Reborn in 2011, 985 missing from two copies

Chapter 520 Boss Jia: Wang Yi is bullying people and won’t give them a way out!

The value of LeTV is just so-so. The major platforms are all old giants and don’t take Boss Jia seriously at all.

In the previous life, there was no Xingyi Video, no Xingyi Media, LeTV, and LeTV Media were once glorious.

As a result, a large number of big stars and famous directors in the entertainment industry all supported LeTV, invested in LeTV, and drove LeTV's stock price to the sky.

Then they were collectively harvested...

But this time, Xingyi Media emerged out of nowhere, developed rapidly, and achieved outstanding performance. Many powerful stars from LeTV Media jumped to Xingyi Media.

Xingyi Video APP is far ahead and crushing its peers, leaving iQiyi, Youku and Tencent Video breathless, and LeTV is even more speechless.

It can be said that everything has changed!

The glory of Boss Jia's previous life when he could call the shots had not yet arrived, but this time it ended early.

Therefore, the four major Weibo platforms did not care about the complaints against LeTV at all, and even Bilibili ignored them.

Even if Lao Jia called personally, the bosses would not buy it.

What's more, LeTV has offended Xingyi Technology, so it is even more impossible for them to help LeTV remove the sodium salt video.

You can clearly distinguish what is important and what is not.

All major platforms have adapted to the XOS system and require hundreds of millions of XOS users.

If they really offend Xingyi Technology, even if Wang Yi is broad-minded and does not remove the products from the shelves, it will be enough to make all major APPs suffer.

Just like Alibaba’s Taobao and Tmall, although they are still in the XOS App Store and have not been banned, they have also been relegated to the sidelines.

There is never a trace of Taobao and Tmall on the recommendation list of Xingyi App Store.

Alibaba tried spending money to buy traffic and advertising space, but it didn’t work.

On the contrary, other e-commerce platforms have continued to invest in the XOS system and develop rapidly.

Seeing that his complaint had no results, Boss Jia became more and more depressed, and a feeling of uneasiness loomed over his heart:
"It seems that these platforms really don't plan to remove the sodium salt video. They just want to see our LeTV L60 go bankrupt!"

However, misfortunes never come singly.

The assistant rushed in anxiously:

"Chairman, we are in big trouble. Not only has the video about sodium salt not been removed, but there are also some videos from other bloggers, all of which expose our past and criticize LeTV L60!"

"!!!" Boss Jia's face turned pale: "How could this happen?"

The vice president immediately understood what was going on: "Traffic!"

“It’s all about traffic!”

"Seeing that the video about sodium salt went viral and gained over a million followers, other digital anchors couldn't sit still and started posting videos to expose our past, criticize us, and take advantage of the popularity to gain followers!"

"I see." Boss Jia also understood what was going on: "What did they say? Just like sodium salt, compare it with Xingyi Smart TV X60?"

The assistant frowned: "Chairman, they are not only comparing, but also directly scolding, and the scolding is very ugly!"

"!!!" Boss Jia was furious: "Come on, tell me, how did they curse?"

The assistant was a little embarrassed: "Are you...are you sure you want to listen?"

"Just say it!" Boss Jia waved his hand, not caring at all.

"Then I'll tell you!" The assistant was nervous, but he still spoke slowly:
"Those bloggers said that our LeEco L60 is industrial waste and is much worse than the Xingyi X60."

"They said the screen of our LeEco L60 is terrible. It is 60 yuan cheaper than the screen of Xingyi X, and the display effect is incomparable."

"They said our LeEco L8999, which costs 60 yuan, is not as good as the 2999 Wujie A40 in terms of performance. It is just a rubbish product with a bigger screen!"

"They say our LeEco R&D staff are out of their minds. They use such a poor screen and such a crappy processor for a high-end TV priced at 8999 yuan, and only provide 4GB of storage space. How many apps can be installed on it? It's simply a stupid design! The 4999 Wujie A50 has 8GB of storage and Kunpeng 506!"

"I also suggest that the entire R&D team be fired, especially the R&D director, and check whether he is an undercover sent by a friendly company!"

……

With every word the young assistant said, Boss Jia's expression became uglier.

Cui Yonghui, LeTV's R&D director next to him, was even more frightened.

Why the hell did this happen to me?
Especially when it came to 4G storage space, stupid design, and undercover agents sent by competitors, Cui Yonghui panicked to the extreme.

