Reborn in 2011, 985 missing from two copies
Chapter 554: Xphone 3's indirect internationalization, domineering capital
Chapter 554: Xphone 3's indirect internationalization, domineering capital
Originally, Wang Yi planned to keep the starting price of xphone 3 at 5499, but xphone 3 had too many upgrades.
If it continues to be priced at 5499, even if the xphone 2 pro drops to 4999, it will only be yuan lower and it will not sell at all.
With such a huge improvement, with a difference of only 500 yuan, consumers will directly buy xphone 3, and xphone 2 pro will have to be kept in warehouses.
But now, there are still two 40nm production lines, Kunpeng 702 is also continuing to be produced, and Xphone 2 and Xphone 2 Pro must continue to be sold.
After much deliberation, Wang Yi decided to upgrade the price of the xphone 3 16G version to 5699.
With a price difference of 2 yuan between xphone 700 pro and xphone 2 pro, some users will choose xphone pro.
In fact, the price is not expensive.
像是iPhone 5s,16G版本5288,32G版本就要6088,xphone 3 32G版本6199,都差不多了。
However, these days, the 16G version is not available often and is not enough.
There are more 32G and 64G versions.
As for the plus version, it is one thousand yuan more expensive, which is normal.
Both Xingyi Music and Xingyi Video offer annual memberships, which is normal. It’s nothing special, it’s all included in the price of the phone.
The price of each Xingyi mobile phone includes 200 yuan, which is the price of a two-year membership, and will be directly paid to Xingyi Video and Xingyi Music Division.
Brothers settle accounts clearly, and the accounts between various business units within the group are also transferred clearly to prevent confusing accounts and corruption.
With this part of stable income, Xingyi Video and Xingyi Music can maintain their basic base. Xingyi Video and Xingyi Music will also have more funds to purchase more copyrights and create higher-quality content, thereby gaining more member users and revenue.
This is a closed-loop positive cycle.
The membership that is given away directly also makes many users feel that it is more appropriate to buy the Xingyi mobile phone.
The free membership alone is worth 360, so the starting price of xphone 3 is actually equivalent to 5339, which is not much different from the 5 of the upcoming iPhone 5288S, but the improvement is obvious. I am more inclined to buy xphone 3.
This is another closed-loop positive cycle.
Sure enough, the barrage exploded:
"With so many upgrades, it's only 2 yuan more expensive than the launch price of the Xphone 200 Pro. What a bargain!"
"Don't people say 4G phones are expensive? Mr. Wang only added 200 yuan to our price, and he looked embarrassed?"
"Go for it! This is a Kunpeng 902 4G phone. It also has the world's only 20W fast charging. There's no reason not to buy it."
"At this price, it's only 3 more expensive than the first 200G flagship launched half a year ago, which is really not much. You must buy it!"
"After the Prism scandal broke out, only Xingyi phones are reliable. I have placed an order and am waiting for the rider to deliver the phone to my door."
"I came to the store early in the morning to line up, and there were 53 people in front of me. Damn! Don't these people sleep at night?"
"I came to queue up at midnight and already got an Xphone 3 Plus, hahahaha."
"Damn, you guys really don't sleep. Next time I'll line up in the middle of the night and bring my tent with me!"
“6, good idea!”
"I have received the Xphone 3 plus, 32G, the big screen is even better!"
"I'll definitely buy an Xphone 3 Plus. The Xphone 3 is the same size as the Xphone 2 Pro. People who don't know me would think I'm using an old model. How could I, a trendy person, use an old model?"
"The screen of xphone 3 plus is a circle bigger than xphone 2pro and xphone 2. Just for the difference, you have to buy xphone 3 plus!"
……
Looking at these comments, Zhu Changlin smiled: "Sure enough, the chairman is right, the big screen still has a future."
"Before the chairman said we should make a 5.5-inch screen, but I thought it was too big and would affect sales. But now, users don't care at all, they just want the screen to be as big as possible!"
"The chairman's strategic vision is beyond my reach!"
“I have to study more!”
Several other senior executives around nodded, thinking that what Zhu Changlin said was right, absolutely right.
The chairman’s control over many things is precise and long-term.
