China Entertainment: I have been a director since 05

Chapter 378 Are you anxious now?! Lunar New Year marketing war!

Zhen Zidan's face turned blue after hearing Huang Qianming's words. He turned around and looked at everyone. The regretful looks in others' eyes made him feel at a loss for a moment.

He was filled with dejection.

Actually, now it’s just an official announcement by Guan Ling on Weibo.

There was no ban or non-cooperation involved, and there was not even any emotion involved in that Weibo post.

But he suddenly felt that he had lost something.

As he hesitated, his eyes became dull and dim.

Suddenly, a glimmer of light ignited in Zhen Zidan's eyes, and he asked the people around him tentatively.

"Actually, this is more of a misunderstanding. If I apologize to Director Guan and explain in detail that I am still willing to continue playing the role of Ip Man in the future, regardless of the pay, do you think it will be helpful?"

Is it too late to mend the fold?
Huang Qianming snorted.

"If the matter had not been exposed before Director Guan posted this Weibo, perhaps it would not have been a big problem."

Huang Qianming shook his head.
"But now that this matter has come out, there is no chance. Director Guan can't take back what he said just because you apologize."

Do you really not consider Director Guan as a cadre?

"What should I do?"

Zhen Zidan was really panicked this time. Before he did these things, he never thought that this would lead to Guan Ling's downfall.

It's just normal business behavior.

Who is the villain and who is the hero? Neither!

To be honest, Guan Ling’s opinion on this matter is unreasonable.

Although Guan Ling is the investor and screenwriter, he is not in charge of the crew and does not participate in it at all.

In fact, Zhen Zidan has been in the business for so many years and he is not stupid. He probably guessed that his behavior had caused Director Guan's disgust, but the development of the matter was beyond his expectations.

But things have happened and they have to be resolved, and now there are some doubts in the industry about his reputation.

Many netizens online said that they used big names to blackmail their pay.

He didn't dare to explain. If he gave this explanation, netizens might scold Director Guan and offend him badly, and he would feel even worse than he was now.

That would completely offend the director.

The more he thought about it, the more headache he got. Zhen Zidan had no idea what to do.

We can only let things develop as they are, and everything seems to have returned to its original point.

Although everything seems calm on the surface, no one has responded and there has been no official confirmation.

But everyone is clear about one thing: from now on, the "Ip Man" series may have nothing to do with Zhen Zidan.

Sometimes what is said on the Internet is like a piece of stone that will never rot.

Because there will always be a record.

Since Guan Ling has already carved words on this "stone", it says that he doesn't want Zhen Zidan.

This bitter fruit, this stone, must be swallowed by either Zhen Zidan or Guan Ling.

Guan Ling definitely wouldn't swallow it.

Currently in the Chinese entertainment industry, there is no one who can make Guan Ling swallow back what she said.

Han Sanpin is in a tough situation now.

Then Zhen Zidan will have to swallow it himself.

After everyone left, Zhen Zidan looked at his agent and said, "I'm a bad mouth, right?"

The agent shook her head subconsciously, but after a few seconds of reaction, she realized that her physiological reaction was no match for her true inner projection.

She nodded sharply.

This indicates that Zhen Zidan is not hopeless, at least he still has self-awareness.

"Although an apology is useless, there are some things you have to apologize for," the agent said. "Even if we don't have the resources for Ip Man in the future, it doesn't mean we won't have any more movies to shoot. But if there is no longer any cooperation between me and Director Guan, it will definitely not be good for us."

"you're right!"

Zhen Zidan suddenly realized, "I will go to Lingyun Media right now. Director Guan will decide whether to see me or not. But I must apologize for what I said in the previous interview and for asking you to discuss the pay with Lingyun Media in private."

In fact, the logic was correct, but he got the order wrong.

Zhen Zidan understood at this time that if he discussed the price first and the discussion failed, there would be no possibility of cooperation in the next part.

He officially announced that he would not film.

Director Guan probably won’t react.

His eating manners were not very good. Zhen Zidan had learned to reflect on himself. Ever since Guan Ling's death, he had been reflecting on himself and finally understood.

This matter must be discussed thoroughly and openly.

Otherwise, he would have trouble sleeping and eating.

In fact, compared to this, those comments from the industry and the Internet are completely useless. The only thing that can help is to make Director Guan less angry.

The agent hesitated for a moment, "Director Guan is in the United States."

Zhen Zidan gritted his teeth and said, "That's perfect, let's go to America for a tour."

He had made enough gesture. Even if they couldn't meet, the news of his visit to the set of "Scarlet Witch" would have been reported in the news. As long as there was this kind of news and an attitude of apologizing to Guan Ling, those comments on the Internet would not be worth mentioning.