He was afraid that Boss Jia would be angry and come after him.

However, what are you afraid of?

Sure enough, Boss Jia's eyes fell on Cui Yonghui, LeTV's R&D director, and he said unkindly: "Director Cui, do you have anything to say?"

Cui Yonghui was shocked and said aggrievedly: "Chairman, this is really not my fault. I did it all for LeTV!"

"LeEco's L40 project was almost developed, but the Unlimited A40 was released first. The price of 2999 squeezed our L40 profit margin. We were forced to abandon the L40 project, but all the initial R&D funds were wasted."

"We had no choice but to earn back the R&D funds from the 60-inch LeTV L60."

Boss Jia nodded and said that LeTV TV was a department. If the 40-inch model lost money, the 60-inch model would make it back. This was all natural.

Cui Yonghui continued: "But 60-inch TVs are high-end TVs with high prices, and we are a new brand, so our sales volume is not high, so the R&D cost of each TV is bound to be very high!"

"For this reason, we plan to raise the price of LeTV L60 to around yuan. This way, we can ensure high configuration and high performance while also ensuring good profits and achieving profitability."

Boss Jia nodded, this was reasonable.

"But who would have thought that our LeTV L60 has not yet been developed, and Xingyi X60 has been released!"

"If they sell it for more than 15000, and we sell it for 12999, then it will still sell!"

"But who would have thought that Xingyi Technology is not a decent person? Their Xingyi X60 is priced at 12999!"

"Our LeEco L60 was launched half a year later than theirs, and the brand is not as good as theirs. Let alone selling it at 12999, it can't even be sold at 10999, unless it is sold at 9999."

“But if I sell it for 9999, there will be no profit and I will lose money.”

"We had no choice but to lower the price to 8999 and reduce the overall configuration to reduce costs. Since we couldn't cut the RAM, we could only cut the storage space to 4G."

"And the screen. The Xingyi X60 uses a 770-inch original imported screen from Sharp's tenth generation line. The market price is 5000 US dollars, which is RMB!"

"Our L60 is priced at 8999, and we can't afford such an expensive screen. We can only replace it with a sixth-generation domestically produced screen."

"Although the quality, quality and display effect of the screens of the domestic sixth-generation line and Sharp's tenth-generation line are far apart, the price is 2000 yuan cheaper, only 3000 yuan!"

"The material cost of our L60 is about 6000 yuan, plus more than yuan in value-added tax, as well as diluted R&D expenses, marketing expenses, after-sales and other costs, which is nearly yuan."

"If you force a two-year membership fee and sell it for 8999, you can still make a profit of 1000."

"Any upgrade to other configurations will reduce profits or even result in losses."

“I can’t help it either…”

Hearing this, Lao Jia was relieved and waved his hand: "Lao Cui, this is not your fault, the responsibility lies with Xingyi Technology!"

"Damn, if the Xingyi X60 wasn't sold so cheaply, why would we be so passive?"

The more Jia thought about it, the angrier he got: "They pushed the price of Xingyi X60 down to 12999, which blocked our profit margin and forced us not to go high-end!"

"Yes, Chairman, Wang Yi is such a wicked man. If they had sold it for 14999, we would have been better off."

The vice president was also very angry: "But if that's the case, then the profit of Xingyi X60 can't be that high? Sharp's tenth-generation screen is so expensive, they sell it for 12999, and can only make more than ? Killing enemies and losing of their own!"

Cui Yonghui waved his hand: "No, their profits are very high. They can make more than 60 yuan from a Xingyi X5000."

"???" The vice president was confused: "Why are their profits so high?"

Jia was also a little dumbfounded: "We use the domestic sixth-generation screen, and the total cost of L60 including tax is nearly 8000. Their Sharp screen is 2000 more expensive, and other configurations are also much higher. Doesn't it mean that the cost including tax is more than 8000? How can it cost 5000? And still have a profit of ?"

"This is impossible!"

Cui Yonghui sighed, "There's nothing we can do, Chairman. Xingyi Technology is a big customer with a large scale. To buy Sharp screens, we place orders of hundreds of thousands a year, so naturally it will cost 5,000 yuan."

"Xingyi TV orders tens of millions of yuan a year. With such a large scale, Sharp can open a separate factory and reduce costs a lot. Naturally, they have to give Xingyi Technology a 5000% discount. It's 4000 yuan for us and only 1000 yuan for Xingyi Technology, which is yuan cheaper."

