Reborn in 2011, 985 missing from two copies

Chapter 738 Xingyi Automobile released, automotive-grade intelligent driving chip!
"That's right, graphics card manufacturers like ASUS and Gigabyte have not only released non-reference RTX 980 Ti cards, but also non-reference RTX 980, 970, 960 Ti, 960, and 950 cards..."

"It can be said that the production lines of all major graphics card manufacturers have started operating, and are in full production of non-reference graphics cards for the Xingyi graphics card!"

“This… ouch!”

With a sigh, Old Huang's face grew even more weathered: "We at Nvidia have truly become lone warriors!"

"It's too big!"

"Hey!"

After a long sigh, Huang finally had to speak: "Is there any hope of salvaging this? These strategic partners are very important to Nvidia!"

The vice president shook his head, looking somewhat troubled:
"It's difficult, extremely difficult. Now, Xingyi graphics cards are more powerful, have a brighter future, and are better for our partners. Plus, China is the world's largest consumer market!"

"Starry Sky Technology is a world-class super giant, with not only graphics card R&D business, but also the most advanced wafer fabs and 14-nanometer process, enabling it to develop and produce its own graphics card GPU chips!"

"Furthermore, there's a Douyin (TikTok) e-commerce platform that directly sells graphics cards. ASUS and Gigabyte's non-reference graphics cards can be listed directly on Douyin e-commerce! There's Xingyi Warehousing and Logistics, providing a complete warehousing, delivery, and sales chain..."

"These are things that Nvidia doesn't have and can't compare to."

"In this situation, Nvidia is really no match for Starlight Technology. It is only natural and well-considered that ASUS and others have defected to Starlight Graphics Card."

"Wouldn't that be a huge problem?"

Old Huang broke out in a cold sweat, feeling that all was lost!

Abandoned by its partners, Nvidia is facing difficulties in its current development!

With consumers turning their backs on Nvidia, future sales are in jeopardy!
Nvidia is in danger under this double blow!
This is really dangerous!
The road ahead has become very bumpy!
For a moment, Lao Huang was filled with regret: "Nvidia is doomed this year."

"If the GTX 970 fails, it's all over."

"From entry-level graphics cards to flagship graphics cards, Nvidia suffered a complete defeat and was thoroughly surpassed by Starlight graphics cards."

"This is our most passive year, and also our most tragic year, but it can only be the only year!"

"Next year's GTX 1050, 1060, 1070, and 1080 will all be comprehensively upgraded, breakthroughs, and completely crush the Xingyi graphics cards!"

"We must never repeat the same mistakes and let this year's tragedy happen again!"

"If you can't do it, you're all fired!"

"Yes!" the senior executives responded, their emotions a mixture of sorrow and joy.

Tragically, with the GTX 980 Ti being completely outclassed by Starry Sky Technology's RTX 980 Ti, Nvidia suffered a complete defeat this year.

The good news is that the chairman seems to have accepted his fate and doesn't intend to dwell on this year's failure. Instead, he's betting on a comeback next year!

"We also need to develop new partners!"

Old Huang's eyes turned cold: "We should try again to retain customers like ASUS and Gigabyte, even if it means lowering our stance and offering some concessions. At the same time, we must also prepare on both sides to develop new strategic partners and launch new brands of retail non-reference NVIDIA graphics cards!"

"If all else fails, drag Foxconn into this and make them our strategic partner!"

"???" The subordinate was completely bewildered.
"Replacing ASUS, Gigabyte, and MSI with Foxconn?"

This sounds incredible, but upon closer inspection, it's not impossible!
After all, Foxconn is also ambitious. It wants to develop and is not content with just earning hard-earned money from contract manufacturing. It also wants to create its own brand and promote its own products.

It's just that things didn't go smoothly before.

Collaborating with NVIDIA to launch Foxconn-branded retail non-reference NVIDIA graphics cards is certainly a worthwhile endeavor!
"Chairman, that's a good idea. I'll have someone book the tickets right away, and we'll go to negotiate with Foxconn tomorrow!"

"Hmm!" Old Huang nodded, it was a last resort to try.

Then he became melancholy again: "This year is the worst year in Nvidia's history, the most tragic year. Next year, everything will be better!"

What Huang didn't know was that although this year was the worst year in Nvidia's history, it was also the best year to come!
Nvidia has a very good chance of winning against a standalone graphics card R&D giant, and may even be 100% certain of victory.

But when faced with a giant that combines graphics card R&D, graphics card chip manufacturing, graphics card e-commerce sales, and logistics and warehousing, Nvidia is no match!
But it's easy for four to fight one, but difficult for one to fight four!
And Xingyi Technology is a four-in-one integrated giant!
When it comes to manufacturing Nvidia graphics cards, the customer has to handle everything themselves, from logistics and warehousing to sales.

