Reborn in 2011, 985 missing from two copies

Chapter 723 Qualcomm is damned, Lao Huang's anger

Xingyi Technology will not hold customers hostage, coerce them, or cheat them like Qualcomm does.

Unlike Samsung, which, when it can't compete with customers, arbitrarily cuts off their screen supply by holding them hostage!
That would only narrow your options!

Just like Samsung screens, there will be fewer and fewer customers in the future, and the market share will be lower and lower.

A person without integrity cannot stand.

A business without integrity will find it difficult to move forward!
Even though Samsung repeatedly begged Xingyi Technology to purchase Samsung AMOLED screens, and even offered low prices, Wang Yi refused to consider it!

I'd rather use a top-of-the-line Sharp screen that's slightly inferior to a Samsung AMOLED screen than even consider it.

Such unreliable companies are not Xingyi Technology's target for cooperation.

Wang Yi prioritizes integrity, respects and cares for his customers in his business dealings, which naturally leads to a wider and wider business network and an increasing number of customers!
Initially, they only sold mobile phone chips, then fast charging modules, and later motherboards, which became bestsellers worldwide.

Once Xingyi Semiconductor's self-developed memory chips go into production, both memory chips and flash memory chips can be sold!
After several years of research and development, Xingyi Technology's memory and flash memory have also made rapid progress.

While it can't catch up with top giants like Samsung and Micron, it's still considered a second-tier company.

However, for the sake of the bigger picture, Wang Yi still did not choose to mass-produce it on a large scale.

The future situation is interconnected and will have far-reaching consequences.

Wang Yi didn't want to start a technology war with the US right now; it would be best to wait another two years.

Moreover, the memory and flash storage are at a second-tier level, which is fine for budget phones but not for flagship phones, and even flagship phones with unlimited memory are not suitable.

The memory and flash storage in the Xingyi flagship phone are all top-tier or even above-tier quality.

The memory and flash storage of a flagship phone must also be top-tier.

Second-tier phones can only be used in phones priced around 1000 yuan.

Let the team keep working hard and keep pushing forward!
Once Xingyi's memory and flash storage reach top-tier levels, then we'll be set.

By then, Starry Semiconductor will have more and more wafer fabs, with sufficient capacity to produce memory chips and flash memory chips for mobile phones and computers.

Not only can it be used by ourselves, but it can also help us break through the bottlenecks imposed by Europe, America, Japan, and South Korea.

They can also be sold to other companies to make money, and even used to undercut giants like Samsung, Micron, and Hynix!
As long as Xingyi's memory and flash storage reach top-tier levels, during the tech war, Wang Yi dares to directly offer them at half price, crushing European, American, Japanese, and Korean giants, including Samsung, Hynix, and Micron!
With its self-developed and self-produced ultra-low cost, as well as the low cost of manpower, material resources and electricity in mainland China, Xingyi Technology can still make a profit of 10% to 20% even when it sells at half price, but its competitors are in a bad situation!

Our competitors can't sell their products unless they offer half price, and if they offer half price, they'll sell below cost, losing money on every single one they sell!
It's safe to say that if Xingyi launches a full-scale price war for memory and flash storage, every single competitor will be wiped out!
This applies not only to memory and flash memory chips, but also to photoresist, large silicon wafers, and other similar materials.

The reason we're not mass-producing now is because we're preparing for future technological battles and accumulating resources!
Simply passively taking hits is not Wang Yi's style!

On the contrary, a strong counterattack and taking the initiative are Wang Yi's style!

Moreover, the current situation is already very favorable for Xingyi Technology, so there is no need to actively disrupt the balance!

Whether it was Apple bowing down and purchasing Xingyi fast charging modules, or Qualcomm's recent mishap with several major customers betraying them, Xingyi Semiconductor's industry position has been further strengthened!
Apple's aggressive purchasing has allowed Xingyi Fast Charging to capture over 90% of the fast charging market, making it the absolute leader in the fast charging field!

The failure of the Qualcomm Snapdragon 810, however, cemented the Kunpeng processor's legendary status, making it the absolute king of the mobile chip industry!
Not only have sales of Kunpeng chips surged, but sales of mobile phones equipped with Kunpeng processors have also surged.

Especially the Xingyi and Wujie phones, which are selling like hotcakes!

With the added benefit of Alipay's Huabei service, sales were even higher than during Singles' Day and Singles' Day!

In stark contrast to Qualcomm's disastrous defeat, Starway Technology has made a fortune.

The winner takes all; it has always been this way.

However, seeing Qualcomm's crushing defeat, Huang was not happy at all; on the contrary, he was furious.
"Damn Qualcomm, why did it have to happen now of all times!"

"Now look what's happened, Nvidia's limelight has been stolen!"

"The newly released GTX 960 Ti was supposed to be a huge hit, but hardly anyone paid any attention to it!"