"To put it bluntly, if we buy Sharp's 1000th-generation screen, it's yuan more expensive than the domestic screen. If Xingyi Technology buys it, it's only yuan more expensive than the domestic screen!"

The vice president was silent: "..."

Boss Jia also wanted to curse: "Sharp, you said you would not lower the price? Where is your arrogance?"

'How can I give you a 20% discount directly!'

Before, Lao Jia also wanted to use something better and a Sharp screen, so he went to Sharp.

In addition, Jia likes to play with concepts and capital operations. He even wants to pull Sharp to invest, acquire shares in LeTV, and make TVs together!

This way, you can not only get the lowest price, but also get a large amount of money from Sharp for free.

This is what LeTV did in its previous life, but unfortunately, Sharp is not stupid. It looks down on Jia and LeTV, let alone invest in them.

But Boss Jia did not give up, so he turned to Sharp's subsidiary Sakai Display Products (SDP), and had SDP provide the screens, which were called original Sharp screens.

It also went to Qualcomm and used Qualcomm's APQ 8064 processor.

Although it is just a simple supply relationship, who is Boss Jia?

It was officially announced at the press conference that LeTV TV was jointly developed and created by LeTV, Foxconn, Sharp and Qualcomm.

He is definitely showing off his power.

But consumers just believe this.

For new brands, this is also the best way to become famous, or to gain consumers' trust.

That’s what Lei Jun did with the first generation of Xiaomi.

At that time, Xiaomi had just been established and had no brand influence, but Qualcomm did.

So Lei Jun took advantage of Qualcomm's traffic, used Qualcomm's dual-core processor, and used Qualcomm's name to demonstrate his powerful performance.

In addition, Xiaomi was really doing well at the time, and Qualcomm also needed a loyal brother to help it conquer the market, so it acquired a stake in Xiaomi half a year later.

Seeing Lei Jun’s success, Jia also wanted to replicate this model, but unfortunately he failed.

Not only did Sharp not invest in LeTV, it also publicly clarified that it did not develop TVs with LeTV...

The face was slapped with a loud slapping sound.

But fortunately, the configuration of LeTV TV in the previous life was still very good, the price was also very attractive, and there was no strong competitor like Xingyi TV.

This incident did not cause much negative impact, and the sales were considered good. This time, Sharp refused to invest in LeEco, and even refused to give LeEco a low price. Affected by the Xingyi X60, LeEco L60 had to reduce costs again, and finally had to give up the 5000 Sharp screen and choose the 3000 domestic screen.

If the order for the batch of Nvidia processors that L40 had previously reserved is cancelled, not only will Nvidia be offended, but Jia will also have to pay a penalty, which is something that Jia cannot afford.

In addition, Nvidia processors are cheaper, so for cost reasons, Qualcomm processors were eventually abandoned. LeTV L60 fully adopted the Nvidia Tegra 40 that was reserved for L3.

Unexpectedly, instead of saving money, I ended up suffering a setback!

"I really envy Xingyi Technology. If Sharp also gives us a 60% discount, we can grit our teeth and also use Sharp's tenth-generation screen on our L9999. At worst, we can sell it for !"

Boss Jia sighed, unfortunately there is no if.

Cui Yonghui continued: "More importantly, it's not just Sharp's screens that are discounted by 20% for Xingyi Technology. Xingyi Technology is large in size, and its order volume is dozens or even hundreds of times ours. All suppliers offer them prices that are around 20% off ours, or even lower."

"Many components are developed by Xingyi Technology itself, or provided by the companies they invest in, so the cost is even lower."

"For example, the processor we bought is 3 yuan for Nvidia Tegra 100, while the Kunpeng 60 in Xingyi X702 is 3.5 times more powerful than ours, but because it is self-developed, the cost is less than 30 yuan."

"Xingyi TV is too big, and the prices of all its components are much lower than ours. Even though the configuration of Xingyi X60 is much higher than our L60, the final material cost is lower than that of L60."

"There are also diluted R&D expenses, marketing expenses, etc., which are much lower than ours because of their hundred times size."

"As for factories, we use Foxconn as a contract manufacturer, so the cost is high. Xingyi TV has many of its own factories, so the cost is lower."

