Reborn in 2011, 985 missing from two copies

Chapter 590 Shameless Giants VS Patent Trolls
Evers Van Buren shook his head: "The problem is that Xingyi Technology's press conference and ordering conference has just ended. No one knows the price of Kunpeng 906 except the mobile phone manufacturers who participated in the ordering conference."

Honey Nelson thought for a while and said, "I don't know the price of Kunpeng 906, but you can refer to the price of Kunpeng 902."

"The starting price of Kunpeng 902 is 300 yuan, and it is still very powerful now, second only to Kunpeng 906. It is impossible to reduce the price in a short time. The price of Kunpeng 906 SOC will only be higher!"

"That's right. The minimum order price for Kunpeng 906 is 330 million yuan, and it is most likely yuan, including chip tuning services!"

雅各布很是赞同：“应该是这样，那咱们骁龙805就定价300元。骁龙800 240元，骁龙801AA 250元，801AB 260元，801AC 270元，骁龙805 300元！”

"It's 906 yuan cheaper than Kunpeng 30, so it should be a good seller."

"Yes, low price is our biggest advantage, but unfortunately all the customers have been taken away by Xingyi Technology."

"Wang Yi is such an unethical guy. He leaves no room for maneuver."

"Fuck! There are only a dozen mainstream mobile phone manufacturers in the world, and Xingyi Semiconductor alone accounts for more than 80% of the market."

"80%? 90% is already there!"

"Yes, they only left two companies for Qualcomm, Samsung and Motorola. Even Nokia was taken away by them. They are really inhumane!"

"Two? You are too optimistic. Only one and a half. Don't forget that Samsung has its own chips. Once the Snapdragon 805 turns... poorly, Samsung will definitely adopt its own Orion chips on a large scale."

"Yes, with just this family and a half, how much can they order? It's even a question of whether they can make a profit."

"Xingyi Technology's Kunpeng 906 is self-developed and produced, and does not require third-party outsourcing, so the cost is low. The Xia government also gave them various tax incentives. Their actual profit margin is over 70%, so it is easy to make back the investment."

"Qualcomm needs Samsung Semiconductor OEM, and the production cost is twice that of Xingyi Technology, and the R&D cost is three or four times that of Kunpeng 906. The selling price is 12% lower, and the difficulty of recovering the investment is five or six times that of Xingyi Technology!"

"Yes, Xingyi Technology can make back its investment by selling 400 million chips, but we have to sell 2000 million chips to make back our investment!"

"That's right. Qualcomm sells a Snapdragon 805 for 300 yuan, and the production cost is only 40 yuan, but Samsung Semiconductor has to make 40 yuan in foundry fees, which is 80 yuan. Add in taxes and sales costs of about 70 yuan, and the selling price is 300 yuan, and the gross profit per piece is only 150 yuan. In order to earn back the total R&D cost of 30 billion, we need to sell 2000 million Snapdragon 805s!"

"And what about Xingyi Technology's Kunpeng 906? Produced in its own factory, the production cost can be as low as 40 yuan. With the tax subsidy from Xiaguo, the sales and training costs all add up to a maximum of 60 yuan, and the gross profit per chip is 240 yuan. 416 million chips can pay for themselves."

"This does not include the revenue from motherboard chipset design. If that is included, the investment can be recovered with less than 400 million Kunpeng chips."

"The remaining tens of millions of Kunpeng 906s, with a profit of 240 yuan per piece, are pure waste!"

"Xingyi Semiconductor made back its investment with 400 million Kunpeng 906s, while Qualcomm made back its investment with 2000 million. There is no harm without comparison."

"There's really no comparison. We want to die after comparing ourselves to each other."

"The question is, given the current situation, can the Snapdragon 805 sell 2000 million units?"

"This……"

For a moment, the entire conference room was silent, and the expressions on the faces of the senior executives became very complicated.

There is helplessness, anger, melancholy, and nostalgia...

"Looking back to the APQ8064, Xingyi Technology alone placed orders for more than million units, not to mention the orders from other brands. The annual sales of a single chip exceeded million units."

"But now, let alone 2000 million, even million is hard to come by."

"Don't mention Xingyi Technology. Our former super customer has become our mortal enemy!"

"That's right. If it weren't for Xingyi Technology, would Qualcomm be in such a mess?"

