Reborn in 2011, 985 missing from two copies

Chapter 633: Apple’s internal purge, step down!

Looking at the surging data in the background, everyone at Xingyi Technology was filled with joy.

But at Apple headquarters, major shareholders and Apple executives were arguing with each other.

The major shareholder pointed at the nose of Kendall Frye, the R&D director of iPhone 6, and cursed:
"It's rubbish! I emphasize again that even if the iPhone 6 has a huge improvement, greater than any previous generation, it is meaningless and is not a match for the Xingyi X1 at all."

"If nothing else, the full screen alone is much better than the shitty forehead and chin you designed!"

"I'm a major shareholder of Apple, and I really want to use Xingyi X1!"

Others also spoke one after another:
"That's right. We are in big trouble. We were counting on the iPhone 6 to make a comeback, but now it seems that we are only bringing shame upon ourselves again."

"I'm just wondering, why is Xingyi Technology's research and development capabilities so strong?"

"Incredible full screen + lifting camera, this epoch-making design, how can Apple not come up with it?"

"There is also the Kunpeng 906 SOC from Xingyi Semiconductor, which is powerful and stable, and doesn't look like a 28-nanometer processor at all. Our 20-nanometer processor is just as good, right? And it was launched half a year later than theirs."

"The gap is even bigger in terms of imaging. Xingyi Technology's front camera has 1300 million pixels, and the rear camera has 1600 million and 2070 million pixels. Although our iPhone 6 has an upgraded front camera of 500 million pixels, the rear camera is still 800 million pixels, which is a huge difference. Why don't you just upgrade all the way in one go?"

Upon hearing this, R&D Director Kendall Frye frowned:
"The pixel level needs to be improved steadily. If it is increased to 1300 million pixels at the front and 1600 million pixels at the back all at once, it will be very difficult for us to optimize it. Our imaging team only has experience in optimizing 120 million pixels and 800 million pixels. We have not come into contact with lens modules with more than million pixels..."

The major shareholders all laughed: "Haha, to put it bluntly, you are just incompetent?"

Kendall Frye's mouth twitched: "!!!"

"Why can the Xingyi Technology team optimize to 1600 million pixels, or even 2070 million pixels, but you can't? You can only achieve million pixels every year? million pixels passed down from generation to generation? What else can you do but lose?"

"I..." Kendall Frye was speechless for a moment.

In terms of R&D capabilities, Apple really can't catch up with Xingyi Technology.

Xingyi Technology used a 500-megapixel front-facing camera three years ago and a 1300-megapixel rear-facing lens two years ago, defeating Apple's 120-megapixel front-facing camera and -megapixel rear-facing camera.

Apple was forced to use something better, so it wanted to develop radically last year, also using 1300 million pixels in the front and million pixels in the back.

But unfortunately, ideals are full and reality is skinny.

Apple’s imaging R&D team is not strong enough and cannot optimize the product in a short period of time, so we have to wait until this year.

As a result, by this year, the 1300-megapixel front-camera has been optimized, but the -megapixel rear-camera is still not optimized very well, and is not as good as the previous -megapixel.

Therefore, the iPhone 6 series can only upgrade to a -million-dollar front camera, while the rear camera still uses an -million-dollar one.

We can only consider the 6 million rear camera when it comes to next year's iPhone 1300S.

Kendall Frye was helpless about this.

The team is just not strong enough, there is nothing we can do about it.

What Xingyi Technology can accomplish in one year, Apple’s team couldn’t accomplish in two years!
"There's also a huge gap in fast charging. Xingyi Technology achieved 20W fast charging last year, but what about us? We're still at 5W! Can't we make some progress?"

"Before, mobile phones were small, and the batteries were small, so charging was slow. Now, the iPhone 6 plus has a larger screen, consumes power quickly, and the battery has been upgraded to 2500 mAh, but charging is still so slow, and it takes five hours to fully charge! Do you think it is suitable?"

"I..." Kendall Frye was silent again.

"Can't we do a quick charge?"

Kendall Frye's mouth twitched: "Fast charging affects battery health and poses a safety hazard..."

