobao may become desperate and completely ban Changchat Payment, forcing users and merchants to adopt Alipay Payment!

That would be a big trouble for Changliao Payment.

Therefore, Wang Yi raised this question directly.

Upon hearing this, all the senior executives changed color, and Song Si Ning said in a deep voice:
"Although the ban on Changchat payment has a great impact on Taobao and may even cause the loss of some users, it can promote the development of Alipay and attract Alipay users back. This is not impossible."

"That's right, and it's very likely." Zhu Changlin also said: "This is a risky move. Alibaba doesn't want to do this unless it is absolutely necessary. But seeing that Alipay has been completely replaced by Changchat Payment, it can only go all out and block Changchat Payment!"

"Yes, if that's the case, it will be a big problem. Once Taobao can no longer use Changchat to pay, many people will give up Changchat and re-activate Alipay for online shopping."

Wang Yi nodded: "You are right, so we can't be too optimistic, but we must be 100% prepared in advance to deal with these extreme situations."

In the past, Alibaba banned WeChat Pay, but at that time WeChat Pay was not very large, so the ban had limited impact on Taobao.

But this time, the number of Changchat payment users exceeded 2.7 million, which is six times that of Alipay!
Taobao will suffer heavy losses if Changchat payment is banned.

Under this situation, it is hard to say whether Alibaba will do something desperate.

But it's not impossible.

After all, in the era without PDD, Taobao was still the number one e-commerce platform and was irreplaceable.

"Everyone, think about it, what are the countermeasures?"

Jian Ziyan spoke first: "Chairman, we can use strategic deterrence. As long as Taobao dares to ban our Changchat payment, Xingyi Mall and Mayu Mall will also completely ban Alipay payment!"

"It's not enough. The combined size of our e-commerce platforms is not as large as Taobao. We also have to add Ele.me food delivery and AutoNavi!" Song Sining added.

"Yes, once all our platforms block Alipay, Alibaba will suffer terribly."

Wang Yi nodded: "This is a good idea, plus the company we have invested in."

"Although JD.com cut off Alipay as early as 2011, Meituan can still do it. If Meituan also blocks Alipay, then this matter will not be a big problem. At least we are not the ones who suffer."

"Yes, if necessary, the XOS system and Xingyi mobile phones will be directly removed from Taobao!" another executive couldn't help but say.

Wang Yi laughed dumbly: "..."

The executives of Xingyi Technology are all hardliners!
"Removing Taobao is a bad idea and will cause us to lose a lot of users. But creating an e-commerce platform to replace Taobao is possible!"

Wang Yi said calmly: "Meiyou Mall and Xingyi Mall are both vertical e-commerce platforms, so let's create a Douyin Mall and make it a comprehensive e-commerce platform!"

Currently, TikTok is still in the development stage, and the mall function has not yet been officially launched. It mainly directs traffic to Xingyi Mall and Mayu Mall.

For example, the Xingyi TV X60 recommended by a Douyin blogger. If a user thinks it is good, he or she can click on the shopping cart in the lower right corner of the video to jump to the Xingyi Mall to purchase it.

Similarly, if you see a beautiful sexy dress on a beauty blogger, you can click on the shopping cart in the lower right corner to go to the Mayu Mall to buy it.

However, there are very few third-party brand products available.

Next, we will go into all-out war with Alibaba, so it’s time to launch the comprehensive Douyin Mall!
Chen Chuanqing's eyes lit up: "That's great. In this way, as long as Taobao cancels Changliao Payment, Changliao Payment users will turn to Douyin Mall, and Alibaba will suffer a severe blow!"

Wang Yi also nodded: "Yes, the key is that we have to start the Douyin Mall as soon as possible. Lao Chen, the Douyin Mall business is in your hands."

Song Sining had to go to Shanghai to be responsible for Xingyi Finance, Xingyi Automobile and other businesses.

Douyin e-commerce can simply be handed over to Chen Chuanqing. After all, Mayu e-commerce and Xingyi e-commerce were also built by Chen Chuanqing.

As for the two-year agreement with JD.com, that is not a problem either.

It will take a year for Douyin to fully develop its comprehensive e-commerce business, by which time the two-year agreement will expire.

(End of this chapter)