Reborn in 2011, 985 missing from two copies

Chapter 575 Kunpeng 906 taped out successfully, Qualcomm is in a cold winter!
Zhu Changlin suddenly realized and was shocked.

At this moment, he truly realized how powerful Xingyi Technology had become.

For smartphones these days, after-sales service is still very important, not only for hardware, but also for software services such as cloud storage and system updates.

Like LeTV in its previous life, after the bankruptcy crisis was reported, the sales of LeTV TVs and LeTV mobile phones plummeted.

Users are afraid that after LeTV goes bankrupt, there will be no follow-up service and they will not be able to find after-sales warranty if problems arise.

Although LeTV has never collapsed, it has maintained operations even after its boss ran away.

But the public is still worried and still panicking.

Even LeTV fans have chosen to give up LeTV phones and LeTV TVs and instead buy Xiaomi phones, Xiaomi TVs and other brands' products.

But for Xingyi Technology, fans and users are 100% confident and do not think there is any possibility of bankruptcy.

Even if so many products were cut at one time, users were not worried about any problems and even found excuses for Xingyi Technology.

People are still placing orders and buying like crazy, not even waiting for Double Eleven.

This is the brand strength!
It’s brand determination!

Wang Yi was delighted: "We have to thank Qualcomm. If it weren't for them, we would have to wait until the Double Eleven promotion to clear the inventory, and it would take until the end of the month to clear the inventory, and new products would not be released until the end of the month!"

"Now, with Qualcomm's help, those discontinued products are selling like hot cakes. With this momentum, we can probably clear out all the inventory before Double Eleven!"

"Indeed." Zhu Changlin looked at the backend data and said, "I estimate that we can clear all the inventory before Double 11, so the new products can be released on Double 11. I really have to thank Qualcomm for helping us clear the inventory and making us a lot of money!"

"Yes, so let's just leave it as it is for now. No need to clarify. Just use this opportunity to clear the inventory. After clearing the inventory, all discontinued products will be removed from the shelves, and the Ultrawide S1, Ultrawide S1pro, Xingyi TV nd Generation, and Xingyi Tablet nd Generation will be directly released to completely replace the discontinued products and fill the gap. It's just that it's a bit unfriendly to the current users who have placed orders."

Wang Yi said meaningfully: "They just bought the old model, and we sent them the new model. It's not very friendly to them."

Zhu Changlin also nodded: "Although all major brands do this, it is indeed unethical."

Wang Yi thought for a moment and said solemnly: "These users are rushing to buy our old products. They are all fans. We can't let them down!"

"In this way, the Double 11 promotion will be launched in advance, and all prices will be reduced for promotion. All users who place orders for old models will be given the lowest price. Users who have already placed orders can apply for price protection and directly refund the price difference as long as they place the order within seven days."

"In this way, the old model will be discounted greatly, and when the new model is released, the configuration will be upgraded and the price will be much higher than the old model. Users who bought the old model at a low price will not feel unbalanced!"

For example, the price of Xingyi Tablet 1 Pro was reduced to 2999 to clear inventory, while the price of Xingyi Tablet 2 Pro was directly 3999!

The difference is a full thousand yuan, so users will not complain even if the 2nd generation has major upgrades.

On the contrary, if users just bought a 3499pro for 1 and then a 3999pro came out for 2, with only a difference of 500, they would curse!

But the difference is a full thousand, which means two completely different positionings.

"Okay, Chairman, this is indeed safer." Zhu Changlin immediately opened his notebook and studied the extent of the price reduction.

Soon, a piece of news shocked the entire Internet!
[Xingyi Technology's Double Eleven promotion has officially begun. From the 1st to the 12th, all products are directly reduced, no routine, the lowest price, welcome to buy! ]

[Users who have placed orders within seven days can contact customer service to apply for price protection and refund the price difference. Thank you for your support along the way! ]

Subsequently, the price reduction details were given simultaneously:

xphone 1pro, a direct reduction of 200, starting from 3599, and a two-year membership is given.

xphone 2, direct reduction of 200, starting from 4299...

xphone 2pro, direct reduction of 200, starting from 4799...

xphone 3, direct reduction of 200, starting from 5499...

xphone 3 plus, starting from 6499...

Xingyi Tablet 1, direct reduction of 300, starting from 2499...

Xingyi Tablet 1 Pro, starting from 2999...

Xingyi Tablet 1 Ultra, 3499 yuan...