With this idea in mind, the product was completed and it was excellent. The top management did not think it was their own credit and did not think about changing jobs. Instead, they all thought it was due to the wise guidance and strategic planning of the chairman.
Even those who want to change jobs think it is better to stay stable and learn from the chairman for two more years. After they have learned most of the chairman's skills, they can change jobs or start their own business.
Most of those who can become top executives and achieve some success are quite ambitious.
As a result, I kept learning for two years, but I still couldn't finish it...
"Xphone 3 and Xphone 3 Plus are now available on Xingyi Mall, Mayu Mall, Douyin Mall, as well as flagship stores on major e-commerce platforms such as Taobao, Tmall, JD.com, Amazon, Tencent Online Shopping, Suning, Gome, and Dangdang!"
"In addition, the brands of Xingyi, Xingyue, Meiyou and Zhenyou are available in more than 10,000 offline stores, as well as more than 30,000 business halls of China Mobile, China Unicom and China Telecom."
"More than a dozen online platforms and more than 50,000 offline stores, welcome to shop!"
"In cities where Ele.me is available, online orders are supported and Ele.me riders deliver goods to your door!"
In the marketing industry, channels are king!
No matter how good a product is, without a strong enough channel, it cannot create a sales myth.
Wang Yi is very clear about this.
Therefore, the sales of xphone 3 and xphone 3 plus directly opened up all channels.
It is available on more than a dozen third-party online platforms. You can buy it at any time. After the user places an order, it will be shipped from a nearby warehouse.
It has more than 10,000 offline stores, plus more than 30,000 stores in the three major business halls, totaling more than 50,000 sales points, which are directly opened in towns and villages so that residents in towns and villages can buy.
Don’t underestimate the purchasing power of rural areas. There are quite a few people who can afford iPhones and Xingyi phones.
After all, most people in rural areas do not need to buy houses, do not have mortgages or car loans, and anyone with a good income can afford to consume.
This time, the stock is also sufficient.
The company has 3 million units of xphone 500 in stock, and 3 million units of xphone 1000 plus in stock.
Wang Yi is very clear that the plus is more expensive, but its sales are better, there is no doubt about it.
Among them, 300 million xphone 3 and 700 million xphone 3 plus have been distributed to stores and storage centers across the country and are on sale.
The remaining 200 million xphone 3s and 300 million xphone 3 pluses were delivered to parallel importers through special dealers two days ago.
Calculating the time, we have already arrived at the parallel importers' warehouse.
This method can achieve considerable sales and very stable profits.
For example, these five million xphone 3 and xphone 3 plus were divided up by parallel importers. All of them were paid in full before shipment, so Xingyi Technology had zero risk.
As for whether they are shipped abroad by sea, air, or even human backpacking, that is not what Wang Yi cares about.
Those who engage in parallel importation have their own channels and abilities.
But the efficiency is definitely not low.
After all, for these parallel importers, time is money.
The earlier the product is launched on the market, the higher the selling price and the greater the profit.
For a city like Xingzhou which is close, it is very easy to operate. I estimate that in the next two days, there will be a lot of parallel imported Xphone 3 and Xphone 3 Plus on the streets of Xingzhou.
The influence of the Prism Gate is still there and its power remains undiminished, and Xingyi mobile phones are very popular.
Although it is not fully internationalized at present, it can still be internationalized indirectly - through parallel imports!
Now under the influence of the Prism Gate, the Xingyi mobile phone is so popular that it would be unreasonable not to ship it as soon as possible.
As a result, the stock of xphone 3 and xphone 3 plus directly reached 1500 million units.
1000 million to satisfy the domestic market, 500 million directly sell parallel imports!
And this is only the first batch, there will be a second batch later!
Xingyi mobile phones currently have sufficient production capacity. With the full production of the two super factories J1 and J2, Xingyi mobile phones now have abundant own production capacity.
The three super factories have a combined monthly production of 1625 million mobile phones.
Among them, 625 million were Xphone 3 and 1000 million were Xphone 3 Plus, just right.
Of course, whether it is xphone 3 or xphone 3 plus, the ratio of different storage versions has also changed.