"Everyone else uses it and nothing happens. Only Apple can't use it. Will something go wrong if we use it?"

"I……"

"Don't talk nonsense to me. Just tell me if you can do 20W fast charging? If you can't do it, find someone who can do it!"

“I can do it!”

"Okay, how long will it take?"

"Fast charging is related to safety, and it is not easy to develop. If we start now, we estimate that it will be done in four years!"

The major shareholder was silent: "..."

The other shareholders were also silent: "..."

Even Cook didn't know what to say: "..."

"Xingyi Technology has developed a 20W fast charger in two years, and you told me it took four years. That's great."

The major shareholders were so angry that they laughed and couldn't help but applaud.

Cook saw this and quickly tried to smooth things over: "Although the iPhone 6 has made great improvements, it still seems to be far from enough."

Another shareholder also said, “Isn’t this the end? Xingyi X1 was launched half a year earlier and has a better configuration, while ours was launched half a year later and has a lower configuration. Who will buy our iPhone 6?”

For a moment, the entire conference room fell silent.

After a long while, someone said, "It's definitely over. Even if our iPhone 6 is 2000 yuan cheaper, it will be useless. With the monopoly of Xingyi X1, the competition is too strong."

"You idiot, what are you still hesitating about? Why don't you quickly revise the design and upgrade the iPhone 6!" Another major shareholder couldn't help but yell:

"Apple's stock price is only 20% of its peak period. If it doesn't upgrade, won't it be doomed?"

Cook shook his head and said, "It's too late. The design of iPhone 6 has been finalized a long time ago, and a lot of raw materials have been ordered. If we upgrade it now, we will have to make a complete overhaul. There is not enough time, and the raw materials that have already been ordered will not be available in time."

Kendall Frye couldn't help but say, "Yes, our iPhone is large in volume, and each generation requires more than one to two years of research and development time. Six months before the release, we have to fully prepare all components, purchase goods, and start mass production."

"Otherwise it will be too late."

"Besides, whether it's 1300 megapixels or 20W fast charging, we can't do it. We can't catch up just because we want to."

"There are also full screens and lifting cameras. These will take at least a year to catch up."

“So, the iPhone 6 is finished before it’s even released?”

"Trash! You are all trash!"

"Xingyi Technology can launch two flagship phones and several borderless phones every year, so why can't Apple do that?"

"This……"

Cook was silent, and so was Kendall Frye.

This is a big problem.

It’s too late to modify the design now!
The most important thing is that the technology is not up to the task.

The only advantage that iPhone has over Android phones is the IOS system.

But other aspects are far behind, whether it is fast charging or full screen, they are far inferior.

Compared with the Xingyi mobile phone, it is even worse, and even its only system advantage is gone.

As for R&D capabilities, they are even worse.

Xingyi Technology can do well in releasing two flagships a year, but Apple has trouble releasing one flagship.

Cook was speechless about this, and a number of major shareholders were even more angry.

Finally, the major shareholder looked at Cook coldly and said calmly: "I think Apple's R&D department needs a major cleanup!"

Kendall Frye broke out in a cold sweat: "..."

"Also, Apple's top management needs a major purge!"

Cook was horrified: "!!!"

These two sentences not only represent the opinion of the major shareholder, but also the opinion of the entire board of directors.

In other areas, the board of directors may be divided into two or even three factions, each holding its own views.

But in these aspects, seeing that Apple is so ineffective and the iPhone 6 is a failure, all shareholders will have the same attitude!
Let’s put pressure on Cook together!

For a moment, Kendall Frye broke out in a cold sweat, but Cook felt a little relieved that he had survived the disaster.

He finally understood that the board of directors had not yet found a new chairman, so he was still in a stable position.

More importantly, only one of the chairman and the R&D director can be moved!
If he, the chairman of Apple, and Kendall Frye, the director of research and development, were fired together, the entire Apple would be in shambles.

Even if a new chairman and a new R&D director are appointed, it will be difficult for the two newcomers to gain a foothold in the short term, let alone quickly improve R&D capabilities and develop a new mobile phone comparable to Xingyi X1 as soon as possible.