"The big money sponsor becomes the big enemy. Fate is really interesting."

"To be honest, given Qualcomm's current situation, it is really difficult for Snapdragon 805 to sell 2000 million units. It is difficult to even make back the investment, let alone make a profit."

"Oh, it's all Nokia's fault. They even changed sides. If they hadn't changed sides and placed an order for 1000 million Snapdragon 805s, we could have sold more and suffered less losses. Now, even if Samsung and Motorola place orders, we may not be able to make back our investment."

"Yes, Motorola can place an order for 10 million units, but Samsung is estimated to be able to place an order for 5 million units at most. This will still result in a considerable loss."

Jacob frowned and said, "The key lies in Samsung. I will talk to the CEO of Samsung in person and make sure they place an order for 10 million!"

Evers Van Buren was delighted: "If Samsung sells 10 million units, Motorola sells 10 million units, and other mobile phone manufacturers sell a little more, the total will almost break even."

"Oh, it's so tragic. Qualcomm used to have a profit margin of 50%-60%. A flagship chip could earn tens of billions, or even hundreds of billions. Why is it like this now?"

"..."

With a sigh, the entire conference room fell silent.

Without comparison, there is no harm.

What’s worse is that Qualcomm is facing a double kill.

Compared with Xingyi Technology, it suffered a critical hit once.

Compared with Qualcomm’s previous glorious days, it suffered another critical blow!
Then, everyone in the room fell silent for a long time, with only sighs coming one after another.

There was endless darkness outside the window.

Although the air conditioning in the conference room was sufficient to provide warm air, everyone felt the biting cold.

Qualcomm has had a very hard time this cold winter!
It is completely different from the feasting and drinking at Xingyi Technology.

People's sorrows and joys are not shared.

Amid the sighs, I don't know who started smoking the cigar first.

I originally thought that other people would be disgusted and resist.

But unexpectedly, others also took out cigars or cigarettes, one after another.

Soon, the entire conference room became filled with smoke.

During the long night, no one was sleepy, but everyone was too worried to sleep.

I don’t know if it’s for Qualcomm’s future, or for his own future, or both.

It seems that only cigars have become the last consolation.

Until the night fades away and until the dawn comes.

Jacob then stood up and said, “Everyone, it’s dawn, go pack up, change clothes, and welcome our group of…big customers!”

"The ordering meeting is about to start, so be alert!"

"No matter what the result is, we cannot lose in terms of momentum!"

"Yes!" everyone responded, but their tone was weak.

Until the Snapdragon 805 ordering session was opened, many brands came to the scene.

But unfortunately, most of them were the same as last time, with just a representative showing up.

Most of the real presidents and CEOs of the mobile phone division did not come.

There is no other reason, they all went to Xingyi Technology.

Jacob looked around and his expression became even uglier.

Sure enough, it was only Samsung Mobile President Choi Jae-shik and Motorola President Joshua Brooks.

Nothing else.

But no matter how disappointed I am, I still have to go through the process.

Jacob began to brag about the Snapdragon 805, saying how powerful it was, how it had improved across generations, and even said it was very stable, and that the actual experience was also extremely powerful...

But the representatives of major mobile phone manufacturers in the audience just smiled and said nothing.

The harder Jacob blew, the more everyone laughed.

It's typical that you brag about your things on the stage and I laugh at mine below.

Jacob felt very embarrassed about this.

Although he had seen a lot of the world, he felt embarrassed at this moment. Halfway through his performance, he called Evers Van Buren to the stage to continue.

There was no way, Jacob couldn’t blow it anymore!

Especially when he saw the upturned lips and sarcastic smiles of the representatives of major mobile phone manufacturers, Jacob felt extremely embarrassed.

It can be said that mobile phone manufacturers know that Snapdragon 805 will fail, and Jacob also knows that Snapdragon 805 will fail, but they still want to brag about how powerful and stable Snapdragon 805 is...

This is typical of telling lies with open eyes and speaking nonsense against one's conscience.

The atmosphere of the entire ordering meeting was extremely weird.

As you can imagine, after playing for a while, Evers Van Buren could no longer play and had to end it hastily.

At this time, Jacob walked onto the stage and said, "Everyone has seen the power of Snapdragon 805. Next, we have prepared a small meeting room for everyone to take a break and consider the order issue. We at Qualcomm will have someone to contact you one by one."