过去都是16G:32G:64G,按照1:2:1来生产。
如今却是16G:32G:64G,按照1:3:2来生产。
32G has the largest sales volume, still accounting for 50%, but the 16G share has dropped to around 16%, and the 64G version accounts for one-third!
There is no way, the 16G version is too small and it gets full after a while of use.
Wang Yi is considering whether to directly cut 1G from next year's Xingyi X16 and increase it from 32G to 128G!
Or keep 16G and add 128G option.
The purpose of 16G is to lower the starting price and make the phone look not so expensive!
For example, the xphone 3 has a 16G version with a starting price of 5699.
If there is no 16G version, the starting price is 6199!
If the price suddenly increases by 500, some users will be scared away.
"We'll stop here for the mobile phone part, and then we'll release new supporting products." Wang Yi said with a smile:
"First of all, the Xphone 3 and Xphone 3 Plus have been upgraded to Xingyi Fast Charge 2.0, which enables 20W fast charging. So, aren't our 10W Xingyi Power Bank 2 and 1S a bit weak?"
"Yes, it's not strong enough!"
"Both the 2nd and 1S power banks are 10W, which is too slow!"
“I want 20 watts!”
Wang Yi nodded: "Okay, give it to everyone!"
"Today, we launch the new Xingyi Power Bank 3rd Generation!"
"Xingyi Power Bank 3, we made two models at once. Xingyi Power Bank 3 and Xingyi Power Bank 3pro!"
"Xingyi Power Bank 3, 10000 mAh, Xingyi Quick Charge 2.0, 20W ultra-fast charging. Not only does it have a Xingyi X output port, it can charge Xingyi mobile phones, Xingyi tablets, and all devices that use Xingyi X ports, but it also has a common USB output port."
"You can charge an Android phone through the USB output port using a Type A data cable. You can also charge an iPhone through an Apple data cable. You can even charge a Nokia phone through a Nokia data cable."
Nowadays, although the output ends of the charging cables of Apple phones, non-X-port Android phones, and Nokia phones are completely different, the input ends of the charging cables are all USB, which is the same.
The charging port of Xingyi mobile phones, Xingyi tablets and other devices is a typical CC data cable, but it was named Xingyi Technology's X port by Wang Yi.
After all, Xingyi Technology launched the first...
"That's right. Our Xingyi mobile power bank is still an all-purpose mobile power bank. It can be used with Xingyi mobile phones, other Android phones, and Apple phones!"
There was a round of applause at the scene, which is also the reason why Xingyi mobile power bank is so popular.
Like other mobile power supplies, many only have USB output ports, no X output ports, do not support Xingyi mobile phones, and do not support fast charging.
Just for this reason, many users give up and choose Xingyi mobile power bank.
Who can guarantee that they will not buy Xingyi mobile phones in the future? Or other brands of mobile phones with X ports?
After all, more and more mobile phone brands are now using Xingyi Technology’s fast charging modules and X-ports!
Wang Yi continued: "Xingyi Power Bank 3, 10000 mAh, 20W fast charging, priced at 299!"
"Xingyi Power Bank 3 Pro, 20000 mAh, also has Xingyi Quick Charge 2.0, 20W ultra-fast charging, can be used for a week, ensuring no worries. Priced at 399!"
"In addition, the Xingyi Power Bank 2nd Generation, with 10000 mAh of power and 10W fast charging, has been reduced by 100, 199!"
"Xingyi Power Bank 1S, 6600 mAh, 10W fast charging, price reduced by 100, 118!"
This price is very competitive. After all, although the Xingyi Power Bank 1S and 2nd Generation only support 10W fast charging, it is far better than the 5W of other competitors.
Nowadays, a 5-watt slow-charging power bank costs around $100.
Xingyi Technology sells the 10-watt model for 118-200 yuan, and the 20-watt model for 300 yuan. It supports multiple brands, multiple interfaces, and all-round fast charging. It is a very reasonable price and very competitive.
But later on, the price will go up and even lower.
But the price of Xingyi mobile power will not drop significantly except for upgrades.
Subsequently, we launched the borderless mobile power bank and started a price war.