Xingyi TV X40, a direct reduction of 300, 3999, and a two-year video membership is given.

Xingyi TV X50, direct reduction of 5799, ...

Xingyi TV X55, direct reduction of 8499 yuan, ...

Xingyi TV X60, direct reduction of 1500, 10499...

Unlimited TV A40, direct reduction of 2499, ...

Unlimited TV A50, direct reduction of 4499, ...

Unlimited TV A55, direct reduction of 500, 6199...

Unlimited TV A60, direct reduction of 500, 7999...

As soon as this promotion came out, the whole network was boiling:

"Who said Xingyi Technology is going to go bankrupt? How can you still have such a large-scale promotion even if your company is bankrupt?"

"That's right. Xingyi Technology is a large company with a huge business. It's impossible for it to go bankrupt."

"It's only the first day of the month, and the Double Eleven promotion has already started, and the prices are all discounted. Xingyi Technology is awesome."

"During this promotion, all products are reduced by 200-1500 yuan. This is the lowest price of the year. Go for it now!"

"Xingyi Technology is really conscientious. If you buy at the original price, you can apply for price guarantee and get the price difference. It's really conscientious. Other companies can't do that at all."

"The price is reasonable, and the big sale is also reasonable. No tricks, just the lowest price, very good, I like it this way."

"Unlike other brands, which are so fancy and complicated, and ultimately not much cheaper."

"Place your order now. If you're late, it will be out of stock. After all, it has been discontinued!"

"Yes, you have to place your order as soon as possible. The sooner you buy, the sooner you can feel at ease. The sooner you buy, the sooner you can enjoy it."

As expected, as soon as the sale started, netizens and fans were excited.

Coupled with the impact of the production suspension crisis, people are rushing to buy at the bottom of the market.

All products of Xingyi Technology have ushered in a hot-selling boom and are in great demand!

The order volume has skyrocketed.

These days, the Double Eleven promotion usually starts two days before or after November 11th.

Xingyi Technology is the first company to launch the product right away without any tricks and directly offer the lowest price.

It is conceivable that users who were planning to buy other brands on the 11th were attracted by this wave of promotions and turned to buy Xingyi Technology's products.

The website's traffic skyrocketed.

Fortunately, Xingyi Technology has its own data center and sufficient server computing power, so it was able to handle the sudden Double Eleven promotion with ease.

Looking at the surging sales, everyone at Xingyi Technology is delighted.

But Qualcomm was completely confused.

Jacob was puzzled: "How could this happen? We have heard that Xingyi Technology has cut 90% of its product lines and is on the verge of bankruptcy. Shouldn't consumers be afraid? Shouldn't they give up placing orders and buy other products?"

“Why didn’t they give up on placing orders, but instead rushed to buy them?”

“Why didn’t sales plummet, but instead sales surged rapidly?”

"This is unscientific!"

"The rumor we spread that Xingyi Technology was on the verge of bankruptcy not only did it not hit Xingyi Technology, but it actually boosted its sales?"

"How could this be?"

Jacob was totally confused. He couldn't figure it out. He couldn't understand it at all.

Franz Quentin was also confused: "It's indeed irrational. Could it be that all Xiaguo users have strange ways of thinking? The more we talk about bankruptcy, the more they want to buy, buy, buy?"

"Shouldn't we seek profit and avoid risk? Why would we face the challenge head on?"

Even if Jacob and Franz Quentin were beaten to death, they would never understand the thinking of Xiaguo consumers.

Users in other countries, seeing that a brand is no longer performing well, will give up and stop placing orders.

However, Xiaguo users are different. When they see a brand is failing, as long as they think the brand is conscientious, they will place an order to support it, regardless of whether they can use it or not.

In the past, it was very common for many brands to be revived thanks to the efforts of netizens.

Erke, White Elephant...

But unfortunately, the West cannot understand this.

Franz Quentin continued, "What confuses me even more is that Xingyi Technology has to stop production of most of its products due to chip shortages. In this situation, there is not much inventory to begin with, so shouldn't they raise the price and sell slowly? Why don't they raise the price, but instead lower the price for a big sale?"

"Yeah, that doesn't make sense!" Jacob was also confused.

I just feel that Xingyi Technology and Xiaguo users are equally rebellious and don’t follow the beaten path!
"Out of stock, they are selling slowly without raising the price, but are offering a big sale at a reduced price!" Franz Quentin murmured, "If you don't know, you would think Xingyi Technology was not forced to stop production due to chip shortage, but took the initiative to stop production to clear inventory!"

