Reborn in 2011, 985 missing from two copies

Chapter 705: Attack from all sides to encircle NVIDIA!
"No matter what Nvidia chooses, we should respond to their moves and take the opportunity to ship as much as possible as soon as possible. This is the best way to go!"

Wang Yi made a prompt decision: "Next, the marketing department will increase publicity efforts and fully promote the Xingyi RTX 970. The promotional caliber is half the price, 980% of the performance of the GTX 77, stable and reliable, the best cost-effective, and the strongest graphics card under !"

"You can also mention the memory scandal of a competitor. Make a table of the frame rates of Assassin's Creed when running the graphics card of a competitor, list them directly, and add them to the promotional materials of the Xingyi RTX 970!"

Hearing this, everyone laughed:

"While Nvidia GTX 970 is still sick, we will kill GTX 970!"

"This is a good idea. The output is superior, and the GTX 970 will be nailed to the pillar of shame for the memory scandal."

"Yes, let everyone see that when playing Assassin's Creed, the GTX 970 only has serious lags of 37 to frames, but we can run it smoothly at frames per second."

"With a lower price than the GTX 970 and nearly twice the frame rate, there is no doubt that users will buy it."

"Yes, let's do it."

Wang Yi thought clearly that no matter whether NVIDIA would admit the existence of the video memory gate or not, Xingyi Technology would give them adequate publicity!

Regardless of whether NVIDIA fixes the video memory issue or continues to sell the failed GTX 970 graphics card, the Xingyi RTX 970 has to take advantage of the opportunity to seize the market and sell well!
"At the same time, production capacity should be appropriately increased to ensure sufficient production capacity, so there is no need to worry about unsalable products. We should also pay close attention to Nvidia's actions and respond at any time!"

Wang Yi deployed them one by one.

Now that GTX 970 is failing, it is the best time for Xingyi RTX 970 to be shipped and for Xingyi graphics cards to become the best.

"Finally, the success of the Xingyi RTX 970 is largely due to the graphics card development team. But we should not be too proud of this. The Xingyi RTX 970 is only a sub-flagship graphics card that competes with the GTX 970. NVIDIA also has the more powerful GTX 980, and they will also release the GTX 980 Ti next year."

"Similarly, the research and development of our RTX 980 must also be accelerated!"

Wang Yi knows clearly that Nvidia will release GTX 1 in January next year.

In May next year, NVIDIA will release the GTX 980 Ti, which will have even better performance.

GTX 950 will be released in August next year!

The GTX 980 is 970%-20% more powerful than the GTX 25, and the GTX 980 ti is 970% more powerful than the GTX 50!

Of course, it is also 970% more powerful than the Xingyi RTX 50!

By then, the Xingyi RTX 970 will be hit hard.

The Xingyi graphics card will naturally have to continue to work hard.

"Don't worry, Chairman. The development of our Xingyi RTX 980 is going smoothly. We expect it to be taped out by the end of the year, and its performance will be comparable to that of GTX 980."

"However, the development of Xingyi RTX 980 Ti is not going smoothly. The performance improvement compared to RTX 980 is only about 20%. And Nvidia's GTX 980 Ti will improve by 30%-40%." Yu Longxing said:

"By June next year, the peak performance of the Xingyi graphics card will still lag 20% ​​behind Nvidia."

This 20% peak gap is not easy to catch up.

Wang Yi smiled and said, "Don't worry, as long as you can get Xingyi RTX 980 ti, the 980% gap from GTX 20 ti will not be a big deal, and we can even catch up with NVIDIA."

There is no other reason. The Xingyi RTX 980, which will be taped out at the end of the year, is comparable to the GTX 980. By then, the Xingyi graphics card will catch up with NVIDIA.

In June next year, NVIDIA will release the GTX 6 Ti, which will go a step further and improve performance by 980% compared to the GTX 980!

Xingyi Technology can also follow up with the release of RTX 980 ti to compete with GTX 980Ti.