As soon as the price was announced, consumers were very satisfied:
"The 3rd generation Xingyi mobile power bank has been upgraded to 20W fast charging, and the initial price is the same as the previous 2nd generation. It is a real bargain with no price increase in price."
"Mr. Wang has a conscience. Xingyi Power Bank has a monopoly on 20W fast charging. It can be sold at a high price, but he still chooses 299. I can only say that he has a conscience."
"I'm a lifelong fan. I charge the Xingyi Power Bank 2 Pro directly. It has mAh and I don't have to worry about the battery life anymore."
"That's right, with a large capacity of 20,000 mAh, there is no more worry about battery life."
However, it is precisely the relatively conscientious pricing strategy, coupled with the unique all-round charging and fast charging, that makes the Xingyi mobile power bank a global hit.
For example, the Xingyi Power Bank 2nd Generation has monthly sales of several million units and annual global sales of more than 7000 million units!
There is also the Xingyi Power Bank 1s, with annual sales exceeding million units.
However, the Xingyi Mobile Power Supply 1S will only be sold for a few more months. If the sales volume is low, it will be gradually discontinued and completely removed from the shelves after the inventory is cleared.
The 6600 mAh battery is definitely not enough.
Later, a 10 mAh power bank will be released, with a 100W fast charge for around 20 yuan, and a 200W fast charge for around yuan.
Wang Yi continued: "With a mobile power bank, you also need a powerful Bluetooth headset."
"Since its launch, xbuds has been loved by the vast majority of users and imitated by competitors due to its innovative design and powerful performance!"
"Hahaha!" Everyone laughed.
There are too many brands copying the xbuds design now, but they are mainly low-end and have poor sound quality.
Any user who has some aspirations will not agree at all and will easily be scolded.
Wang Yi continued: "Xbuds are not only loved by Xingyi mobile phone users, but also by Apple, Samsung, and Nokia users. It is also popular among all brands."
"Since its launch, the total global sales of xbuds have exceeded 7000 million units!"
"Thank you for your support!"
Hearing this, many people were shocked:
"Xbuds sold 7000 million units? Doesn't that mean they sold to million units a year?"
"What's the big deal? It's normal. If you go to a shopping mall or a school, you can easily run into a few of them."
"There are a lot of them abroad, everywhere. The sales volume is not inflated."
"To be honest, I've already bought two. Apart from being easy to lose, there's nothing wrong with them."
"Me too, one fell into the toilet, and when I was wondering whether to pick it up, the other one went in too..."
"6!"
Wang Yi continued: "Today, we bring you the brand new Xbuds 2nd generation."
"The decoding chip of xbuds 2 has been upgraded to our self-developed Tianlai M1 HIFI chip!"
Hearing this, everyone at the scene was excited. Everyone knows the performance of this chip. The latest Xingyi mobile phones, Xingyi TVs, and Xiaoai Speaker Pro are all using it, and the performance is very outstanding.
There are many brands using it, which is considered a first-class experience.
Wang Yi continued: "With the support of the Tianlai M1 chip, the sound quality of the second generation of xbuds has been greatly improved."
"We have also upgraded the battery so that when listening to music, the single charge time has been upgraded from five hours in the first generation to eight hours."
"During calls, the single-time battery life has been upgraded from two hours in the first generation to three hours!"
"In addition, the charging capacity of the charging station is 50% higher than that of the previous generation!"
"The power of the Bluetooth headset + the power of the charging case can be combined to listen to music for up to 27 hours. And continuous talk time of 16 hours!"
"With light use, it can last half a month. With heavy use, it can last a week!"
"From now on, there will be no more battery life anxiety!"
"As for the price, it is the same as the first generation's initial price, xbuds 2nd generation + charging case 2.0, still 999!"
"At the same time, the price of xbuds 1st generation + charging case 1.0 is reduced to 699!"
The barrage is lively:
"The second generation is fully upgraded, still priced at 2, it's time to buy!"
"I bought the first generation too early, I regret it, I should have waited for the second generation."
"The 699-yuan first generation is not as good as the 999-yuan second generation, only 300 yuan difference, and it is a comprehensive upgrade."
"Mr. Wang is a man of conscience. He increased the quantity without raising the price."
