Reborn in 2011, 985 missing from two copies

Chapter 662: Intel takes action, the CPU war!

"Intel's move against us is inevitable and has even begun."

Wang Yi looked at Jian Ziyan: "Ziyan, what methods do you think Intel will use to suppress us?"

Jian Ziyan thought for a moment and said, "They will suppress us in all aspects the same way they dealt with AMD back then!"

"Well said."

Jian Ziyan's performance made Wang Yi more and more satisfied. He felt that the training of this butler was not in vain.

Learning from history, we can know the rise and fall.

This applies not only to changes of countries and dynasties, but also to corporate competition.

"Intel is still Intel, and its stance is still the same. They will deal with our Xingyi CPU the same way they dealt with AMD in the past," said Wang Yi.

"But Intel's suppression of AMD seemed to have failed. AMD sued Intel, and Intel ultimately lost the case and paid a settlement of $16 billion," said Jian Ziyan.

Around 2000, Intel suppressed AMD through means such as rebates and threats to OEM manufacturers, demanding that these manufacturers completely abandon AMD CPUs and only use Intel CPUs.

AMD sued directly, and after a series of legal battles, Intel lost the case and had to pay $16 billion to settle.

Wang Yi waved his hand and said, "It was because they lost last time that Intel will be more aggressive, more crazy, and leave no room for maneuver this time!"

"This is troublesome." Jian Ziyan had a bad feeling.

If it were other companies, they might compete head-on, crush their opponents with technology and strength, and achieve success in a fair and honest way.

But if it comes to a company like Intel, a toothpaste factory, it's completely different.

If we compete fairly, Intel is no match for Xingyi Technology.

Although Intel has an absolute advantage in the CPU field, the Xingyi CPU is not bad either.

More importantly, the CPU is not particularly important, most of them have excess performance, the key still lies in the difference in the integrated graphics card.

The computer's performance is insufficient, mostly because the integrated graphics card cannot keep up with the demand, and in some cases it is because the CPU usage is fully utilized and cannot keep up with the demand.

This situation rarely happens.

However, Intel's core graphics performance is very poor, which is determined by its architecture. It will not be able to catch up with Xingyi Technology in a short period of time, let alone surpass Xingyi Technology.

It can be said that Intel's advantage in CPU is very limited and has little impact. Xingyi Technology has every hope of catching up.

However, Intel's disadvantage in integrated graphics is huge and fatal, and it is difficult to catch up.

What will Intel do in this situation?

Since they are no match for Intel in head-on competition, there is nothing Intel can do but resort to some shameless methods.

And this has always been Intel's basic operation.

Whether it was suppressing AMD in 2000 or suppressing the Xingyi CPU now.

Same operation, same routine!

"Intel doesn't think about how to improve its own strength, but only thinks about these crooked ways. How shameless." Jian Ziyan was indignant:

"Now that Intel has replicated its operations, it is more fully prepared and will definitely upgrade its strategy to prevent us from catching any of them. It will be difficult for us to win the case like AMD did."

"AMD won the case?" Wang Yi smiled and changed the subject: "In the AMD lawsuit, did AMD really win? Did Intel really lose?"

“Sometimes, the loser may not really lose.”

"And the person who wins may not really win!"

"The simplest thing is that although AMD seems to have won the lawsuit and Intel paid $16 billion, AMD has been dragged down and suffered heavy losses over the past few years. The amount of its losses far exceeds $16 billion, and it has lost its only chance to surpass Intel!"

Although Intel seems to have lost this battle, it only paid 16 billion US dollars, but it cut off AMD's path to surpassing it, which is definitely worthwhile.

But AMD is different. Although it seems to have won, it only won 16 billion US dollars, but it lost the opportunity to counterattack, lost market share, and was even labeled as having poor AMD CPU compatibility!

This hat was so deeply rooted that it could not be removed for more than 20 years.

As a result, people born in the 90s, 00s, and even 10s all believe that Intel has better compatibility, AMD has poor compatibility and is prone to problems, so they give priority to Intel when buying a CPU.

Even if AMD's integrated graphics is more powerful, the CPU is more cost-effective, and more suitable for users who do not have powerful discrete graphics cards, it is useless.

Once the impression of incompatibility is deeply rooted, it will be difficult to change.

It is precisely because of this that AMD has stronger technology and more powerful integrated graphics, but is still suppressed by the toothpaste factory Intel.

