Reborn in 2011, 985 missing from two copies

Chapter 588 Qualcomm was fooled, and Fire Dragon 805 failed seriously!

Seeing that all major mobile phone manufacturers were optimistic about Kunpeng 906 and were determined to place orders, Jacob's face turned pale:

"It's over. Kunpeng 906 is powerful and restrained. It will definitely sell well! Snapdragon 805 is in danger."

"Today's ordering meeting is even worse. Maybe the tragedy of Snapdragon 800 will be repeated, with low or even zero transactions..."

Snapdragon 805 R&D director Evers Van Buren's face changed drastically: "Yes, it's a trap, it's all a trap!"

"What do you mean?" Jacob frowned and looked over.

Evers Van Buren looked panicked: "The technical information of Kunpeng 906 that we stole before was all fake, it was all set up by Wang Yi!"

"???"

"!!!"

At that moment, everyone came to their senses and their faces became even uglier.

Evers Van Buren continued: "Xingyi Technology deliberately made a fake Kunpeng 906 design, saying that it was equipped with a quad-core A57, with powerful performance and an aggressive GPU. That is why our Snapdragon 805 can only keep increasing the frequency to surpass Kunpeng 906."

"From the initial 2.5G to 2.7G, then 3G, and finally 3.3G! From being barely controllable, to the possibility of a rollover, to a major rollover, to a serious rollover!"

"The GPU was also stimulated to increase the code and improve it continuously, from 420 directly to 430! This led to further failure!"

"All of this was Wang Yi's strategy. He deliberately used fake designs with super-strong performance to trick us and trick us into becoming more aggressive and increasing our investment, which ultimately led to a complete failure."

"In fact, the actual design of Kunpeng 906 by Xingyi Technology is not radical at all, but rather very conservative."

"The CPU doesn't have a single A57, all of them are A53, and the improvement is only 33%, which is not an ordinary restraint."

"The GPU is 50% better, and it has the same architecture as the previous generation, just with more cores. They are so good at it that they won't fail."

"And Qualcomm is done for. The Snapdragon 805 was hyped so aggressively. It's really a serious failure!"

"!!!"

“It’s a serious rollover!”

The words are not surprising and die endlessly.

For a moment, the entire Qualcomm conference room fell silent.

Jacob's mouth twitched, and cold sweat broke out. "Snapdragon 805 SOC, is it really possible to fail? Are you sure?"

Before, he thought that Wang Yi was just exaggerating and said this on purpose to suppress Snapdragon 805.

But now, even Evers Van Buren has said so, which is completely different.

Evers Van Buren sighed: "We can't say that the Snapdragon 805 will 100% fail, but the possibility of failure is very high. The CPU frequency of the Snapdragon 805 is too high, and the GPU is too aggressive."

Jacob: “…”

Other senior executives: “…”

For a moment, everyone's faces turned very ugly.

Even the R&D director of Snapdragon 805 has said so, so it can only be said that the problem is huge, very huge!

"Fuck! Why didn't you tell me earlier!" Jacob was furious. "If you had told me earlier, we could have made timely modifications and it wouldn't have come to this. Now the research and development is complete, the tape-out is successful, and TSMC is studying trial production, but you said there is a high probability of failure. You are really nice!"

Evers Van Buren was also full of grievances: "Chairman, it's really unfair. I have been saying from the beginning that we can't be too radical, we must restrain ourselves, and we can't continue to increase the stakes. Everyone knows this. But you didn't listen!"

Jacob's mouth twitched: "..."

Honey Nelson's face turned pale: "..."

The other senior executives also had complicated expressions: "..."

They all knew that Evers Van Buren was not lying.

From the very beginning, Evers Van Buren had been emphasizing not to escalate and to exercise restraint, but no one listened.

Especially Jacob, in order to catch up with Xingyi Technology and equalize the terrifying improvement of 64-bit architecture, forced Evers Van Buren to keep increasing the stakes, and even threatened him with "do it if you can, get out if you don't"...

This made Evers Van Buren dare not say anything more, and he was forced to increase the stakes again and again...

Everyone knows all this.

In this light, it is indeed no wonder that Evers Van Buren was so wrong.