But when it comes to Xingyi graphics cards, Xingyi Technology offers a one-stop service!

Not only is the domestic integrated service being developed, but Douyin International Mall, overseas logistics, and overseas warehousing are also continuously being promoted and have achieved remarkable results!

Unfortunately, Xingyi Technology and Wujie Technology's mobile phones and tablets, and Meiyou Zhenyou's clothing and cosmetics, all require warehousing and logistics for overseas sales.

Over the years, we have built an international logistics and warehousing system, which continues to develop and grow.

The press conference continues:
"Finally, the most important product!"

"The product everyone is most looking forward to!"

"Xingyi Auto!"

As soon as he finished speaking, thunderous applause and screams filled the venue.

The live chat exploded:

"I'm coming!"

"Xingyi Motors has finally arrived!"

"It outperforms Tesla's Autopilot, Porsche's exterior design, the luxury of the German Big Three (BMW, Mercedes-Benz, Audi), and the technological sophistication of Maserati. Xingyi Auto is definitely the best choice. I've already prepared the money and am just waiting for its launch!"

"If it's under 50, I'll definitely buy it; if it's under 70, I'll try my best to buy it too!"

"It's definitely over 500,000. The Xingyi car is much better than the Mercedes-Benz E-Class, BMW 5 Series, and Audi A6. The E56 costs 500,000 to 600,000, so the Xingyi car is definitely more expensive."

"That's true. If they all sell for 500,000, with such a big difference, who would still buy the E56?"

Wang Yi waved his hand and announced: "What we are releasing today is our Xingyi Auto's first product – the Xingyi S5!"

During the research and development phase, this car was positioned to compete with the E56 from BBA (BMW, Mercedes-Benz, Audi), and its internal code name was S5!

However, because it was launched half a year later, the intelligent driving algorithm was fully upgraded and the product strength was greatly improved. It went from being comparable to the Mercedes-Benz E and BMW 5 Series to crushing the Mercedes-Benz E and BMW 5 Series and being comparable to the Mercedes-Benz S and BMW 7 Series!
But Wang Yi had no intention of raising the price or increasing the level of the product!

As Xingyi Auto's first product, the price is too high, so sales won't be high!

Let's set the price lower first, seize the market, and gain a foothold before making any further moves!
Wang Yi continued, "Currently, whether it's luxury cars like BBA (BMW, Mercedes-Benz, Audi), domestic cars, or joint venture cars, they are all quite mediocre. Their functions are lackluster, their comfort is poor, and their technological features are scarce!"

"To put it bluntly, the current level of automobiles is still stuck at the level of twenty years ago, with little improvement."

"To give an example, today's BBA (BMW, Mercedes-Benz, Audi), Porsche, and Maserati are all like the feature phones from Nokia, Motorola, and Ericsson in the past."

"To be honest, it's already outdated."

"We are now in the age of intelligence, the age of smartphones, and the age of smart cars."

"And today, we are launching Xingyi Technology's first smart car, the Xingyi S5!"

Wang Yi waved his hand, and the Xingyi S5 appeared on the big screen.

The scene instantly became lively:

"nice!"

"Stunning!"

"This exterior design already surpasses BBA (BMW, Mercedes-Benz, Audi); they're not even in the same league."

"Stylish and elegant, it's hard not to be attracted to it."

Wang Yi smiled and said, "This is the design of the Xingyi S5. Are you all satisfied?"

"satisfy!"

"Very satisfied!" everyone exclaimed in unison.

"We have also made comprehensive upgrades to the interior design."

Wang Yi continued:

"As you can see, the interiors of BBA and other competitors are all very retro."

"Most of the central control screens are small 7-inch screens with very low resolution, only 480P, resulting in severe pixelation. They don't even reach 720P and don't support touch. They can only be operated by pressing buttons, like a keyboard phone."

"If you want to upgrade to the 8.4-inch screen, you need to buy the high-end version, which will cost an extra 2.5 yuan. Moreover, the high-end version also has a low-resolution screen and does not support touch, so it's the same experience as a keyboard phone!"

"Hahaha." Everyone laughed.

These days, all BBA (BMW, Mercedes-Benz, Audi) E56s are like this.

"But our Xingyi S5 is equipped with a 15.6-inch semi-floating central control screen."

"And it has a 1080P ultra-high resolution, large touchscreen!"

"Whether it's controlling the car's infotainment system or enjoying audio-visual entertainment, everything is within easy reach, providing a smooth and seamless experience!"