……

"Their prices are higher and their taxes are higher than ours, but everything else is lower than ours."

"After all the calculations, the configuration of Xingyi X60 is much higher than ours, but the total cost is about the same as our LeTV L60. The selling price is 4000 yuan higher than ours. We make more than 1000 yuan in profit, while theirs is more than 5000 yuan. There is no pressure at all."

Boss Jia was silent: "..."

The vice president was also silent: "..."

But we have to admit that this is the fact.

Small factories can never compete with large factories.

The size difference is there.

For example, Sharp's tenth-generation screen costs 5000 yuan a year, and the cost is yuan.

Xingyi Technology earns 4000 million yuan a year, and the cost is only yuan.

There is no other way. With 60 million -inch giant screens sold a year and a huge order of more than billion RMB, if Sharp doesn’t give a % discount, then JDI next door will rush to give it.

Samsung and LG are also rushing to give it!
LeTV can't compare at all.

There is also Nvidia's Tegra 3, which will cost LeTV another 100 yuan this year.

But last year, the price given to Xingyi Technology was reduced to around 50 yuan.

There is no way, Xingyi Technology is too damn big.

What’s even worse is that even though Lao Huang had lowered the price to around 50 yuan, Wang Yi still didn’t like it and later simply stopped using it.

Our own Kunpeng 700 chip costs less than thirty yuan, with stronger performance and better cost-effectiveness!
Lao Jia was filled with emotion: "These big companies are just being hooligans and bullying us by selling at low prices! They are just not giving small companies like us a way to survive!"

At this time, the secretary came in and said, "Chairman, something happened again. I don't know if I should tell you about it."

"Speak!" Boss Jia was numb. He was not afraid of the itch because of the large number of lice.

"That... 'Jia's comparison method' is also on the hot search list!"

"Fuck!" Boss Jia's mouth twitched.

I feel tired. I just feel tired.

"Jia's comparison method" has become a hot topic and may even be recorded in the history of the Internet.

If it were a good thing, it would be fine, but if this negative event was recorded in the history of the Internet, then it's over, really over.

Ugh!
A sigh of helplessness.

A deep feeling of powerlessness surged out, and Boss Jia's face turned cold.

From beginning to end, Wang Yi never personally took part, and Xingyi Technology did not respond at all.

Not only did LeTV fail to get any traffic from Xingyi Technology, it also got itself into trouble!

Especially since Jia's method of comparison became popular, no one believed what he said from then on.

The future of LeTV L60 has also become bleak.

"I feel like there's a force behind this." Boss Jia said quietly.

The vice president suddenly realized: "Yes, the sodium salt video went viral as soon as it was released, and it first became popular on Douyin and quickly became part of Douyin's hot search list. Once Douyin became popular, other platforms also became popular."

"Seeing that sodium salt has become popular, other bloggers have followed suit to expose our past, criticize L60, and take advantage of the traffic."

"Tik Tok... Haha, it looks like this is Wang Yi's work." Boss Jia smiled coldly:
"If I don't personally participate and just stream Sodium Salt's video, others will follow suit, and our LeTV L60 will be a tragedy, LeTV TV will be a tragedy, and even I, Jia, will be a tragedy!"

"What a great move!"

"Amazing, really amazing! We all underestimated Wang Yi."

The vice president was also filled with emotion: "Yes, we thought Wang Yi was in his early twenties, young and promising, and must be young and frivolous. If he was provoked, he would explode and personally tear LeTV L60 apart. Then we could get the traffic of Xingyi TV, and L60 would become a hot seller."

"But I didn't expect that Wang Yi was so calm. Not only was he not provoked, but he easily broke our plan with just one move, and made us feel awkward both inside and outside."

"Yes, Wang Yi won this round." Boss Jia sighed:

"But it doesn't matter. The L60 is 4000 cheaper, so it still has a price advantage. Even if it doesn't sell that well, it will still sell well. After all, it is 4000 cheaper!"

The vice president nodded: "That makes sense, but should we cancel the additional order at the factory?"

"Well, cancel it. If LeTV L60 could take advantage of the popularity of Xingyi TV, it would have a chance to sell units per month. Now it has failed to take advantage of the popularity and it has gotten into trouble. units per month is probably the upper limit. It's a different time now!"

"We, LeTV, have lost. All we can do now is to survive and accumulate strength."