Wang Yi continued: "In addition to the Xbuds 2 generation, we have also developed an Xbuds 2 Pro!"
"Xbuds 2pro also uses the Teana M1 hifi chip, but it has upgraded the dual M1 chip decoding mode, and the sound quality has been terribly improved."
"The battery life has also been increased again, twice that of the first generation!"
"When listening to music, the single battery life has been upgraded from five hours in the first generation to 1 hours."
"During calls, the single-time battery life has been upgraded from two hours in the first generation to three hours!"
"The power of the Bluetooth headset + the power of the charging case can be combined to listen to music for up to 36 hours. And continuous talk time of 24 hours!"
“Even with heavy use, there is no worry about battery life.”
"The sound quality experience of the headphones that cost more than 2 yuan, and the longer battery life, the performance of the xbuds pro has been greatly improved, but the cost is also much higher, and the price has to go up a bit."
"Xbuds 2pro+charging case 2pro, priced at 1699!"
The barrage is lively:
"Dual M1 chips, longer battery life, 1699 is a good buy, it's worth it."
"The 2nd generation is still more cost-effective, I will buy the 2nd generation!"
"Out with 1st gen, switch to 2pro!"
Different users, different choices.
The xbuds 2pro is launched for audiophile users.
"Next, we will release another blockbuster product."
"The Xingyi router A300 released last year is equipped with Xingyi Technology's self-developed router chip R1 and uses a gigabit network port, breaking the M curse. The maximum network speed can reach M, which is deeply loved by consumers."
"A500 supports WiFi 5, opening a new era of dual-band WiFi of 2.4G and 5G. The maximum network speed can reach 500 megabits. It will not be outdated in the next four or five years and will not need to be replaced. It has become the best-selling high-end router in one fell swoop."
“We’ve gone a step further and developed a brand new router chip, the R2!”
"Compared to the single-core R1 chip of the first generation router, R2 is upgraded to a dual-core chip for the first time, becoming the world's first dual-core router chip!"
Wang Yi continued: "The biggest benefit of dual-core router chips is enhanced performance and stability."
“To this end, we developed the new Xingyi router A500 pro, the world’s first dual-core router and currently the only dual-core router!”
The whole place was filled with applause and everyone was very excited.
With the launch of the first dual-core router, Xingyi Technology is once again at the forefront of the world.
Wang Yi continued: "As a dual-core router, A500 pro has powerful performance and amazing stability. Even if more than a dozen devices are connected at the same time and hundreds of smart home appliances are online at the same time, there will be no lag. It is especially suitable for large smart home users!"
"At the same time, A500 pro also supports the new WiFi 5, supporting 2.4G and 5G dual-band WiFi. The maximum network speed can reach 500 megabits."
"This speed cannot be achieved by current networks. It is over-performance. But it doesn't matter. Routers can be used for many years."
“And the internet speed is getting faster and faster!”
"In 2012, 200M broadband was launched. Now, 300M broadband has been launched, and some places have even started to lay M broadband."
"In this situation, ordinary routers only have 100M ports and can only run at a full 300M. Even 100M broadband is only at M."
"Only our A300 and A500 can run the full 300-Mbps broadband."
"In one or two years, 500M broadband will gradually become popular. A router cannot be used for only one or two years, so you need to buy a router in advance to ensure that it can be upgraded to M broadband in one or two years!"
"Our A500pro has a 500 Mbps internet speed and dual-core performance. It is more than enough now and will be sufficient in the future. It will never become obsolete."
"It can be said that the A500pro is a router that can be used once for five years and then turned on with gigabit internet speed!"
Hearing this, everyone was moved:
"The internet speed is changing rapidly now. Two years ago, our home only had 50 megabits, but this year it's 200 megabits. Unfortunately, the router is not powerful enough."
"We have the same problem here. We bought Xingyi Technology's A500 router specifically for this purpose. It's really fast. The internet speed has skyrocketed."
"We also bought one at home. Although it's expensive, it's worth it. For routers, you need to plan ahead and get it done in one go."
"The dual-core A500pro is obviously better, but I'm afraid the price is too high."