This is not realistic.

On the contrary, if Kendall Frye is fired and Cook is left to stabilize the situation, it is possible to replace him with a new R&D director to quickly enhance Apple's R&D capabilities and develop new products as soon as possible!
In a word, the two major pillars cannot be moved at the same time.

Between the chairman and Kendall Frye, the board decided to replace Kendall Frye first.

After all, Apple’s poor performance is not an operational issue, but simply because of its low R&D efficiency and far-behind R&D standards.

Seeing Kendall Frye's useless appearance, the board of directors couldn't stand it anymore.

As for Chairman Cook, he is an expert in operations but not good at research and development.

When Jobs was alive, he was responsible for product research and development, while Cook was responsible for operations and sales. The combined efforts of the two created the glorious era of the iPhone.

Now, from iPhone 5 to 5S, all have failed miserably, and the iPhone 6 series is also not up to standard. The biggest reason is that Kendall Frye, the R&D director, is a useless person.

As for Cook, it is more of a joint liability, and it cannot even be considered as unclear employment.

There is no other reason. The position of R&D director is very important and is approved by the board of directors. Many major shareholders support Kendall Frye, especially the conservatives.

Even if Cook wants to make a move, he has to report to the board of directors for approval and a board vote.

It can be said that this time the entire board of directors was completely disappointed with Kendall Frye, and even the conservatives did not dare to be conservative again.

After several major shareholders left, Kendall Frye panicked: "Chairman, I...I...I will definitely make comprehensive improvements. I hope you can give me another chance. I..."

Cook waved his hand: "Kendall Frye, this is the intention of the board of directors. I can't do anything about it. You...Alas!"

"Chairman!" Kendall Frye didn't want to give up.

He is not Steve Jobs. Even if he is fired by Apple, he can be invited back.

On the contrary, once he was fired by Apple, his career would be over.

Looking at Kendall Frye's anxious look, Cook thought a lot for a moment.

There are very few very good R&D directors.

Next, the most outstanding director will be assigned to the iPhone 6S series to fully develop next year's 6S series.

As for Kendall Frye, he has some ability, but he is too conservative. After this incident, maybe he will change his attitude and still have some surplus value.

The iPad team also suffered a complete defeat and did not have enough high-quality R&D directors. It was better to reuse the waste. Let Kendall Frye go to the iPad team to intensify the internal competition of the iPad team!

In this regard, Cook sighed: "The iPhone 6 is already like this, there is no way to change it. The next iPhone 6S series will definitely have a new leader, so forget it!"

"Chairman, I..." Kendall Frye's eyes, which had originally contained some hope, dimmed in an instant, and his entire energy seemed to be drained away in an instant.

Although still standing in the same place, I feel much older.

Cook sighed again: "Forget it! Don't say I didn't give you a chance. I will report to the board of directors and propose that you be responsible for the research and development of the new product line iPad Pro!"

"iPad Pro!" Kendall Frye's eyes lit up, and he instantly understood what Cook meant. His dim eyes glowed with new light:
"Chairman, do you mean to build a 2-inch tablet that is comparable to the Xingyi Tablet 12.9 Ultra?"

Cook nodded: "Yes, currently there is an eight-inch mini series of iPads, which is comparable to the Xingyi tablet digital series. There is also a 10.9-inch digital series, which is comparable to the Xingyi tablet pro series."

"Now that Xingyi Tablet has launched a new 12.9-inch Ultra series of super-large tablets, our iPad must keep up and call it iPad Pro!"

"This is the last chance. If you can't do it again, hmph!"

"Chairman, don't worry. If I can't do it well again, I will leave on my own without you telling me!"

"Okay! I'll give you a year and a half. The iPad Pro will be released in September next year!"

"Yes!"

Looking at Kendall Frye's excited back, Cook smiled coldly:
"It's a brand new series. If it works, it's my credit. If it doesn't, it's Kendall Frye's responsibility!"

"This will also allow those major shareholders who support Kendall Frye to owe me a favor. This will also make things easier for me when the board of directors liquidates the company. Oh!"