Jacob looked extremely unhappy, and he couldn't find Evers Van Buren to blame, so he turned to look at Honey Nelson, the R&D director:

"Why didn't you say anything at the time? As non-frontline R&D personnel, we didn't know if it would fail. How can you be the R&D director? You don't know either?"

"I..." Honey Nelson's face turned pale and cold sweat instantly soaked his back.

As for the rollover... he had been worried about it before, but he didn't think it was too serious. Plus, the chairman was focused on performance, and it wasn't a project he was personally responsible for, so he didn't take it too seriously.

The most important thing is that no one can predict whether a chip will fail before it is launched on the market.

Just like making movies, no one can tell whether the works of many big directors are bad movies or hits before they are released.

This is especially true for chips.

It is precisely for this reason that Qualcomm Snapdragon 805 and Snapdragon 810/820 have failed for three consecutive generations.

Are all Qualcomm people laymen? Do they not understand the market?

Of course not, it’s just that no one can be sure whether it will fail or not.

Now that Evers Van Buren had always advocated restraint and shirked responsibility, Jacob did not want to take the blame himself, so he turned to him and blamed him.

He was one of the main forces who forced Evers Van Buren to increase his investment in order to obey Chairman Jacob, for the rise of Qualcomm and to catch up with Star Semiconductor.

In fact, it's not just him, other senior executives are the same.

'The rise of Snapdragon', 'surpassing Kunpeng', 'increasing performance', these ideas were all politically correct in Qualcomm before!

Anyone who dares to say something like Evers Van Buren that will backfire and that one must exercise restraint will be criticized by others!
As the director of research and development, Honey Nelson did not dare to disobey everyone.

I just followed the political correctness, but now, they are actually starting to call for punishment...

Honey Nelson had no choice but to say, "Chairman, the Snapdragon 805 may fail, but it may not fail. Especially at TSMC, the 28nm technology is very mature and the process is constantly upgraded. There is still a high probability that it will not fail."

"Is that so?" Jacob couldn't help asking.

Honey Nelson nodded: "That's it, it has to be this way, it can only be this way!"

"It has to be this way, it can only be this way..." Jacob repeated Honey Nelson's words, his expression became very interesting, and then he nodded:
"You're right. From now on, there will only be one voice in Qualcomm, that is, Snapdragon 805 is very powerful and has not failed. Everything is slander by Xingyi Technology and Wang Yi's smear campaign!"

Hearing this, everyone's color changed, but then they all understood the reason.

Regardless of whether it fails or not, the Snapdragon 805 has been developed and taped out. It will go into trial production after New Year's Day. After some adjustments and improvements, there will be no problems. It will be ready for mass production and shipment in March or April.

It can be said that there is no room for maneuver.

As long as Qualcomm does not admit that it has failed, Snapdragon 805 will still be sold.

But if Qualcomm itself admits that the Snapdragon 805 failed, who would buy it? It's not a good thing to be a sucker.

But if Snapdragon 805 cannot be sold and sales are sluggish, all the research and development funds invested will be wasted.

You know, Qualcomm has invested a lot of manpower and material resources in the development of Snapdragon 805, and the R&D costs have long exceeded 3 million US dollars, 20 billion RMB!
If we don’t sell more chips, all this money will be wasted.

More importantly, if the Snapdragon 805 is unsalable, Qualcomm will not have any new flagships to launch for the entire year, and will be unable to turn things around and compete with Xingyi Semiconductor.

By then, all major mobile phone manufacturers will flock to Xingyi Semiconductor to purchase Kunpeng 902 and Kunpeng 906!

That would be another fatal blow to Qualcomm.

If Qualcomm wants to make a comeback, it can only wait until the end of next year for the Snapdragon 810, which will be available on the market at the earliest in the second quarter of the following year!
Then it will be too late.

There are also follow-up impacts of the failure, which has caused users to further question Qualcomm's R&D capabilities and strength, which is a fatal blow to Qualcomm's brand image!
Jacob couldn't accept this, and neither could Qualcomm.

It can be said that Qualcomm now has no choice but to try its best to save the situation.

Regardless of whether Snapdragon 805 failed or not, all we can say is that it did not fail. It is very powerful and very cool. Come and buy it!