"There's nothing I can do. Wi-Fi 5 routers were just released this year, and single-core Wi-Fi 5 routers cost thousands of dollars. There's no cheap one."
"Oh, I hope the A500pro isn't too expensive, I really want to buy it."
The press conference continued: "As for the price, the current single-core wifi5 routers cost thousands of yuan, and the A500 is only 999, which is considered cheap."
"As for the dual-core A500pro, as the world's first dual-core router, its performance has been improved across generations, so it will definitely be a little more expensive. If it were a competitor, it would probably sell for over 1500 yuan. But we won't charge much more."
"Make friends, A500pro dual-core wifi5 router, specially designed for smart home, 1299!"
"At the same time, the A500 wifi5 router is reduced by 200!"
"A300 router, direct reduction of 200, 399!"
"In addition, we have also launched the upgraded version of the A300 router, A300 pro, which fully supports wifi5 and is priced at 599!"
Currently, 300M broadband is the upper limit, and a 300M router is equivalent to a gigabit router ten years later.
A 500M router is equivalent to a 2000M router ten years later!
Plus with support for WiFi 5, the A300 Pro is only 599, which is not expensive.
There is no way. The wifi5 standard has only been out for less than a year, and wifi5 routers are also "high-end routers", so the price is naturally higher.
"If you don't consider 500M broadband in the next few years, you can buy the A599Pro for 300. If you consider 500M broadband, it is recommended to buy the A799 for 500. If you have a large family and many smart home devices, then go all in and buy the dual-core A500Pro, which is a must-have for smart homes!"
"If the house is too large and cannot be covered, you can also use multiple Xingyi routers for mesh networking to ensure full 5G wifi coverage throughout the house."
"For networking, you can use an A500pro as the master router and an A500 as the slave router."
……
Seeing this, Qualcomm Chairman Jacob frowned and asked: "Have we developed a dual-core router chip?"
"Not yet." said the subordinate.
"You idiots, didn't you see that Xingyi Technology has already come out? Why don't you hurry up and do it? I really don't know what you do all day long!" Jacob cursed: "Did we waste our money?"
In order to make router chips, Qualcomm spent $2011 billion to acquire router giant Atheros in 31.
In the end, the money was spent, but the output was very little, and it was not as good as the Xingyi router...
For a moment, Jacob felt that he was being taken advantage of: "31 billion US dollars, is it really just a waste? What a bunch of idiots!"
The person in charge of the router chip broke out in a cold sweat and quickly said, "Chairman, don't worry, we will start developing dual-core router chips now and launch them next year!"
"Just wait until next year. If Qualcomm's dual-core router chip is not developed, you don't have to keep it!" Jacob said coldly.
While Xingyi Technology has quietly created the dual-core era, we have been working slowly but have made no progress at all!
There is no harm without comparison.
There was also sadness at MediaTek's headquarters.
The chairman's expression changed drastically: "How is our dual-core router chip doing?"
“It’s still a little way off, but we expect it to be launched by the end of the year.”
"Alas! Our dual-core router chip has not yet been successfully developed, but Xingyi Technology has already released it ahead of schedule! And it has already been mass-produced and put on the market, even dual-core routers are on the market!"
"The trump card we have been saving for a long time is gone!"
Since MediaTek could only produce mid- and low-end mobile phone chips, it started looking for other ways out.
To this end, since last year, MediaTek has invested huge amounts of money and manpower to develop the high-end dual-core router chip MT7621A.
The idea is to use this to usher in a new era of dual-core routers, thereby establishing MediaTek's supreme position in the router field.
However, they didn’t expect that their dual-core router chip had not yet been successfully developed, while Xingyi Technology’s dual-core router had already been launched on the market!
It’s really hard to compare people to death, and you have to throw away goods when comparing goods!
"The press conference is coming to an end here."
"Finally, I'll give you all a little surprise!"
"The AI smart speaker is the core hub of smart home, with powerful linkage and interactive capabilities."
"But some users said that the price of Xiao Ai AI speaker is not low and they feel pressured."
"For this reason, we launched the Xiao Ai Speaker Lite for 799 yuan some time ago to lower the threshold."
“This time, we are launching the borderless AI speaker again, continuing to lower the threshold so that everyone can afford the AI speaker and experience the beauty of smart home!”