Cook sighed and became melancholy: "After the change of leadership, next year's iPhone 6S is worth looking forward to, but what about this year's iPhone 6 series?"

"Sad, oh!"

Wang Yi was too lazy to pay attention to Apple's situation.

On the contrary, he and Song Si Ning were living a shameless and carefree life.

Long distance relationships are just not easy.

After each press conference, the two would fight for three hundred rounds.

Only after the war was over did the two of them snuggle together, one looking at the performance report and the other looking at the online public opinion.

"You seem to have forgotten something." Song Si Ning said suddenly.

"what?"

"Stylus, our Xingyi Tablet 2 Ultra has developed a powerful stylus at the same time and it was also launched on the market, but you didn't even mention it at the press conference."

Wang Yi's expression became strange, and then he waved his hand: "It's okay, we actually have a lot of accessories, there's no need to mention everything. Sometimes not telling users and letting them discover it themselves can actually bring them more surprises."

"Really?" Song Si Ning was a little unconvinced: "Could it be that you forgot?"

"No, how could it be possible? I just didn't mention it on purpose." Wang Yi said stubbornly:

"As for our keyboards and mice, we have professional gaming keyboards, which I just mentioned briefly. Whether these things are good or not depends entirely on the user's experience. No matter how much we say, it's useless. Moreover, these things are just side businesses for us, so there's no need to over-promote them."

"Okay then." Song Si Ning curled her lips: "But the sales seem to be pretty good."

"Huh? Even without any promotion, the sales are still good?" Wang Yi was a little surprised: "Yes, we have it in the new products section of our store. The purchase page of the Xingyi Tablet 2 Ultra also has a stylus combination package."

"Yes, the stylus pen alone is 999, and it only costs 2 when bought together with the Xingyi Tablet 799 Ultra! It's selling pretty well."

"That's good." Wang Yi's expression was a little complicated. The reason why he didn't specifically mention the stylus was because the price of 999 was a bit high, and Wang Yi was embarrassed to mention it.

There is no other way. There will be lower-priced borderless stylus pens in the future. The Xingyi stylus is positioned at the high end and cannot be priced lower.

But a stylus costs 999, which is enough to buy a first-generation Wi-Fi smartphone!

Wang Yi felt that it was a bit expensive, so he just didn't bother to publish it and put it directly on the shelves.

Users who have the ability and need can purchase it directly.

There is no need for other users to force themselves to get on board.

To put it bluntly, the Xingyi stylus is the icing on the cake for Xingyi Technology, and it doesn't matter how much it sells.

The same is true for keyboards, mice, etc.

These peripheral accessories are just made as a byproduct to complete the product line, that's all.

I have never thought about being at the top of any industry. There is no need for that.

Mobile phones, tablets, smart homes, future notebooks, cars, etc. are the basic foundation and core product lines of Xingyi Technology.

For example, the keyboard was made by a team that was purely developing laptops, so they needed to make a keyboard and so they just did it as a by-product.

In addition, since the product was doing really well, it was separated into an independent new product line.

To be honest, these things are not very technically demanding, it all depends on conscience and materials.

If the materials are poor, it will definitely not be good.

But as long as the materials are right, then it won’t be bad. It all depends on your conscience.

In his previous life, Wang Yi had been using a mouse from a top manufacturer, a very big brand, but unfortunately it broke down once a year.

There is nothing wrong with other parts, there is no fault at all, only the roller has problems and will roll back!

And this problem will occur in about a year. It is a common problem.

However, the service of this brand is okay. It offers a three-year warranty, and if you purchase from JD.com, they provide door-to-door service.

Basically, the rollback problem occurred about a year later. Wang Yi applied for after-sales repair and JD.com came to pick up the item. After a few days of inspection, it was found that there was indeed a problem, so the product was replaced directly and the warranty period was recalculated.

A year later, the new mouse had the rollback problem again, so I went to after-sales service again, replaced it with a new one, and recalculated the warranty...

This cycle continued and Wang Yi didn't know what to say.

Let's say it's conscientious. The rollback problem will not occur on a 9.9 mouse, but it will occur on a or mouse.