Hearing this, everyone breathed a sigh of relief. It was finally over.

Then, under the guidance of Qualcomm staff, they walked to their respective meeting rooms.

This time, Qualcomm learned its lesson.

The last time orders were publicly reported, there were no transactions completed. There were so many media present, Jacob's toes touched the ground in embarrassment, and Qualcomm was completely nailed to the pillar of shame.

This time, in order to prevent such absurd jokes from happening again, Jacob directly changed to the hidden ordering mode in the conference room!

The biggest advantage of this is that it is not public and transparent!

Everything was done in a small conference room, and the media on site had no idea how much the final transaction was worth.

If there are many transactions, Jacob will announce it on the spot without the media asking.

But if there are few transactions, Jacob will remain silent even if the media asks him too much.

This will at least maintain Qualcomm's last bit of dignity.

Jacob then walked into Samsung's conference room in person.

And Honey Nelson walked into the Motorola conference room.

As for Evers Van Buren, he walked into Nokia's conference room and tried his best regardless of whether it was possible or not.

After all, Nokia was one of Qualcomm's major customers that placed an order last time and firmly supported it.

Jacob walked into the small conference room with a smile on his face:
"President Cui, I am so happy to see you again."

But Cui Zaizhi's reaction was very calm, even a little guilty: "I am happy too."

Such a bland reaction made Jacob's heart skip a beat.

Could it be that there is a problem on Samsung's side as well?

Motorola Jacob is not worried. Without its own chips and without using Qualcomm, it has no choice.

After all, Google and Xingyi Technology are in opposition.

But Samsung is different. Samsung does not use Qualcomm processors, it has its own processors!
Totally have a plan B!

In desperation, Jacob got straight to the point: "President Cui, I hope Samsung will support this Snapdragon 805 ordering event."

Cui Zaizhi frowned, a little embarrassed: "I'm sorry, Mr. Jacob, to be honest, we at Samsung are not optimistic about the Snapdragon 805. We plan to use our own chips for the new flagship next year."

"Orion 5430?" Jacob's face changed slightly. This was what he was most worried about. "But judging from the time, it seems that it's too late, right?"

Cui Zaizhi waved his hand and said: "Orion 5430 will be fine in the second half of next year."

"But what about the first half of next year?" Jacob did not give up. According to the current situation, Samsung would not be able to place an order for 805 million Snapdragon 500 chips, and it might not even have million!

This is not possible!

"We still have Orion 5422 in the first half of the year!"

Jacob's mouth twitched: "..."

It would be boring if Samsung did this.

Motorola produces 805 million units, Samsung produces million units, so Qualcomm Snapdragon has a chance to make a profit.

If Samsung has 5 million chips, Qualcomm will only suffer some losses.

But if Samsung doesn’t want any of them, Qualcomm will suffer heavy losses!
More than half of the R&D costs cannot be recovered!

In response, Jacob said in a deep voice: "If I remember correctly, the chip foundry of Snapdragon 805 was given to you, Samsung Semiconductor."

The implication is obvious. The large Snapdragon 805 foundry orders were given to Samsung, bypassing TSMC. Samsung made the money, so it is reasonable for you to buy more Snapdragon 805 chips, right?

This is called mutual benefit!

You can't just earn the foundry fees, Samsung, and not buy the chips.

How can such a good thing happen?
Cui Zaizhi smiled slightly and said, "I'm sorry, Mr. Jacob, I think you got the question wrong. Samsung Semiconductor is Samsung Semiconductor, and Samsung Mobile is Samsung Mobile. These are two completely different business units."

Jacob's mouth twitched: "..."

Shameless!

It's so shameless!

But if you want to play like this, don't blame me for being a hooligan!
Jacob’s face turned cold: “That makes sense, just like Qualcomm’s semiconductor is the semiconductor department, and the patent department is the patent department.”

Cui Zaizhi's expression changed after he finished speaking: "!!!"

What do you mean?
As long as Samsung doesn't buy the Snapdragon 805 chip, will Qualcomm be a rogue? Using the patent stick to hit Samsung?

This is too shameless!
Xiba!

For a moment, Cui Zaizhi wanted to curse.