"The price of the Boundless Ai speakers will be lower, but the configuration is still powerful."
“The sound quality is also very good, and the AI interaction is in line with Xiao Ai Speaker and Xiao Ai Speaker Pro.”
“It can be said that it is a welfare product.”
"As for the price, it's a little lower than the Xiao Ai Speaker Lite. Take a guess."
"699!"
"659!"
"599!"
"The lowest price is 599!" Wang Yi said with a smile, "Cut it down to 549!"
“Boundless AI speakers, only 549!”
"But with such a low price, we can't give you an annual music membership. Let's give you a quarterly membership!"
"so cheap!"
"Fuck, 549, it's such a steal, and it comes with a quarterly membership!"
"Mr. Wang, no, Mr. Wang, thank you, thank you so much!"
“549, you can’t even buy an ordinary speaker with this kind of sound quality? The Boundless AI Speaker is only 549!”
"It's so cheap, super cheap. As expected, Wujie Technology is the great god."
"Boundless phone, boundless speakers, boundless TV, Mr. Wang, thank you for not abandoning me, life is too difficult!"
"Okay, this press conference is now over. Thank you for your support. All products have been fully launched!"
"goodbye!"
The press conference is over and the shopping spree begins.
Li Yan just stared at the big screen, frozen in place:
"This Wujie speaker is similar to our Xiaodu speaker, but it only costs 549. How can we sell our Xiaodu speaker?"
“The cost price of Xiaodu speakers is 500!”
For a moment, Li Yan was stunned, Vice President Qu Xin was stunned, and even other senior executives became collectively autistic.
Baidu invested over ten billion yuan in the research and development of Baidu Smart Home, but the Prism scandal forced Baidu Smart Home's strategy to fail and it had to be abandoned. It can only make a profit by selling Xiaodu AI speakers.
It's just that the Xiaodu speaker costs 599 yuan, and Baidu plans to sell it for yuan. It can make a profit of several dozen yuan per unit, which can at least make back some of the investment.
Now, the Borderless AI Speaker 549 has a higher configuration, stronger AI capabilities, more powerful music library resources, and can also be linked to Xingyi Smart Home.
In this case, who would still buy the Xiaodu AI speaker for 599 yuan?
Even if they both sell for 549, they still can’t sell as well as the other party.
After all, the borderless audio system supports Xingyi Smart Home and can be linked to Xingyi Music.
And what about Xiaodu Speaker?
It’s nothing, there is nothing, just a speaker, and not many resources.
There is absolutely no comparison.
"It's a difficult situation. Selling it at 549 has no future. It can only be sold at 499, which is 50 cheaper than the Boundless Speaker."
"But the cost is 500, and I sell it for 499, so I'm losing money!"
Li Yan didn't know what to say.
Qu Xin's expression was extremely complicated: "Xingyi Technology has left no way out. The entire AI audio industry is doomed to fail."
"Yeah, it's impossible to do it."
"For similar products, our total cost is 500. Xingyi Technology has self-developed many products and has a large scale, so the cost can be lower. For example, the borderless AI speaker will definitely sell tens of millions of units, and the total cost can be reduced to about 300. We can still make a profit of 549 by selling it for 249."
"Yeah, there's no comparison. This is the scale effect."
For a time, everyone at Baidu was in despair.
Xiaodu speakers don’t sell hundreds of thousands of units a year, so the cost is naturally high, about 500.
With borderless speakers, we easily sell tens of millions of units a year, so the cost is naturally low. Some of them are self-developed, so the cost is even lower, at only 300 yuan.
Once the price war started in the field of borderless audio, all competitors were wiped out.
Li Yan's expression was extremely complicated: "I finally understand. Wang Yi is drawing a line between us and saying that smart home is his one-third acre of land. Whoever does it will die!"
Qu Xin nodded: "At present, this is the case. Unlimited Audio 549, leaving no way out, just want to kill us Baidu Smart Home, and kill one to warn the rest. But this approach is too overbearing, isn't it?"
"Domineering?" Li Yan laughed: "It's a pity that he has the capital to be domineering!"
(End of this chapter)
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