I’ll fool as many people as I can!
Thinking of this, Jacob looked at Evers Van Buren, narrowed his eyes, and said meaningfully: "Snapdragon 805 didn't fail, right?"

Evers Van Buren was shocked and knew in his heart that if he dared to say the word "failure" again, Jacob would make him fail!

The fact that Snapdragon 805 did not fail has become Qualcomm’s new political correctness, and no one can disobey it!
He immediately laughed and said, "Yes, I was wrong. The Snapdragon 805 is very powerful and it didn't fail. It was Xingyi Technology and Wang Yi who slandered us without any moral integrity or bottom line!"

"Very good!" Jacob smiled slightly, walked forward, straightened Evers Van Buren's collar, and said with a smile: "You are worthy of being the world's top R&D director. The Snapdragon 805 you developed is so excellent. Very good, very good."

"Thank you, Chairman. This is what I should do. I will definitely continue to work hard."

"Yeah!" Jacob nodded with satisfaction. That's right.

Then his expression turned cold: "But we also need to study the training plan carefully, and no small problems can occur."

"Don't worry, Chairman, I'll do it myself." Evers Van Buren said with a wry smile.

But in my heart I started to curse, "Fuck your mother, the Snapdragon 805 is so radical that even a god can't tame it."

"I really hope Qualcomm will fire me. I can't stand it anymore."

"But if I'm fired, where can I go?"

"Sorry!"

Just as everyone's expressions were extremely different, Wang Yi continued:

"The Kunpeng 906 has powerful enough performance, low enough power consumption and heat generation, ensuring that mobile phones equipped with the Kunpeng 906 can maintain an excellent balance, whether it is battery life, temperature control, or performance, they can all maintain a perfect state."

"This is our new generation flagship chip, Kunpeng 906."

"Wow!" Applause broke out again. As for Kunpeng 906C, it was not released.

There is no other reason. The mobile phone can be updated twice a year and two flagship products can be released.

However, the update of televisions and tablets is slow, and one to one and a half years of replacement is enough.

The second generation of Xingyi tablet and the second generation of Xingyi TV equipped with Kunpeng 902 were just released last month and are now selling well.

There will be no new products in the next year, so there is naturally no need to release Kunpeng 906C.

By the end of next year, the Xingyi Tablet 3 will be able to directly use the next-generation Kunpeng 910C.

The third generation of Xingyi TV is equipped with professional TV chips.

Now the TV chip R&D department has been established and has started to develop professional image processing chips, which will be put online directly when the time comes.

Due to limited manpower before, we had to castrate mobile phone chips for use in TVs and tablets. In fact, the chips needed by TVs and tablets are completely different from those of mobile phones.

Tablets and mobile phones are relatively similar, mainly with baseband and communication issues.

But for TV chips, the gap is huge.

The big mobile phone manufacturers were not surprised by this and they all purchased a lot of Kunpeng 902C and 706C. They did not need Kunpeng 906C in the short term.

"Mr. Wang, when will Kunpeng 906 be shipped?" Lei Jun asked.

Wang Yi smiled faintly: "Kunpeng 906 has completed trial production and is about to be officially mass-produced. It is expected to be shipped on a large scale in May."

"It's great that they're shipping in large quantities in May. The Xiaomi Mi 5 will definitely be able to catch up by the end of the year!"

Lei Jun is in a good mood. Xiaomi 4 will be released after the new year and Xiaomi will be released at the end of next year, which is just right.

There is no way. The mobile phone industry is too competitive now, and updates and replacements are too fast, so Xiaomi has to speed up the launch of new products.

Other mobile phone CEOs also nodded and began to make plans in their minds.

After the new year, flagship mobile phones equipped with Kunpeng 902 will be launched on a large scale.

In the second half of the year, flagship mobile phones equipped with Kunpeng 906 will also be launched on a large scale.

This is unstoppable.

Jacob's eyes turned cold, and he was very worried: "Could it be that Wang Yi would start the trade show at the press conference?"

What are you afraid of?

Wang Yi changed the subject and said, "This Kunpeng 906 launch conference is now over. Thank you for your support. Next, we will start the Kunpeng 906 chip ordering meeting. If you place an order now, the chips will be shipped in the order of the order in May next year."