As for the fact that the RTX 980 Ti is 20% weaker and cannot compete with the GTX 980Ti?
Not a problem at all.

As long as RTX 980 ti is developed, it will be enough. By then, when the time comes, upgrade RTX 980 ti to 14nm process, and its performance will be comparable to GTX 980 ti!
That’s right, the advantage is the 14nm process!

The GTX 980 Ti in the middle of next year will still use TSMC's 28nm process, while the RTX 980 ti of Xingyi can be produced on 14nm.

The 28nm RTX 980 Ti is definitely not as good as the GTX 980 Ti.

But by upgrading the RTX 980 Ti to the 14nm process, the performance can be improved by 20%-25% without any problem. By then, it will be comparable to NVIDIA's latest and most powerful GTX 980 Ti in June next year!

In a word, if performance is not enough, process can make up for it!

When they learned about this deployment, everyone was extremely excited.

The RTX 980 will be released early next year and catch up with the GTX 980. By then, Xingyi Technology will have tied with NVIDIA.

Nvidia will release the GTX 980 TI in the middle of next year, which will be a further step forward. Xingyi Technology will also upgrade to the 14nm RTX 980 Ti, and will be able to continue to tie with or even surpass Nvidia!
Then Nvidia would lose both its reputation and its money, and even Huang would be furious.

But it's no use!

In terms of architecture, the Xingyi graphics card is indeed not as good as Nvidia 980ti, but with its leading 14nm process, it is still not inferior and can even overtake it.

The improvement of 14nm process over 28nm process is a dimensionality reduction blow!

But by then, Old Huang would probably be so angry that he would vomit blood!

The Xingyi graphics card can surpass NVIDIA and become the best in all aspects!
"And how is the development of RTX 960 going?" Wang Yi asked again.

Since we want to compete with Nvidia, we have to suppress Nvidia in all aspects.

Not only the high-end graphics cards 980 and 980ti will suppress NVIDIA, but the mid-range graphics card 960 will also suppress it.

明年一月份，英伟达发布GTX 960，2G版本1499起，4G版本1499-1899。

As long as it doesn’t fail, even if the sales volume doesn’t explode, it won’t be bad either. There is no problem for GTX 960 to sell 700 million units a year!
AMD's mid-range graphics cards can also sell 300 million units.

The previous generation of mid-range graphics cards from Nvidia and AMD sold more than three million units combined.

All added up, the annual market sales of mid-range graphics cards is 1400 million to 1500 million!

It can be said that it is the graphics card market with the highest sales volume.

In recent years, the annual sales volume of low-end graphics cards priced around 1000 yuan has reached 800 to 1000 million units.

Mid-range graphics cards priced between 1000 and 2000 have annual sales of 1400 million to 1500 million units.

High-end graphics cards ranging from 2000 to 3500 have annual sales of 600 to 800 million.

The annual sales volume of flagship graphics cards above 3500 is lower, only 100-200 million units.

Mid-range graphics card market, annual sales volume 1400-1500 million!
Such great wealth cannot be monopolized by NVIDIA and AMD, the Xingyi graphics cards must get a piece of the pie!

Then Xingyi Semiconductor can only launch RTX 960 of the same level, output it in line with the market, and further squeeze Nvidia's living space!
There's no way around it, the graphics card is important.

Whether it is the current PC market or the future global competition in AI computing power, graphics cards are crucial.

If we don't take the opportunity to weaken NVIDIA, or even replace it, NVIDIA will definitely become Mi's sword in the future and slaughter the Central Plains!

But once the Xingyi graphics card replaces it, everything will be different.

By then, Xingyi Semiconductor will become the ultimate imperial army in the East, sweeping across Europe and the United States!
This is also one of the reasons why Wang Yi is so concerned about the graphics card business.