Old Huang got angrier the more he thought about it.

After the GTX 960's crushing defeat against the Starry RTX 960, Nvidia directly turned the disastrous GTX 970 into the GTX 960 Ti, further crippled it with some algorithms, and launched it with great force, hoping to suppress the Starry RTX 960 and turn the tide!

By downgrading the GTX 970, Nvidia is guaranteed to win this round. Nvidia also has high hopes for the GTX 960 Ti!
Unexpectedly, netizens are currently focused on the battle between Qualcomm Snapdragon 810 and Xingyi Technology's Kunpeng 910, and very few people are paying attention to the GTX 960 Ti!

Major media outlets are also reporting on the Snapdragon 810's failure, Qualcomm being betrayed by its customers, and its customers switching to Star Semiconductor...

As a result, there wasn't much media coverage of the Nvidia GTX 960 Ti, which meant that although the GTX 960 Ti was released, there wasn't much buzz about it!
The aroma of wine is also afraid of the deep alley!

The GTX 960 ti didn't get much attention or media coverage, so its sales weren't good!
This made Lao Huang very angry.

The highly anticipated GTX 960 ti failed to make much of a splash, as if a punch had landed on a piece of cotton!
Qualcomm is fucking damn bad!

"It's better if it fails sooner, as it can cover up our GTX 970 memory gate failure!"

"The fact that it had to fail at this crucial juncture not only fails to cover up the failure of our GTX 970, but also overshadows the success of our GTX 960 Ti launch!"

"Qualcomm deserves to die!" Old Huang said viciously.

The vice president readily agreed: "During this period, our GTX 960 Ti should have been the star, but because of the Qualcomm Snapdragon 810's failure, our traffic and sales have plummeted. This is going to be troublesome, and we have to step in."

Old Huang nodded: "Go all out! We must get the public's attention and focus back to Nvidia, back to the GTX 960 Ti, and make the GTX 960 Ti a hot seller!"

"Don't worry, Chairman, just watch!"

The vice president patted his chest and assured him, then quickly made the arrangements.

The power of money began to take effect, and soon, news stories were trending on social media!

Nvidia launches the GTX 960 Ti, offering performance close to the GTX 970, but at the price of the GTX 960!

The GTX 960 Ti has arrived, outperforming the Starry RTX 960!

The GTX 960 Ti outperforms the RTX 960 by 15%! Redefining the ceiling for mid-range processors!

……

Nvidia has been very generous, generating a lot of trending topics, including international ones.

Now, the GTX 960 Ti has finally gained popularity and attracted widespread attention.

"GTX 960 Ti released? Performance close to GTX 970? How much will it cost?"

"The GTX 960 ti is priced at 2199 RMB in China. Only the reference design is available, but all of them have dual fans."

"They're all dual-fan versions, so heat dissipation isn't an issue; they're essentially non-reference designs."

"Yes, it's a mid-range graphics card. This configuration is good, and the price is reasonable. It's worth buying."

"The GTX 960 Ti outperforms the RTX 960 by 15% in performance, but is only 200 yuan more expensive. That's really close to the GTX 970. 2199 is a great deal."

"Either add 500 to get the RTX 970 for 2499, or get the GTX 960 Ti for 2199. As for the RTX 960 4G version for 1999 and the GTX 970 which was a disappointment for 2399-2999, neither is worth buying."

"The GTX 960 Ti is the pinnacle of mid-range graphics cards, and the price is under 2 RMB, which is very reasonable. Nvidia has finally come to his senses. Look at what kind of garbage they made before!"

"I was originally planning to buy an RTX 960, but now it's clearly more worthwhile to add 200 to get a GTX 960 Ti."

"GTX 960 ti +1!"

……

Seeing the online comments, Lao Huang was in a great mood.

The GTX 960 failed due to its 128-bit memory bus width, and was completely outclassed by the RTX 960.

The GTX 970 flopped and didn't sell well, so Nvidia had to lock and reduce the clock speed of its remaining GTX 970 GPU chips to make the GTX 960 Ti, which was then sold for 2199!
It's only 200 yuan more expensive than the Starry Sky RTX 960 4G version, but its performance is 15% better, making it extremely cost-effective and naturally leading to its high sales volume!
"Finally, we've turned the tide!" Old Huang exclaimed excitedly. "A 15% performance difference and a 200 yuan price difference mean the GTX 960 Ti is bound to sell like hotcakes! As for Xingyi Technology's RTX 960, forget about selling it!"

"That's right, Chairman, this time our GTX 960 Ti has finally made us proud. Now it's Xingyi Technology's turn to be anxious!"

The subordinates all spoke up one after another:
"And those idiots from Gigabyte, ASUS, and MSI refused to cooperate with us in mass-producing the GTX 960 Ti. So we'll use our own OEM to make the reference GTX 960 Ti, with dual fans, and sell it just the same!"