"It's incomprehensible! What on earth was Wang Yi thinking?"

Jacob couldn't figure it out either, and sighed: "No matter what they think, our plan to suppress Xingyi Technology has failed this time. Instead, it has boosted their sales and has become an act of aiding the enemy!"

"And we, Qualcomm, have become the laughing stock of the industry again. Fuck!"

Franz Quentin's expression changed drastically: "Chairman, it was my strategic mistake. I am willing to take full responsibility."

The person who first proposed this strategy was Franz Quentin.

It was just a beautiful plan, fabricating rumors of bankruptcy and severely damaging Xingyi Technology...

However, they unexpectedly ended up aiding the enemy and boosting the sales of Xingyi Technology!
Jacob waved his hand: "Your idea... the original intention is good, although the final result is somewhat unsatisfactory. Forget it, there is no need to blame yourself. Let's study Xingyi Technology carefully to see what they are planning! At the same time, find more customers and sell our chips. The inventory pressure is huge!"

"Yes!" Franz Quentin responded quickly.

This year is the most difficult year for Qualcomm.

In previous years, Qualcomm's chips have been in short supply and production capacity has been tight.

This year, there is an oversupply. Even though we have reduced orders repeatedly, there is still a large amount of stock for all models!
This made everyone at Qualcomm feel helpless.

The reason is that Xingyi Technology sold 4.5 million chips at one time, causing Qualcomm chips to be unsalable and inventory backlog to be too large.

"Faced with Xingyi Technology's 64-bit Kunpeng chip, our 32-bit Snapdragon chip really has no advantage. I hope that the highly anticipated Snapdragon 805 can revive the glory of 32-bit and save Qualcomm's last face!"

Jacob sighed, his expression extremely complicated.

"Don't worry, Chairman. Snapdragon 805 will be taped out soon. If nothing goes wrong, it will be released at the end of this month! We will definitely be able to turn the situation around!" Franz Quentin said with a smile.

"It's about to be taped out, that's great. The key is whether the performance can be improved by 800% over Snapdragon 85 and surpass Kunpeng 902 by 60%! If it can't be achieved, it still can't make up for the 60% bonus of the XOS system!"

Jacob lacked some confidence.

Logically speaking, the Snapdragon 805 can improve by 800% compared to the Snapdragon 40, which is considered a rapid progress.

But now, in order to beat the 64-bit Kunpeng 902, it has to be 800% better than the Snapdragon 85!

This is difficult, very difficult!
“I hope they don’t let me down!”

Looking at the cold wind outside the window, Jacob felt the biting chill.

I just feel that this year's winter has come much earlier than usual. Not only he feels this way, Franz Quentin and other senior executives of Qualcomm also feel this way.

Qualcomm chips are in a state of poor sales, inventory backlogs are too large, revenue and profits have been halved, and the year-end financial report will definitely not look good.

Then the income of all senior executives and employees will have to be reduced across the board.

Even that isn't enough.

Sure enough, Jacob changed the subject: "This year has passed so quickly. It's already November. The financial pressure is very high."

It seemed like a casual remark, but Franz Quentin broke out in a cold sweat.

He understood!

He quickly said, "At the next high-level meeting, I will set an example and be the first to request a pay cut!"

Jacob said noncommittally, "Winter is here, and it's colder than in previous years."

Franz Quentin's expression changed again, and he continued, "I will arrange a layoff plan to reduce expenses!"

"Yeah." Jacob waved his hand and asked Franz Quentin to leave.

As the chairman, Jacob cannot personally carry out layoffs.

And Franz Quentin is the best choice.

It's also a test.

If you can't share your worries and take on responsibilities at critical moments, then you can't become a successor!

But he became melancholy. Layoffs and salary cuts are such things that destroy one's character.

There are so many departments within Qualcomm that problems could easily arise if any department is targeted.

It’s difficult!
Sure enough, it is not easy to become a successor.

Franz Quentin felt tremendous pressure instantly.

I know in my heart that Qualcomm’s cold winter has already begun!
It was just like early winter before, not very obvious, but now it has become the coldest winter!

Especially since large-scale layoffs and salary cuts have begun, the situation has undoubtedly reached a freezing point.

But the sad thing is, when will this cold winter pass?
Franz Quentin couldn't see through it.