These days, Samsung's own chips have always been good, and are almost equal to Qualcomm Snapdragon chips, not much different at all.

Especially in the past two years, it is even slightly better.

But there is no way, Samsung still has to purchase Qualcomm chips in large quantities.

Even if it is Qualcomm chips manufactured by TSMC, Samsung has to purchase them in large quantities.

There is no way around it. Qualcomm is a patent troll, and its basic communications patents are something that cannot be avoided.

If Samsung purchases a large number of Qualcomm chips, that's fine. Qualcomm chips make money, so Samsung will let go of the patents and no longer care.

If Samsung does not purchase Qualcomm chips, then Qualcomm can’t make money from chips, so it has to start with patents and collect protection fees!

Raise the patent stick and beat Samsung!
Either Samsung pays compensation, or Samsung bans the product from sale!
But no matter which one it is, Samsung cannot accept it.

But there is nothing they can do about it. When it comes to patent wars, Samsung is no match for Qualcomm.

Patent trolls are not just talk.

In desperation, Samsung had to compromise and use Qualcomm chips in many overseas markets, even using Qualcomm chips more than its own Orion chips.

There is no way, Qualcomm is too shameless.

But now, it is clear that Snapdragon 805 is going to fail, and Samsung does not want to be a sucker, so it decisively gave up Snapdragon 805 and chose its own Orion 5430.

Even if the Orion 5430 is not available until the second half of next year, the Orion 5422, which was launched this year, will not be chosen over the Snapdragon 805!

Samsung's mobile phone division couldn't understand the configuration of Snapdragon 805, but Samsung Semiconductor was not stupid and had already seen that it was bound to fail. So why would it buy it?

So Samsung made up its mind to abandon Snapdragon 805 and fully adopt its own 5422 and 5430!

The former is similar to Snapdragon 801, while the latter is definitely much more stable than Snapdragon 805.

As for 5433, it will be in the first half of next year.

However, Samsung’s idea was good, but Qualcomm got anxious and wanted to use the patent stick!

Seeing that Jacob was going to take real action, Cui Zaizhi also panicked.

Once Qualcomm initiates patent litigation, Samsung will suffer heavy losses.

Helplessly, Cui Zaizhi sighed and said, "Mr. Jacob, Snapdragon 805 is also a good chip. So we will place an order of million from Samsung."

"Two million? Are you sending away beggars?" Jacob complained in his heart and said coldly, "Ten million!"

"Too many for us to use."

"Eight million."

“It’s useless!”

……

After a round of bargaining, Samsung finally placed an order for five million Snapdragon 805s, and Jacob gave up.

"It's a pleasure working with you." Jacob said with a smile.

Cui Zaizhi's mouth twitched: "Shit, cooperating under threat is really fun!"

At the same time, Motorola also announced the results. As expected, it still placed an order for 805 million Snapdragon s.

But Nokia refused to budge and refused to place an order for a single chip.

As for other brands, they got nothing.

At this point, the Snapdragon 805 pre-order will be completely ended, and only 1500 million Snapdragon 805s will be sold.

Jacob felt very uncomfortable with this situation, but he was helpless.

Other Qualcomm executives also remained silent.

After a long while, a senior executive smiled and broke the oppressive atmosphere:

"Everyone should be optimistic. With this big order of 1500 million units, and another 600 million units later, the cost of Snapdragon 805 will be recovered!"

But unfortunately, no one was optimistic at all.

Honey Nelson sighed and said, "How can you be sure that there will be an increase in orders rather than a decrease in chips?"

Evers Van Buren also said: "What if Samsung and Motorola reduce their orders?"

"This……"

The man was silent.

Jacob was silent.

Other senior executives were also silent.

Yes, given the current situation, will the subsequent Snapdragon 805 order volume increase or decrease?

It's hard to say.

But the possibility of reduction is very high. Very high.

Especially after the failure of Snapdragon 805, orders will definitely decrease!
For a moment, the originally depressing atmosphere became even more depressing.

On the contrary, the situation on Xingyi Technology is quite different.

The CEOs of major mobile phone brands have all left, but Wang Yi, Zhang Chao and George still remain in Xingyi Technology Park, looking at the final order report.

ZTE, Coolpad, Lenovo, Gionee, O, V, Nokia, LG, HTC, and Sony have all placed orders for 1000 million Kunpeng 906s.