In the past, it was not until after 2020 that AMD achieved a counterattack by relying on TSMC's advanced process and its own powerful Zen architecture.

Using technological advantages, we have broken Intel's market dominance.

But this day came too late, and its market share is still lower than that of Intel.

Similarly, Xingyi Technology will also face such responsibilities and such problems.

"Yes, the key is to wear down the opponent. Then what should we do?" Jian Ziyan asked.

"Magic will defeat magic. It will follow Intel's path and leave Intel with no way out." Wang Yi said with a smile.

"What do you mean?" Jian Ziyan didn't quite understand.

Wang Yi said: "When Intel attacked AMD, there were only a few main ways. We can prepare in advance. We can even fight back in the same way!"

"The first way is to achieve exclusive competition through bundled discounts. For example, rebates or discounts are given to Dell, HP, and Lenovo, so that computer manufacturers sign exclusive agreements and only use Intel CPUs in the future, completely abandoning AMD and Xingyi CPUs."

Jian Ziyan thought thoughtfully: "Ten years ago, Intel did the same thing, but now under antitrust, it is not very realistic. Computer manufacturers will not give up AMD CPUs either."

Wang Yi waved his hand: "They won't give up AMD CPU, but they will give up Xingyi CPU!"

"Because we also make computers, we are in competition with computer manufacturers. Under this situation, unless our CPU has a monopoly advantage and computer manufacturers have to use it, they will not purchase it."

"But it doesn't matter. We promote Xingyi PC. If our competitors don't buy it, we will create our own brand. We will make our own desktops, all-in-ones, and notebooks."

Jian Ziyan understood: "We mainly use our own brands, so we don't have to worry about Intel's exclusive agreement. But if they start a patent war and use this as a pretext, how will we respond?"

Wang Yi nodded: "The patent war is a good card, and Intel may also use it. If the other party really sues for patents, there is no need to worry too much. We have acquired Wasion, and Wasion and Intel have cross-licensing for X86, so there is no big problem." "Even if a patent war is really launched, we can delay it. It is hard to say who will win or lose in the end. Of course, it is not good at this point, so let's spread the word and intimidate Intel so that they dare not fight a patent war."

"How to do it?" Jian Ziyan was full of curiosity.

"It's simple. Just spread the news that Xingyi Semiconductor has not only developed a CPU compatible with the X86 architecture, but also simultaneously developed a CPU with the RISC-V architecture, as well as the CPU with the self-developed architecture of our XOS system."

Jian Ziyan suddenly realized: "Great! This is a great move! This is equivalent to a clear warning to Intel. If they don't fight a patent war, we will continue to use the X86 architecture! If they fight a patent war, they may not win, and we will turn to RISC-V and the self-developed XOS system architecture, and completely abandon the X86 architecture!"

"Yes, that's what I mean. With the users of our Xingyi Technology and the crazy sales of Xingyi Ultrabooks, the number of Xingyi PC users will definitely increase in the future. Once we give up X86, Intel's absolute dominance of X86 will be threatened."

"Moreover, the loss of one's teeth is the same as the loss of the lips. Intel's action of launching a patent war with X86 will make AMD and other friendly companies feel threatened. Other brands will also consider abandoning X86 and switching to the safer and more open RISC-V. In this way, Intel's X86 monopoly will be completely shaken, and Intel will face a fatal threat."

"Yes, in order to stabilize us and let us continue to use X86, Intel will most likely give up the patent war!"

Jian Ziyan was delighted: "If the patent war doesn't work, then Intel will fight a supply chain war. However, Intel can't do anything to our own wafer fabs. As for starting with large silicon wafers and photoresists, it is also difficult at the moment. We, Xingyi Semiconductor, produce so many chips every year. We are a major customer of silicon wafer and photoresist factories. They will not curb us for Intel's sake, causing their own revenue to decline."

Wang Yi nodded: "That's for sure. If you don't make money, you're a bastard. As long as there are no political factors involved, no company is willing to ban a big customer."

Just like ASML, don’t they really want to sell high-end lithography machines to us?
No, they really want to. No one doesn't want to make money.

I just have no choice but to not sell it!
And Mr. Huang, do you really not want to sell high-end graphics cards? High-end Ai chips?
Of course not. Old Huang wants us to buy more. He wants us to buy 4090 per person so that he can make a lot of money.

It’s just that conditions don’t allow it.