As for the inability to continue cooperation, we will take it one step at a time and see.

After all, the entertainment industry is a huge circle. Before Guan Ling came along, he just got by like this.

But he didn't know how much he would lose.

……

After Guan Ling’s Weibo post, the box office of "Ip Man 2" unexpectedly saw another small climax.

The box office is just one step away from 300 million.

"Director Guan, I don't know what you're up to while you're in the US and posting on Weibo in China, but it would be a shame if this movie series was discontinued or if the box office declined in the future."

Han Sanpin's call was not to congratulate, but to express concern.

There are not many Chinese-language films that can showcase their own culture to the outside world, and "Ip Man" is definitely one of them.

Moreover, it is a Kung Fu film that was able to earn nearly 300 million at the box office during an unpopular period!

"The actors still need to be selected, and there is no need to stop the film series for the time being." Guan Ling said, "As for the box office, I can't say for sure."

"Let's not talk about anything else. For the subsequent Ip Man series, if there is a share, we at China Film Group are still willing to do our best to support Director Guan."

Han Sanpin couldn't speak for more than three seconds, and he was still talking about the share.

There are three subsequent parts, and Han Sanpin certainly wants to be involved!
...And as November approaches the end of the month, the marketing war for the Lunar New Year movies has finally begun!

Most producers are actually under a lot of pressure in this marketing work.

Nowadays, not only domestic films are making rapid progress,
The performance of "Resident Evil 4" and "Harry Potter 7" made the industry suddenly realize that even unpopular schedules no longer seem to be unpopular.

And many people finally realized a problem.

That is the relationship between marketing and base.

The reason why "Ip Man 2" was able to get such a high box office in an unpopular period was more because of the foundation of the first film, secondly because of Guan Ling's script, and thirdly because "Ip Man 2" had a premiere promotion, which was not much but enough to attract attention.

Not to mention the Harry Potter series.

Although "Resident Evil 4" was released in mainland China for the first time, its box office was very high, but after the first week, its performance declined sharply. Many people in the industry generally believed that this was due to piracy and insufficient publicity.

The box office performance of this movie and "Harry Potter 7" in mainland China is completely not on the same level.

Even in North America, the performance of "Harry Potter 7" is still far ahead!
Guan Ling saw the performance of "Harry Potter 7" and felt the strength of this film series.

And the biggest question arises.

How did a company like Warner convince Rowling?
After seven movies, this IP is still losing money.

Come to think of it, Guan Ling feels so sorry for Rowling. If this was a Chinese author being bullied by a Chinese company, Rowling might have already died.

Even if it was him, he would definitely be Yu Yu by now.

"Even for me, facing the Big Six of Hollywood, I still have a long way to go." Guan Ling felt his scalp tingling when he saw the news.

……

"The Lunar New Year holiday is bustling with domestic films, and the 2011 Lunar New Year movie season has officially begun!"

"Zhao Benshan's first investment film, "Big Laugh River" brings together comedians from the north and south! Benshan Media's first film to enter the film festival!"

"Appetizer for the Lunar New Year feast? The promotion of the first movie in December has begun. Zhao Benshan said in an interview: I will deal with Brother Chen Kai!"

"Zhao Benshan was very proud in the interview, saying that he was confident that the box office of "The Laughing Man" would exceed 300 million!"

"Ip Man has surpassed 7 million box office, but the follow-up is weak! Harry Potter and the Deathly Hallows 4 and Resident Evil are climbing up with difficulty after half a month, and the Lunar New Year films are released in large numbers!"

"The Orphan of Zhao and The Legend of the Condor Heroes will be released simultaneously. On November 11, Chen Kaige's latest masterpiece will hold its world premiere in Beijing! The second shot in the battle of Lunar New Year films will be fired."

"Fan Bingbing missed the premiere of "The Orphan of Zhao"? "Scarlet Witch" is still filming in Hollywood!"

"Feng Xiaogang's blockbuster If You Are the One 2 will be released at the Lunar New Year and will be followed by The Orphan of Zhao. Insiders revealed that this will be the last film Feng Xiaogang will work on with Huayi!"

December is about to arrive, and the smoke of the entire Lunar New Year box office is suddenly filled with smoke.

All parties have begun to promote their own movies crazily. Unlike last year when the imported film "Avatar" occupied half of the Lunar New Year period, this year, movies of all types were released in a concentrated manner during the Lunar New Year period, and domestic films played the absolute leading role!