Jacob couldn't tell.

But the shadow of layoffs and salary cuts will completely cover the entire Qualcomm!
On the contrary, the R&D plant of Xingyi Wafer Factory was full of joy!
"Success!"

"Kunpeng 906 SOC is successfully lit up!"

"Kunpeng 906C was successfully lit up!"

“Both flagship chips have been successfully taped out!”

"very good!"

"very good!"

Mr. Hu looked at Zhang Chao with admiration: "After Kunpeng 902, Xingyi Semiconductor's second-generation 28nm flagship chip has been successfully taped out! Congratulations, Director Zhang!"

"Thank you." Zhang Chao smiled and asked, "How is the yield rate? Have you figured it out?"

"The statistics are out!" said the person in charge of statistics:
"Kunpeng 906 SOC yield rate is 92%!"

"Kunpeng 906C has a yield rate of 95%!"

"So high!" Zhang Chao was completely relieved:
"The yield rate of Kunpeng 906 SOC in trial production is as high as 92%. Shouldn't the yield rate for official mass production reach 95%? That's great!"

"I will report this good news to Director Wang right away."

"Report, Kunpeng 906 SOC, the world's first eight-core mobile chip, is destined to go down in history!"

Mr. Hu smiled and said, "And I can see that this chip is very powerful, very powerful. You are excellent, and the Kunpeng 906 team is also excellent. Congratulations!"

"Wow!" Everyone applauded.

"Thank you." Zhang Chao smiled and went to the side to call Wang Yi.

Mr. Hu's eyes turned deep: "Director Wang, it's great!"

He could see clearly that last year's Kunpeng 702 and half a year ago's Kunpeng 902 were both made by Williams and George, both of whom were members of the Texas Instruments team.

No matter how well they do, they are essentially the team and talents of Texas Instruments. The core engineers of the two teams are mostly foreigners, and domestic engineers only account for a small proportion.

If these people stayed in Xia Country and in Xingyi Semiconductor, there would be no problem.

But foreigners value freedom. As long as they earn enough money, they will think about quitting their jobs and enjoying life.

Once these people leave, it will be a disaster.

If things go wrong, there will be big problems with Xingyi Semiconductor’s chip research and development.

But now, Zhang Chao has risen!
Unlike the Kunpeng 902 team, Zhang Chao's team was formed later.

Only a few of the core team members are from Texas Instruments, and the rest are mostly domestic talents, and a considerable proportion of them.

Now that Zhang Chao’s team has also achieved results, it means that domestic teams are also rising!

In this way, even if George and Williams leave a few years later, Zhang Chao and others will still take the lead.

Xingyi Semiconductor will not collapse instantly.

Mr. Hu was very excited and came back to his senses:
"Mr. Wang, what a wise idea! As early as the establishment of Xingyi Semiconductor, he began to look for domestic talents who could take on the responsibility, and that's why he chose Zhang Chao, a young man who has just worked for a few years!"

"We entrusted him with an important task, quickly set up a team, let Zhang Chao take charge, and gave him the task of developing the flagship chip of Kunpeng 906!"

"It is this radical talent development program that has allowed Zhang Chao's team to stand out and rise rapidly. It has also allowed Kunpeng 906 to be quickly taped out!"

"admire!"

“I really admire you!”

"If it were anyone else, they wouldn't dare to act like this, nor would they have such courage!"

"Fortunately, Zhang Chao did not disappoint Director Wang!"

For a moment, Mr. Hu was filled with emotion. He admired Wang Yi even more and was more optimistic about the future of Xingyi Semiconductor!
Wang Yi, who was having dinner with Lin Shu, received a call from Zhang Chao:

"Chairman, Kunpeng 906 SOC and Kunpeng 906C have both been successfully taped out! The yield rates are 92% and 95%!"

"Good! Very good!" Wang Yi was in a good mood.

We just won a large chip foundry order from Huawei a few days ago, and now Kunpeng 906 SOC and Kunpeng 906C have been successfully taped out!
It can only be said that it is double happiness.

"Director Zhang, conduct performance testing as soon as possible and test all parameters and actual performance!"

"Okay, Chairman, I'll arrange it right away." Zhang Chao said with a smile.

"Thanks for your hard work!"

"It's all what I should do."

After the call, Wang Yi was in a very good mood: "It's a success. Kunpeng 906 has been successfully taped out. As long as the performance is good, Qualcomm will continue to be abused!"