Hearing this, Jacob's face turned pale: "Fuck! Wang Yi is so hateful."

"We are holding a Snapdragon 805 ordering conference today, and they are holding a Kunpeng 906 launch conference, and they are directly opening an ordering conference!"

"This is simply aimed at our Gao Tong's lungs, how abominable!"

Others also changed color.

Honey Nelson looked serious: "All our major competitors are worried about the failure of Snapdragon 805, so they will most likely choose to place orders for Kunpeng 906, which will be a fatal blow to us. In this case, the sales of Snapdragon 805 will be terrible."

Evers Van Buren also sighed: "More importantly, no matter whether the Snapdragon 805 fails or not, it is not as powerful as the Kunpeng 906, and the Kunpeng 906 is more stable. Then all major manufacturers will definitely place orders for the Kunpeng 906, is there any doubt about that?"

"And they are also progressing fast. Now they have successfully completed trial production, and will start mass production after the new year, and will be able to ship in the first half of the year. Our Snapdragon 805 has not yet started trial production, and it is likely to be shipped in the middle of the year, or even in the second half of the year."

"The performance is not as good as Kunpeng 906, the stability is not as good as Kunpeng 906, and the delivery time is not as good as Kunpeng 906. It's strange that it can sell well."

"Oh! This is indeed a big problem."

Everyone at Qualcomm was silent.

Originally, we could still expect Kunpeng 906 to be very radical and a huge success, and Qualcomm Snapdragon 805 to sell well, so there was still a glimmer of hope.

But now, Kunpeng 906 is very conservative and restrained, and will not fail at all. Qualcomm has lost its last hope.

"It's over. This year is bad enough, and next year will only be worse!" Jacob's face was solemn, and he felt that the future was bleak.

The Kunpeng 906 launch conference ended and the media on site left in an orderly manner.

Wang Yi and the CEOs of major mobile phone manufacturers walked into another conference room.

Wang Yi got straight to the point: "Kunpeng 906 is released today and orders are open at the same time."

"As for the price, it is slightly higher than Kunpeng 902. The price is 300 yuan for orders below 340 million, including chip tuning services. The price is 500 yuan for orders above 330 million, including chip tuning services. The price is 1000 yuan for orders above 320 million, including chip tuning services."

“We expect large-scale shipments to start around May, but samples will be available in January.”

"Once we get the samples, we can start developing the new Kunpeng 906 model, which will be released in the third quarter."

"We can also wait until March when we launch the motherboard chipset design for Kunpeng 906. Since it is a flagship chip, it costs 10 yuan per set. We can directly use our motherboard chipset design, so it can be released in the third quarter."

Upon hearing this, all major mobile phone manufacturers began to make plans.

If the scale is small and the shipment volume of a single model is only three million, it is better to directly purchase the chipset design and spend only 3000 million in total.

But if the scale is very large, with shipments exceeding eight million or even tens of millions, it would cost 8000 million to hundreds of millions to buy a chipset, so it might be better to develop it yourself!

These days, developing a flagship phone only costs a few hundred million.

If it is a low-end mobile phone, it will be even cheaper, tens of millions will be enough.

The most important thing is that Kunpeng 906 is different from Kunpeng 902.

Kunpeng 902 was not put on sale until the chips were mass-produced. It was too late to conduct research and development on our own, so we had to buy the motherboard chipset design from Xingyi Technology to shorten the research and development time.

Kunpeng 906 has not yet started mass production, but it has been put on sale directly. Even if it is developed by ourselves, there is still enough time.

Especially those big brands are large in scale and are more likely to conduct their own research and development.

To this end, Wang Yi proposed two solutions for Kunpeng 906. It can be either the manufacturer's own design or Wang Yi's design.

For a moment, the CEOs of major mobile phone manufacturers were all lost in thought.

Wang Yi smiled faintly: "Don't worry, there is a private VIP reception room ready for you. You can take a rest first."

Hearing this, everyone was in a good mood.

Lei Jun smiled and said, "Mr. Wang is really thoughtful. Let's go and discuss it."

"Yes, that's the best." Lao Li quickly followed.