"Chairman, the RTX 960 is almost developed and can be taped out by the end of the month." Yu Longxing projected a piece of data onto the big screen:
"The architecture of RTX 960 is the same as that of RTX 970, but one-third of the core has been castrated, the memory bus width has been reduced by half, and the power supply and other factors have also been reduced. It can be said that it is a subtraction of RTX 970, and the cost and configuration have been reduced. There is not much difficulty in research and development, and it will be ready for tape-out at the end of the month."

"In addition, in order to compete with Nvidia's GTX 960, our RTX 960 is also divided into two memory versions, 2G version and 4G version."

"In terms of configuration, the 4G version of RTX 960 is equivalent to RTX 970 with 35% reduction, and the actual experience is about 25% reduction, but it is still more powerful than Nvidia GTX 960!"

Wang Yi had no doubt about this.

Lao Huang's knife skills have always been precise. He usually cuts the configuration by 40% and the actual performance by 30%-35%!

Xingyi Technology only castrated 25%, which is enough to take the lead.

There is no way. If the performance difference between GTX 960 and GTX 970 is only 20%, then who would buy GTX 970?

Similarly, the difference between Xingyi Technology's RTX 960 and RTX 970 is only 20%, which will also have a serious impact on RTX 970.

A gap of 25%-30% is reasonable.

Once the gap is less than 25%, 960 will be deified and become a generation of best CPU, but the sales of 970 will be dragged down!
The same is true between 970 and 980.

Wang Yidu suspected that this was also the root cause of the GTX 970 memory incident.

If the GTX 970 has no video memory defects, does not crash, and can achieve 980% of the performance of the GTX 77, then who would buy the GTX 980?

On the contrary, if the GTX 970 video memory fails, then the GTX 980 will sell well. If consumers have no other choice and AMD is not strong enough, the failed GTX 970 can still sell tens of millions of copies.

As a result, both graphics cards are hot-selling all over the world, Huang wins, NVIDIA wins.

This was the script in my previous life.

Even with the memory scandal, GTX 970 still sells millions of units a year!
But this time, with the emergence of Xingyi Technology and RTX 970, everything is different.

The RTX 970 is stable and powerful, and it has not failed, which directly caused the GTX 970 to be unsalable.

With 980% of the performance of GTX 77 and half the price, GTX 980 is also a slow-selling product.

The situation has completely reversed!

Nvidia's products went from being hot sellers to having slow sales.

However, Xingyi RTX 970 is selling like hot cakes and is a global best seller. Xingyi Semiconductor wins, Wang Yi wins!
"Chairman, we have cut another corner based on the RTX 960 2G version and developed the RTX 950 simultaneously! It can be taped out together with the RTX 960, but I am not sure about the release time. If it is released together with the RTX 960, will it affect the sales of the RTX 960 2G version? After all, the performance gap between the two is 20%-25%, which can easily lead to a stampede."

Wang Yi waved his hand and said, "Don't worry, we will tape out and release them together. But we will control the performance gap within 25%-27%! Even if we don't release GTX 950, the low-end market will be vacant and consumers will buy low-end graphics cards from our competitors."

If Xingyi Technology has low-end graphics cards of the previous generation, it doesn’t have to rush to release them.

But the problem is that Xingyi Technology does not have low-end graphics cards, and there is a gap in the market. If the GTX 950 is not released, users will all go to NVIDIA and AMD, which is not worth the loss.

After the prices of AMD's previous generation of low-end and mid-range graphics cards drop, they will also impact the entry-level mid-range graphics card RTX 960 2G version.

It would be better to directly release the RTX 950 to grab the low-end market, while impacting Nvidia's GTX 960 2G version and AMD's entry-level mid-range graphics cards.

Rather than being attacked by competitors, Wang Yi chose to actively attack competitors!

"Yes."

While Xingyi Technology is making plans, competitors are experiencing turmoil!
Seeing that Nvidia was playing rogue and refusing ASUS's GPU returns, ASUS had no choice but to sell its graphics cards.