These entrepreneurs have no village support and are forced to do so.

As for whether Lao Mi will take action?
Not yet these days. This Mi Tou prefers another way to solve the problem.

But when the next person takes office, things will be different.

At least it’s safe for the past two years.

Moreover, Xingyi Technology has made great achievements in the research and development of large silicon wafers, and its large silicon wafer factory is about to be completed.

However, there are still some difficulties with photoresist.

"So what else does Intel have? Control the channels, ask Best Buy, Amazon, JD.com and other e-commerce platforms to put our CPUs in a secondary position?"

"This is possible, and not only that, they will also publicize extensively that our CPUs have compatibility risks and lack of stability, so that users will abandon us and choose Intel," said Wang Yi.

"Yes, that's what they did to AMD. How do we respond?"

Wang Yi smiled: "It's simple, just do it like this, like this."

"Good idea, tit for tat, this is a great move, I'll prepare it now!" Jian Ziyan was in a good mood.

Wang Yi waved his hand and said, "This is not enough. Intel, that old bastard, has other strategies."

"For example, in terms of software optimization, they will pay Adobe, Autodesk and other software to deeply optimize Intel's instruction set, and negatively optimize our Xingyi CPU!"

"What? Negative optimization? No way! Isn't this too mean?" Jian Ziyan was stunned: "It's fine to optimize yourself, but you also negatively optimize us. This is simply shameless!"

Wang Yi smiled: "When will Intel come to honor you?"

Wang Yi knew very well that they had done the same thing to AMD in the past, paying software vendors to reduce AMD's performance and compatibility.

Otherwise, why would AMD have so many problems and be accused of lacking compatibility?

"Intel is so shameless. What should we do?" Jian Ziyan asked.

"Simple, first courtesy, then force!" Wang Yi smiled coldly:
"If Intel pays for positive optimization of these software, we will also spend some money for positive optimization. If they refuse and give us negative optimization, then we will launch similar software and replace them for free!"

"Just like X Office, it's free and better than Microsoft Office!" Jian Ziyan was in a good mood: "It was the emergence of X Office that caused a significant drop in the number of users and revenue of Microsoft Office."

One is paid, the other is free, and the free one has more powerful functions and is more compatible with the paid one!

So how do users choose?
No need to choose.

Wang Yi nodded: "Let's do it this way. If the other party knows what's going on, that's fine. If not, no matter if it's Adobe or Autodesk, turn it into a second Microsoft Office!"

"In the long run, should we develop these software in advance?" Jian Ziyan asked.

"R&D, these software are as important as Office, but unlike Office which is widely used, these software are essential core software in certain industries. There are not many alternative products at present, so it is just right for us to develop them."

Adobe owns software such as Photoshop, Premiere Pro, and Acrobat, and its strategic significance in digital media fields such as image processing and photo editing is irreplaceable.

Autodesk owns AutoCAD, Revit, Maya, 3ds Max, and Fusion 360, and is the leading giant in engineering design and 3D modeling!

The software of these two giants is indispensable to related industries. Either they pay for the genuine version every year, or they find pirated versions...

Individuals can still buy pirated products, but big companies still have to have some shame.

It is precisely for this reason that both giants earn considerable income.

But if Xingyi Technology develops similar software, implements similar functions, and directly provides it to users for free as an exclusive benefit of the XOS system and Xingyi computers, it would be completely different!
As a new system, all these core basic software must be fully equipped.

It is for this reason that the XOS system directly developed X office, getting rid of the possibility of being strangled by Microsoft.

"We have made preparations. Next, we will see how Intel will act and we will respond accordingly," Wang Yi said with a smile.

"Okay, Chairman, I'll arrange it quickly."

Jian Ziyan knew the situation was critical and took immediate action, making full preparations.

It’s just that she moves fast, but Intel moves even faster!

In just three days, the negative news about Xingyi CPU, which was originally few in number, has increased and has become a hot search:

[Xingyi's CPU stability is too poor, it crashes frequently, and has been severely complained by users. ]

[The Xingyi CPU has a compatibility issue, which caused the software to crash, wasting my day's hard work and causing me heavy losses! ]

[The junk Xingyi CPU caused the system to crash due to compatibility issues. All the core data accumulated over the years was gone. I was in tears! ]

Similar news appeared all over the Internet in an instant.

This is not only happening in China, but also abroad. It is happening on a large scale.

(End of this chapter)