"We'll go too." Meizu's Lao Huang and Lao Bai also walked towards another reception room.

Seeing this, CEOs of other major brands also stood up and found a reception room respectively.

These VIP reception rooms are about 30 square meters in size and are equipped with conference tables for small meetings, as well as leather sofas, water purifiers, refrigerators filled with drinks, and so on.

It is usually the place used by Xingyi Technology to receive distinguished guests and conduct business negotiations.

In order to cut in Qualcomm's corner, the company opened a pre-order session right after the release of Kunpeng 906, catching all major mobile phone manufacturers off guard.

To this end, Wang Yi specially had people prepare these VIP reception rooms, so that the CEOs of major brands can have a private room to discuss with their subordinates whether to order Kunpeng 906 and how many Kunpeng 906 to order.

Should we purchase the motherboard chipset design from Xingyi Technology or develop it ourselves?

As a boss, he cannot draw conclusions blindly about all of this and must discuss it in detail with his subordinates.

Lao Huang looked at Lao Bai and said, "Kunpeng 906 is very powerful. I want to order 500 million units to make MX5!"

老黄皱了皱眉：“鲲鹏906的确很好，不过咱们已经下单了500万颗鲲鹏706做MX4，以及500万颗鲲鹏902做MX4 pro，年后上市。MX5至少得年底了，所以不急着下单。”

Old Huang waved his hand and said, "No, we have to place the order as soon as possible. Only after placing the order can we have the motherboard chipset design plan, and we can start the research and development of MX5 as soon as possible. If everything goes well, we can launch MX5 in September instead of the end of the year!"

"So fast? Can we sell out all the MX4 and MX4 pro?" Lao Bai was a little worried: "That's million units in total!"

Old Huang took a deep breath and said, "In more than half a year, we should be able to sell most of them. As for the remaining half, we can sell them slowly after lowering the price. As for the 5 million MXs, we will sell some of them in the fourth quarter of next year, and continue to sell the rest the year after. I think I understand that mobile phones are all about economies of scale. If our scale is small, we won't be able to make it."

Lao Bai's face changed drastically, and he looked at Lai Huang in disbelief: "Have you come to your senses? Are you planning to accept Ali's investment?"

Old Huang nodded: "People have to bow their heads under the eaves. The domestic smartphone market is changing with each passing day. If we continue to be small and beautiful, we will only be surpassed. That won't work. Only by accepting third-party investment and having enough funds can we expand our scale and develop rapidly. Before that, we must make good achievements to raise enough money!"

Walter White agrees: "Yes, if our sales volume reaches 20 million next year, Alibaba's valuation for us will be at most 40 billion US dollars. But if our sales volume reaches 1500 million, then the valuation will be 60 billion US dollars! If it is 80 million, then the valuation may be billion US dollars, or even billion US dollars!"

“For this, you can be a little radical!”

"That's right, then place an order for another 500 million Kunpeng 906s, release the MX4 and MX4 pro at the beginning of next year, and release the MX5 in the third quarter of the second half of the year! Increase sales and increase valuation, which will make it easier to negotiate with Alibaba."

"Okay, let's do it!" The two hit it off.

In fact, as early as a few months ago, Alibaba approached Meizu and planned to acquire a stake in it.

Seeing that the XOS system has developed rapidly because of the Xingyi mobile phone and has become the third pole after IOS and Android, Microsoft could no longer sit still and directly acquired Nokia to promote the WP system!

Seeing that Microsoft has taken action, Alibaba can no longer sit still.

They have developed the Alibaba Cloud system, but not many brands are using it. Even with subsidies, progress is slow. If this continues, the Alibaba Cloud system will be finished.

To this end, Alibaba plans to follow suit and invest in a mobile phone brand to make Alibaba Cloud Phone.

And Meizu is the best choice!

It’s just that the two sides failed to reach an agreement on valuation.

And next year will definitely be a crucial year.

Meizu’s sales and profits next year will directly determine Alibaba’s subsequent valuation and investment in Meizu!

Xiaomi's boss Li was also a little excited: "Chairman, let's also order 500 million Kunpeng 906s to make Xiaomi 5 and launch it in the second half of next year."

(End of this chapter)