Countless star lineups appear in the Lunar New Year movie!
In December alone, "The Legend of the Condor Heroes", "The Orphan of Zhao" and "If You Are the One 12" were released, and then in January, "Shaolin Temple", "Pleasant Goat and Big Big Wolf", "All's Well, Ends Well", "Love Is War" and "Taken 2" will also be released.

The cinema chain still attaches great importance to Guan Ling. The "Taken 3" invested by Guan Ling is facing domestic films, while the imported films "Tronix", "The Green Hornet" and "The Chronicles of Narnia 1" will be released in late January.

Countless people are well aware that with so many movies being released at the same time in such a dense schedule, many movies will inevitably become absolute cannon fodder!
Some films that lack selling points and are not well promoted will be ruthlessly drowned out.

It's exactly the same as "Love in a Puff" which was crushed without any waves during last year's Lunar New Year holiday!
……

"Director Chen wants me to go back and participate in the premiere promotion of The Orphan of Zhao."

At the Hollywood shooting set, Fan Bingbing had just finished filming today's scenes. After hesitating for a moment, he told Guan Ling.

She was a little anxious.

Originally, this schedule could have been reserved, and the four days or so of time going back and forth was considered a concession, but the filming of "Scarlet Witch" had reached a critical stage during these two days, and Fan Bingbing knew it would be difficult to leave.

"It's okay if you can't go. If there is anything, just let him contact me." Guan Ling didn't take it seriously.

"I've always heard that Director Chen's family has a bad temper. If I refuse to participate, will she block me? It's not like she didn't do it before."

That person is indeed used to being arrogant. When "The Promise" was released, Sandra Ng said that the movie was ugly, and she was publicly reprimanded by that person, who claimed that it was the behavior of a mean person, which scared Sandra Ng so much that she dared not speak again.

After Sandra Ng made that person very angry.

She was still angry and became furious because Xie Tingfeng refused to participate in the film press conference.
They directly removed the posters and deleted the information. Despite the constant explanations from Xie Tingfeng's agent Huo Wenxi, they remained angry and issued a ban order across the entire industry.

It's a big deal.

Fan Bingbing's concerns are not without reason.

"If I say no, who can he ban?" Guan Ling didn't care.

"If I call you again to talk about this, you'll say I didn't allow you to go. If you insist on talking, tell him to come talk to me." Guan Ling said with a smile, "Ban him? I didn't even ban Zhen Zidan, how can he ban you? Do you want to ban me too?"

After saying this, Fan Bingbing felt relieved.

The tension just now was swept away.

She was actually waiting for Director Guan to say this, and when he actually said it, she felt extremely safe.

"Then if there is another call, I will let him contact you."

Fan Bingbing smiles like a flower.

……

In early December, news of a new TV series was announced, which started filming quietly amidst many movie promotions.

Originally, this was a trivial matter.

But then, an official announcement instantly swept the mainland entertainment circle.

On December 12, the new work "Blood Battle in the Sky" by Gao Xixi, the director of "The New Three Kingdoms", started filming.
"A huge investment of 7000 million yuan was made to produce this TV series! China's first air combat drama! A heroic epic of bloodshed in the sky for the anti-Japanese war!"

"The screenplay of "The Right Path of Life is Vicissitudes" took five years to complete. Shao Bing, Li Yixiao, Sha Yi, and Lin Yongjian joined in! A work about the main theme of the GMD Air Force!"

“The investment is the highest among works of the same theme! The difficulty of producing large scenes exceeds that of "Three Kingdoms"!”

"We don't rely on celebrities, most of the actors come from the Air Force! All actors lower the threshold to cooperate! Shao Bing said in an interview: I have a commercial face, but an artistic heart!"

In fact, the news publicity for Gao Xi's TV series is nothing compared to the Lunar New Year movies.

But then, the joint official announcement by Lingyun Media and Shangmei made the TV series popular for a while and it became an instant hit.

"Lingyun Media and Shanghai Animation will jointly produce "Even if the Wind Rises", which is authorized by the Chinese Academy of Sciences and the script is written by Guan Ling. It is the first shot for the official animation film announced in Venice!"

"The director of Shanghai Animation Studios accepted an interview: "Even if the Wind Rises" will bring a revolution to Chinese animated films and even Chinese films in terms of content, intention, and final effect!
Shangmei feels very honored to have this opportunity!"

The original Lunar New Year promotion became more lively because of Guan Ling's sudden intervention.

The spirits of major companies have already become tense at this moment.

Everyone from China Film Group, Shanghai Film Group, Shanying Film Group, Bona Film Group, Guangxian Film Group, and Emperor Entertainment Group suddenly realized a problem at this time.

“The share of this animated film seems to be undetermined!”

(End of this chapter)