Meizu, Xiaomi, Sharp, and BlackBerry have placed orders for five million Kunpeng 906s.

In the end, a total of 906 million Kunpeng 1.2s were sold at this ordering conference!

Such a terrifying amount of orders shocked Wang Yi.

He was a little drunk, but he sobered up instantly.

"We're going to make a lot of money again!" Zhang Chao was also very excited:

"With a super large order of 1.2 million units, plus our own orders of tens of millions, the total shipment of Kunpeng 906 will exceed 2 million units. In this way, the R&D cost of 10 billion yuan is diluted to only 906 yuan per Kunpeng 5!"

"Yes, that's it. Add in the 40 yuan production cost, the 60 yuan sales and tax costs, and the total cost is only 105 yuan. The selling price is 340 yuan per piece, and the rest is profit! The profit per piece is as high as 235 yuan!"

George was also very excited: "As for Qualcomm, the 805 billion R&D cost of Snapdragon 30, if there are 1500 million units shipped, the average R&D cost of each Snapdragon 805 is as high as 200 yuan!"

“再加上生产成本40元+代工成本40元+税费等其他成本60元，一颗骁龙805的总成本高达340元！”

Zhang Chao was also shocked: "Their costs are comparable to our selling prices. I'm curious about how much Qualcomm's Snapdragon 805 will sell for. Hahaha."

"This is indeed a big problem." Wang Yi said with a smile: "If they sell at a high price, they won't be able to sell 1500 million. If they sell at a low price, they will lose tens of dollars for each piece they sell. And even if they lose money, they have no choice but to sell. After all, the R&D cost of 30 billion has been spent, and they have to make it back."

"Yeah, Qualcomm is in a terrible situation. Hahaha." George laughed happily.

Wang Yi said quietly, "That is, we don't engage in a price war. Otherwise, we will all die! Of course, even if we don't engage in a price war, Qualcomm Snapdragon 805 will die."

“Hahaha.” Zhang Chao burst into laughter. “Chairman, you don’t know, on the night of Qualcomm’s press conference, Director Qiao and I drank Coke and melon seeds while watching the Qualcomm press conference. The more we watched, the more excited we became. We were so excited that we couldn’t sleep at all.”

"Yes, we ended up opening a shop and drinking until dawn! The failure of Snapdragon 805 is really amazing."

Wang Yi was speechless: "You are in a good mood. But there are many orders, and the factory needs to be arranged."

"Don't worry, Chairman. We have sufficient production capacity. In the first half of next year, the second phase of the Imperial Capital B2 wafer factory and the second phase of the Magic Capital M2 wafer factory will be put into production soon. We have no shortage of 28-nanometer production capacity."

"Very good, keep up the good work and create more glory. No matter what the future holds, we must kill Qualcomm first!" Wang Yi said with a smile.

He is well aware of the cruelty of the future, but as long as Qualcomm dies, Mike will lack a commander in the technological war!
And Xingyi Technology's chances of winning will be greatly improved.

"I see that you two are so excited that you can't sleep again. Let's go and have a drink!" Wang Yi said with a smile.

"Okay, the chairman will treat you!"

"No problem, call Williams!" Wang Yi said with a smile.

At the same time, public opinion on the Internet began to reverse:
"I thought Snapdragon 805 was so powerful, but it turns out it is definitely a failure and is a piece of crap."

"Don't talk nonsense. Snapdragon 805 is very powerful and stable. It's made by Qualcomm. How could it fail?"

"Haha, if Snapdragon 805 doesn't fail, it's not worthy of supporting Kunpeng 906, let alone the high probability of failure."

"That's right. If it doesn't fail, Snapdragon 805 is one generation behind Kunpeng 906. If it fails, Snapdragon 805 is three generations behind Kunpeng 906!"

"Xingyi Technology is amazing. Qualcomm hasn't even achieved its glory for three days, but Xingyi Technology has already released Kunpeng 906, leading the world again!"

"Kunpeng 906 is the world's first true octa-core mobile phone chip, crushing all competitors and becoming the most powerful chip next year, bar none!"

"I never thought that Xingyi Semiconductor could surpass Qualcomm, and surpass it continuously. It's amazing!"

(End of this chapter)