But with the video memory issue and the fact that the frame rate when playing "Assassin's Creed" is only 10 to 20 frames, who would buy ASUS graphics cards?

In desperation, ASUS had to bite the bullet and launch the new generation of high-end desktop computer ASUS ROG G970AJ equipped with ASUS GTX 20 graphics card as planned!

The configuration of i7-4790K + GTX 970 is considered a high-end configuration and is priced at 10499.

Coupled with its excellent appearance design, and the fact that it coincides with the Double Eleven promotion and gift packs, it should be a hot-selling product!

But the ideal is plump and the reality is skinny.

Due to the failure of GTX 970, the initial sales of ASUS ROG G20AJ were terrible.

Instead, it further boosted the hot sales of Xingyi Z9.

Z9 uses Xingyi CPU X7 + Xingyi RTX 970.

The two are similar in price and configuration.

But because of the GTX 970 memory scandal, consumers have abandoned ASUS and chosen Z9.

This made the boss of ASUS very angry:

"Sure enough, the impact of the video memory scandal is too serious. Our ASUS ROG G20AJ is unsalable. The sales volume on Double 9 is not even a fraction of the Xingyi Z!"

On all major platforms, Z9’s Double Eleven sales were more than ten times that of ASUS ROG G20AJ.

The marketing director was even more helpless: "Not only is the sales volume lower than that of Z9, it is even lower than that of Z8. According to our market research, consumers would rather choose Z8 than buy ASUS ROG G20AJ!"

"Why? Z8 doesn't have an X5 CPU + RTX 970C low-end discrete graphics card. Its CPU is not as good as our fourth-generation I7, and it has a low-end Xingyi RTX 970? How can it have higher sales than us?"

"We can't help it, Chairman. Their RTX 970 is just a little slower in frequency, and it doesn't have a memory issue, so it won't crash. It can run Assassin's Creed at over 970 FPS, which is much better than our GTX which has to FPS!"

"..." The CEO of ASUS was silent for a long time before he sighed: "It seems that the current graphics card contempt chain has changed: GTX 980> Xingyi RTX 970> Xingyi RTX 970C> GTX 970?"

"No, the GTX 980 is too expensive. Compared with the RTX 970, the performance improvement is not big, so it has to rank behind. The current graphics card contempt chain is RTX 970> RTX 970C> GTX 980> GTX 970! Our GTX 970 ranks last."

"..." Asus's boss's mouth twitched:

"That's a complete mess. If Asus GTX 970 desktops don't sell well, gaming laptops will also be unsaleable, even if they are released."

"Yes, Chairman, there is no other way. I suggest you sacrifice the pawn to save the king."

"Do you mean to give up GTX 970?" The boss of ASUS frowned.

"Yes, if we give up GTX 970, only ASUS graphics cards will not sell well. If we don't give up GTX 970, not only ASUS GTX 970 graphics cards will not sell well, but also our ASUS gaming laptops and ASUS flagship desktops!"

"So what graphics card should we use after giving up GTX 970?"

"Xingyi RTX 970!"

The boss of Asus was shocked: "!!!"

Others were also shocked: “!!!”

This idea is extremely bold.

After a long while, someone spoke:
"Is this appropriate? At this juncture, if you abandon Nvidia's GTX 970 and choose the RTX 970, you are in opposition to Nvidia."

"Haha, what's wrong with that? GTX 970 has failed, and our computers equipped with GTX 970 can't be sold at all. Can't we find a way out?"

"That's right. Besides, what else can we use if we don't use the Xingyi RTX 970?"

"GTX 980 is too expensive. A new machine equipped with 980 will cost more than 1.5 yuan, so its sales are bound to be poor. If we use GTX 960, not only will its performance be poor, but it will also have to wait until next year for its debut. Can we afford to wait? We won't be able to survive for the next few months."

"AMD is also not strong enough, and has no product that can compete with the RTX 970."