Applause resounded throughout the venue.

Wang Yi continued, "In addition to the 15.6-inch central control screen, we have also abandoned the ugly traditional instrument panel and upgraded it to a 10.5-inch full LCD instrument panel, which is even more advanced than our competitors' S-Class, BMW 7 Series, and Audi A8!"

The applause started again.

"As for the audio equipment, competitors who want better sound quality need to pay extra for Burmester, but our Xingyi S5 comes with it all, with the top-of-the-line Tianlai Sound System as standard across the entire series. The driver's seat alone is equipped with four-speaker headrest speakers!" "In addition, with the support of professional dual Tianlai HiFi chips and top-notch tuning, the sound quality is unparalleled!"

"Furthermore, the car infotainment systems from our competitors are quite useless and not smart at all. To listen to music, you have to connect your phone via Bluetooth, play it through an app, and then transmit the music to the car's speakers via Bluetooth, which greatly reduces the sound quality!"

Everyone nodded.

The audio quality of Bluetooth transmission will definitely suffer from some loss.

A sound quality score of 100 becomes a score of 50 after going through Bluetooth.

"If you want navigation, other manufacturers' car infotainment systems either don't have navigation functionality or require payment for it. Plus, they don't support touch control, making the operation very cumbersome. In the end, you still have to rely on Bluetooth to connect to your phone for navigation, which causes your phone to overheat and reduce battery life."

Everyone nodded again.

"Especially when I go out, my phone battery can't last a day, and then navigation drains it. After three hours of use, my phone is out of power. It's incredibly frustrating."

"Out of necessity, I had to use the phone while it was plugged into a power bank for navigation, but with the power bank plugged in, the phone would get too hot to handle after a long time of navigation!"

Everyone continued to nod in agreement. These are the pain points of BBA (BMW, Mercedes-Benz, Audi), and also the pain points of all gasoline-powered cars!

Wang Yi continued:

"But with our Xingyi S5, you don't need to worry about these things at all; these pain points simply don't exist."

"Our Xingyi S5 is equipped with the powerful Xingyi Smart Cockpit, which, like our Xingyi mobile phones, Xingyi tablets, Xingyi computers, and Xingyi smartwatches, uses the XOS system—it's all part of the same system!"

"You can easily install Gaode Maps, Xingyi Music, Xingyi Video, and other apps on the smart cockpit!"

"When you need navigation, just tap the central control screen and open Gaode Map to navigate."

"When playing music, there's no need for a Bluetooth connection at all. You can play music directly using the Xingyi Smart Cockpit System by opening Xingyi Music!"

"Of course, you can also use voice control to ask the AI ​​voice assistant Xiao Ai to open the navigation for us!"

"Now I'll demonstrate!"

As he spoke, Wang Yi raised his smartwatch again: "Xiao Ai, come pick me up!"

"Okay, please wait a moment," the smartwatch announced.

The crowd was excited:

"Here it comes again! It's happening again!"

"Chairman Wang's car is now in autonomous driving mode; it's come to pick him up by itself!"

"Truly contactless intelligent driving!"

"That's amazing!"

Amidst everyone's excitement, the image on the big screen suddenly changed.

A silver Xingyi S5 started from the parking lot outside the press conference venue, turned on its lights, and then a navigation route appeared on the central control screen, enabling intelligent driving and heading straight to the press conference venue.

The entire process remained fully driverless, with automatic steering, lane changing, and obstacle avoidance, making it a smooth ride.

They quickly appeared at the press conference and stopped next to Wang Yi.

Another round of applause erupted from the audience.

Wang Yi opened the car door and got into the driver's seat.

The image on the large screen quickly switched to the interior of the car:

"This 15.6-inch central control screen is part of our smart cockpit."

"If I want to go to Xingyi Semiconductor headquarters, I just need to say, 'Xiao Ai, navigate to Xingyi Semiconductor headquarters!'"

"Yes, Master. The destination has both underground and above-ground parking. Please choose?"

"Above-ground parking lot!"

"Yes, Master, the route has been planned and traffic congestion has been avoided."

"Play my favorite song."

"Yes, Master, playing for you..."

"Turn on the air conditioner."

"The air conditioner is being turned on."

……

Wang Yi presented them one by one:

"With the Xingyi Intelligent Cockpit System, everything can be operated manually via touch or by AI voice control. This is Xingyi Technology's intelligent cockpit, saying goodbye to the old keyboard-based car infotainment systems and redefining the car infotainment system!"

Thunderous applause resounded throughout the venue.

Even those who weren't initially interested couldn't help but be tempted.

Even owners of BBA (BMW, Mercedes-Benz, Audi) cars are incredibly tempted.