"Exactly, and there's also the GTX 970 that won't have any issues. ASUS isn't cooperating, so we'll just use a contract manufacturer to make the reference design. All we need to do is make sure the cooling is high enough!"

"That's right, we need to make those graphics card manufacturers distinguish between the big and small players, and let them know that Nvidia can do just fine without them!"

Old Huang nodded: "That makes sense. When it's time to be tough, we have to be tough to the end. This world can survive without any graphics card manufacturer, but it can't survive without Nvidia!"

"Sell the GTX 960 Ti first, take advantage of the current hype to quickly sell out all the GTX 970 faulty GPU chips in stock. Once we've used up most of them, we should release the perfect GTX 970 and GTX 950 next month!"

Old Huang's arrangements were crystal clear: first, clear out all the defective chips in stock, and then promote the brand new, reliable GTX 970s!

This way, both the GTX 960 ti and the reliable GTX 970 can sell well.

Starry Sky Technology's RTX 960 will suffer from sluggish sales, and the RTX 970 will also suffer from sluggish sales due to the impact of the non-failure version of the GTX 970!

This is the reasonable way to develop.

"Chairman, our series of major moves have been very effective. They have wiped out the advantages that Xingyi Graphics Card had previously accumulated. But will Xingyi Semiconductor have any countermeasures?"

The vice president couldn't help but ask.

Old Huang frowned, then nodded: "This concern is very necessary. From what I understand, Xingyi Semiconductor will definitely not sit idly by and watch the RTX 960 be crushed by our GTX 960 Ti, going from a global bestseller to a global slump. They will definitely fight back."

"But the counterattack will also take time. They want to launch the RTX 960 Ti to compete with our GTX 960 Ti, and it will take them two or three months to modify and put it into production."

"But two or three months later, the situation has changed, and it's too late. Don't worry!"

The vice president nodded, still somewhat worried: "That's true. It will take time to launch the RTX 960 Ti. The only way for Xingyi Technology right now is to wage a price war and lower the price of the RTX 960. The RTX 960 4G version is currently 1999, while our GTX 960 Ti is 2199. Consumers will definitely buy the GTX 960 Ti."

"But what if Xingyi Graphics Cards goes into a corner and starts a price war, dropping the RTX 960 to 1799 while our GTX 960 Ti is 2199, a full 400 more expensive? Then consumers will be more inclined to buy the RTX 960!"

Old Huang waved his hand: "Your concerns are valid, but it's not a big problem. Xingyi graphics cards can fight this kind of price war, and so can Nvidia. The result will be mutual destruction, and in the end, we'll both be finished."

"Furthermore, we have an understanding with Starry Semiconductor that neither of us will engage in a price war unless absolutely necessary. If the GTX 960 doesn't sell well, we can release a GTX 960 Ti with added features, but we cannot drastically reduce the price of the GTX 960 to avoid triggering a price war."

"This is a tacit understanding we reached with Xingyi Graphics Card. We abide by it, and Xingyi Graphics Card also abides by it. We will not engage in price wars, and Xingyi Graphics Card will not maliciously lower prices."

"I see, then we're all set. As long as the RTX 960 doesn't engage in a price war and doesn't drastically reduce its price, it's no match for our GTX 960!"

Old Huang nodded: "Yes, just go ahead and sell them. The Starlight graphics cards have been selling like hotcakes these past few months, and now it's Nvidia's turn. It's time for us to have a full-blown sales boom! And the GTX 960 Ti is leading the charge! From now on, it's all Nvidia's domain, hahaha!"

Old Huang laughed heartily, full of vigor and high spirits.

Unexpectedly, the situation changed very quickly.

That evening, a news report broke:
[GTX 960 Ti outperforms RTX 960 by 15%? After comprehensive real-world testing, its performance is only 5% higher than the RTX 960!]

[Nvidia continues its old tricks, exaggerating the performance of the GTX 960 Ti once again. Its actual performance is only 5% higher than the RTX 960, yet it costs 200 more!]

[This is terrible! The GTX 960 Ti not only has exaggerated performance claims, but it also has a memory issue that causes it to crash and freeze if it exceeds 3.5GB of VRAM. In reality, its performance is worse than the RTX 960.]

[Shocking! The GTX 960 Ti actually uses a stock GPU chip from the GTX 970, with its performance cut down. No wonder it's a complete flop!]

[Memory performance issues and performance fraud have become a tradition for Nvidia!]

[In actual testing, the GTX 960 Ti outperforms the RTX 960 by 5%-7% in regular games, but in demanding scenarios with high VRAM usage, it is actually inferior to the RTX 960!]

This series of news reports caused an uproar online:
"Fuck! I thought Nvidia had really made a comeback, but it turns out they just turned their unsold, disastrous chips into a GTX 960 Ti!"