"The best choice now is the Xingyi RTX 970, and it is also the only choice."

The Asus boss was greatly alarmed, but on second thought, it seemed that it was not impossible!
"Especially the damn Nvidia, who actually cheated and refused to return the failed GTX 970! Fine, if they can do it on the first day, we will do it on the fifteenth day!"

"Send a team to negotiate with Xingyi Semiconductor. We, Asus, will purchase a batch of Xingyi RTX 970 graphics cards for desktops and Xingyi RTX 970M graphics cards for notebooks."

"Double 970 is a waste. If we are efficient, the Asus ROG G20AJ desktop computer equipped with the Xingyi RTX will still be a hot seller on Double ."

The marketing director agreed: "That's no problem. We don't even need to develop a new GPU. We can just replace the graphics card of the ASUS ROG G20AJ desktop from GTX 970 to RTX 970!"

The CEO of ASUS nodded and said, "Let's do it this way. We can teach NVIDIA a lesson through this incident and let them know that we, ASUS, are not easily manipulated!"

"Yes."

Lenovo headquarters.

The marketing director looked around at everyone and said in a deep voice: "One good news and one bad news."

"The good news is that new GTX 970 machines from Asus, Dell, and HP are not selling well."

"The bad news is that new GTX 970 machines from Asus, Dell, and HP are not selling well!"

Some senior executives were confused: "Isn't this just one piece of news? Why is it still divided into good and bad?"

"Yes, the slow sales of new Asus, Dell, and HP machines should be a good thing for Lenovo. How can such a good thing be a bad thing?"

The marketing director sighed and said, "Because of the GTX 970 memory scandal, ASUS and other competitors' GTX 970 new machines are unsaleable, so Lenovo's GTX 970 new machines will also be unsaleable!"

Everyone was silent: "..."

Then someone sighed: "Oh! What can we do?"

"If I had known this, I would have used the RTX 970. At least I wouldn't have had to deal with the memory issue."

"You were worried that the next generation of Xingyi graphics cards would not use high-end manufacturing processes. Now it's all right, right? Nvidia's current generation of graphics cards has failed. Are you regretting it?"

"Hey, what's the point of saying this now?"

"The most important thing is that the GTX 970 OEM graphics card crashed and cannot be used!"

"That's right. How dismal are the sales of ASUS's new machine equipped with GTX 970 graphics card? It's not selling at all! Our Lenovo's new machine equipped with GTX 970 is not selling either."

"I suggest you abandon the GTX 970 graphics card immediately and switch to the RTX 970."

"That's right. Only in this way can our Lenovo Y900 desktop computer and next year's new gaming laptop be hot sellers."

"But the problem is that we have already placed orders for hundreds of thousands of GTX 970 graphics cards. What should we do with them?!"

"Then cancel the order and return the goods! Return everything that can be returned."

"It's over. Nvidia is such a shameless company. They're afraid we might return the products, so they've already forced us to ship a batch early."

"Damn it, damn it, damn it!"

"Old Yang is shameless!"

"When there was a shortage of products before, they gave priority to Asus and HP. We begged for it, but they refused to give it to us. Now that the GTX 970 has failed, they are forcing us to return the products in advance. How shameless!"

"Fortunately, our Lenovo GTX 970 OEM graphics card was shipped late, and the new machine equipped with GTX 970 has not yet been launched, so the loss is small. But the future is still not optimistic."

"Yeah, unless you use the Xingyi graphics card, it's a no-brainer."

"But if we use the Xingyi RTX 970, what will we do with our GTX 970 graphics cards?"

"It's difficult!"

……

Similar scenes occur all over the world, from different computer manufacturers.

Before new phones like the ASUS ROG G20AJ came onto the market, major brands still had some hope for new phones equipped with the GTX 970.

But when new phones like ASUS ROG G20AJ came into the market, all major brands gave up!
(End of this chapter)