You can say that they are unscrupulous. If there is a problem, they will replace it with a new one and the after-sales time will be recalculated.

Wang Yi didn't know what to say.

"Chairman, look, the Xingyi X1 and Plus are selling out! There are long queues at all the stores, and the takeaway orders are also booming!"

Song Sining handed over a Xingyi Tablet 2 Ultra.

Wang Yi looked up and saw the surveillance systems of all the major stores.

All the major stores were packed with people, whether they were flagship stores, specialty stores, or franchise stores.

Not only was the store packed with people, but there was also a long line outside the store waiting to buy the phone.

The delivery guy was coming in and out, and was equally busy.

At this pace, I will have to work overtime until late at night again.

But it doesn’t matter, today’s income is still three times or even four times the usual amount.

Riders believe that as long as the money is in place, the more orders the better.

More importantly, we are willing to deliver all orders placed via mobile phone. Not only is the unit price high, but it is also convenient as you don’t have to wait for the food like with other orders.

Basically, as long as you go to the store, you can pick up the goods and have them delivered directly. The praise rate is also high, and the customer rewards are also high.

Especially when the Xingyi X1 is delivered to the customer’s door just minutes after the customer places the order, the customer will be happy and will easily give a tip.

The amount of money doesn’t matter, but this kind of affirmation and praise is the best encouragement for delivery riders.

"Plus sells more, right?" Wang Yi asked.

Song Si Ning looked at the background data and said, "Yes, the number of people who bought Xingyi X1 plus was 1% higher than that of Xingyi mobile phone X20, especially young people, more than 8% chose the plus version. For the middle-aged group, it's basically half and half."

Wang Yi nodded: "Big screens are the trend, especially the Xingyi mobile phone X1plus, with a 5.7-inch ultra-large screen and a full screen. The visual impact alone is irresistible."

"Yes. And I found that many old Apple users have become new users of Xingyi X1."

Song Sining said with a smile: "Before, they had been using 4.0-inch iPhones, so they inevitably felt that our 5-inch Xingyi phone was too big. But at this press conference, with the full screen, they found that the 5.3-inch Xingyi phone X1 was not too big. So they were more likely to accept it."

"The most important thing is that this year the iPhone will also give up the small screen and go all in on the large screen, which makes those who insist on the small screen lose their minds."

Wang Yi laughed and said: "In the past, there was a battle between large and small screens. Brands represented by Xingyi Technology, Samsung, and HTC actively promoted large screens."

"Brands such as Apple insist on small-screen designs, and that is why many Apple users firmly support small screens."

"But they didn't expect that Apple would betray them and abandon the small screen when they firmly supported it. This critical blow caused all small screen users to be defeated and had to choose the large screen."

"I see." Song Si Ning suddenly realized: "I didn't expect that a screen would involve a group dispute!"

Wang Yi was filled with emotion: "Mobile phones are different from other products. They have fan culture and circle culture. Fans of different brands may curse at each other or even fight each other."

"It's a bit like chasing stars?"

"Yes, that's it."

In the previous life, the fight between pollen and rice flour lasted across centuries.

Ten years without rest!

But this time, the two families were much more peaceful.

There is no other reason. Both brands are not outstanding at the moment and there is no competition.

Xiaomi has not risen and Huawei is also struggling.

On the contrary, Apple fans and Star fans are inseparable.

When the Xingyi mobile phone was just launched, there was a fierce battle between the fans of both sides, and naturally, Apple fans, with a user base dozens of times larger, had an absolute advantage.

But in less than two years, the number of star fans grew rapidly, and the two sides were evenly divided.

By last year, Apple fans had suffered a complete defeat in the domestic market and were no match for Star fans. The iPhone's market share in China was almost halved.

But overseas, the Xingyi mobile phone has not been internationalized, and Apple fans are still invincible.

This year, after the internationalization of the Xingyi mobile phone, the absolute advantage of Apple fans in overseas markets has continued to decline.

A large number of overseas Apple users have turned to Xingyi phones and Wujie phones.

(End of this chapter)