This is not just a large color TV, but also the intelligent interactive system behind it!
It's the difference between a feature phone with a keyboard and a smartphone!

Wang Yi continued, "Of course, for routine operations such as air conditioning, you can wake up the system with AI voice control, touch screen on the central control panel, or by pressing buttons."

"We've retained convenient buttons for these standard functions, so drivers won't have to fumble for the central control screen while driving, or users unfamiliar with cars won't be able to find the traditional buttons!"

Many people expressed their support for this.

If all these buttons are removed, you'll have to go to the central control screen to adjust them one by one when it's crucial, which could lead to confusion and even an accident!
The Xingyi S5 retains physical buttons, which is actually the greatest convenience and the greatest security.

Wang Yi continued, "Most importantly, our intelligent cockpit system runs very smoothly and seamlessly, unlike other car systems that freeze up frequently."

"Nothing special, just because our configuration is top-notch!"

"The Xingyi S5's intelligent cockpit is equipped with a high-standard, high-performance Honghu 9100 intelligent driving chip, which is not a consumer-grade chip, but an automotive-grade chip!"

"The biggest difference between automotive-grade chips and the consumer-grade chips used in our everyday mobile phones, computers, and tablets is the superior reliability!"

“Consumer chips are mostly used in conventional environments, with temperatures generally between 0 and 70 degrees Celsius. They have a relatively short lifespan, usually 3 to 5 years, and their resistance to vibration and electromagnetic interference is also generally poor. Therefore, they are clearly unsuitable for use in automobiles.”

"After all, our cars can't be driven for only three years, nor can they always be in the ideal environment of 0-70 degrees Celsius."

"Whether it's outdoors in winter or under the scorching sun in summer, the temperature inside a car will exceed the normal standard. As a result, consumer-grade chips are prone to problems."

"If the phone chip overheats and causes lag or crashes, that's okay, you can just restart it."

"However, if the intelligent driving chip freezes and restarts while driving on the highway, the consequences could be disastrous."

"Automotive-grade chips operate in environments ranging from -40°C to 125°C, have a long lifespan, typically exceeding ten years. They are also more robust than consumer-grade chips in harsh environments such as high vibration and electromagnetic interference!"

"The failure rate is also much lower, often only one-hundredth to one-thousandth that of consumer-grade chips!"

"The Honghu 9100 is an automotive-grade chip that we at Xingyi Semiconductor independently develop and manufacture, and which has passed AEC-Q100 and ISO 26262 certifications!"

"It not only boasts automotive-grade absolute safety, but also incredibly powerful performance!"

"It is also the only high-performance automotive-grade chip to date. That's right, we are the only one."

Upon hearing this, cheers erupted from the audience, and many viewers on the live stream expressed disbelief.

"Really? Isn't Tesla's Autopilot chip automotive-grade?"

According to professionals in the new energy industry, Tesla uses an industrial-grade version of the Mobileye EyeQ3 chip, which has not passed AEC-Q100 certification and is not an automotive-grade version. It is prone to freezing and problems under harsh conditions, such as screen blacking due to high temperatures. The cause is currently unknown. The entertainment system uses the NVIDIA Tegra 3, a consumer-grade chip.

"What about the Mercedes-Benz S-Class? Doesn't it also have Level 2 driver assistance?"

"The Mercedes-Benz S-Class also uses the Mobileye EyeQ3, but it's the automotive-grade version with low computing power, only 0.256 TOPS. It supports two 1080P cameras, so its performance is average."

"What about the NVIDIA Tegra X1?"

"The NVIDIA Tegra X1 is powerful and has a high computing power of 1 TOPS. But it is not an automotive-grade chip at all, so it is not safe to use."

"That's right, consumer-grade intelligent driving chips have too high a failure rate, which could easily lead to serious accidents!"

"Does that mean that current automotive-grade intelligent driving chips are safer but have lower computing power? And consumer-grade chips have high computing power but are not safe?"

"Yes. To have both is difficult."

"I see, I've learned something new. So, Xingyi Technology's intelligent driving chip is automotive-grade, does that mean its performance is also lacking?"

"It's estimated that there aren't many powerful automotive-grade intelligent driving chips. The Mobileye EyeQ2 has low computing power, only 0.032 TOPS, which is the performance of a Snapdragon 600. It's just that its failure rate is 100-1000 times lower than that of the Snapdragon 600!"

"The Mobileye EyeQ3 has a computing power of 0.256 TPS, which is equivalent to the Snapdragon 800, so its performance is not high!"

"As for Xingyi Auto's Honghu 9100, it is an automotive-grade chip, but its specific performance is unknown."

(End of this chapter)