"It's amazing that domestically produced chips can rise so quickly and become the world's top chip manufacturer. That's awesome!"

Lin Shu was also very happy and felt happy for Wang Yi from the bottom of his heart.

"Let's celebrate tonight. First, I'll eat you, then I'll eat you!" Wang Yi joked.

"Ah?" Lin Shu was startled, looking surprised, then looked at Wang Yi and said seriously: "It's not impossible!"

Now it was Wang Yi's turn to fail: "..."

"Hahaha." Lin Shu laughed so hard that his body shook.

The next day, Wang Yi came to the company and went straight to the Xingyi Semiconductor Department.

Not only Zhang Chao, Zhu Changlin and George were there, but even Williams, who was in charge of PC chip research and development, came!

"Chairman, you are here!" Williams and others stood up quickly.

"Sit down, everyone." Wang Yi waved his hand: "How is it? Performance test, right?"

"We have tested them all. The performance of Kunpeng 906 SOC is very strong. Compared with Kunpeng 902, the CPU performance is improved by 30%, the GPU performance is improved by 50%, and the overall performance is improved by 40%!"

"Thanks to the design of 8 A53 small cores, power consumption and heat generation are also well controlled. Even though the GPU performance has been greatly improved, the overall heat generation during the game test was only 902 degrees higher than that of Kunpeng 5."

Wang Yi was very satisfied: "Very good. The performance has increased by more than 40%, and the temperature has only increased by 5 degrees. This can be completely solved by stacking heat dissipation."

"The performance and energy efficiency of Kunpeng 906 are both very good. Zhang Chao's team is awesome!"

Wang Yi gave a thumbs up!

His painstaking plan to develop a talented semiconductor team was finally successful!

But this is just the beginning. There will be a second Zhang Chao and a third Zhang Chao in the future!
"How is the network and calls?" Wang Yi changed the subject.

Zhang Chao projected some data onto the big screen: "Excellent! The baseband integrated in Kunpeng 906 is not only a 4G baseband, but also an LTE Cat.6 baseband!"

“It is the world’s first LTE cat.6 baseband and the world’s first LTE cat.6 chip. The downlink rate can reach up to 300Mbps and the uplink rate can reach up to 50Mbps! Compared with the most advanced LTE cat.4, the maximum downlink speed has doubled, and it supports carrier aggregation technology, which can achieve even faster transmission speed.”

"In terms of signal and network, it is a qualitative leap compared to all other chips!"

Wang Yi nodded: "Very good, congratulations to Director Pang for being the first to produce the world's first LTE cat.6 baseband. Director Pang has done a great deed!"

"And Director Zhang took the lead in integrating the world's first LTE cat.6 baseband. Kunpeng chips are once again at the forefront of the world, leading our competitors by at least half a year, or even a year!"

In the past, the first LTE cat.6 baseband was Huawei's Balong 720, which will be integrated into the Kirin 920 to be released in the middle of next year!
But this time, Pang Liguo developed it ahead of time!

Zhang Chao even integrated it into Kunpeng 906 more than half a year in advance!
In this way, the value of Kunpeng 906 is even higher!

"Well done!"

“Both teams deserve great credit!”

"very good!"

Wang Yi took the lead in applauding, and the applause resounded throughout the department.

Zhang Chao and Pang Liguo were in a good mood, this wave was stable.

The year-end bonus is bound to be generous!
Wang Yi never lets down successful people.

As for these two departments, they will also receive generous year-end bonuses!
"Chairman, Kunpeng 906 and Kunpeng 906C have been successfully taped out and have powerful performance. How do you arrange for mass production?" Zhang Chao couldn't help asking.

Wang Yi thought for a while and said, "There is no rush for mass production. Currently, Kunpeng 902 is powerful enough and sufficient for use. The Xingyi X906 equipped with Kunpeng 1 will not be released until March next year, so it is not too late to mass produce 12 in December! This month, Huawei's Kirin 906 will be mass-produced first."

"After all, this is our first big customer, so we still have to pay more attention to it."

"2000 million Kirin 910 chips should be produced as soon as possible. The freed-up production capacity next month will be just enough for mass production of Kunpeng 906!"

"Yes, there is no rush to use Kunpeng 906." Zhang Chao nodded.

Zhu Changlin spoke decisively: "First, give me these Kunpeng 906 SOC chips that have been taped out and adapt them to Xingyi X1!"

(End of this chapter)