More and more bloggers began to expose the facts and criticized LeTV L60 as industrial waste, causing LeTV fans to back off and start returning the products.

Although it became a hot topic and gained some popularity, it was completely negative popularity and would only lead to a large number of unsubscribes.

Of the 60 L smart TVs that LeTV had fully paid for and pre-ordered on that day, more than were refunded.

The next day, the number of refunds exceeded six thousand units.

"There are only 4,000 units left that have not been returned?"

Boss Jia looked a little grim, and his previous high spirits were gone.

The marketing director nodded: "In fact, there are only more than 3700 units left, less than units."

"It's so bad. The influence of those videos is really huge."

Boss Jia's expression was extremely complicated. He had never expected the situation to be so serious.

The marketing director was also helpless: "There is nothing we can do now. Ten thousand units are already in production and will start shipping on the 23rd. Now there are only more than orders left... We can only start a new round of full payment reservations."

Boss Jia nodded and said, "That's right. Then we will start taking full payment reservations. However, this time, we will not limit the number to 10000 units."

"Then the limit is 20,000?"

"No, there are no restrictions. Next, just place an order with full payment. We will have Foxconn produce according to the order volume, and then ship the products in the order of payment. We will produce and ship as many L60s as there are full payment orders."

"Okay, I'll arrange it right away." The marketing director responded.

Half an hour later, LeTV L60 opened the full payment reservation channel again.

We also sent text message notifications to users who had previously paid attention but failed to grab the product, and all products will be shipped starting from the 23rd.

Now, the number of full payment reservations for L60 has finally stopped decreasing, and has even shown a slight increase.

It’s just that the speed of increase is hard to describe.

Boss Jia felt very upset when watching this scene: "How could this happen? We have opened full payment reservations, why haven't many people bought it?"

The marketing director was also confused: "This is not normal. We sold 10,000 units in one hour before. Now that we have released the ban, we have only sold 500 units in three hours. The difference is too big. Could it be that our past has been exposed, resulting in poor sales?"

The R&D director shook his head. "Not really. Although the configuration of our L60 is not as good as that of Xingyi X60, it is 4000 yuan cheaper after all. Logically speaking, even if it doesn't sell well, it won't be so bad! Could it be that the marketing is not in place?"

Boss Jia nodded: "It's possible. In this way, we can open the pre-sale and do some marketing."

"Yes!"

Soon, LeTV started a new round of marketing.

Not only did they use LeTV Video for large-scale publicity, they also spent huge sums of money to buy a lot of hot searches.

After this wave of investment, traffic increased slightly, but sales only increased slightly.

Everyone at LeTV was very puzzled by this.

Depressed and confused.

On the contrary, Jian Ziyan was in a good mood: "Chairman, LeTV's hot search wasted its money. The full payment reservations are still lagging. It took half a day to break 10,000. It's hard to imagine that it's this bad."

Wang Yi smiled: "It's simple. Online shopping on TV is a bit metaphysical these days."

"Especially when I learned that LeTV had no after-sales service, no stores, and had never made a new TV brand, I became even more worried about online shopping."

In 2013, many people felt that online shopping for mobile phones and laptops was unreliable, let alone a 60-inch TV!
In his previous life, also in 2013, one of Wang Yi’s roommates bought a computer. He didn’t trust online shopping from flagship stores, so he went offline to a certain high-end digital plaza to buy it. In the end, he was ripped off…

The routine is very simple. As soon as you enter the mall, someone in a suit and tie will greet you with 100% enthusiasm.

We selected the products and negotiated a price that was much lower than the market price, and my roommate was very satisfied.

I was soon taken to an office on the upper floor of Digital Plaza, where the store manager received me personally and the assistant went to the warehouse to get the goods.

I paid the deposit, but the assistant who was in charge of getting the goods came back and said that the model was out of stock.

Refund?
That won’t work. Several people will surround you and won’t let you leave.

In the end, I had to change to another product. Not only was the configuration inferior, but it was also an old stock machine that couldn't be sold. It was hard to say whether there was any replacement parts...

As a student, what can I do? My roommate had no choice but to buy it.

From then on, no one in the dormitory went to the digital plaza anymore, and everyone started shopping online at the flagship store...

If it weren't for this, few people in Wang Yi's dormitory would have bought laptops online in 2013, let alone a 60-inch TV.

(End of this chapter)