"The GTX 960 Ti uses a GPU chip with problematic VRAM, so naturally it failed. What's with the talk of 4GB VRAM? Just label it as 3.5GB! Can't you cut the gimmicks?"

"Haha, if it's labeled as having 3.5GB of VRAM, who would buy the GTX 960 Ti? Everyone would just buy the RTX 960, which has 4GB of VRAM and is 200 yuan cheaper!"

"They kept saying that the GTX 960 ti was 15% better than the RTX 960, but in low to medium usage, it was only 5% better, and in heavy usage, it was not as good as the RTX 960. Overall, the two are about even."

"That's right, you don't need 4.0GB of VRAM; the GTX 960 Ti is more powerful. But if you need more VRAM, the RTX 960 is more suitable!"

"Nvidia is garbage! Their memory cards are terrible again, and they're doing false advertising. I've been scammed again! I need a refund, I absolutely have to get a refund!"

"If I had known the GTX 960 Ti's VRAM was a problem, who would have bought this thing? It's a rip-off! Games are constantly evolving, and the required VRAM is getting higher and higher. 4GB of VRAM is the standard!"

"Exactly. The GTX 960 Ti and GTX 970 both have memory issues. Some games released this year can't be played, so the new games next year and the year after will be even less playable. I have to return them. Xingyi graphics cards are more reliable, powerful, and don't cheat."

"Compared to Starlight graphics cards, Nvidia is not only lacking in performance, but also in conscience!"

"The GTX 960 Ti memory issue has caused a major problem. Don't buy it, and if you already have, return it immediately!"

……

Online opinion quickly reversed, and many people who had already placed orders for the GTX 960 ti cancelled their orders.

Those who didn't place an order simply gave up and opted to buy an RTX 960 instead!

The GTX 970 suffered from a memory issue that led to poor sales. The current GTX 960 Ti uses leftover chips from the GTX 970, which also suffers from a memory issue. More importantly, its performance has been cut!
If it weren't crippled, the GTX 960 Ti would have the full performance of the GTX 970. Even with the memory issue causing problems, it would still sell for only 2199, and many users would still support it.

But then Nvidia started cutting corners again, reducing the performance and making the cooling and power supply less powerful than the non-reference GTX 970. Coupled with the memory issue scandal, the GTX 960 Ti became an unwanted product.

If you're looking for the best value, go for the cheaper RTX 960; if you're looking for high performance, go for the RTX 970!

On the contrary, not many people bought the GTX 960 ti.

Users who had already been tricked into buying the product started returning it and giving up after learning about the GTX 960 ti memory issue.
This sudden change in the situation infuriated Lao Huang:

"Our GTX 960 Ti had just made it to the trending topics and started selling like hotcakes when its flaws were exposed, public opinion reversed, and sales plummeted!"

"How could it be such a coincidence?"

"It must have been made by Xingyi Technology!"

The vice president's expression changed drastically: "Chairman, are you saying that Xingyi Semiconductor anticipated this move? They were prepared all along? Just waiting for our GTX 960 Ti to launch?"

Old Huang sighed: "Now it seems very likely, extremely likely. Otherwise, the other side wouldn't have acted so quickly!"

"Now look what's happened! Our GTX 960 Ti was just starting to sell well when Xingyi Technology ruined it. Consumers are all buying their RTX 960 now!"

"Starry Sky Technology is fucking damn bad!"

"Chairman, what should we do? Sales of the GTX 960 Ti have plummeted, and it's highly likely it will also become unsellable. How about we start a price war?"

Old Huang shook his head: "Price wars can't be reckless. If all else fails, then we'll improve performance!"

The subordinate's eyes lit up: "Chairman, do you mean to use an algorithm to release all the performance that's locked in the GTX 960 Ti?"

"No, we can't release them all. If we release them all, wouldn't that make them GTX 970s? Then the sales of GTX 970s that don't flop won't be high."

"Understood. The chairman means to slightly increase the performance, but the key is the name. Let users know that our GTX 960 Ti has the configuration of a GTX 970, and its performance can be overclocked and continuously released, with unlimited potential!"

Old Huang smiled knowingly: "That's right, exactly. We can't unleash too much performance, but we need to make a big splash, paint a grand picture. It's all about the execution!"

"Isn't this just all bark and no bite? Got it!" The R&D director couldn't help but give a thumbs up:

"We use algorithm upgrades to paint a rosy picture and lure consumers into placing orders. Once they're hooked and have placed an order, we'll gradually release the performance improvements. As for how much to release, that's entirely up to us! A slight release to get by won't affect the sales of the fixed GTX 970!"

"Yes, you've really mastered the essence of my swordsmanship!" Old Huang laughed. "Those guys at Xingyi Semiconductor are too stupid. They don't understand swordsmanship and are not good enough for serious matters."

(End of this chapter)